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Questions and Answers

What is the primary focus of the Learn to Play Golf 3 Level Program?

  • To provide private instruction to customers
  • To offer group-based coaching opportunities with a social element
  • To create a pipeline of juniors into the program
  • To develop the skills, experience, knowledge and social connections of customers new to the game (correct)
  • What is the purpose of Phase 1 in the junior coaching journey?

  • To offer one-to-one coaching plans with built-in goal setting
  • To provide opportunities for juniors to learn and play the game
  • To implement the correct marketing strategies to drive a pipeline of juniors into Phase 2 and 3 events and programs (correct)
  • To provide fun days for juniors to experience playing golf
  • What type of programs are offered in the Adult Social Group Coaching?

  • Group-based coaching opportunities with a social element (correct)
  • One-to-one coaching plans with subscription basis
  • Themed classes and on-course opportunities
  • Private instruction plans with built-in goal setting
  • What is the purpose of the School of Golf program?

    <p>To deliver an outreach program in local schools</p> Signup and view all the answers

    What is the focus of Phase 2 in the junior coaching journey?

    <p>To provide opportunities for juniors to learn and play the game in the community or at the club</p> Signup and view all the answers

    What is the benefit of the programs in Phase 2?

    <p>To provide an opportunity for the family to attend the club and have dialogue with staff on further opportunities available</p> Signup and view all the answers

    What is the purpose of the Fun Days program?

    <p>To provide a day for juniors to come to the club to have fun and experience playing golf</p> Signup and view all the answers

    What is the benefit of the Learn to Play Golf 3 Level Program to customers?

    <p>To help customers new to the game or with limited experience become Club and Course Ready</p> Signup and view all the answers

    What is the ultimate result of golf coaches and clubs truly connecting and collaborating?

    <p>Remarkable things happening for all stakeholders</p> Signup and view all the answers

    What is the benefit of effective golf programming for customers?

    <p>Strong relationship with their coach and engagement at the club</p> Signup and view all the answers

    What is the role of coaches in any golf club?

    <p>Playing a leading role in customer engagement and enjoyment</p> Signup and view all the answers

    What is the result of coaches being provided with appropriate training and resources?

    <p>They can earn more, feel valued, and enjoy a heightened sense of purpose</p> Signup and view all the answers

    What is the benefit of aligned objectives between coaches and clubs?

    <p>Strong relationships can be forged between coaches and clubs</p> Signup and view all the answers

    What is the result of implementing Orbis Golf's solution?

    <p>Coaching revenue increases by up to 400%</p> Signup and view all the answers

    What is the outcome of variety and engagement with a diverse customer base for coaches?

    <p>High satisfaction in their role and long-term retention</p> Signup and view all the answers

    What is the ultimate goal of golf coaches and clubs working together?

    <p>To deliver remarkable results for all stakeholders</p> Signup and view all the answers

    What is the typical result of a family with juniors in a structured coaching programme?

    <p>Less than 2% lapsed renewal rate</p> Signup and view all the answers

    What is the average increase in new members per year due to effective programming?

    <p>25 new members</p> Signup and view all the answers

    What is the key to increasing year-on-year spend on golf and food & beverage?

    <p>Creating a joined-up and inclusive experience</p> Signup and view all the answers

    What is the primary focus of a golf club's long-term business growth and success?

    <p>Connecting the dots between clubs, coaches, and customers</p> Signup and view all the answers

    What is the purpose of GLF Connect software?

    <p>To integrate and manage the relationship between clubs, coaches, and customers</p> Signup and view all the answers

    What is the benefit of offering fantastic programming and coaching services?

    <p>It will only have an impact if customers are aware of the services</p> Signup and view all the answers

    What is the outcome of providing a pathway to try the game and integrate into golf?

    <p>Membership upgrades</p> Signup and view all the answers

    What is the result of each stakeholder having their unique needs met?

    <p>Long-term business growth and success</p> Signup and view all the answers

    Study Notes

    Golf Club Membership and Coaching Programme

    • A family with juniors in a structured coaching programme has a renewal rate of over 98%, with lapsed renewal of less than 2%.
    • Effective programming can attract new customers, adding an average of 25 new members to a club each year.
    • Providing a pathway to try the game and integrate into golf can lead to membership upgrades and increased value to the member.

    Engaged Experience and Revenue Growth

    • An engaged experience across the club increases year-on-year spend on golf and food & beverage by 35%.
    • Orchestrating a joined-up and inclusive experience leads to business growth and success.

    Golf Club and Coaching Operation

    • Proprietary software, GLF Connect, integrates and manages the relationship between clubs, coaches, and customers.
    • The software provides tools, support, and expertise to help define, achieve, and measure success across every aspect of the golf club and coaching operation.

    Marketing and Lead Generation

    • Working with partners and leading software platforms, resources are available to help generate leads, engage audiences, and transfer marketing activities into sales.

    Golf Coaches and Programme Impact

    • Golf coaches and their programming have the power to connect customers, coaching operations, and clubs, delivering powerful results for all stakeholders.
    • Coaches can drive forward their own coaching service, offering enormous value to their club, and enjoying strong relationships with customers.

    Benefits for Clubs and Coaches

    • Coaches, when provided with training and resources, can earn more, feel valued, and enjoy a heightened sense of purpose.
    • Clubs can experience enormous business growth, including increased customer satisfaction, retention, on-site spend, and new member growth.

    Coaching Programs and Revenue Growth

    • The Learn to Play Golf 3 Level Program, Adult Social Group Coaching programs, and one-to-one coaching plans are designed to engage customers and increase revenue.
    • The solution has proven to increase coaching revenue by up to 400%, driving increased job satisfaction and security.

    Junior Coaching Journey

    • The junior coaching journey consists of three phases, mirroring the adult coaching journey, with specific programs and events tailored to juniors aged 4-16.
    • Phase 1 focuses on marketing strategies, Phase 2 on providing opportunities to learn and play, and Phase 3 on building blocks into further programs.

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    Description

    Discover the strategies to increase golf club membership retention, including structured coaching programs, effective programming, and pathways for new members to integrate into the game.

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