PRINT MEDIA LESSON-1.pdf

MEDIA AND INFORMATION LITERACY LESSON 7  MEDIA AND INFORMATION LITERACY LESSON TITLE Print Media and Types of Print Media LESSON OBJECTIVES The students will know the different types of Print Media The students will be able to distinguish different types of Print Medi...

MEDIA AND INFORMATION LITERACY LESSON 7  MEDIA AND INFORMATION LITERACY LESSON TITLE Print Media and Types of Print Media LESSON OBJECTIVES The students will know the different types of Print Media The students will be able to distinguish different types of Print Media  MEDIA AND INFORMATION LITERACY WHAT IS PRINT MEDIA? one of the oldest and most basic forms of mass communication. It remains one of the most popular forms of advertising due to its ability to reach a wide audience. It is essential in the study of mass communication. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals.  MEDIA AND INFORMATION LITERACY HISTORY OF PRINT MEDIA In early 19th century, the industrial revolution brought major innovations in print media technology. Rotary steam presses soon came along and replaced hand-operated machines, doing the same job in a small fraction of the time The digital era in typesetting started in early 1970s, with PostScript gradually emerging as the standard for digital typesetting.  MEDIA AND INFORMATION LITERACY QUESTION? How does Print Media help with the preservation of the Philippines culture through literature?  MEDIA AND INFORMATION LITERACY TYPES OF PRINT MEDIA  MEDIA AND INFORMATION LITERACY TYPES OF PRINT MEDIA Newspaper Magazine  MEDIA AND INFORMATION LITERACY TYPES OF PRINT MEDIA Newsletter Brochures  MEDIA AND INFORMATION LITERACY TYPES OF PRINT MEDIA Posters Books  MEDIA AND INFORMATION LITERACY TYPES OF PRINT MEDIA Memorandum MEDIA AND INFORMATION LITERACY TYPES OF MEDIA Newspaper one of the most important and effective print media of mass communication. It can collect, edit and print news report and articles. Its was first published in Germany and later spread its roots to the rest of the world. Its valuable services to the community like, Information , Education , Entertainment , Persuasion , Culture Transmission , Record Facility etc. MEDIA AND INFORMATION LITERACY TYPES OF MEDIA Newspaper Function Functions: and Its Types Information , Advertising, Opinion Building, Education, Entertainment Types: Daily Weekly Monthly Local National International MEDIA AND INFORMATION LITERACY TYPES OF MEDIA Magazines It is generally published on a regular schedule, containing a verity of reading material. It is also offer advertisers an opportunity to incorporate various new techniques and ideas. MEDIA AND INFORMATION LITERACY TYPES OF MEDIA Magazines Types: Academic Fashion Sports Political News MEDIA AND INFORMATION LITERACY TYPES OF MEDIA Newsletter Newsletters are also an important part of print media. These target a specific group of audience and give information on the product. A newsletter is a cost- effective marketing tool for building regular communication with customers and prospects. MEDIA AND INFORMATION LITERACY TYPES OF MEDIA Newsletter Types: Company Newsletter Consumer Newsletter Organization Newsletter School Newsletter MEDIA AND INFORMATION LITERACY TYPES OF MEDIA Brochure It is a tool used to circulate information about the product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. MEDIA AND INFORMATION LITERACY TYPES OF MEDIA MEMORANDUM It is a type of written communication used to address a large body of recipients. Memos are used in academic, business, legal, public policy, and other professional environments to pass on important information, propose new ideas or changes, persuade an audience, or provide a call to action. MEDIA AND INFORMATION LITERACY TYPES OF MEDIA Books In the past books was not a mass medium but privilege of the elite class. There was two reasons for that. Firstly, books were not printed but transcribed by hand. Secondly, the low literacy level in the masses limited books exclusively to a small fraction of the society. It was the 19th century which saw book as a mass medium. MEDIA AND INFORMATION LITERACY TYPES OF MEDIA Books TYPES: Trade Books (non- academe) Paper-back Books Text Books Professional Books MEDIA AND INFORMATION LITERACY TYPES OF MEDIA Posters Posters are forms of outdoor advertising. The message in the poster has to be brief and eye catching as it targets a person on move. Posters are the graphic aids. Usually contain some messages. MEDIA AND INFORMATION LITERACY TYPES OF MEDIA Posters TYPES: Advertising Poster Informative Poster Subject Poster Affirmation Poster Propaganda Poster MEDIA AND INFORMATION LITERACY QUICK RECAP  MEDIA AND INFORMATION LITERACY PRINT MEDIA one of the oldest and most basic forms of mass communication. It was invented during industrial age. TYPES OF MEDIA Newspaper Books Magazine Memorandum Newsletter Brochure Posters