Purposive Communication 2024-2025
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2024
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This document details concepts related to purposive communication, including its role in building relationships, expressing thoughts, and motivating individuals. It describes the importance of communication in organizations and its impact on individual and professional development. It also explains communication channels and noise factors.
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**PURPOSIVE COMMUNICATION** **Academic Year 2024-2025** **Members:** Ryan Neil Bela-o Jeneth Lee Solang Airez Sumacbay Keir Jim Tade Reyvincent Talco Denver Tanglib Serbia Waclin Warren Yapyapan**\ ** **[I. THE ROLES OF COMMUNICATION]** - **Communication as a Relationship Builder** -...
**PURPOSIVE COMMUNICATION** **Academic Year 2024-2025** **Members:** Ryan Neil Bela-o Jeneth Lee Solang Airez Sumacbay Keir Jim Tade Reyvincent Talco Denver Tanglib Serbia Waclin Warren Yapyapan**\ ** **[I. THE ROLES OF COMMUNICATION]** - **Communication as a Relationship Builder** - Communication is vital for healthy relationships. Being able to talk openly and honestly with the people in your life allows you to share, learn, respond, and create lasting bonds. This is a vital part of any relationship, including those with friends and family, but it can be particularly important in romantic relationships (Cherry, 2023). - **Communication As a Channel or Medium In Expressing Thoughts, Ideas, And Messages** - Communication is giving, receiving, or exchanging ideas, information, signals, or messages through appropriate media, enabling individuals or groups to persuade, to seek information, to give information or to express emotions (Definitions of communication, 2010). - ![](media/image5.jpeg)**Communication as a Child Development Tool** - A child will learn to communicate by watching and listening to their parents, and then mimicking their words and actions. The more you communicate with your child, the earlier and quicker they will develop these skills. A child will develop social, interpersonal and communication skills through human interaction. These skills will make them feel at greater comfort in social situations, where they will find it easier to strike up conversations with peers and make new friends (*The importance of children developing good communication skills*, n.d.). **[II. IMPORTANCE OF COMMUNICATION ]** - **In The Organization:** - Communication is very important for managing any organization. It helps share thoughts, ideas, opinions, and plans among different parts of the organization. Good communication is needed to build relationships and to have a successful business. This is why communication is so important in an organization. It also helps make work more efficient (Kendre, 2021). - **Importance for Individuals:** - Talking and sharing thoughts is important for expressing who you are. It also helps meet your needs. Good communication is necessary for career growth. In your personal life, being a good communicator can make your relationships better by helping you understand others and be understood (Kendre, 2021). - **To Secure an Interview:** - To secure yourself in the interview, you should communicate confidently and clearly. Good communication skills would help you to get selected for the job (Kendre, 2021). - **For Motivation:** - Communication is important because it can be used to motivate and inspire others by showing enthusiasm and positivity in our voice, body language, and words. Enthusiasm and positivity are contagious and can boost the energy, mood, and confidence of yourself and others. We can show enthusiasm and positivity by using a warm and friendly tone, smiling and making eye contact, and using positive words and phrases (*How can you use communication to motivate and inspire others?*, 2024). - **To Increase Productivity:** - When a company has good communication, workers help each other stay responsible. Clear instructions mean workers understand what is expected of them. This improves accountability and boosts productivity (Aramyan, 2024). - **To Develop Professionalism in Students:** - In the future, students may become doctors and then they need to communicate effectively with their patients. They need empathy, friendliness in their profession for interacting with patients. In the future students will be in different professions or careers, and in all these fields, they need to communicate effectively (Kendra, 2021). - **To Increase the Quality of Being Friendly With Others:** - It is important to be friendly with others. Good communication builds strong friendships. It will give confidence. In this way, communication skills enhance the ability to understand and share the feelings of each other. It is important for making friendly relationships (Kendra, 2021). **[III. PROCESS OF COMMUNICATION]** - The communication process refers to the transmission of message from the sender through a selected channel while dealing with any obstacles that may slow it down. This process has specific steps that are important for good communication (Effective communication -- process, n.d.). +-----------------------------------+-----------------------------------+ | STEPS OF COMMUNICATION PROCESS | EXAMPLES | +===================================+===================================+ | 1. 1\. The speaker generates an | 1. Daphne loves Rico, her | | idea. | suitor, as a friend. | | | | | **↓** | ↓ | +-----------------------------------+-----------------------------------+ | 2\. The speaker encodes an idea | 2. She thinks of how to tell him | | or converts the idea into words | using their native language. | | or actions. | | | | ↓ | | ↓ | | +-----------------------------------+-----------------------------------+ | 3. The speaker transmits or | 3\. She tells him, "Rico, mahal | | sends out a | kita bilang kaibigan." | | | | | message. | ↓ | | | | | ↓ | | +-----------------------------------+-----------------------------------+ | 4. The receiver gets the | 4\. Rico hears what Daphne says. | | message. | | | | ↓ | | ↓ | | +-----------------------------------+-----------------------------------+ | 5. The receiver decodes or | 5\. He tries to analyze what she | | interprets the | means based | | | | | message based on the context. | on the content and their | | | relationship, | | ↓ | | | | and he is heartbroken. | | | | | | ↓ | +-----------------------------------+-----------------------------------+ | 6. The receiver sends or | 6\. He frowns and does not say | | provides feedback to the | something, because he is in | | sender. | pain. | +-----------------------------------+-----------------------------------+ (Sipalcio & Balgos, 2015, p. 5) **[IV. ELEMENTS OF COMMUNICATION]** Communication is divided into elements which help us better understand its mechanics or process. These elements are the following: ![](media/image7.png) **1. Speaker** -the source of information or message (Sipacio & Balgos, 2015, p.4). **2. Message** -- the information, ideas, or thoughts conveyed by the speaker in words or in actions (Sipacio & Balgos, 2015, p.4). ![](media/image8.png)**3. Encoding** -- the process of converting the message into words, actions, or other forms that the speaker understands (Sipacio & Balgos, 2015, p.4). **4. Channel** -- the medium or the means, such as personal or non-personal, verbal, or nonverbal, in which the encoded message is conveyed (Sipacio & Balgos, 2015, p.4). ![](media/image10.png) **5. Decoding** -- the process of interpreting the encoded message of the speaker by the receiver (Sipacio & Balgos, 2015, p.4). **6. Receiver** -- the recipient of the message, or someone who decodes the message (Sipacio & Balgos, 2015, p.4). ![](media/image9.png) **7. Feedback** -- the reactions, responses, or information provided by the receiver (Sipacio & Balgos, 2015, p.4). **8. Context** -- "The context of the communication interaction involves the setting, scene, and expectations of the individuals involved." (McLean, 2005) ![](media/image12.png) **9. Noise or Barrier** -- the factors that affect the flow of communication (Sipacio & Balgos, 2015, p. **TYPES OF NOISE** **9.1) Internal Noise** \- refers to the noise in your head that can prevent you from concentrating (Beaver, 2024). Examples: - Wandering thoughts or Daydreaming. - Fear - Over-excitement - Depression - Anger **9.2) External Noise** \- refers to sights, sounds and other stimuli that draw people\'s attention away from the message (Verderber et al., 2013). \- occurs externally and may distract you from what you are trying to hear (Beaver, 2024). Examples: - A baby crying when they wake up from a nap. - A concert taking place outside. - Loud music playing in a passing car. - A loud honk of a bus passing by the road, etc. **[V. COMMUNICATION CHANNELS]** - \- is the medium through which the message travels in the communication process (*Communication Channels for Businesses: 9 Examples + 5 Tools*, 2024). **1) Formal Communication** \- refers to official communication taking place in the organization. \- is used to communicate official matters, such as orders, instructions, and other organizational information (Formal Communication: Meaning, Types, Merits and Demerits, 2023). **CLASSIFICATIONS OF FORMAL COMMUNICATION** **1.1) Downward Communication** \- refers to the flow of information from higher level (superior) to lower level (subordinate) of the organizational hierarchy. \- is used to communicate policies, orders, instructions, notices for meetings, circulars, manuals, etc. \- The speed of downward communication is very fast. (Formal Communication: Meaning, Types, Merits and Demerits, 2023) ![](media/image14.png) **1.2) Upward Communication** \- refers to the flow of information from lower level (subordinate) to higher level (superior). \- its main objective is to communicate reports, suggestions, complaints, grievances, progress reports, applications for grant of leave, etc., to the superior. \- The speed of upward communication is comparatively less than downward communication. (Formal Communication: Meaning, Types, Merits and Demerits, 2023) **1.3) Horizontal Communication** \- refers to the flow of information between people of different departments working at the same level. \- aims to coordinate different activities of two or more departments and their interrelated problems. (Formal Communication: Meaning, Types, Merits and Demerits, 2023) **1.4) Diagonal Information** ![](media/image16.png)- refers to flow of information between persons holding different levels of authority in different departments. \- is used to increase organizational efficiency by speeding up communication process and cutting across department barriers. (Formal Communication: Meaning, Types, Merits and Demerits, 2023) **2) Informal Comunication** \- refers to the communication that takes place without following the formal lines of communication. \- arises from social interaction of people. \- takes place because of the desire of people to exchange their views which cannot be done through formal channels. \- is also referred to as "grapevine communication". (Chapter 7 Directing Class 12th Commerce, n.d.) **Grapevine Communication** \- is a method of informal and unofficial form of communication held in a workplace. \- does not have any defined structure or agenda and is carried out by the people in an organization in the form of rumors, gossip, false statements, and half-truths. \- Its name roots out from the vine of grapes spreading out in all directions therefore grapevine communication spreads very quickly and without any boundary. \- is an integral part of the communication channels of any organization and can be as detrimental as well as beneficial for the company. \- is associated with horizontal communication taking place between people of equal levels in an organization such as employees talking to fellow employees. (What Is Grapevine Communication: Types, Rumors, Examples, n.d.) **[VI. TYPES OF COMMUNICATION CHAINS]** There are four different chains of communication that occurs in the grapevine communication: ** 1. Single Strand Chain** - is a very simple process of grapevine communication where information passes on from one person to another and then another and another and so on. - The longer the chain, the more it tends to become distorted; to the extent of becoming unrecognizable from the original message. - This phenomenon can be demonstrated by the game "Message Relay". (Types of Grapevine Communication and Its Benefits, 2023) Example: ![](media/image21.png) **2. The Gossip Chain** \- In this type of grapevine communication, a person who holds information conveys it to everyone they encounter. Example: When Ben heard about Betty getting a promotion, she shared it with everyone she knew within the organization. (Types of Grapevine Communication and Its Benefits, 2023) **3. The Probability Chain** \- The information gets passed on sporadically between people who may not even share a mutual connection. The recipient follows the same order of transmission. \- doesn't have a definite structure. \- is random. Some people receive the message, and some don't. Example: As Paula saw a new employee walking towards the coffee machine, she informed him that it didn't work and when the new employee found someone else approaching the machine, he announced the same and the chain continued likewise. (Types of Grapevine Communication and Its Benefits, 2023) ![](media/image22.png) **4. Cluster Chain** \- When the information gets passed on from one person to a selective group of people, which further reaches another selective group of people, it can be called a cluster chain. Example: A celebrity posted on Instagram about their upcoming movie. This information was further posted by many of the followers on their feed and the streak continued. Cluster chain usually happens around social circles and not in a manner like the probability chain. (Types of Grapevine Communication and Its Benefits, 2023) **[VII. Functions of Communication]** **1) Regulation / Control** -- Communication functions to control behavior. It can be used to regulate the nature and number of activities people engage in (Oral Communication in Context: Quarter 1 -- Module 1: The Functions, Nature, and Process of Communication, 2020). Example: "No cheating or else I will deduct 20 points from your total score." "Answer your papers quietly and avoid making erasures." "For your activity today, open your books on pages 8-15 and answer the questions on a 1 whole sheet of paper. **2. Social Interaction** -- Communication allows people to interact with others to develop bonds or intimacy. It also allows individuals to express desires, encouragement, needs, and decision or to give and get information (Oral Communication in Context: Quarter 1 -- Module 1: The Functions, Nature, and Process of Communication, 2020). Example: "Would you like to go to the mall with me?" **3. Motivation** -- Communication persuades or encourages another person to change his/her opinion, attitude, and behavior. Example: "You're on the right track. Keep up the good work." (Oral Communication in Context: Quarter 1 -- Module 1: The Functions, Nature, and Process of Communication, 2020) **4. Emotional Expression** -- Communication facilitates people's expression of their feelings such as love, fear, anger, joy, hope, or any other emotion. Example: "I'm so happy to have you in my life." "I like you so much." (Oral Communication in Context: Quarter 1 -- Module 1: The Functions, Nature, and Process of Communication, 2020) **5. Information** --Communication functions to convey information. It can be used in giving and getting information. Example: "The Mountain Province State Polytechnic College was finally approved to become a state university." "You can find the bathroom right next to this door." (Oral Communication in Context: Quarter 1 -- Module 1: The Functions, Nature, and Process of Communication, 2020) **[VIII. LANGUAGE REGISTERS]** \- refers to how a speaker uses language in different social situations. \- are influenced by the social setting, the reason for communication, the audience, and the overall situation of the conversation. (Tejada, et al., p. 23) **1)Formal Register** -are used in professional, academic, or legal settings where communication is expected to be respectful, uninterrupted, and restrained to specific rules. \- does not use slang and contractions are rare. (Tejada, et al., p. 23) Examples: - When sending emails or memos in a corporate or professional environment - During court proceedings and other legal procedures - ![](media/image28.jpg)During wedding ceremonies and vow renewal ceremonies ![](media/image30.jpeg) **2)Casual Register** \- is used when communicating with friends, close acquaintances, colleagues, and family members. These are used in family gatherings (Tejada, et al., p. 23). \- is the type of language we use in relaxed and friendly social situations that do not require formal communication (Casual Register: Definition, Examples & Use, n.d.) ![](media/image32.png) Examples: - Chatting to friends - Talking about your day to your family at the dinner table ![](media/image34.png) - Discussing hobbies or interests with a close colleague **3) Intimate Register** - the type of language that is usually used in private situations between close friends, family, and partners (Intimate Register: Definition & Example, n.d.). Examples: - A couple talking to each other about their plans for the future together. ![](media/image36.png) - A teenager greeted his friends using intimate/informal greetings such as "Hey!", "Wassup!", "Yo", etc. **4) Frozen Register** \- is the type of language that has not changed over time and will remain the same in the future. This means that the words stay the same every time they are spoken or written. \- is often used for official and serious purposes such as for legal matters or religious reasons. \- also contains archaic language or old-fashioned words or phrases that were commonly used in the past (Tejada, et al., p. 23). Examples: - - The Philippine Constitution - The Holy Bible, etc. ![](media/image38.jpeg) **5) Consultative Register** \- is used in conversations when people are speaking with someone who has specialized knowledge or is offering advice. \- involves the use of honorifics or courtesy titles to show respect but may be more casual if the relationship between or among the communicators is friendly (Tejada, et al., p. 23). Examples: - A talk show host interviewing a celebrity. - A conversation with a doctor during medical examination. ![](media/image40.jpeg) **[IX. COMMUNICATION ETHICS]** - refers to the rules about what is right and wrong in how we communicate, whether it\'s between people or in organizations (Have & Neves, 2021). **PRINCIPLES OF ETHICAL COMMUNICATION** **1. Be Truthful and Honest** - Being honest means telling the truth and sharing all the facts with someone, without trying to trick them or hide the whole or half of the truth. It also means being fair and not changing the story to make someone think what you want them to think. The core goal of ethical communication is to let the listener decide what to believe based on the clear information that was objectively presented or given without any biases, personal feelings, and opinions. Ethical communication should be based on true information -- simply put, do not lie (Mandelbaum, 2024). Example 1: One evening, Alex sat nervously at the sofa. When his mother walked in, sensing something was off, he took a deep breath and said, "Mom, I took money from your wallet last week. I'm really sorry.\" His mother was surprised but stayed calm. \"Why didn't you tell me sooner?\" She asked gently. Alex, looking down, replied, \"I was scared. I wanted to buy something, but I know it was wrong.\" His mother sighed but she appreciated his honesty. ![](media/image42.jpg)Example 2: An employee approached their boss, admitting they had accidentally spilled coffee on the 3D printer, causing it to stop working. Apologizing for the mistake, the employee expressed concern about the damage. The boss appreciated the employee\'s honesty and reassured them that mistakes happen. **2. Listen Actively** - Hearing someone and really listening to a person are not the same. In order for ethical communication to be effective, the listener needs to pay attention to the one who is speaking and not just hear what he/she only want the speaker to say or or to hear only parts of the conversation. To listen actively also means asking questions if they don\'t understand something, for the sake of clarification. ![](media/image44.jpg) EXAMPLE: Mia and Michelle are having a coffee and are sharing about their lives. When Mia speaks, Michelle is engaged. Michelle asks questions, maintains eye contact, verbally affirms Mia. Michelle offers advice to Mia after thinking it through. **3. Speak Non-Judgmentally or Use Non-Judgmental Language** - Ethical and clear communication means talking to everyone without judging them. This helps avoid fights that can lead to misunderstandings (Mandelbaum, 2024). **NON-JUDGMENTAL LANGUAGE** -is a way of communicating with other people that encourages them to share about their experience. -uses words that do not put a negative interpretation to what the person is sharing. -uses more neutral and non-judgmental words to express that you are hearing the person, rather than judging what they say. (Everts, 2020) STATEMENT 1: "I talked to this loser today, who has no life and seems to think no one else should either. Instead of engaging with me, he stared ahead like a sulky child and refused to fully acknowledge me. The guy's a non-starter. He doesn't have anything interesting to talk about." STATEMENT 2: "I talked to this guy today who seemed kind of deep in his own thoughts. He was often looking away during our conversation, and I wondered what was going through his head. I couldn't connect with the things he was talking about. Which statement is the best example of using non-judgmental language or speaking non-judgmentally? **4. Speak from Your Own Experience** - Sharing your personal experiences when talking to people is important. It adds real examples to support your arguments. This way of communicating helps your audience understand your points better and see the whole picture (Mandelbaum, 2024). **PERSONAL EXPERIENCES** \- build your trust, enthusiasm, and understanding. \- let your audience see who you are, what you've learned, and why it matters to you. \- makes your speech more relatable and interesting. \- invites your audience to learn and grow with you. \- shows your honesty and humility, which helps create a connection with your listeners. (What are the benefits of using your personal experiences to develop a unique and authentic speaking style?, 2023) EXAMPLE: When Tom keeps on insisting to Sarah that a product should focus more on design, Sarah shared a story from a previous project where balancing both the functionality and design of a product led to great results. She explained how the product sold well because it was both useful and attractive. Tom listened to Sarah's experience and realized that combining functionality and design had worked before. This helped them to agree to include both features which resolves their conflict and improving the product. **5. Consider the Receiver's Preferred Communication Channel** - You might lose your audience if you choose a communication channel that they don\'t like. To talk to your listener/s well, use the method they prefer, like in-person meetings, emails, phone calls, or messaging apps. - In the business world, we must consider the communication channel that a business group prefers when presenting data. We must know how they like to see our presentation, whether through graphs, slides, or PowerPoint. Also, since body language is very important, meeting clients in person is usually better. (Mandelbaum, 2024) EXAMPLE: When John, a customer service representative, realized that her client, Maria, preferred email over phone calls for communication, he decided to adapt her approach. Maria had mentioned in a previous conversation that he found emails easier to keep track of. So, instead of calling him with updates, John made sure to send detailed emails with all the information Maria needed. This change in communication method made John feel more comfortable and satisfied, and it helped John provide better service tailored to her preferences. ![](media/image46.png) **6. Strive To Understand** - It\'s important to listen carefully and try to understand what is being said before you respond or answer. It\'s okay to ask for clarifications, but often the questions have already been answered. Listeners should think about what they heard before replying. Also, reading "in between the lines" or understanding what is not said but suggested is a helpful skill (Mandelbaum, 2024). EXAMPLE: Jay asks her partner, \"Is everything okay?\" and she responds, \"I\'m fine,\" but her arms are crossed, and she is being unusually quiet. Although she said that she is fine, her body language and behavior suggest that she is upset or bothered by something. In this case, what is not being said is more telling than the words themselves. Jay might gently follow up by saying, \"You don't seem fine. Do you want to talk about it?\" showing that you're aware of what's being suggested beneath the surface. **7. Avoid A Negative Tone** - Talking in a polite and respectful way means avoiding rudeness and being professional. It's important to think about not just what you say, but also how you say it. The tone of your voice or writing is very important. If the tone is wrong, the listener might not understand the message, which can cause problems and hurt work efficiency. - Controlling your tone is part of keeping your emotions in check. It's best to keep your tone positive or neutral because the person receiving the message will notice it, and it can change how they understand the message. (Mandelbaum, 2024) EXAMPLE: Your friend asks, \"Can you help me clean the house?\" If you respond with, \"Yeah, sure,\" but in a bored or reluctant tone, your friend might feel like they're inconveniencing you, even though you agreed. However, if you say, \"Yeah, sure!\" with an enthusiastic tone, it shows that you\'re genuinely willing to help and happy to do it. The same words can leave completely different impressions depending on the tone, which is why using the right tone is crucial to showing the right intention. ![](media/image48.png) **8. Do Not Interrupt Others** - Letting others talk is important for a good and effective work environment. Interrupting can lead to confusion and arguments, which makes communication harder and slows down progress. It also shows disrespect and prevents the listener from understanding fully, leading to wrong ideas (Mandelbaum, 2024). EXAMPLE: In a corporate meeting, Jake is sharing his idea when Brent, his older colleague, jumps in with his own thoughts. Jake stops talking and feels frustrated because he couldn\'t finish. Brent messed up the conversation and made Jake feel ignored and disrespected. - Interrupting shows that you think what you have to say is more important, which can hurt relationships and stop good discussions. Waiting for your turn shows respect and helps communication flow better. **9. Respect Privacy and Confidentiality** **CONFIDENTIALITY** - means keeping private information safe and sharing it carefully. - comes from the idea that people's choices and personal details deserve respect. - can apply to people and groups. **PRIVACY** - means the right to not be bothered by others. - allows people to control their own lives, including who can see their personal information and when and how it is shared. (Confidentiality and Privacy, 2024) ![](media/image50.png) EXAMPLES: - Avoid eavesdropping. During a conversation at a café, you deliberately turn away or focus on your own conversation to avoid overhearing sensitive details from a nearby table. - Respecting boundaries: If someone prefers not to discuss a certain topic, respect their boundary and avoid pressuring them. Be mindful of what information others want to keep private and don't pry into matters they don't willingly share. ![](media/image52.jpeg) - Handling sensitive information: Avoid discussing any sensitive or confidential information in public places or with unauthorized individuals. **10. Accept Responsibility** - A big part of good communication is being responsible for what you say and how it affects others, both in good and bad ways. This responsibility includes how your words impact people right away and later on. Owning what you say shows that you need to be careful about how you talk (Mandelbaum, 2024). EXAMPLE: While talking with friends, Jane mentioned, \"I heard Emily was quitting her job.\" Later, he found out this wasn\'t true. Instead of letting it slide, Jake texted his friends, saying, \"Hey, I got the info about Emily wrong. She\'s not quitting her job. Sorry for spreading the wrong info.\" - Jane\'s quick correction shows how accepting responsibility for what you say helps clear up misunderstandings and maintains trust. **REFERENCES** Aramyan, P. (July 2, 2024). 5 tips workplace communication effectiveness can increase productivity. Project Management Blog: Tips & Tricks \| Birdview. https://birdviewpsa Beaver, K. (February 23, 2024). The types of noise in communication. Soundproof Cow. Casual Register: Definition, Examples & Use. (n.d.). StudySmarter UK. https://www.study smarter.co.uk/explanations/english/language-and-social-groups/casual-register/ Chapter 7 Directing Class 12th Commerce. 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