Communication 101 Lecture Notes PDF

Chapter 1- Lesson 1 Communication 101 Preliminary Period Adjemore A. Manabat Department of English College of Arts and Sciences Views and Perspectives of Communication What are some relevant views about communication practices? 1. Linear perspective - sender receiver framework 2. Interac...

Chapter 1- Lesson 1 Communication 101 Preliminary Period Adjemore A. Manabat Department of English College of Arts and Sciences Views and Perspectives of Communication What are some relevant views about communication practices? 1. Linear perspective - sender receiver framework 2. Interactive perspective - conveying and exchanging thoughts, ideas, and information 3. Etymological perspective - “communication” from the latin “communis” which means common; common understanding 4. Symbolic perspective - uses symbols to representing something 5. Pragmatic perspective - communication and its meaning in context Functions of Communication What are some of its function(s)? 1. Sender - you; the origin of the message and the one who encodes meanings 2. Receiver - listener and the one who decodes the message 3. Message - considered as the substance of communication; verbal or non- verbal; can also use paralinguistic features = movements, gestures, and facial expressions 4. Channel - encoded messages are sent by medium (print, broadcast, social, interpersonal) 5. Noise - the one the blocks and or interferes with the communication process. Defining Verbal and Non-Verbal Communication Nuances and fundamental differences Verbal Communication - refers to the exchange of information, ideas, and opinions through sounds and words; usually, the speaking is done through f2f interaction EXAMPLES: Forums, student dialogues, fast-food order Non-Verbal Communication - refers to the delivery and exchange of messages through non-word messages EXAMPLES: Print, gestures, facial expressions, objects, colors, and so on Purpose of Communication Prime purposes of communicating 1. Purpose = explaining why a talk is being initiated 2. Understanding = is the heart of communication 3. Reaction = result of the communication (verbal or non-verbal) 4. Participation = interactional purposes (dialogues, discussions, talk) 5. Opinion = criticality 6. Sympathy = refers to the art of caring 7. Education = learning Chapter 1 - Lesson 2 Communication Theory Preliminary Period Adjemore A. Manabat Department of English College of Arts and Sciences Communication Theory West and Turner (2007) Introducing Communication Theory: Analysis and Application 1. Symbolic Interaction Theory - focuses on the self and its prime relationship to society; significance of meanings for human psyche; introspective self-concept; interaction between humans and society. 2. Uncertainty Reduction Theory - is the belief that there are “uncertainties” that occurs among strangers in interpersonal spaces and communication; assumes that interpersonal communication is the “antidote” to such “uncertainties” 3. Organizational Culture Theory - is the belief that organizational values are attained if members of the culture develops a sense of “organizational reality”; assumes that culture is crucial in understanding various organization. Communication Theory West and Turner (2007) Introducing Communication Theory: Analysis and Application 4. Uses and Gratification Theory - examines the level of consumers’ need for gratification to media use and the results of effects of that increased or decreased involvement 5. Cultural Studies - is the belief that “culture pervades and invades all facets of human behavior”; assumes that people form part of a “power strata” - media dominance over subordinate groups. 6. Face Negotiation Theory - is the belief that if individuals fail to manage/develop self-identity, face, self-image, and culture; assumes that negotiation in these factors avoid face-threatening acts. Chapter 1- Lesson 3 Communication Models Preliminary Period Adjemore A. Manabat Department of English College of Arts and Sciences Osgood and Schramm’s Model Discovering New Knowledge Developed in 1954, Schram and Osgood developed a communication model that aims to explain the nature of interpersonal communication, emphasizing the encoding-message-decoding cycle is involved. Barnlund’s Transactional Model Discovering New Knowledge Developed in 1957, Barlund’s transactional model of communication emphasizes the continuous flow of communicative interaction through sending and receiving messages among the communicative participants. Chapter 1- Lesson 4 Communication Ethics Preliminary Period Adjemore A. Manabat Department of English College of Arts and Sciences What is Ethics? Ethics refers to the principle of conduct governing an individual or a group; professional ethics; a guiding philosophy; a consciousness of moral importance (Merriam Webster Dictionary) The following are ethical factors significant in the discussion of communication ethics: 1. Building an information network - the goal is to establish an array of communication networks where there is open access to various contexts and settings. Credibility and trustworthiness are built which makes a speaker ‘communicatively ethical’ Ethical Factors in Communication 2. Engaging and participating - we are responsible for the active involvement in various discussions, critical listening, and speak out what is in the mind. We open discourses to everyone. 3. Speaking with a heart - Relationship is one of the keys to effective communication where a person should always show sincerity and commitment in communicating. A person should also choose the right words that may not offend or humiliate a person. To observe ethical standards, being responsible and careful should be observed. Ethical Factors in Communication 4. Condemning discrimination - avoid any kind of communication that leads to distortion, intolerance, intimidation, stereotyping, hatred, coercion, and violence. Instead, commit to communication that promotes personal conviction by being fair and just. 5. Respecting and understanding each other - Before judging and evaluating a view or perspective, lean first to respect and understand the content of what is said. This opens a diversity of perspectives and tolerance which is fundamental to human interaction. Class Activity Remodeling Communication