Product Characteristics and Classifications PDF
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Summary
This document explains product characteristics and classifications. It includes discussions on product systems, mixes, and line length. The study material is suitable for an undergraduate course in business and marketing.
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Product Characteristics and Classifications Product Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas...
Product Characteristics and Classifications Product Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas PRODUCT LEVELS Product classifications - Durability and Tangibility Nondurable goods Durable goods Services Consumer-Goods Classification: Shopping Habits Convenience Shopping Specialty Unsought Product Differentiation Form Reliability Features Reparability Performance quality Style Conformance quality Durability Product Systems and Mixes Product system Product mix/assortment Width : how many product lines Length: total number of items in the mix Depth: variants in each product in the line Product line length Line stretching Down-market stretch Up-market stretch Two-way stretch
