Overview Programming Quiz

Questions and Answers

What is the primary focus of the Learn to Play Golf 3 Level Program?

To provide private instruction to customers

To offer group-based coaching opportunities with a social element

To create a pipeline of juniors into the program

To develop the skills, experience, knowledge and social connections of customers new to the game (correct)

What is the purpose of Phase 1 in the junior coaching journey?

To offer one-to-one coaching plans with built-in goal setting

To provide opportunities for juniors to learn and play the game

To implement the correct marketing strategies to drive a pipeline of juniors into Phase 2 and 3 events and programs (correct)

To provide fun days for juniors to experience playing golf

What type of programs are offered in the Adult Social Group Coaching?

Group-based coaching opportunities with a social element (correct)

One-to-one coaching plans with subscription basis

Themed classes and on-course opportunities

Private instruction plans with built-in goal setting

What is the purpose of the School of Golf program?

To deliver an outreach program in local schools Signup and view all the answers

What is the focus of Phase 2 in the junior coaching journey?

To provide opportunities for juniors to learn and play the game in the community or at the club Signup and view all the answers

What is the benefit of the programs in Phase 2?

To provide an opportunity for the family to attend the club and have dialogue with staff on further opportunities available Signup and view all the answers

What is the purpose of the Fun Days program?

To provide a day for juniors to come to the club to have fun and experience playing golf Signup and view all the answers

What is the benefit of the Learn to Play Golf 3 Level Program to customers?

To help customers new to the game or with limited experience become Club and Course Ready Signup and view all the answers

What is the ultimate result of golf coaches and clubs truly connecting and collaborating?

Remarkable things happening for all stakeholders Signup and view all the answers

What is the benefit of effective golf programming for customers?

Strong relationship with their coach and engagement at the club Signup and view all the answers

What is the role of coaches in any golf club?

Playing a leading role in customer engagement and enjoyment Signup and view all the answers

What is the result of coaches being provided with appropriate training and resources?

They can earn more, feel valued, and enjoy a heightened sense of purpose Signup and view all the answers

What is the benefit of aligned objectives between coaches and clubs?

Strong relationships can be forged between coaches and clubs Signup and view all the answers

What is the result of implementing Orbis Golf's solution?

Coaching revenue increases by up to 400% Signup and view all the answers

What is the outcome of variety and engagement with a diverse customer base for coaches?

High satisfaction in their role and long-term retention Signup and view all the answers

What is the ultimate goal of golf coaches and clubs working together?

To deliver remarkable results for all stakeholders Signup and view all the answers

What is the typical result of a family with juniors in a structured coaching programme?

Less than 2% lapsed renewal rate Signup and view all the answers

What is the average increase in new members per year due to effective programming?

25 new members Signup and view all the answers

What is the key to increasing year-on-year spend on golf and food & beverage?

Creating a joined-up and inclusive experience Signup and view all the answers

What is the primary focus of a golf club's long-term business growth and success?

Connecting the dots between clubs, coaches, and customers Signup and view all the answers

What is the purpose of GLF Connect software?

To integrate and manage the relationship between clubs, coaches, and customers Signup and view all the answers

What is the benefit of offering fantastic programming and coaching services?

It will only have an impact if customers are aware of the services Signup and view all the answers

What is the outcome of providing a pathway to try the game and integrate into golf?

Membership upgrades Signup and view all the answers

What is the result of each stakeholder having their unique needs met?

Long-term business growth and success Signup and view all the answers

Study Notes

Golf Club Membership and Coaching Programme

A family with juniors in a structured coaching programme has a renewal rate of over 98%, with lapsed renewal of less than 2%.
Effective programming can attract new customers, adding an average of 25 new members to a club each year.
Providing a pathway to try the game and integrate into golf can lead to membership upgrades and increased value to the member.

Engaged Experience and Revenue Growth

An engaged experience across the club increases year-on-year spend on golf and food & beverage by 35%.
Orchestrating a joined-up and inclusive experience leads to business growth and success.

Golf Club and Coaching Operation

Proprietary software, GLF Connect, integrates and manages the relationship between clubs, coaches, and customers.
The software provides tools, support, and expertise to help define, achieve, and measure success across every aspect of the golf club and coaching operation.

Marketing and Lead Generation

Working with partners and leading software platforms, resources are available to help generate leads, engage audiences, and transfer marketing activities into sales.

Golf Coaches and Programme Impact

Golf coaches and their programming have the power to connect customers, coaching operations, and clubs, delivering powerful results for all stakeholders.
Coaches can drive forward their own coaching service, offering enormous value to their club, and enjoying strong relationships with customers.

Benefits for Clubs and Coaches

Coaches, when provided with training and resources, can earn more, feel valued, and enjoy a heightened sense of purpose.
Clubs can experience enormous business growth, including increased customer satisfaction, retention, on-site spend, and new member growth.

Coaching Programs and Revenue Growth

The Learn to Play Golf 3 Level Program, Adult Social Group Coaching programs, and one-to-one coaching plans are designed to engage customers and increase revenue.
The solution has proven to increase coaching revenue by up to 400%, driving increased job satisfaction and security.

Junior Coaching Journey

The junior coaching journey consists of three phases, mirroring the adult coaching journey, with specific programs and events tailored to juniors aged 4-16.
Phase 1 focuses on marketing strategies, Phase 2 on providing opportunities to learn and play, and Phase 3 on building blocks into further programs.

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Description

Discover the strategies to increase golf club membership retention, including structured coaching programs, effective programming, and pathways for new members to integrate into the game.