Marketing USP PDF

MARKETING: Unique Selling Proposition REVIEW QUESTIONS: What does “Business” mean? REVIEW QUESTIONS: How do you understand “Creativity”? REVIEW QUESTIONS: What is innovation? Targets: 1. Define Unique Selling Proposition 2. Create Unique Selling Proposition 3. Realize the...

MARKETING: Unique Selling Proposition REVIEW QUESTIONS: What does “Business” mean? REVIEW QUESTIONS: How do you understand “Creativity”? REVIEW QUESTIONS: What is innovation? Targets: 1. Define Unique Selling Proposition 2. Create Unique Selling Proposition 3. Realize the importance of Unique Selling Proposition MARKETING The strategic functions involved in identifying and appealing to particular groups of customers MARKETING is based on thinking about the business in terms of customer needs and their satisfaction  “Marketing” different from “Selling” Selling concerns itself with tricks and techniques to get people exchange their cash for your product, marketing is focused on developing a demand for the product and fulfilling customer needs Activity: BAKIT MO _______? Get any product from your bag and answer the 3 Bakit questions below: 1.Bakit mo binili? 2.Bakit mo ginamit? 3.Bakit hindi (other brands)? UNIQUE SELLING PROPOSITION The factor or consideration presented by the seller as the reason one product/service is different from and better than other competitors.  USP Examples Toothpaste Toothpaste Toothpaste Keep breath fresh Keep breath fresh Keep breath fresh Chemically-made Chemically-made Organic Bamboo extract Offers Buy 1, Take 1 Packaging Sold by piece Sold by piece USP Examples ◦ Distilled distilled ionized ◦ Plain plain and flavored plain ◦ Cheap expensive very expensive Application: Create your own USP Make/ Create your own product and give three USP’s Product 1: BALLPEN Product 2: LIPSTICK Product 3: CORNED BEEF