Prohibited and Restricted Content.pptx

Global Ad-Review Policy  01 Gambling 02 Drugs 03 Weapons Prohibited & 04 Smoking & Cigarettes Restricted 05 Alcohol & Drinking Content 01 Gambling 01 Gambling Live Gambling Virtual Gambling/Casino Scene Indu...

Global Ad-Review Policy  01 Gambling 02 Drugs 03 Weapons Prohibited & 04 Smoking & Cigarettes Restricted 05 Alcohol & Drinking Content 01 Gambling 01 Gambling Live Gambling Virtual Gambling/Casino Scene Industry Policy for Gambling App & Website Industry Policy for Non-Gambling App with Real Reward Live Gambling – Global Market It’s not allowed to feature the following in Ad Creative & LP: 1.Real Live Casino 2.Real Person Gambling 3.Teaching Gambling Skills 4.Online Gambling Websites 5.Introducing Gambling Rules 6.Showing Gambling related item 7.Sports betting/Horse racing betting Live Gambling – SEA Market It’s not allowed to feature the following in Ad Creative & LP: 1.Real Live Casino 2.Real Person Gambling (Need to see the game & money) 3.Teaching Gambling Skills 4.Online Gambling Websites 5.Introducing Gambling Rules 6.Showing Gambling tools with real currency/chip/token/money out. 7.Sports betting/Horse racing betting Virtual Gambling/Casino Scene - Global Market It’s not allowed to feature the following in Ad Creative & LP: 1.Top up money 2.Earning money / prize with value 3.Showing virtual casino 4.Showing virtual person playing 5.Teaching gambling game skills Virtual Gambling/Casino Scene – SEA Market It’s not allowed to feature the following in Ad Creative & LP: 1.Earning Money/Prize with Value in mimic gambling game 2.Showing Virtual Casino/virtual gambling scene 3.Showing Virtual Person Playing Industry Policy for Gambling Website All Market: Prohibited Industry Industry Policy for Gambling App Pakistan & Vietnam: Prohibited Industry How to Identify Gambling Game in Google Play or App Store: Mimic Gambling can be Judged by Google play or App Store Content Part (Simulated gambling/Gambling) Normal Game Gambling Game  NOT FOR VN Industry Policy for Gambling App & PK MARKET Indonesia Market Gambling Game App SOP : SEA Reference Gambling Game Application "without" using real money or real Prize (Restricted Age 18+) & Need Disclaimer in all video throughout the entire video "This is not a gambling game and does not have any means of winning any monetary rewards or prizes of monetary value in any manner whatsoever. Gambling is strictly prohibited." How to label disclaimer: No Disclaimer: If no disclaimer appear in the video Irregular Disclaimer: If the disclaimer that appear in the video is not following the disclaimer requirement  NOT FOR VN Industry Policy for Gambling Game & PK MARKET App Indonesia Market Gambling Game App SOP : SEA Reference How to label Disclaimer in the Video Landing Page entire video Yes Label: Virtual Gambling Label: Virtual Gambling & R18+ No Label: Virtual Gambling & No Disclaimer Label: Virtual Gambling & R18+  NOT FOR VN Industry Policy for Gambling & PK MARKET Indonesia Market Gambling Game App SOP : SEA Reference  Gambling Website is - Prohibited Industry  Gambling Game in Google Play or App Store "with" real money or real Prize - Prohibited Industry How to label Prohibited Industry for Gambling Ads: a) Programmatic Ads: Prohibited Industry on the LP Only (Example) b) Normal Ads: Example AC: Live Gambling LP: Prohibited Industry Industry Policy for Non-Gambling Application with Real Reward Industry Policy for Non-Gambling Application with real reward (area to review AC & LP) : SEA Reference  Application that offering real money or cash is Prohibited Industry on LP (No Need to apply other label)  Application that offering real reward/gift such as: Iphone is Restricted Age 18+ on LP (Still apply others label) Money Indicator Example 02 Drugs 02 Drugs Drugs Production & Trafficking Drugs Drugs References Drug Production & Trafficking It’s not allowed to feature the following in Ad Creative & LP: 1. Content that explain "How to make drugs" 2. Content that depict illegal drug trade or illegal drug trafficking Note: this label Not applicable for TV show or movies Drugs It’s not allowed to feature the following in Ad Creative & LP: 1. Drug-related Paraphernalia: Bongs, Rolling papers, Vaporized delivery devices 2. Depiction of drug use 3. Depiction of aftermath of drug use 4. Drug dispensaries 5. Depictions of illegal or recreational narcotics & inhalants Drug References It’s not allowed to feature the following in Ad Creative & LP: 1. Movie / TV content depicting drug use 2. Drug-related Service (Such as; Drug rehabilitation) 3. Music or audio referencing drug paraphernalia Drug References Exceptions 1.Anti-drug Campaigns / Context​ 03 Weapons 03 Weapons Weapons Lesser Weapons Weapons It’s not allowed to feature the following in Ad Creative & LP: 1. Tasers 2. Firearms: Firearms parts​, Ammunition​, BB guns​. 3. Bom / Explosives Lesser Weapons It’s not allowed to feature the following in Ad Creative & LP: 1. Paintball guns 2. Batons 3. Non-culinary knives / blades / spears 4. Nun-chucks 5. Pepper spray Weapons & Lesser Weapon Exceptions 1. TV Drama/Film and Virtual (Cartoon, Game) Scene ​ 2. Toy Weapons​that don't look realistic 3. Games that contain weapons​ 4. Virtual Visuals on the items (such as t-shirt, mobile phone cases)​ 04 Smoking & Cigarettes Smoking & Cigarettes Key Definitions Smoking Products (exhaustive) Cigarettes, cigars, chewing tobacco, smoking pipes, hookahs, hookah lounges, rolling papers, vaporized delivery devices, electronic cigarettes, tobacco-related paraphernalia(does not include ashtrays and lighters) Branded Smoking Products Smoking products with obviously identifiable company branding Unbranded Smoking Products: Smoking products without obviously identifiable company branding Smoking Behavior: Actions associated with the consumption of tobacco products , typically in the form of inhaling /exhaling smoke from cigarettes, cigar, or pipes. This includes activities like lightening and puffing on a cigarette , cigar, or a pipe. Smoking & Cigarettes It’s not allowed to feature the following in Ad Creative & LP 1. Branded smoking products in any context 2. Unbranded smoking products in most of the context (detail will be in exception) 3. Smoking behavior in most of the context (detail will be in exception) 4. Promote / glamorize smoking in any context Smoking & Cigarettes Exceptions for Unbranded smoking & Smoking Behavior 1. Anti-smoking Text/Symbol 2. Shown in the background or incidentally 3. Appear in the entertainment material, such as movie, video game, music, comic, cartoon, etc. 4. Printed on object such as phone case or T- shirt  Unacceptable 05 Alcohol Promotion Unacceptable Alcohol Promotion This label will be applied both in Ad Creative & LP: Reference 1. Irresponsible message about alcohol is not allowed but depiction of alcohol with responsible message will be allowed. 2. Misleading related to alcohol is not allowed (such as; mention benefit of consuming alcohol) 3. Adhere to safety emphasis (such as; driving while drunk) 4. Not incentivise alcohol – special deal or offer related to alcohol (such as; ads promoting hotel with free alcohol promotion) 5. Alcohol that promoted as main promoted product. Unacceptable Alcohol Promotion This label will be applied both in Ad Creative & LP Unacceptable Alcohol Promotion Exceptions: 1. Anti-drinking campaign with NGO allowlist, if not in the NGO allowlist label for "Public Service Announcement" (PSA) & Unacceptable Alcohol Promotion. 2. Incidental appearance in the movies, music video & trailers