Digital Printing for Packaging - PRIME Packaging 2019

Digital Print for Packaging Prof. George Nubar Simonian Egypt Packaging Is the technology of enclosing or protecting products for: distribution, storage, sale, & use. It contains, protects, carries, sells, markets, promotes, communicates, stores, interacts, acts,...

Digital Print for Packaging Prof. George Nubar Simonian Egypt Packaging Is the technology of enclosing or protecting products for: distribution, storage, sale, & use. It contains, protects, carries, sells, markets, promotes, communicates, stores, interacts, acts, engages, informs, It also refers to the process of design, evaluation, & production of packages. Packaging is: Virtual Salesman not just a shipping container Silent Salesman Shelf Shouting - Battle on the shelf Brand Ambassador The packaging needs to do the final sell  Digital Printing Printing from any Memory on any Material Digital print technology for packaging, market to reach £13.6 bn by 2024 (Smithers PIRA) Digital printing for packaging market showed Very high compound annual growth rate (CAGR).  Digital Printing From Mass communication to individual addressing. Each person is different, wouldn’t be wonderful to be able to talk to them directly, as individuals. DIGITAL PRINTING GENERAL ADVANTAGES - ON-DEMAND - VARIABLE DATA (PERSONALISATION) - DISTRIBUTE then PRINT - Less waste & Inventory - Quick setup & changeover DIGITAL PRINTING GENERAL ADVANTAGES - No need to PrePress with all its costs, problems & efforts - Provides ways to add value & differentiate the brands - Better larger color gamut (Pantone colors) - Enables brands to be quickly & easily refreshed, packaging adapted quickly for seasonal promotions, special events or even different language versions DIGITAL PRINTING GENERAL ADVANTAGES - Digital press technology allows endless print possibilities that are simply not financially practical with Litho or Flexo - The speed of digital press technology means that 'sell it first then make & pack it' is fast becoming a new philosophy considered by brand owners and retail groups DIGITAL PRINTING GENERAL ADVANTAGES - Customer engagement - Integration with online campaigns - The ability to produce short print runs Economically - Multi-designed labels without the need for producing plates ( market testing ) OVER THE NEXT 3-5 YEARS KEY LABELING ISSUES : - Reducing label unit costs - Use of thinner label stock - Reduction of label material waste - Greater use of sustainable materials - Implementing anti-counterfeiting and security evident means - Improve tracking across the supply chain - Direct to Shape printing DTS Direct To Shape Successful Campains Successful Campains Successful Campains Advantages of Personalized Packaging - Average order size / value 25% - Total income / profit 32% - Response time 34% - Response rate 36% - Subsequent orders 48% Advantages of Personalized Packaging - Customer engagement 88% - Brand awareness 86% - Increase sales 64% - Consumer loyalty 53% Advantages of Personalized Packaging - Tells customers you care - Reuse the packaging - Adds value - Customer will be ready to pay more  USE THESE TIPS TO EVALUATE DIGITAL OPPORTUNITIES. RON ROMANIK 1. Run size. 2. Speed to market. 3. The cost of materials. 4. The cost of time. 5. Variability of SKUs. 6. International presence.  USE THESE TIPS TO EVALUATE DIGITAL OPPORTUNITIES. RON ROMANIK 7. Promotion opportunities. 8. High-end effects. 9. Comfort with your print provider. 10. Converter flexibility. 11. Cross-substrate color matching. 12. Potential hidden costs.  BUT STILL - Many larger packaging converters are reluctant to adopt digital methods of production. - Reasons include: the cost of equipment & consumables; format and productivity of digital presses compared with conventional processes; the finishing requirements; & specific functional properties of packs. A general lack of knowledge in the sector coupled with a perception that the process is expensive and difficult to manage has meant digital printing has evolved more slowly in the past.