Pasta La Vista Baby; Chicken Carbonara Feasibility Study PDF

Republic of the Philippines ***CARCAR CITY COLLEGE*** Luanluan Street, Poblacion I, Carcar City, Cebu Tel \# 487-0063/487-9077 carcarcitycollege.edu.ph **PASTA LA VISTA BABY; CHICKEN CARBONARA** **EDITION** **A Bachelor Feasibility Study** **Presented to the** **Facult...

Republic of the Philippines ***CARCAR CITY COLLEGE*** Luanluan Street, Poblacion I, Carcar City, Cebu Tel \# 487-0063/487-9077 carcarcitycollege.edu.ph **PASTA LA VISTA BABY; CHICKEN CARBONARA** **EDITION** **A Bachelor Feasibility Study** **Presented to the** **Faculty of Bachelor of Science in Office Administration** **Carcar City College** **In partial fulfillment** **Of the Requirements for the Degree** **Bachelor of Science in Office Administration** Alegrado, Shiela Mae Alfanta, Clark Bargastigue, Angel Mancao, Lyster **OCTOBER 2024** **\ ** **TABLE OF CONTENTS** **CHAPTER 1** **BUSINESS CONCEPT** Overview of the Business 1 Business name 1 Business Logo 2 Offerings 2 Uniqueness 3 Business Structure 4 Operating Model 4 Location 5 Objective 5 **CHAPTER 2** **SITUATION ANALYSIS** Related Studies 7 Industry Review 9 Target Market 11 Survey 12 Key Drivers and Key Barriers 16 Demand and Supply Analysis 18 Competition 21 SWOT Matrix 23 References 27 **CHAPTER 3** **BUSINESS VIABILITY** Shop Layout 29 Waste Management 30 Quality Control System 31 Marketing Aspect 32 Packing, Shop Decoration and Ambiance 33 Marketing/Advertising Expenses 35\ Statement of Risk and Mitigants 37 Management and Personal Aspect 39 Qualifications of Officers 40 Production and Operations Aspect 43 Technical Production Description 43 Production/Operation Process 45 Step-by-step Procedure 45 Labor Requirements 53 Machinery/Equipment Requirements 54 **CHAPTER 3** **BUSINESS VIABILITY** Legal Aspect 68 Legal Form of Business 68 Financial Plans 69 Project Cost 70 Source of Fund 71 Project Cost Allocation 72 **\ ** **LIST OF TABLES** Table 1: Offerings Table 2: Age of Respondents Table 3: Gender of Respondents Table 4: Occupation of the Respondents Table 5: Willingness to avail our product and services Table 6: Household Income Table 7: Amount of willing to spend Table 8: Promotion and Combo meal Table 9: Key Drivers and Key Barriers Table 10: Demand and Supply Analysis per Month and Year Table 10: Demand and Supply Analysis per Month and Year Table 11: Strength and Weakness Table 12: SWOT Matrix Table 13: Marketing/Advertising Expenses Table 14: Statement of Risk and Mitigants Table 15: Machinery/Equipment Requirement Table 16: Furniture & Fixture Requirement Table 17: Renovation Table 18: Shop Equipment Table 19: Kitchen Utensils *\ * **LIST OF FIGURES** Figure 1: Business Logo Figure 2: Business Location\ Figure 3: Store Location Figure 4: Shop Layout Figure 5: Packaging Figure 6: Packaging **CHAPTER 1** ============= **BUSINESS CONCEPT** ==================== 1.0 OVERVIEW OF THE BUSINESS ---------------------------- Let us introduce you to \"Chicken & Carbonara,\" a novel idea that promises to elevate the traditional Italian carbonara dish by including delicious chicken garnishes. This new business is owned and operated by the Group of CLAS. CLAS is the first initial of our names; C stands for Clark; L stands for Lyster; A stands for Angel; S stands for Shiela. Our company\'s core mission is to satisfy customers who want delicious, healthy food that is affordable. We at Chicken & Carbonara pledge to meet pasta lovers and those who want a tasty lunch that keeps their budget strong. Our unique appeal lies in offering restaurant-quality meals without dining in. By focusing on takeout and delivery, we ensure customers enjoy their favorite pasta dishes quickly and conveniently, whether at home, work, or on the go. 1.1 BUSINESS NAME ----------------- \"Pasta la Vista, Baby: Chicken Carbonara Edition\" plays on the well-known slogan \"Hasta la vista, baby,\" popularized by a blockbuster action film. Pasta la Vista, Baby: Chicken Carbonara Edition was designed to convey a sense of fun, modernism, and cultural relevance. We immediately communicate our primary product offering by incorporating \"pasta\" into the sentence. Introducing \"Chicken Carbonara Edition\" emphasizes our signature dish, distinguishing us from other pasta companies by focusing on this popular version. 1.2 BUSINESS LOGO ----------------- The use of a familiar phrase with a twist makes the brand or product memorable. The logo clearly communicates what the product is (Chicken Carbonara pasta) and makes it visually appealing with imagery that connects directly to the dish. The design is modern and playful, likely appealing to a younger audience or those who appreciate pop culture references. 1.3 OFFERINGS ------------- Our business, Pasta la Vista Baby, offers a variety of pasta recipes, mainly featuring chicken carbonara. **NAME** **DESCRIPTION** **PRICE** ------------------------------------------------- ------------------------------------------------------------------------ ----------- Classic Carbonara Chicken With chicken thigh fillets, bacon, parmesan cheese, and creamy cheese. ₱**69** Hot Classic Carbonara Chicken If you have burning inside your stomach, this is a spicy version. ₱**69** Vegetarian Carbonara This dish has a high nutritional value, with all these greens on top. ₱**69** **Table** **1: Offerings** 1.4 UNIQUENESS -------------- What sets \'Pasta la Vista Baby apart from other dining establishments is our unwavering commitment to using only the finest ingredients and crafting unique flavor profiles that tantalize the taste buds. We take pride in sourcing our chicken from local, fresh sources, ensuring every bite is not only delicious but also supports our community. Our distinctiveness lies in our ability to deliver restaurant-quality meals without the need for a dine-in experience. Focusing solely on takeout and delivery guarantees our customers can enjoy their favorite pasta dishes quickly and conveniently, whether at home, work, or on the go. In addition, our company is committed to nutritional inclusivity, acknowledging our customers\' various needs. To ensure everyone can find something delicious on our menu, we cater to different dietary needs, including vegans, food sensitivities, and light eaters. This commitment to inclusivity, combined with our fun branding and strong online presence, helps us build a good relationship with clients---turning \"Pasta la Vista, Baby\" into more than just an afternoon meal but something of an experience. 1.5 BUSINESS STRUCTURE ---------------------- The business is a partnership owned by Clark Alfanta, Lyster Mancao, Angel Bargastigue, and Shiela Mae Alegrado. The success of the business is rooted in the collaborative efforts of the partners, who each bring their unique expertise and skills to their respective roles. By focusing on the company's structure and shared responsibilities, the partnership aims to ensure the smooth operation and growth of the business. PASTA la Vista, Baby; Carbonara Chicken Edition will prioritize efficient takeout and delivery services. The following business structure will be designed to ensure that the business functions efficiently and meets its goals. - **Owner** - **Manager** - **Supervisor** - **Social Media Manager** 1.6 Operating Model ------------------- Our company will function from a central kitchen designed for rapid order processing and packaging. Customers can place orders through our Online Store, mobile app, , and our professional delivery drivers will ensure timely delivery. By eliminating the need for a dining area, we can focus on providing high-quality meals quickly and efficiently while also reducing overhead costs. 1.7 LOCATION ------------ We are examining places in busy areas such as shopping malls, universities, and business districts. These locations were chosen based on their intense foot traffic and accessibility to our target demographic, which includes working professionals, students, and anyone looking for a quick and enjoyable lunch. A location near public transportation or with plenty of parking will be prioritized to ensure accessibility.  1.8 OBJECTIVE ------------- The primary goal of this detailed feasibility study is to evaluate \"Pasta la Vista, Baby: Chicken Carbonara Edition\" as a potentially viable business venture in the competitive dining sector. This in-depth study will examine essential topics, including analyzing market demand, client groups, and preferences and identifying possible revenue sources. In addition, we will conduct cost forecasts to better understand the financial requirements and effects of implementing this concept. The main objectives of PASTA la Vista, Baby; Carbonara Chicken Edition are: - Provide high-quality carbonara chicken dishes with rapid and dependable delivery services, assuring higher customer satisfaction than competitors. - Maintain a financially healthy firm by reaching or exceeding sales targets and growing by at least 10%. - To properly fulfill client demand, we must prioritize the ease and accessibility of our takeaway and delivery options. - Determine the viability of increasing delivery zones and streamlining logistics to broaden market reach Meet monthly and annual sales targets through innovative marketing, customer involvement, and ongoing menu improvement. - Succeed in the food market by constantly providing high-quality products, maintaining profitability, and increasing brand recognition. - Create long-term relationships with clients by offering outstanding service and creating a trusted brand in the food delivery sector - **Mission:**\ To provide delicious and innovative carbonara chicken dishes through convenient takeout and delivery services, ensuring high-quality, freshly prepared meals that customers can enjoy at home or on the go - **Vision:**\ To become the top choice for pasta lovers seeking quick, high-quality meals without the need for dining in. We aspire to expand our delivery network and takeout services, making our signature carbonara chicken available across various locations. **\ ** **CHAPTER 2** ============= **SITUATION ANALYSIS** ====================== 2.1 RELATED STUDIES ------------------- This chapter presents related studies from different sources as researchers delve deeper into examining the chicken carbonara food cart business. The information is gathered from journals, reports, and other online sources to support the study. Researchers have analyzed the collected data to provide reliable information for future use and to offer insights to those pursuing similar businesses. Food holds a key place in the "think globally, act locally" debate (Heyman, 2006). The growth of eating out as a form of consumption and the market forces of globalization have made the food products and cuisines from all over the world more accessible. Pasta and noodles hold a significant place in global cuisine, serving as versatile foundations for a variety of dishes across cultures. Shelke (2016) explores the timeless appeal and versatility of pasta, noting that it embodies human ingenuity through its myriad forms---ranging from tubes to sheets and strings of dough. These different pasta shapes can either serve as neutral canvases for subtle flavors or as bold accompaniments to rich sauces, meats, and soups. This versatility is one of the key reasons for pasta\'s global popularity, as it allows both novice cooks and professional chefs to create meals that can be simple yet elegant or innovative and complex. Shelke (2016) emphasizes that pasta's simplicity, affordability, and cultural significance have contributed to its widespread acceptance across different nations, despite their varying culinary traditions. Its ability to blend seamlessly into different culinary environments highlights its universal appeal. This enduring shelf life and ease of preparation contribute to pasta's role as a culinary staple around the world. Shelke's work provides an important context for understanding the place of pasta in both modern and historical food cultures. It supports the idea that pasta's simplicity, flexibility, and longevity make it a key player in global cuisine, influencing not only household cooking but also high-end culinary innovation. For businesses centered around pasta-based dishes, like a chicken carbonara venture, Shelke's insights reinforce the idea that pasta's cultural and practical appeal can be a strong foundation for market success. Food carts, such as the one offering chicken carbonara, are among the most sought after business now a days based on recent studies because of its mobility and ease to reach customers. As creativity significantly enhances drawing power of any organization, hence not just only the food product needs to be according to current trends and lifestyle but also your business model. At the end of the day, a beautifully built and looking food cart will show professionally, combined with high-quality products and exceptional customer service that can help elevate this little business in such a crowded space. Single-dish kitchens, such as carts that specialize chicken carbonara, have one big advantage over most traditional brick-and-mortar restaurants. Mobility -- Food carts on wheels takes the business to customers in high-traffic areas and are not dependent on its customers coming to them. Dishes such as chicken carbonara, that attract a broad audience can stand to benefit from this mobility. Food carts also provide a place for entrepreneurs to test-run new recipes, broaden their menu selection and establish themselves more intimately within the community. In (2022, Ferguson) observes that although food carts have by and large rendered themselves synonymous with the bottom rungs of the restaurant industry, these humble businesses comprise a sector of eateries that exceed full-service restaurants in terms of current growth\_---\_\_which says something pretty incendiary. This scheme involves savings on inflexible overheads but still provides freedom to create a returning customer base. This is perfect for chicken carbonara businesses (a dish that is not tedious to prepare, citadel of the most affluent and well-off fast-food franchises operational in America,)slaughtering by virtue of how simple it simplifies, making this ideal for food carts with their streamlined processes. Food carts can also be relatively easy to run on a part-time or seasonal basis, which could be a useful feature for people looking to work another job full-time and run their new business on the side. Despite the fact that these combos were offered at prices similar to by choosing items à la carte, value is there for consumers in combo meals as written by Professor Sharpe and Professor Staelin (2010). It is just the thought of getting all things at one place where consumers note become able to resist combo meals and tend to take them over any other dishes because it makes ordering simple and hassle-free. If you have a chicken carbonara food cart business, this is important because providing combo meals and selling the carbonara with a soft drink or something small can help customers in making faster purchasing decisions. A properly selected combo saves time by not having to choose all of the individually. These approaches reflect distinct schools of thought regarding food within the diverse spectrum of Italian society. Their supporters - orthodox, revisionist, and innovators - compete to influence and rewrite the past to better suit our deepest needs for safety, protection, enjoyment, and eternity. Their interactions are explained with the help of a model, the "golden recipe triangle," shedding light on the conflict-inducing elements but also accounting for the widespread popularity of the recipe. Moved by the remembrance of a perfect carbonara, we all want to experience it again and again. ([Marco Ginanneschi, Finanza Futura Srl](https://arrow.tudublin.ie/do/search/?q=bp_author_id%3A%22990d7fe4-17a0-4cee-9365-e0cb44d1b292%22%20OR%20%28author%3A%22Marco%20Ginanneschi%22%20AND%20-bp_author_id%3A%5B%2A%20TO%20%2A%5D%29&start=0&context=490738), (5-29-2024) For our chicken carbonara business, we have combo meals with a side dish or a drink; this type of promotion not only improves more its value as well provides the customer with freedom to choose---or just to give some change. Advertising the advantages of one of these combos---such as the cost, convenience or some kind unique promotion that can attract more customers to your business and help differentiate you from competitors The relevance of offering these combo meals is also linked to maintaining customer interest and in elevating sales performance (Gyaan, 2021). On the study of Chicken Carbonara, you could explore how regional variations and local preferences shape this dish. Look into how different communities adapt the classic recipe by using local ingredients or unique cooking methods. Consider the cultural influences behind these variations and gather insights from local chefs or home cooks about their takes on chicken carbonara You could also investigate consumer preferences, nutritional differences, and the economic impact of ingredient choices. 2.2 INDUSTRY REVIEW ------------------- Back locally and globally, the food industry is one of the sectors that saw an extensive profit growth. Higher sales potential is pushing entrepreneurs to invest more in this field, and also the locality later where consumers are connected is playing a big factor. Nevertheless, if consumers keep coming, then people will continue to jump into this space and try to earn a buck and draw some traffic. In general, the food cart cuisine speaks to larger themes in the food world, including chicken carbonara. Food, as (NIH) (2019) observes, is a necessity to all humans across the globe though individual preferences. This presents a strong opportunity for food businesses, including food carts. Appealing to a broad audience due to its familiar and adaptable qualities, chicken carbonara is a natural for success in the food cart scene. What makes the food industry so great is that it is in demand, no matter how flavors change or people feel about cooking at home. This steady demand creates a fertile ground for food businesses. The vast number of food lovers shows a huge market to cater to, and with so many food businesses coming up there is still enough space for newcomers. This is something that a food cart selling chicken carbonara can use to his advantage and present it in a quality and style that will appeal to them. According to Hussain et al. (2022), the food industry is complex and encompasses a broad range of activities, from production to distribution. It is characterized by a decentralized and less coordinated system due to the diverse roles of stakeholders. For a chicken carbonara food cart, this means there are numerous opportunities to innovate and stand out in a crowded market. The flexibility of food carts allows for experimentation with different recipes and offerings, catering to evolving consumer preferences and trends. In general, the food cart business (even specializing in chicken carbonara) is trending because they offer a product that is already well-received and easy to adapt. With a concept that is easy to create buzz around, the constant demand for food and your ability to stand out by offering something nobody has ever seen before makes starting a food cart an environment conducive for success. 2.3 TARGET MARKET ----------------- Chicken Carbonara targets a diverse audience, making it a versatile choice for many. For students at Carcar City College, Employers at Carcar City hall and others, this dish offers a quick, cost effective, and satisfying meal option that suits their demanding schedules and tight budgets. ***Our primary target markets includes:*** **Students:** - Needs: Affordable, quick meals that are filling and convenient. - Marketing Angle: Emphasize budget-friendly pricing, combo meals, or student discounts. Offer easy-to-carry takeout options for students on the go. **Workers:** - Needs: Convenient, fast meals during lunch breaks or after long work hours. - Marketing Angle: Promote quick service or delivery, as well as healthy meal options. Consider offering lunch packages tailored to busy workers. **Staff Members:** - Needs: Similar to workers, staff members in offices or establishments need convenience and speed. - Marketing Angle: Establish relationships with nearby offices to offer bulk orders or corporate catering. **Families:** - Needs: Larger portions that can be shared, diverse menu options that cater to different age groups. - Marketing Angle: Promote family-sized meals or combo sets, ideal for dining at home or family gatherings. **Unemployed:** - Needs: Budget-friendly meals that provide value for money. - Marketing Angle: Focus on cost-effective deals, such as meal bundles or affordable solo meals, and highlight the quality of ingredients to appeal to value-conscious buyers. 2.4 SURVEY ---------- In the first week of September 2024, the proponents conduct a study to the potential target market using Google forms and printed questionnaires in order to obtain valid and accurate data which is frequently credited and not found in books and other sources. The researcher selected the students, employed, unemployed and tourists who came across Poblacion III Carcar New City Hall and Carcar City College School as respondents of this study. This is because the proponents believe that those chosen respondents can give the most appropriate answer or responses about the proposed business in relation to the new innovative flavor of chicken carbonara business. The researchers choose Poblacion III Carcar New City Hall and Carcar City College School because of the large number of respondents who wanted to have a new snack hub with less to go to other places that offer the same item. In addition, it is convenient for teachers, students, vendors, and riders to take their snacks in the said location. A total of 100 respondents have answered the market survey questionnaire. The said questionnaire consists of questions about the availability of chicken carbonara, and to know if the proposed firm will be helpful and useful to the community and test if the location is feasible and convenient to them. The objective of the survey is to make sure that we provide affordable and unique services to the respondents. The flowing statement will confirm the need for such a product to the respondents. Data tallied and tabulate through graphs with analysis. The table that follows shows the profile of the respondents. To facilitate understanding a brief explanation is provided for each table. **\ ** **AGE OF RESPONDENTS** ------- ----------- ---------------- Age Frequency Percentage (%) 18-28 65 65% 29-39 25 25% 40-50 6 6% 51-61 4 4% Total 100 100% ------- ----------- ---------------- ***Table 2: Age of the respondents*** A total of 100 respondents took part in the survey conducted by the proponents of this business after gathering and recording all data. Table 2 shows that the rate of the respondents from teenager to mid-twenties belong to the age bracket of 18-28years old having 65%, while 25% of the respondents are 29-39 years old and, 6% of the respondents belong to the age bracket of 40-50 years old and 4% of the respondents belong to the age of bracket of 51-61 years old. Based on the data above, the majority of the respondents are teenagers and mid-twenties with a rate of 65%. The result indicates that customers who are active in going to our stall are consumers between 18 to 28 years old. **GENDER OF THE RESPONDENTS** -------- ----------- ---------------- Gender Frequency Percentage (%) Male 36 36% Female 64 64% Total 100 100 -------- ----------- ---------------- ***Table 3: Gender of the Respondents*** As shown in table 3, 64 of the respondents were female having 64% while there are 36 male respondents with 36% by this result we conclude that the majority of the potential customers were female. **\ ** **OCCUPATION OF THE RESPONDENTS** [\[CHART\]]{.chart}***Table 4: Occupation of the Respondents*** Table 4, implies that the most of the respondents were students with 65 respondents having 65% followed by employed with 22%, self-employed 9% and the lowest was the Unemployed with 4 respondents having a rate of 4% with these results we know that the potential customers are students and employed. Therefore we are ready to serve with regards to their needs especially to let them feel relaxed and refreshed. **WILLINGNESS TO AVAIL OUR PRODUCT AND SERVICES** ----------- ----------- ---------------- Frequency Frequency Percentage (%) Weekly 13 13% Daily 58 58% 2-3 times 29 29% Once 0 0% 100 100% ----------- ----------- ---------------- ***Table 5: Willingness to avail our product and services*** Table 5, presented that 58 of the respondents answered daily a week that they are willing to eat chicken carbonara having 58%, while 29% of the respondents answered 2-3 times weekly that they like to eat chicken carbonara. This result implies that the majority of the respondents are willing to eat chicken carbonara as their snacks or meal. **HOUSEHOLD INCOME** ------------------- ----------- ---------------- HOUSE HOLD INCOME Frequency Percentage (%) BELOW 10,000 59 59% 11,000 - 21, 000 25 25% 22,000 - 32,000 11 11% 33,000 AND ABOVE 5 5% 100 100 ------------------- ----------- ---------------- ***Table 6: Household Income*** Table 6 presented that 59% of respondents expressed a preference or agreement with the primary option, indicating strong support or favorability toward this choice. 25% of respondents showed moderate agreement or preference, representing a significant but less dominant perspective. **AMOUNT OF WILINGNESS TO SPEND ONE SNACK TIME** --------- ----------- ---------------- Amount Frequency Percentage (%) P59.00 13 13% P69.00 48 48% P79.00 11 11% P89.00 14 14% P99.00 10 10% P109.00 3 3% 100 100% --------- ----------- ---------------- ***Table 7: Amount of willing to spend*** We asked the respondents on how much they are willing to spend for a chicken carbonara snack. Table 7 indicates that most respondent having 48% with 48 respondents suggested the amount range from 69 pesos, while 14% answered 89 pesos, 13% answered 59 pesos, 11% answered 79 pesos, 10% answered 99 pesos, and another 3% answered 109 pesos. This means that most of the potential customers are willing to spend 59 pesos for a chicken carbonara snack. **PROMOTION OR COMBO MEAL** ----------------------- ----------- ---------------- COMBO MEAL FREQUENCY PERCENTAGE (%) FAMILY BUNDLE 17 17% BUY 2 TAKE FREE WATER 83 83% Total 100 100% ----------------------- ----------- ---------------- ***Table 8: Promotion and Combo meal*** Table 8, indicates the most respondents having 83% are prefer to free drinks services of classic carbonara chicken,17% of respondents are in family bundle. 2.5 KEY DRIVERS AND KEY BARRIERS -------------------------------- ------------------------ ------------------------ Key Drivers Key Barriers Unique Service **New Pandemic**. Food Packaging Earthquake Promotion and Discount Unpredicted Phenomenon Good Quality Service Convenient Location ------------------------ ------------------------ ***Table 9: Key Drivers and Key Barriers*** Starting a business is never easy since you will face many challenges along the way that you need to be prepared with. There are many factors that may affect your business whether it will succeed or fail. A company has its key drivers and key barriers that affect the operation of the g Chicken Carbonara as a proposed business has come up with its drivers that will affect the success of the business and will generate high profits. These are follows; - **Unique Service**- Filipinos love to eat and most of the food business here in the Philippines had fairly the same way of service where there are chairs and tables as well as staffs, but in Chicken Carbonara Hub since it will be in a high class creative food cart, people can see how their foods really look like once served rather than just hearing about it plus they get to listen to music from our friendliest DJs while watching our food cart strut its wheels! We will be playing the music as well as it would be great around the cart ambiance for our customers to wait. - **Food Packaging**- Our food packs to go for customers is being placed in a disposable fitting so carries less worry specially if they take it somewhere. These would be stickers and also use our business logo on which makes it more eye catching. - **Promotions and Discounts-** Customers love sales and discounts or any promos. That is the reason why some patrons will come back time and again for reasons more than the taste of the food --- it\'s because they get more bang for their buck with a bowl of carbonara. Specifically on some occasions or holidays where the economy gives them a time to feel good. - **Good Quality Service**- A variety of programs can be created but customer satisfaction is very crucial, which means that it not only can be accomplished through delicious foods rather good service. And also make your customers come back and choose your product again. We will offer our customers the price they deserve. - **Convenient Location**-This type of business will be located in a venue visited by many people. The business is visible to numerous students, teachers, commuters, tourists etc. For a business, the opportunity to reach customers directly has long been recognized as key; probably affecting its prospects of success more positively than negatively i.e. the bigger the number of customer, the better chances for sales. All businesses have challenges in the industry that they must face to survive. There is not one company in the world that survives without some kind of road bump. Over the weekend, Chicken Carbonara Hub identified several risks that seem to be key ones if they were to start hitting them full force. Risks like the covid-19 pandemic are usually unpredictable and arise suddenly. Before the whole world got shut in their houses and human contact came to a standstill. Business wise, a lot of businesses were required to shut down --- many small food stall perhaps and lots of jobs loss. For the most part, we also realized that no one had a business like ours running. We provide quick foods at low prices from a uniquely designed charming food cart which could draw in numerous potential consumers, thus becoming financially rewarding. 2.6 DEMAND AND SUPPLY ANALYSIS ------------------------------ An information that will offer on the business demand and supply on a monthly and yearly basis. The information we gathered from the survey and our target market are the proponents used to get the demand of the business. Knowing the demand of our food products are essential to answer the customer's wants and needs. It helps us determine the trend for our food products. To analyze the demand thoroughly, the projection will give the total number of quantities of each food that we are going to produce daily, weekly, monthly, and yearly. But since the whole population cannot be considered as a target market, researchers conducted a survey to get the percentage of those people who are willing to avail our food products. To assess the willingness to avail our food product, have a data in getting the business demand and supply on a monthly and yearly basis. No Products No. Consumer per day (No. of respondents Percentage of willingness According to survey Sales in volume per day Price Projected sales per day No. of days per month Sales in volume per month 1 Classic Chicken Carbonara 48 56% 26.88 27 ₱69 1,863 28 756 2 Hot chili Chicken Carbonara 22 44% 9.68 12 ₱69 828 28 336 3 Vegetarian Carbonara 13 25% 3.25 3 ₱69 207 28 84 4 Water 30 50% 15 15 ₱15 225 28 420 5 Coke 30 50% 15 15 ₱20 300 28 420 6 Combo Meal 7 Get 2 any product free drinks 83 17% 14.11 14 ₱150 2,100 28 392 86 5,523 2,408 +-------+-------+-------+-------+-------+-------+-------+-------+-------+ | Proje | No. | Proje | DEMAN | SUPPL | DEMAN | SUPPL | 10-% | Amoun | | cted | of | cted | D | Y | D | Y | incre | t | | sales | month | sales | per | per | | | ase | of | | per | per | per | month | month | Per | Per | from | the | | month | year | year | | | year | year | suppl | incre | | | | | | | | | y | ase | | | | | | | | | | from | | | | | | | | | | suppl | | | | | | | | | | y | +-------+-------+-------+-------+-------+-------+-------+-------+-------+ | 52,16 | 12 | 625,9 | 832 | 756 | 9,984 | 9,072 | | | | 4 | | 68 | | | | | | | +-------+-------+-------+-------+-------+-------+-------+-------+-------+ | 23,18 | 12 | 278,2 | 370 | 336 | 3,435 | 4,032 | | | | 4 | | 08 | | | | | | | +-------+-------+-------+-------+-------+-------+-------+-------+-------+ | 5,796 | 12 | 69,55 | 92 | 84 | 1,109 | 1,008 | | | | | | 2 | | | | | | | +-------+-------+-------+-------+-------+-------+-------+-------+-------+ | 6,300 | 12 | 75,60 | 462 | 420 | 5,544 | 5,040 | | | | | | 0 | | | | | | | +-------+-------+-------+-------+-------+-------+-------+-------+-------+ | 8,400 | 12 | 100,8 | 616 | 420 | 7,392 | 5,040 | | | | | | 00 | | | | | | | +-------+-------+-------+-------+-------+-------+-------+-------+-------+ | | | | | | | | | | +-------+-------+-------+-------+-------+-------+-------+-------+-------+ | 58,80 | 12 | 705,6 | 431 | 392 | 5,172 | 4,704 | | | | 0 | | 00 | | | | | | | +-------+-------+-------+-------+-------+-------+-------+-------+-------+ | [102, | | **[1, | **[2, | **[2, | **[32 | **[28 | | | | 696]{ | | 150,1 | 803]{ | 408]{ | ,638] | ,896] | | | |.unde | | 28]{. |.unde |.unde | {.und | {.und | | | | rline | | under | rline | rline | erlin | erlin | | | | } | | line} | }** | }** | e}** | e}** | | | | | | ** | | | | | | | +-------+-------+-------+-------+-------+-------+-------+-------+-------+ ***Table 10: Demand and Supply Analysis per Month and Year*** **Formula** 1\. No. of consumers per day (No. of respondents) x Percentage of willingness according to survey = Sales in volume per day. 2\. Sales in volume per day x No. of days in a month = Supply per month 3\. Sales volume per day x No. of days in a month then increase it by 10% (note; Demand is higher than the supply of 10%) = Demand per month 4\. Demand per month x No. of months in a year = Demand per year 5\. Supply per month x No. of months per year = Supply per year DEMAND AND SUPPLY ANALYSIS ------------------------------- -------------------------- -------------------------- -------------------------- -------------------------- -------------------------- -------------------------- PRODUCT AND SERVICES 2025 2026 2027 Demand Supply Demand Supply Demand Supply Classic Carbonara Chicken 9984 9072 10,982 9,979 12,081 10,977 Hot Classic Carbonara 3696 3360 4,066 3360 4,472 4,066 Chicken Vegetarian Carbonara 1109 1008 1,220 1,109 1,342 1,220 Mineral Water 6,098 5,544 6,708 6,098 7,379 6,708 Coke 8,131 7,392 8,944 8,131 9,838 8,944 Get any 2 product free drinks 25,500 23,184 28,050 25,502 30,855 28,053 **[68,821]** **[61,656]** **[69,604]** **[68,821]** **[81,063]** **[74,603]** ***Table 10: Demand and Supply Analysis per Month and Year*** In getting the demand every month, simply multiply the demand to the days of the month and add 10% depending on the holidays. The demand is increasing or decreasing depending on the holidays every month while the supply is increasing every month by 10%. 2.7 COMPETITION --------------- +-----------------+-----------------+-----------------+-----------------+ | **COMPETITOR** | **STRENGHTS** | **WEAKNESSES** | **PRICE** | +=================+=================+=================+=================+ | **Cardams | - Brand | - Menu | **P189.00** | | Kitchen+Bar** | recognition | stagnation | | +-----------------+-----------------+-----------------+-----------------+ | | - Experienced | - Higher | | | | staff | pricing due | | | | | to being a | | | | | kitchen bar | | +-----------------+-----------------+-----------------+-----------------+ | | | - Potentially | | | | | high | | | | | operational | | | | | costs due | | | | | to premium | | | | | positioning | | | | | , | | | | | affecting | | | | | profitabili | | | | | ty | | +-----------------+-----------------+-----------------+-----------------+ | | | - Higher | | | | | prices, | | | | | which could | | | | | limit | | | | | appeal to | | | | | students, | | | | | workers, or | | | | | budget-cons | | | | | cious | | | | | diners. | | +-----------------+-----------------+-----------------+-----------------+ | | | - Location | | | | | may be more | | | | | nightlife-c | | | | | entric, | | | | | making it | | | | | less | | | | | accessible | | | | | to everyday | | | | | diners. | | +-----------------+-----------------+-----------------+-----------------+ | **Bites | - Strong | - Higher | **P169.00** | | Restaurant** | community | prices, | | | | ties | which could | | | | | limit | | | | | appeal to | | | | | students, | | | | | workers, or | | | | | budget-cons | | | | | cious | | | | | diners. | | +-----------------+-----------------+-----------------+-----------------+ | | - Adaptabilit | - Could face | | | | y | issues with | | | | to special | noise | | | | events | levels, | | | | | deterring | | | | | families or | | | | | individuals | | | | | seeking a | | | | | quieter | | | | | dining | | | | | experience. | | +-----------------+-----------------+-----------------+-----------------+ | | | - Poor | | | | | customer | | | | | service | | +-----------------+-----------------+-----------------+-----------------+ | | | - Not offer | | | | | takeout or | | | | | delivery | | | | | services | | +-----------------+-----------------+-----------------+-----------------+ | **Alimento by | - Cost | - Not yet | **P159.00** | | Casa De | effective | known to | | | Singco** | set-up | the market | | +-----------------+-----------------+-----------------+-----------------+ | | - Fresh | - Lack of | | | | perspective | innovation | | +-----------------+-----------------+-----------------+-----------------+ | | | - Possibly | | | | | more formal | | | | | or | | | | | slow-paced | | | | | dining, not | | | | | ideal for | | | | | quick | | | | | lunches or | | | | | fast | | | | | takeout. | | +-----------------+-----------------+-----------------+-----------------+ | | | - Customer | | | | | base might | | | | | be | | | | | restricted | | | | | to a niche | | | | | market | | +-----------------+-----------------+-----------------+-----------------+ ***Table 11: Strength and Weakness*** As with every market, competition is prevalent -- even in the food industry. Where many businesses offer similar products or services, perhaps the only way to standout from competitors is by appealing to style, location or an ability to cut prices. The trick is to understand that competitors can either question or compliment your businesses, on how do you use the intelligence obtained in observing them. Carcar City competitors, Cardams Kitchen+Bar, Alimento by Casa De Singco and BITES Restobar---all offer pasta dishes but are going to the market in a different approach. The more competition, the better as it will force you to refine your strategies When you study what works Cardams and their extensive menu & existing loyal customer bases or Alimento and its elevated dining experience, you begin learning about what draws customers in. On the other hand, their shortcomings (such as higher costs and less mobility) are some of your Chicken Carbonara Hub\'s unique selling points. Our business is positioned to stand out with its mobility, so we have the ability to run a fun and interesting food cart in different high foot traffic locations where people want quick meals at budget prices for money-saving customers that stationary restaurants cannot serve. This emphasis on knowing your competition helps to make you stand out in the market, as it allows for differentiation and possibly even strategies that identify more optimal approaches to running your business, will leave a lasting legacy because innovation will be at its core. 2.8 SWOT MATRIX --------------- One of the most useful strategic tools that businesses employ to contemplate their internal strengths and weaknesses, in addition to external opportunities and threats is SWOT analysis. Strengths are internal assets of the company like strong branding or skilled employees which gives it an edge over others. Weaknesses, meanwhile, are more internal -- such as lack of resource or inadequate infrastructure. Opportunities: These are external and refer to the potential growth in tasks that lie outside of your organization, such as the global market or advances in technology Threats: These are factors that may threaten an organizations performance which is beyond its control, for example, international threats or economic conditions. Assessing these elements allows enterprise to execute strategies with better chances of success, mitigates risks and provide a structured pathway for decision makers and accountable administrators in order to allocate resources more wisely over longer terms. *The following are findings obtained:* +-----------------------------------+-----------------------------------+ | **STRENGTH:** | **WEAKNESSES :** | | | | | - Comfort Food Appeal | - Limited Brand Recognition | | | | | - Quality Ingredients | - Competition | | | | | - Affordability | - Short Shelf Life | | | | | - Affordable labor and overhead | | | | | | - Strong local market | | +-----------------------------------+-----------------------------------+ | O**PPORTUNITIES**: | **THREATS:** | | | | | - Growing Tourism Industry | - Health-Conscious Trends | | | | | - Innovation | - Rising Competitors | | | | | - Social Media Marketing | - Competition from Larger | | | Chains | | - Food Delivery Services | | | | - Natural Disasters | +-----------------------------------+-----------------------------------+ ***Table 12: Swot Matrix*** ***STRENGHT*** - **Comfort Food Appeal:**Carcar City residents sometimes want for comforting, familiar foods, and chicken carbonara satisfies this need. Its richness and coziness provide a cozy eating experience that draws in both residents and visitors seeking filling meals. - **Good Ingredients**: Using good ingredients gives customers confidence that their food will be excellent and expertly prepared. Since more and more people are worried about the origin and quality of their food, it fosters loyalty and confidence. - **Affordability:** Providing a cheap meal gives you an advantage over more expensive rivals in a market where price sensitivity is crucial, particularly in a city like Carcar where clients may be price-conscious. It enables you to connect with a wider range of consumers, from regular clients to frugal travelers. ***\ *** ***WEAKNESSES*** - **Limited Brand Recognition:** In a competitive marketplace, it\'s possible that consumers are unaware of your chicken carbonara\'s unique selling point. Your market reach may be limited if customers choose less well-known brands or restaurants in the absence of high brand exposure. - **Competition:** Similar comfort food, such as chicken carbonara, may already be provided by other Carcar City establishments. It could be difficult for you to separate out from the competition if they have stronger brands or more active marketing. - **Short Shelf Life:** Customers who desire take-home or delivery choices may find your product problematic because of its freshness, which requires it to be used promptly. Additionally, food that doesn\'t sell quickly could go bad and effect customer supply and pricing. ***OPPORTUNITIES*** - **Expanding Tourism Sector**: As more visitors come to Carcar City, many will look for regional dining options. Establishing our chicken carbonara as the locals\' must-try dish will draw visitors searching for interesting, reasonably priced, and filling dining options. - **Innovation:** Diners are constantly searching for fresh approaches to well-known meals. Providing creative takes on chicken carbonara, such as healthier choices or regional variations, can draw in both current clients and untapped market niches. In a crowded food market, it also aids in product differentiation. - Social Media Marketing: Consumers are using social media more and more to find new restaurants. We can immediately interact with both locals and tourists by publishing delectable photographs, offering specials, and actively engaging customers on Facebook or Instagram. This will increase awareness and demand. - **Food Delivery Services**: For convenience, a lot of consumers, particularly younger ones and working professionals, choose food delivery. We may access this expanding market sector by collaborating with food delivery apps, since consumers are looking for quick and easy meal options more and more. ***THREATS*** - **Health-Conscious Trends:** As people become more aware of fitness and nutrition, more patrons are choosing lighter, healthier meals. If we don\'t adjust with healthier selections or quantities, this shift in dietary habits may reduce demand for calorie-dense dishes like chicken carbonara. - **Growing Rivals**: As the food market in Carcar City experiences increased competition, consumers will have additional options. If we don\'t continue to give a compelling value proposition, customers may be lured away by competitors who offer greater variety, promotions, or aggressive marketing. - **Competition from Bigger Chains**: Due to economies of scale, big fast-food chains and well-known restaurant brands can provide the same product at a cheaper cost. Smaller companies like ours find it more difficult to draw in and keep clients because these chains frequently have devoted customer bases and more extensive marketing campaigns. - **Natural Disasters**: Typhoons and floods, which are frequent in the Philippines, can cause supply chain disruptions, lower foot traffic, or restrict tourism, all of which can negatively impact your business\'s capacity to fulfill demand and serve customers. Our SWOT analysis highlights how customer preferences, market trends, and competition affect your chicken carbonara's position in Carcar City. To succeed, it's important to leverage our strengths, like the comfort food appeal and affordability, while addressing weaknesses like brand recognition and competition. You can seize opportunities in tourism and social media marketing, but must also prepare for threats, including changing health trends and increasing competition. 2.9 RERERENCES -------------- Hough, J. (2023) Study: People choose combo meals regardless of value or size. Pizza Marketplace. Posist. (2021). Food combos for restaurants: A strategic guide. Posist. (Marco Ginanneschi, Finanza Futura Srl, (5-29-2024) Kalalo, R. S. B., Cablao, A. L. A., Cabatay, M. P., Mantal, C. P., Manalo, R. T., & Felicen, S. S. (2014). Cuisine preference of local tourists in San Juan, Batangas, Philippines. *Asia Pacific Journal of Multidisciplinary Research\| Vol*, *2*(4). Shelke, K. (2016). *Pasta and Noodles: A Global History*. Reaktion Books. **INDUSTRY REVIEW** MacDonald, M., & Hargreaves, M. (2019). Impact of portion size and food type on energy intake in the absence of hunger: A systematic review. BMC Nutrition, 5, 36. Postharvest. (n.d.). The 6 stages of food loss and waste. Postharvest. **\ ** **CHAPTER 3** ============= **BUSINESS VIABILITY** ====================== **\ ** **3.1 STORE LOCATION**  ***Figure 3: Store Location*** The small time operation is scheduled on weekends, and weekday operations will be conducted near public and private schools. PASTA la Vista, Baby; Carbonara Chicken Edition usus to cater for students and teachers as well as office staff of any enterprise that surrounds the area also passers by, local community. Our product is for those of you who are looking to get a delicious, quick and easy meal. We will also be getting the business opened in choice areas where we can attract loads of clients both weekdays and weekends. Located within walking distance of schools (and their students and staff) on weekdays, our daily convenience is perfect for quick meals after or between classes --- with a central weekend position outside the heart of Carcar City Hall always attracting locals at events or just en route elsewhere. Doing this allows us to cater to a wide spectrum of customers during certain times, making sure that there is something for everyone in our location when they come looking --- be it the students on lunch break or weekend warriors. 3.2 SHOP LAYOUT ---------------  Proposed food cart design for PASTA la Vista, Baby; Carbonara Chicken Edition Photo was taken from supplied OTOP Gallery Image. The wine cart in a compact and highly mobile setup is perfect for servicing customers on the go in various locations such as school campuses or public areas near Carcar City Hall during weekends. Its sturdy framed cart along with a carrying durable wheel design help you to move product from one place to another. The cooking area is located in the middle, to give enough space for our Carbonara Chicken signature. This little storage section beside your cooking spot is perfectly in place, holding all necessary ingredients or utensils to aid you with operating the whole meal prep affair. On the side is a specific payment area for customers to do transactions. They display a service counter that allows you to pick up orders quickly as well. Aside from these, there is a music system that enhances the ambiance for clients who came waiting in line. There will also be a foldable bench outside of the cart for customers who want to dine-in. Its snazzy, contemporary look attracts attention via the colorful logo and stylish design that pops out in any locale. With this setup, you will always be efficient and accommodating for customers who visit the shop. 3.3 WASTE MANAGEMENT -------------------- PASTA la Vista, Baby; Carbonara Chicken Edition will create garbage such as plastic containers, wrappers, drinking bottles and straws along with the rest of used ingredients. The operation will set up a comprehensive waste management system to effectively control this. We will provide our own cans with bags, so you can easily dispose of it at the end of each service. We will ensure proper waste segregation and there would individual bins for biodegradable, non-biodegradable, Recyclables (Buffer zone),This includes proper disposal of non-biodegradable wastes such as plastics with due regard to local regulations. Donors, on the other hand provide service in obtaining recyclable items to be distributed among organizations that help encourage recycling and repurposing in order for it not just become waste but can serve another purpose. The PASTA la Vista, Baby; Carbonara Chicken Edition believes that business success is not just a word about profit, but it also helps to take responsibility for the traces we leave on our planet. This is important for a clean environment and this is what we intend to do Since the safety of our customers is very important we need to maintain cleanliness and hygiene as one of the top priority. Proper disposal of waste enables us to keep our food and premises clean and safe so we can enjoy a better cooking experience together. 3.4 QUALITY CONTROL SYSTEM -------------------------- Service and the product stand as number one priority here at PASTA la Vista, Baby; Carbonara Chicken Edition. Business owners will also perform daily checks to ensure that everything is going through smoothly and efficiently which in the end provides customers with a better experience. Constant monitoring is essential in order to prevent problems that could lead to operational or customer satisfaction issues. We need to uphold the service quality our customers value and rely on us for. Your feedback is going to be most welcome, as it gives us an understanding on what we can continuously improve (both our offerings and service). Along with it, proper supervision will be carried out on all the equipment and tools to prevent any safety or operating issues. Fresh and good quality of carbonara we will see how the ingredients are for our food before Carbonera cooking Ensuring we deliver the best experience to our customers is paramount for us, and part of this will be planning. Every customer is crucial as they help keep you in the market. Their satisfaction and happiness towards our services in will lead their loyalty in. It is a serious business and the owners do not want to risk them or they would lose everything. For this reason, attending to their Expectations are crucial for any organization to keep customers choosing our goods. However, in order to provide clients with excellent service, staff members must\ must acquire the abilities that are absolutely necessary for the role. They must be adept at communicating with consumers and understand the importance of providing good service. 3.5 MARKETING ASPECT -------------------- **MARKETING PROGRAMS/STRATEGIES** A properly planned marketing strategy is important for any business be it big or small. It helps the business optimize its resources, therefore opening door for growth. By providing quality products and services we assure the long-term profitability, while relationship management is maintained at any stage to ensure that customer needs are met. PASTA la Vista, Baby; Carbonara Chicken Edition will also provide developmental programs to gain and maintain a stable customer base. **Quality of Service** PASTA la Vista, Baby; Carbonara Chicken Edition is dedicated to doing whatever it takes in order to achieve customer satisfaction and always serving food of the highest standard. To deliver a great service, so with each order you will be sure to receive very fresh tasty carbonara dishes made by our expert hands. Our approach is customer centric and goal for establishing long-term relationships that empowers the business reach its optimum potential by means of customer satisfaction. - **Buy 1 Get 1 Free on Select Packages**: We will promote \"Buy one get one free\" offers for some packages time to time eg our businesses anniversary. This will give our customers and even bigger incentive to continue coming back. - **Buy 3 Save Extra -10%:** A special discount of with a minimum purchase of three packages. It gives our clients reduced portion of the prices as they buy in bulk. - **Charged Door-to-Door Delivery:** For your convenience, we will charged delivery service but with little amount. Customers can sit back and relax at home while enjoying their favorite food items which they used to get only from restaurants. - **How to Begin: During the Christmas and New Year\'s purchasing frenzy**, we will announce major discounts as part of our promotions. We will offer customers a way to purchase their favorite food items at a discount. - **Frequent Feast Incentives:** We will institute a loyalty program to acknowledge loyal customers and keep them hungry for more! Free Meal of Your ChoiceFor every 10 transactions, you are eligible to get a FREE meal that is on the menu.This may seem like a very tangible benefit, but it\'s also good for keeping customers. - **Flyer:** Each and every flier is attractive, educational, and most importantly, simple to read. We provide locations for pick-up at Carcar City Hall on weekends and at schools and universities during the week. Flyers also make it apparent how to place an order; they can be ordered and delivered in person. - **Social Media Contests:** Additionally, at least once a month we are going to run social media contests where customers can win free meals or discounts for participating in some fun and engaging activities like sharing their favorite pasta dish / tagging friends etc. Doing so is a way of increasing our exposure... online, and hopefully to get some customer engagement. **Placement Strategy** The business will be placed in an area that has a lot of customers, PASTA la Vista, Baby; Carbonara Chicken Edition places it some advantage when coming to attracting customers. Every Saturday and every Sunday, we\'d put our food cart right in front of Carcar City Hall where there were always events occuring at that time. Monday- Friday: Schools/Universities (Daily We will be present on Campus, Captive Student Population and The Faculty) We put ourselves in the areas where our customers show up and make it easy for them to order from us --- when they\'re attending City based events or just needing a quick meal between classes, their first thought is likely \"I wanna eat some Carbonara With Chicken" ### **Packing, Shop Decoration And Ambience** The display and appearance of our food cart will be such that it would reflect in the crowd. Shows off vibrant, attention-grabbing art that embodies the unique personality of PASTA la Vista, Baby; Carbonara Chicken Edition The cart will feature various cheerful, pasta-themed decorations that give it an appealing and inviting appearance. We will provide the environment by playing some of this energetic music in conjunction with our already lively atmosphere!! The playlist will be a mix of hits supported by intermittent special offer and food highlight announcements. It fosters a lively ambiance that brings in traffic and maintains the mood. The packaging that we use as well will also be a big part of brand recognition. Every package also will have our logo as well elements of the branding, so that customers can remember us again next time. It will be practical, while also aesthetic and most importantly represent the brand (perfect for takeaway meals). These are the strategies that will allow us to create an unforgettable customer experience and become as close in proximity, digitally or otherwise as possible. **Pricing Strategy** Our goal, with PASTA la Vista, Baby; Carbonara Chicken Edition at the very least anyway is to give amazing value but keep our prices reasonable. We understand that some customers are happy to pay for quality, providing s budget friendly alternative was also important. We plan to charge between 69 and 89 pesos per meal, which ensures a selection of rich meals that do not sacrifice quality. Moreover, answering to the demand for a slimmed down or cheaper option we are selling one snack between 15 and 20 pesos. A delicious snack to add on your menu and good for those who are in hurry or just need a quick bite. By providing a wide range of prices, including reasonably priced snacks, we make sure to satisfy the demands of different customer groups while putting a premium on satisfaction and quality. We are in the era of digitalization and using social media as a drinking bow to demand potential clients. PASTA la Vista, Baby --- Carbonara Chicken Edition will be coming live on Facebook where we\'ll reach our target audience and let them know whenever new products become available. This will be the main engine that drives communications between you and your customers. We will also use the advertising services of Facebook to target a particular demographic increase visibility and attract new customers. The platform will allow customers to both order and schedule deliveries, boosting convenience for users while opening a location up for more sales. Uses Description Price ---------------------------- ---------------------------------------------------------------------------------------------------------------------------------------------- -------------------------- Flyers Distributed in high-traffic areas such as in front of Carcar City Hall and local schools to attract potential customers. P1,000.00 Branded Stickers Applied to packaging to reinforce our brand identity and make our food more visually appealing. P500.00 Portable Speaker System For playing upbeat music at our cart, creating a lively atmosphere that enhances the customer experience. P1,000.00 Facebook Advertising Utilizing Facebook ads to promote our business, special offers, and events to a targeted audience. P1,000.00 Custom Takeaway Containers Includes branded styrofoam boxes, plastic bags, and clear plastic cups for drinks, ensuring our packaging is both functional and attractive. P500.00 TOTAL [P 4,000.00] 3.6 Marketing/Advertising Expenses ---------------------------------- ***Table 12 Marketing/Advertising Expenses*** **\ ** **Justification of Market Viability** The food business sector in Carcar City has increased significantly over the years, yet most establishments serve similar products and experiences as well. Despite this crowded field, there still seems to be a niche for PASTA la Vista, Baby; Carbonara Chicken Edition. Our primary product is our specialty dish --- Chicken Carbonara which has a special twist to it, different from the ordinary fast-food in the region where we belong; rather than offering traditional offerings like most of others do. We believe in quality at street prices and we provide a fast fare service characteristics to our business model for carbonara. We operate in school-friendly locations like schools, universities and high-traffic areas (Carcar City Hall area especially on weekends); attracting a stalwart customer base of busy consumers who want an easy meal that\'s also delicious. There are many customers who are underserved and in need of better pasta dishes, particularly those that fall into the more reasonably priced category of non-dine-in options. We make it simple for ourselves to continually focus on quality by creating a single distinctive dish that occupies a certain space in the neighborhood market. We maintain an engaging and lighthearted brand experience without sacrificing the fine dining experience that you would usually expect in a pricey dine-in. PASTA la Vista, Baby is now a brand that caters to the needs of quick but affordable meals with gourmet style. For what simply is more than just another food stand but a great addition to the neighborhood. With our unique line of products and focused marketing strategies, we could be the go-to pasta place for those from Carcar City onwards. Aside from our competitors, that are offering this said combinations of chain-food. Our PASTA la Vista, pet; Carbonara Chicken Edition will be more cheap and budget friendly product. This price point will make them come back for more, resulting in customer loyalty and higher footfall. While serving all types of customers, students to professionals, we hope that whenever you crave a quick and fulfilling food item at an affordable price point it will be your go-to place. 3.7 STAMENT OF RISK AND MITIGANTS --------------------------------- +-----------------------+-----------------------+-----------------------+ | ASPECT | RISKS | MITIGANTS | +=======================+=======================+=======================+ | Management | - Poor employee | - The business will | | | training | put in place a | | | | thorough training | | | - Employee | program to | | | dissatisfaction | guarantee that | | | | every employee is | | | | knowledgeable | | | | about food | | | | preparation, | | | | hygienic | | | | practices, and | | | | customer service. | | | | | | | | - We\'ll routinely | | | | honor and | | | | celebrate the | | | | accomplishments | | | | of our staff in | | | | an effort to | | | | raise spirits and | | | | lower turnover. | +-----------------------+-----------------------+-----------------------+ | Technical | - Equipment failure | - The | | | | implementation of | | | - Ingredient supply | consistent | | | issues | maintenance plans | | | | will guarantee | | | | the seamless | | | | operation of the | | | | equipment. To | | | | reduce downtime, | | | | we will also have | | | | backup equipment | | | | ready. | | | | | | | | - Reliable supplier | | | | agreements will | | | | be created with | | | | backup measures, | | | | such sourcing | | | | from several | | | | vendors. | +-----------------------+-----------------------+-----------------------+ | Operational | - High turnover | - To maintain | | | during busy hours | efficiency during | | | | peak hours, more | | | - Lack of customer | staff will be | | | engagement | hired and | | | | strategic shift | | | | management | | | | implemented. | | | | | | | | - A loyalty program | | | | will be | | | | implemented to | | | | promote consumer | | | | loyalty and | | | | increase | | | | engagement by | | | | offering | | | | individualized | | | | care and frequent | | | | promotions. | +-----------------------+-----------------------+-----------------------+ | Financial | - Increase in | - Find less | | | expenses | expensive options | | | | or find ways to | | | - Inadequate income | replace pricey | | | generated | ingredients. | | | | Effective control | | | | over spending | | | | will be ensured | | | | through budget | | | | management. | | | | | | | | - The company\'s | | | | best-selling | | | | products should | | | | be its main | | | | emphasis in order | | | | to boost sales | | | | and maintain | | | | viability. | +-----------------------+-----------------------+-----------------------+ | Marketing | - increase in | - Create | | | competition | distinctive | | | | marketing plans | | | - Change in | that will | | | customer | differentiate the | | | preference | company from | | | | rivals and draw | | | | in a consistent | | | | stream of | | | | clients. Put more | | | | of an emphasis on | | | | engaging | | | | customers. | | | | | | | | - To remain | | | | relevant in the | | | | market, you must | | | | always innovate | | | | and adjust to the | | | | interests of your | | | | customers. | +-----------------------+-----------------------+-----------------------+ **Table 14: Statement of Risk and Mitigants** **\ ** **CHAPTER 3** ============= **BUSINESS VIABILITY** ====================== 3.8 MANAGEMENT AND PERSONAL ASPECT ---------------------------------- **PASTA LA VISTA BABY; CHICKEN CARBONARA**  ***Figure 6: Organizational Structure*** The organizational structure of the picture organization has four significant roles. At the top, the Chief Executive Officer oversees everything. Then there are three core positions: the Chief Operating Officer, the Head Chef, and the Marketing and Sales Manager. All these positions have their tasks, but they all report directly to the CEO. The head of operations still exists but is now able to seek help from the COO, whose functions are to oversee the operational activities. The Head Chef manages the kitchen while the Marketing and Sales Manager marketing and sells. ### **QUALIFICATIONS OF OFFICERS** In order for a business to be successful, it needs potential people who possess the necessary qualifications to improve business performance. Below is the job analysis of each officer\'s role, along with their corresponding qualifications, which includes educational background, experience, and required skills. +-----------------+-----------------+-----------------+-----------------+ | **JOB TITLE** | **JOB | **JOB | **SALARY** | | | DESCRIPTION/FUN | SPECIFICATION** | | | | CTION** | | | +=================+=================+=================+=================+ | **MANAGER** | - The person | - Must hold a | ₱600.00 per day | | | responsible | degree in | | | | for | Business | | | | overseeing | Administrat | | | | the | ion, | | | | company's | Management, | | | | overall | or a | | | | operations, | related | | | | creating | field. | | | | long-term | | | | | strategies, | - Advanced | | | | and | degrees or | | | | ensuring | executive | | | | that | education | | | | objectives | are | | | | align with | preferred. | | | | the | | | | | organizatio | - Strong | | | | n's | leadership, | | | | goals. | decision-ma | | | | | king, | | | | - He/She | and | | | | builds | communicati | | | | relationshi | on | | | | ps | skills are | | | | with key | essential. | | | | stakeholder | | | | | s | | | | | and makes | | | | | critical | | | | | business | | | | | decisions | | | | | to ensure | | | | | growth and | | | | | profitabili | | | | | ty. | | | +-----------------+-----------------+-----------------+-----------------+ | **SALES | - Contribute | - Must hold a | ₱500.00 per day | | MARKETING** | to the | Marketing, | | | | development | Communicati | | | | of | ons, | | | | marketing | or a | | | | strategies, | related | | | | and help | field. | | | | design and | | | | | implement | - Experience | | | | marketing | in | | | | plans | marketing | | | | | and sales | | | | - He/She | within the | | | | ensures the | food and | | | | smooth | beverage | | | | running of | sector. | | | | the | | | | | business to | - Must have | | | | meet | strong | | | | customer | digital | | | | needs and | marketing | | | | achieve | knowledge, | | | | corporate | creativity, | | | | objectives. | and market | | | | | analysis | | | | | skills. | | +-----------------+-----------------+-----------------+-----------------+ | **COOK** | - The person | - Must have a | ₱400.00 per day | | | in charge | Culinary | | | | of all | Arts or | | | | kitchen | training | | | | activities, | from a | | | | from | recognized | | | | preparing | culinary | | | | dishes to | school. | | | | managing | | | | | staff. | - Must have | | | | | significant | | | | - He/She | experience | | | | designs the | in kitchen | | | | menu, | management. | | | | ensures | | | | | quality | - Must have | | | | control, | strong | | | | and | leadership | | | | oversees | skills and | | | | food safety | experience | | | | regulations | in managing | | | |. | a kitchen | | | | | team. | | | | - The head | | | | | chef is | | | | | also | | | | | responsible | | | | | for the | | | | | creativity | | | | | and | | | | | delivery of | | | | | high-qualit | | | | | y | | | | | cuisine. | | | +-----------------+-----------------+-----------------+-----------------+ | **CASHIER** | - Greeting | - Cashiers | ₱350.00 per day | | | customers, | facilitate | | | | helping | money | | | | them with | transaction | | | | purchases, | s | | | | And | by | | | | providing | accepting | | | | information | payment | | | | | from | | | | - Scanning | customers, | | | | items, | such as | | | | collecting | cash, | | | | payments, | debit, | | | | and issuing | credit, or | | | | receipts | checks. | | | | | | | | | | - Cashiers | | | | | are the | | | | - Keeping the | main point | | | | checkout | of contact | | | | area clean, | for | | | | stocking | customers, | | | | shelves, | and are | | | | and | expected to | | | | checking | be friendly | | | | stock | and polite. | | | | levels | | | | | | | | | | | | | | | | - Cashiers | | | | | should keep | | | | | their work | | | | | area clean | | | | | and | | | | | organized | | | | | to ensure | | | | | an | | | | | efficient | | | | | checkout | | | | | process. | | +-----------------+-----------------+-----------------+-----------------+ | **DELIVERY** | - Are | - Must have a | ₱350.00 per day | | | responsible | motorcycle | | | | for transpo | | | | | rting | - Must have | | | | goods from | SP or | | | | distributio | License | | | | n | | | | | centers to | - 18+ above | | | | customers. | | | | | | | | | | - Their main | | | | | duties | | | | | include | | | | | driving a | | | | | delivery | | | | | vehicle, | | | | | delivering | | | | | items in a | | | | | timely | | | | | manner, and | | | | | communicati | | | | | ng | | | | | with both | | | | | customers | | | | | and the | | | | | central | | | | | dispatch | | | | | unit. | | | +-----------------+-----------------+-----------------+-----------------+ ***Table 15: Qualification of Officers*** 3.9 PRODUCTION AND OPERATIONS ASPECT ------------------------------------ ### **TECHNICAL PRODUCTION DESCRIPTION** Technical Production Summary \"Pasta la Vista, Baby: Chicken Carbonara Edition\" is based on a slick, effective takeout and delivery operation anchored by the company\'s signature item, Chicken Carbonara. Wholly owned and operated by the Group of CLAS, it was supposed to be an affordable and good pasta meal for many working individuals. Manufacturing has at the center a central kitchen with the capacity to serve orders in a very short time, using fresh and local ingredients for the preparation of signature pasta dishes. The customers will be able to place their order through the online store, using the mobile app, or by calling. This service will be delivered with the help of a focused delivery team. It has been structured in a way that operations can function smoothly: the CEO looks after the overall strategy, the COO investigates day-to-day activities, while the Head Chef is responsible for maintaining food quality and ensuring innovation in the menu, and the Marketing and Sales Manager attends to promotions through digital platforms. The operating model rules out any dine-in area, reducing the overheads and thereby allowing the team to pay extra attention to quality and speed. The brand would position itself as a fun and culturally relevant outlet, targeting bustling metropolises for students and working professionals seeking quick but delicious meals at an affordable price. Market analysis and financial forecasting would therefore consider the workability of such a business to make sure the business remains viable in the long run. **\ ** ### **PRODUCTION/OPERATION PROCESS** ***Figure 6: Production/Operation Process*** ### **STEP-BY-STEP PROCEDURE** 1. **Ingredient Preparation:** - Fresh chicken thighs are marinated in a blend of spices and set aside. - Bacon is sliced, and parmesan cheese is grated for later use. - Fresh pasta and creamy cheese sauce are prepared, ensuring everything is ready for quick assembly. **\ ** 2. **Cooking the Chicken:** -  Begin by seasoning the chicken breast liberally on each side. - Add a tablespoon or so of your favorite cooking oil to a large pan. - Once hot, swirl the oil in the skillet to coat the surface, then add the chicken breasts. - To make the chicken breasts extra luscious, add a tablespoon of butter to the pan, allow it to melt, then flip the chicken a couple of times to coat. - Transfer the cooked chicken to a clean cutting board and allow it to rest for five minutes before slicing and serving. - Once cooked, the chicken is cut into bite-sized pieces. 3. **Cooking the Pasta:** - Fill a large pot about 2/3 full of water. - Add salt and 1 pound (450 g) of pasta to the boiling water  - Set a timer for 8 minutes - Bite into a noodle to see if it\'s cooked enough for you - Pour the pasta into the colander and shake it - **Put it in the plate or other bowl** - First take a skillet or sauce pot and heat it on medium heat. Then add in your chicken breast - Now let\'s add in our onions and let them cook down a bit in that chicken breast grease - Garlic and Butter. So much flavor in those two ingredients. Add them to the pan with the chicken breast and onions. - Now we need to add in the cream. - Allow the cream to heat up stirring the sauce occasionally. - Put it in a bowl **\ ** 4. **Combining Ingredients:** - Add the pasta in the sauce In vegetarian pasta add the vegetables, - Stir it until it looks good Add some spices in Hot Chili Edition  - Add some cheese, and stir it again And its done. - done  5. **Plating and Packaging:** - The finished Chicken Carbonara is carefully placed in eco-friendly takeout containers. - Each meal is topped with grated parmesan cheese for an extra burst of flavor. - Ready to serve 6. **Order Processing:** - Orders are received through the online store. - The kitchen team quickly prepares the dish for timely delivery or customer pickup. 7. **Delivery and Takeout:** - Our professional delivery team ensures the Chicken Carbonara arrives fresh and hot, or customers can pick up their meals from our location for a convenient and tasty experience. ### **LABOR REQUIREMENTS** All employees hired at \"Pasta la Vista, Baby: Chicken Carbonara Edition\" must meet the following requirements to ensure smooth business operations and compliance with legal and government standards: - **Philippine Statistics Authority (PSA) Birth Certificate:** Proof of identity and citizenship. Required for official documents, registration, and record-keeping. - **Barangay Clearance:** Certification that the individual is a resident of their barangay and has no records of misbehavior or criminal activity. This document is necessary for employment purposes. - **Mayor's Clearance:** A document required for employees who need certification from the local government to work in certain locations. It ensures compliance with local laws and ordinances. - **Police Clearance:** A certificate that verifies the individual has