Prelim-CSEL-Transes.pdf

Types of Media Quality Multimedia - is a measure of how well the design meets its - describes the use of various media types in a intended purpose and is free from defects or e...

Types of Media Quality Multimedia - is a measure of how well the design meets its - describes the use of various media types in a intended purpose and is free from defects or errors. single presentation or communication, including text, audio, video, graphics, and animation. Branding and Product Packaging Types of Media Brand Packaging - is a tool that aids businesses in developing Print Media powerful branding strategies through packaging - text and images are printed on tangible materials design. like paper or card stock to create these materials. Branding "According to Google's estimate of 129,864,880 - is the process of establishing a product or service titles in 2010, the number of books in circulation in the consumer's mind a distinctive name and has likely grown to around 156,264,880 by 2022 image through advertising campaigns with a consistent concept Broadcast Media Brand Name - term "broadcast media" describes the - is a name or term that is used to identify a dissemination of audio and visual content to a particular brand or product. dispersed audience through mass media including - often used in conjunction with a logo or other radio, television, and film visual elements to create a brand identity that is easily recognizable by consumers New Media/ Internet Brand Mark - refers to forms of media that are interactive and - is a logo or other graphic component that is used can be distributed digitally, such as the internet, to identify a firm or brand social media platforms, and mobile apps. Trade Mark - is a form of intellectual property intended to Factors For Using And Applying Graphic Design In safeguard distinctive words, phrases, symbols, or Media Design designs that are used to identify and distinguish a product or service apart from others Appropriateness - refers to whether the design is suitable for the Brand Elements intended audience and purpose. Simplicity Relevance: - simplicity and precision both relate to the - the component you pick must be appropriate for effectiveness of the design in conveying the desired your brand and the products and services you message. provide. Color Differentiation - color structure and layout, and materials all - brand's elements has to let you stand out from contribute to the overall aesthetic of the design. the competition. Communication Consistency - communication with clients and audience is - each aspect of your brand should complement important to ensure that the design meets their the others and your overall brand identity. needs and expectations. Flexibility Creativity - characteristics of your brand should be adaptable - design are essential for making the project stand enough to be used in a range of settings and out and capture attention. across various media. Relevance Memorable - refers to how closely the design aligns with - contents of your brand should be appealing to current trends and industry standards. consumers and simple for them to recall. Timeless CS PROFESSIONAL ELECTIVES 311 - elements of your brand should be durable and should not easily go out of style. Emotional Impact Function Of Packaging - brand's elements should evoke feelings in your target market and contribute to the creation of an Protecting the Product emotional bond with your identity. - packaging aids in protecting the product from Cultural Fit damage during storage and transit - brand's elements should be suitable for both your Facilitating Handling and Use target market and the environment in which they - packaging should be made in a way that makes it function. simple for customers to handle and utilize the Legal Considerations product. - you should make absolutely sure that none of Providing Information your brand features violate any existing copyrights - informational packaging should contain all or trademarks pertinent product details, including ingredients, usage instructions, and any appropriate warnings Packaging or cautionary notes. Promoting the Product Product Packaging - a product's packaging, which frequently serves as - refers to all aspects of a product's packaging, the first point of contact between a customer and including the container it is sold in and any the product, can help draw in and keep customers additional packing or labeling. Supporting Logistics - packaging can be made to maximize space Package Design Components consumption during storage and transit as well as distribution and handling of items The Package Itself - the actual container or wrapper for the goods is Standard Package Design Size called the package - the measurements that have been set for different - cardboard, plastic, glass, or metal. kinds of packaging, such boxes, bottles, and cans. Labeling - frequently based on industry norms and are - is anything written or drawn on a package, such intended to increase the effectiveness and cost- as the name of the company, the name of the item, efficiency of packing a list of the ingredients, and usage guidelines. - enables packaging to be more accurately Graphics and Imagery matched to the size of the product it will hold, so - comprises any visual components needed to reducing material waste. convey a brand's and a product's benefits, such as - make it simpler to carry and store goods because logos, pictures, or illustrations. identically sized packages can be stacked and Color and Design stored more effectively. - a brand's overall appearance and feel can be - make it simpler for customers to assess the conveyed through the use of color and design volume and size of various products components, which can also serve to draw in and keep customers. Factors To Consider Regarding Design Shape and Size - should be taken into consideration during the Target Market design process as they might have an impact on - when creating packaging, it's critical to take the the package's overall appeal and usage. needs and tastes of the market into account Materials and Sustainability - elements like age, gender, financial level, and way - the packaging materials used for a product can of life. affect its environmental sustainability, and some Product Characteristics businesses may opt to employ eco-friendly - packaging should be designed to fit the product's materials size, shape, and purpose. CS PROFESSIONAL ELECTIVES 311 Brand Image Target Audience and Market Segment - Packaging should be consistent with the overall brand identity and reflect the brand's image and values Target Audience Competition - specified set of people for whom a product or - it is indeed crucial to take into account the service is designed packaging of identical products on the market, since the design should set the product apart from Market Segment the rivals - technique of splitting a market into smaller, more Production and Distribution specialized groups of customers with comparable - the design should take into account the logistics demands or features is known as market of the manufacturing and distribution process, segmentation including any transportation and storage needs. Market Segment Variables Labelling Demographic Variables - variables include characteristics such as age, Product Labeling gender, income level, education level, and - is the term used to describe the details that are geographic location. printed on a product's package or label Psychographic Variables - variables refer to characteristics related to a Product Name person's values, attitudes, and interests - the product's name should be prominently and Geographic Variables clearly stated on the packaging. - variables include characteristics related to a Ingredients person's location, such as region, country, or city. - the packaging should provide a list of the ingredients used in the product Factors To Consider In Determining Net Weight or Volume The Target Audience/ Market Sector For - packaging for the product should clearly state the Specific Design product's net weight or volume Usage Guidance What Is Your Client'S Company Name? - packaging should contain any relevant usage - provide your designers with the name of the guidance, such as how to use the product or how client's company and an overview of the client's to apply it business or organization Warnings and Cautionary Notes What Does Thier Business/ Organization Do? - product's packaging should make it abundantly - it is also important to let the designers know if obvious whether it includes any potentially the design is for a product or service that the client dangerous components or poses any hazards to is selling users. What Is Their Industry Sector Date of Expiration - mention the industry in which the customer - shelf life information needs to be on the container. operates Company Information - manufacturer's or distributor's name and contact Who Is Their Primary Target details must to be printed on the box - it is important to consider factors such as age, Country of Origin gender, income, occupation, and location - packaging should include information about the - It is important to ask whether the client is seeking nation in which the product was manufactured or to appeal to an existing target audience or if they put together. are trying to reach a new audience CS PROFESSIONAL ELECTIVES 311  Design Brief Graphics Applications Design Brief Graphic Applications - is a document that outlines the objectives, - refers to computer programs that enable users to requirements, and constraints of a design project generate and edit visual information for a variety of uses, including print items, websites, and social What To Include In A Design Brief? media posts. Project Overview Graphics - gives a broad overview of the design project - visual representations of information, facts, or - It should provide a high-level summary of what concepts are known as graphics. will be produced together with an explanation of the project's goals and parameters Graphic Applications And Its Background - project's primary aims and objectives as well as any restrictions or limitations Graphic Design Software Goals & Objectives Of The New Design - is used to create and manipulate visual elements - to clearly define the expected consequences of a for a variety of purposes, such as print materials, design project, goals and objectives must be set websites, and social media posts during the planning stage - the most basic programs are those that come Target Market/ Audience with operating systems (such as Microsoft Paint, - take into account their (client) psychographics, which comes with Windows 95 and Windows 98) demographics, and the issues that your solution - computer graphics can be divided into two can help them with. categories: raster graphics and vector graphics. Budget & Schedule - establish a budget and timeline for a design Raster Graphics project in order to ensure that it stays on track and - are made up of pixels meets all necessary deadlines Vector Graphics Project Deliverables - are made up of lines and curves. - primary goal of a design brief is to ensure that all stakeholders are aligned on the expected Types Of Graphic Softwares deliverables for the project. Raster Graphics Editors - examples include Adobe Photoshop and GIMP Vector Graphics Editors - exmaples include Adobe Illustrator and Inkscape. Page Layout Software - programs are used to create print documents, such as brochures, magazines, and books. - Adobe InDesign and QuarkXPress. 3D Modeling Software - programs are used to create three-dimensional objects and scenes - Autodesk Maya and Blender Animation Software - programs are used to create animated graphics and videos. - Adobe After Effects and Toon Boom Harmony CS PROFESSIONAL ELECTIVES 311 Video Editing Software Trademark - programs are used to edit and enhance video - a sign or symbol used to uniquely identify a footage product or service and distinguish it from other - Adobe Premiere Pro and Avid Media Composer companies' offerings - the term of trademark registration can vary but is Principle Of Graphic Design usually ten years Trade Secret Balance - are intellectual property rights on private - refers to the distribution of visual elements in a knowledge that can be licensed or sold design - trade secret protection is not limited in time Contrast Copyright - refers to the use of differences in visual elements, - is a type of legal protection that gives authors, such as size, color, and texture, to draw attention musicians, painters, sculptors, filmmakers, and create emphasis. computer programmers, database administrators, Hierarchy advertisers, maps, and technical drawing artists the - refers to the arrangement of visual elements in a sole right to their creations design to indicate importance - time limit should be equal to or longer than fifty - create a clear visual flow. years after the creator’s death Alignment: - refers to the arrangement of visual elements What Is Physical Property Rights? along common lines or axes - are the privileges that people or organizations - creating a cohesive and organized design. have to manage and profit from particular tangible Repetition goods or resources. - refers to the use of repeated elements, such as - Physical property rights are typically separated color, shape, or pattern into two groups: tangible and intangible. - create unity and cohesiveness in a design. Proximity Factors that Affects Visual Graphic Design - refers to the arrangement of visual elements in close proximity to each other Purpose of the Design : design will influence the - indicating a relationship between them. choices that are made in terms of layout, color, typography, and imagery. Relevant Intellectual Property Rights Target Audience: Intellectual Property Rights (IPRs) Medium: : the medium in which the design will be - are legal protections for human creations presented including inventions, designs, and works of art. Brand or Message : brand's values and messaging Types Of Intellectual Property Rights? will need to be incorporated into the design. Patent Design Trends: : strike a balance between being - a patent gives the owner the authority to decide if trendy and being timeless. or how others may utilize an innovation - patent holder publishes technical details about Design Constraints: the innovation in the patent document for public consumption. Designer's Personal Style : Each designer brings - protection is granted for a limited period their own unique perspective and style to their work, which can also affect the final design. CS PROFESSIONAL ELECTIVES 311