Overview Programming Script.docx

Overview Programming Script Orbis Golf Programing has been built out of years of industry experience, working on the ground at academies and clubs across the world. Throughout our journey we have seen the golf industry thrive in many ways including enhancements in coaching skills, technology and t...

Overview Programming Script Orbis Golf Programing has been built out of years of industry experience, working on the ground at academies and clubs across the world. Throughout our journey we have seen the golf industry thrive in many ways including enhancements in coaching skills, technology and the rise in the popularity of the game. However, we see challenges in the industry which are leading to missed opportunities to make the golf coaching operations at any club, central to success for all stakeholders. Clubs are missing out on retention of customers, a pipeline of new members, engagement and increased spend of current members. Coaches are missing out on coaching revenue, not being valued by the clubs they are contracted to, and do not have the resources to deliver exceptional experiences to customers. Customers needs are not being met. Not just their golfing goals and aspirations, but also their social needs. This is leading to fewer visits, less spend at the club and ultimately golfers leaving the game altogether. We therefore feel their is a need for real change. Often the club and the coaching operation's goals are misaligned due to a lack of communication and clarity on the needs of each stakeholder. The experience of customers at the venue can often vary greatly. With lack of standardizations across the coaching programs and operations. As coaches and clubs move further apart, the perceived value that each stakeholders offers the other is only decreasing causing increased risk. Multiple systems are often available within a venue and within the coaching operations itself, leading to challenges in the customer experience as well as monitoring, tracking and reporting on activity. Finally, traditional training routes for coaches are heavily focused on coaching methodology, and a gap exists in relationship management and operating an effective coaching operation at a club. Golf coaches and the programing they offer has the power to connect customers, the coaching operation and the clubs in which they operate together, ultimately delivering powerful results for all stakeholders. Orbis Golf provides an industry leading solution to drive benefits for each of these. In short, we know that when clubs and coaches truly connect and collaborate, combining experience and insight with the latest proven tools. remarkable things happen. Coaches will drive forward their own coaching service delivering a sustainable, lucrative and enjoyable occupation for life. They will offer enormous value to their club with aligned objectives and will enjoy strong relationships with their customers. The club will see enormous business growth including increased customer satisfaction, retention, on site spend and new member growth. They will also forge strong relationship with their coaching team through aligned objectives. If your customers are engaged in effective golf programing it will drive their experience. They will have a strong relationship with their coach who is managing their journey at every step and in turn they are activated and engaged at the club. We know that coaches have the power to play a leading role in any golf club, regardless of its size, structure or goals. Coaches are central to the engagement and enjoyment of customers playing the game and can deliver enormous values to the club in which they operate. When provided with appropriate training and resources, coaches can earn more, feel valued by their club, and enjoy a heightened sense of purpose. They also feel more aligned with the club, which is such a crucial factor in building a cohesive offering -- and a dependable income stream. Variety and engagement with a diverse customer base will lead to high satisfaction in their role and ultimately long term retention within the industry. Our solution has proven to increase coaching revenue by up to 400%, driving increased job satisfaction and security. Coaches will be recognised within the clubs they operate and for the enormous value they can provide. Coaches will drive customers enjoyment and improvement which will in turn deliver increased satisfaction, customer growth and long term retention. We know that customers engaged in effective golf programing at their club play more regularly, utilise their club more often, develop stronger social connections and ultimately enjoy playing the game. This in turn will develop deep personal benefits as well as benefits to their coach and the club in which they interact. We know that customers engaged in effective golf programing develop and maintain strong social connections. This helps them to enjoy playing the game and utilise all the benefits of their club. Customers who regularly use a club will enjoy spending time their more often and can maximise the benefits it can provide. Driving the customers experience and game development will in turn mean they enjoy playing. They will feel a sense of achievements as their game progresses and will keep coming back for more. Those who are enjoying playing the game, spending time at the clubs are more likely to engage their family and friendship circle in the sport and the club. This will deliver deep personal benefits as well as benefits to the club and the coach. Effective golf programing can deliver enormous results to the club. Regardless whether the club in which your are based is part of a multi-academy operation, a high end country club or a pay and play facility, if the golf programing that is delivered aligns to their clubs goals then the rewards are clear. With a highly effective coaching team and engaged customers, we have seen powerful results and impact to the golf club. Member or visitors who are engaged in a club do not leave and we have proved that effective coaching programs aligned to the needs of the venue can reduce attrition by up to 75%. A family with juniors in a structured coaching programme is far more likely to renew its membership and in this scenario, lapsed renewal is less than 2%. New customers will be inspired to join your club through engaging and effective programing. Our programs have added on average 25 new members each year to a clubs. Providing a pathway to try the game and integrate into golf is key, This will lead to membership upgrades and will provide increased value to the member. Creating a joined-up and inclusive experience reaps rewards. When Customers have a more engaged experience across the club, on average this increases year on year spend on golf and food & beverage by 35%. The way we see it is a golf clubs long-term business growth and success has to 'connect the dots'. It must understand and carefully nurture the complex relationship between clubs, coaches and customers. Each stakeholder has unique needs in order to secure and sustain that success. We have mastered a suite of simple, fully scalable and highly effective ways to transform how golf clubs and coaches secure, manage and expand their communities servicing the needs of each stakeholder by truly connecting them together. Our proprietary software, GLF Connect, effortlessly integrates and manages the close and interdependent relationship between your club, coaches and customers. It provides proven tools, support and background expertise to help you define, achieve and measure success across every aspect of your golf club and coaching operation. Additionally, offering fantastic programming and coaching services at your venue will only be impacted if your customers get to know about. Working with out partners and leading software platforms, we have also built a range of resources to help you generate leads, engage your audiences and ultimately transfer marketing activities into sales. To many, data is just a lot of numbers but in the right hands, and applied in the right context, it's perhaps the most powerful tool a club can have. We have a range of proven tools to help you turn raw data into powerful growth opportunities and transmit the impact of your coaching programs. Orbis Programing provides access to education to help you embed powerful coaching programs into your club. Better yet at every step you can access a range of resources to unlock the potential of the programs and software. Our fully integrated Coaching Toolbox will help your bring your programs to life. Our solutions has been built by a team of passionate PGA Golf Professionals with years of experience delivering coaching, operating golf academies and working with a range of clubs around the world. At Orbis Golf, we are not a hands off club and our team is here every step of the way to help you deliver success. Ultimately, effective golf programing should be about driving high engagement into a coaches schedule and the club in which you operate. High engagement means customers are actively engaging in instruction, either through attendance of a diverse range of programing or persistent engagement in one element. In order to drive high engagement, it is vital that the programing opportunities available and the outreach activities target a wide variety of target demographics which may include a variety of age ranges, experiences, abilities and individual aspirations. Those that we classify as disconnected or dis-engaged may be customers or visitors to a club that are not currently engaged in any coaching activity. They also may be prospects in your local community, golfers and non golfers as well as customers who have had previous coaching or are no longer engaged in life at the club. Those that are classified as semi engaged are customers or visitors to a clubs that have had infrequent interaction with coaching activity. They are not regularly engaged in a form of coaching activity or life at the club. They are at risk of becoming dis-engaged. Engaged is where you want all of your customers to be. They are continually engaged in programing activities, and as a result they are fully engaged in life at the club. We believe in the value of the golf coach and the huge impact that they can play in the club that they operate. Better yet, we have proven the impact. Simply, the coach and the coaching programs on offer should be the heartbeat of any golf clubs operation and we believe it plays the central role in being the conduit between the student and the club. Coaches sit in a powerful position to make a significant impact to the student and the business. The respect students and potential prospects will hold for their expertise, the common ground they have with them and the skills they have to develop their game, makes them them the central component to drive success for all. Furthermore, we believe that a golf coaches role should not be just to coach golf but in fact to be the key figure for managing the relationships of their students within their club. They should inspire them, help them forge and develop social connections with others and ultimately ensure they gain value from their club. In order to drive engagement through programing it is vital that the right experience is provided to the right student, at the right time. Once a student is exposed to programing and life at the club, it is essential you provide an experience that will inspire them into engaging in coaching programs regularly. Our programs have all been designed around core principles. Programing and engagement opportunities should cater for a range of demographics with varying experiences, abilities, ages, goals and in a variety of formats. Programing and activities should aim to develop and harness social connections for all that attend. All of our programs are aimed at delivering customers with a high quality coaching experience which extends beyond just technical coaching and time on the lesson tee. All of our programs and supporting elements will help you build a pipeline of golfers into your program and club. Our programs provide a clear pathway for each customer to ensure they are engage with the coach and the clubs for the long term. Our programs aim to provide coaches and their customers with a clear and tangible journey to success. Along the journey progression should be measured, clearly identifiable and rewarded at every stage. Programs have been designed to compliment family activity at the club. Programs are available across the entire family demographic. Our programs are seamlessly integrated with our GLF Connect system to help bring the programs to life, help track and manage relationships and add value to the coaching experience. Orbis programing provides a number of core coaching programs across both junior and adult based coaching that are designed to provide coaching opportunities in a variety of formats that will engage customers and visitors to your club and coaching business. Every club and coaching teams needs will be unique, and it is vital that the right programs are delivered to the right audience based on a collaborative vision. Our programs have been built to unlock the opportunity to capture engagement of a variety of audiences. Our Junior Golf Academy includes six programs which are designed to give juniors aged 4-16 with opportunities to experience learning the game and provide a long term pathway into becoming a club and course ready junior golfer. Juniors will develop the skills for golf and the skills for life. Our adult golf academy includes a range of programs on an individual and group basis targeted at adults with a range of abilities, experiences and aspirations. This includes opportunities for new golfers or those already participating at club level with needs to develop their skills and form social connections. The exact coaching programs offered will entirely depend on the needs of the coach and the needs the club. However, we believe that an effective coaching operation should include a wide variety of coaching programs that are targeted at a range of ages, experience and abilities. This should also include a mixture of formats such as group based opportunities for those new to the game. There should be group based opportunities for those looking to develop social connections and their skills. There are private goal based one to one instruction options. Finally, on course opportunities for all ages using an adapted golf course to make the on course experience developmentally appropriate. It is vital that the right opportunities and interventions are provided to those that are at three distinct phase. The programs and supporting elements we are providing are built to target your customers across these three phases. The first phase is all about finding, connecting and inspire customers into your coaching programs. This phase is all about building a powerful pipeline into your programs and activities at the club through marketing strategies, conversation and lead generation tools. The opportunities at the second phase are focused on activating customers to engage with your coaching programs. This may be through sales strategies and the events and programs are designed as very low barriers to entry. This phase is all about allowing student to experience your programs and life at your club. The final phase is all about providing coaching programs that will develop the customers game, drive social connections and retain them into coaching and the club regularly. This phase is all about delivering the relevant transaction to the right student and retaining them into long term coaching programing. This graphic provides a visual summary of the three phases in the adult coaching journey and therefore how the strategies, tools, resources and specific programs align. Phase 1 as previously indicated is all about implementing the correct marketing strategies to drive a pipeline of customers into Phase 2 and 3. The specific programs you can access within our programming is detailed in Phase 2 and 3. Phase 2 focuses on opening up dialogue and providing suitable opportunities to assessing the student or customers needs with 'Activation Events' designed as very low barriers to entry that can be offered at very little or no cost. The goal of the activation event is to provide your customers with a taste of the programme you are offering and therefore enable the coach to recommend the most appropriate programme that will help the student to achieve their goals. Our Activation Events include engaging with customers under your care through a Play 9. These are designed to re-engage the member at the club, either on a one to one basis or help them develop social connections in a group environment. Assessments are chargeable or free session designed for you to develop a social connection with a student, learn more about their goals and direct them to the most suitable next step within the coaching journey. The learn to play Golf Experience is a taster opportunity across a variety of durations options giving those new to the game an opportunity of learning and playing the game at your club and a window into the 3 Level Program. Golf Schools are Half Day and Full day group based events across a range of skills within the game. Phase 3 is about providing coaching opportunities and engagement activities that will develop the customers game, drive social connections and integrate them into the clubs. This is where we want to keep all of our customers. Completely engaged in activity at the clubs. Customers can utilize specific programs here to suit their needs. Each program connects and supplements the activity of the member and prospect. The three broad programs at this stage include the Learn to Play Golf 3 Level Program. This includes themed classes and on course opportunities giving customers new to the game or with limited experience the opportunities to develop the skills, experience, knowledge and social connections to become Club and Course Ready. Adult Social Group Coaching programs are group based coaching opportunities with a social element which includes our Scoring School program, the Skills Pathway and Practice Clubs. Finally, one to one coaching plans are designed to help customers improve their game through private instruction. Plans are available on a one off or subscription basis with built in goal setting, coaching time and group practice club attendance. This graphic provides a summary of the broad focus of the programs within the junior coaching journey and how they fit within each the three phases. The role of each phase mirrors that of the adult coaching journey but with specific programs and events tailored to juniors aged 4-16. Phase 1 as previously indicated is all about implementing the correct marketing strategies to drive a pipeline of juniors into the Phase 2 and 3 events and programs. Phase 2 focuses on providing juniors with an opportunity to learn and play the game out in the community or at your club. It also provides the family with an opportunity to attend your club and have dialogue with you on the further opportunities available. All of these programs are building blocks into the programs at Phase 3 and have been designed to be low barrier to entry Activation Events. Fun Days are a day where juniors can come to the club to have fun and experience playing golf across a range of durations options. School of golf is an outreach programme to be delivered in your local schools which includes a taster day, the Stage 1 program at the school and then a Stage 2 after-school program based at your club. Junior Golf Camps are activities during school holidays for ages 6-16 covering golf and multi skills. These are designed to help develop the fundamentals of the game and develop friendships across three camp formats. Phase 3 is about providing coaching opportunities and engagement activities that will develop the juniors game, drive social connections and integrate them into the club with their family. This is where we want to keep all of our juniors, completely engaged in activity at the club. Juniors can access three programs here to suit their needs. Each program connects and supplements the activity of the junior. The three broad programs at this stage include the Junior Academy, which is a program with weekly sessions designed for different ages and experience. The program develops the necessary fundamentals of the game and helps juniors to form friendships. Juniors develop skills across four learning outcomes and can measure and track progress as well as earn rewards through the 6 level program. We believe It is super important for juniors to play the course and we do this through a developmentally appropriate golf course that can be accessed within organised playing events. Junior Social Play events are opportunities for juniors and their families to engage in social play events at your club designed to promote the development of fundamentals, friendships and engagement of the family. As we have mentioned, it is vital that the coaching programs you offer are right for your instruction team, student demographic and vitally, the club in which you operate. Before embarking on your next steps within the Coaches Toolbox, we suggest you assess the following, You should start by opening a dialogue with your club so you can understand their key performance measures and how they see value in the golf coaching delivered within their business. This will help you to understand the most important coaching services to provide and ensure you can measure and report back on success. You should complete a simple analysis of your current coaching operation and club. Assess your current strengths, weaknesses, opportunities and threats. This will help you to identify where to focus your efforts to ensure you see growth and can demonstrate your value. Before embarking on your training journey within the Coaches Toolbox, you should assess the opportunities within your club and local area. This will help you understand the most appropriate programs to offer and see immediate success. Now you have made an assessment of the opportunities within your coaching operation and your club, you should move to complete your next training modules. The modules you select will be dependant on the ability to offer junior coaching within your venue. For most, offering junior and adult coaching will be necessary and therefore you should embark to the training journey though both of these options.