Principles Of Design PDF

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design principles visual arts elements of design color theory

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This document is about the principles and elements of design. It covers topics such as harmony, proportion, balance, rhythm, emphasis, line, texture and colour. It includes various colour schemes such as monochromatic, analogous, complementary and split complementary and triad.

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Principles of Design 1. Harmony is the Law of Unity with variety. This principle infers repetition of line, form, shape and size. 2. Proportion Pertains to the relationship in size between a part and the whole. 3. Balance May be produced in two ways, either formal or informal. Formal b...

Principles of Design 1. Harmony is the Law of Unity with variety. This principle infers repetition of line, form, shape and size. 2. Proportion Pertains to the relationship in size between a part and the whole. 3. Balance May be produced in two ways, either formal or informal. Formal balance or symmetry has equal color, shape, and size on either side of a design. While the informal occult has 4. Rhythm It is a smooth related movement. Pattern and line carry the eyes along without jerky motion. The eye automatically connects points in space. 5. EMPHASIS The eye is carried first to the most important part of the design and then to the other details in order of their importance. This referred to as the center of interest of a design. Elements of Design 1. Line Skeleton or basic foundation sketch to direct the eye vertically or horizontally. 2. Texture Refers to the surface appearance which is either rough or smooth, dull or glossy, thick or thin. 3. Color Color may be cool, warm, bright or dull. Choosing the right color will greatly affect the appearance of your finished project. The color wheel consisting of twelve colors which will give you an idea to make successful There are also definitions (or categories) of colors based on the color wheel. We begin with a 3-part color wheel. Primary Colors: Red, yellow and blue. In traditional color theory (used in paint and pigments), primary colors are the 3 pigment colors that cannot be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues. Secondary Colors: Green, orange and purple. These are the colors formed by mixing the primary colors. Tertiary Colors: Yellow-orange, red-orange, red- purple, blue-purple, blue-green & yellow?green. These are the colors formed by mixing a primary and a secondary color. That's why the hue is a two word name, such as blue-green, red-violet, and yellow-orange. Color Scheme A. RELATED COLORS 1. Monochromatic Harmony One color of different shade 2. Analogous Harmony Three neighboring colors, one of which is dominant A. CONTRASTING COLORS 1. Complementary Colors opposite each other in the color wheel 2. Double Complementary Two neighboring colors and their opposite colors. 3. Split Complementary Three colors diagonal with each other Handicraft Production. 4. Triad The color in between three spaces in color wheel

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