Free Write 11.21.24 - Social Media & Politics PDF
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Uploaded by EverlastingChalcedony4829
Bard High School Early College
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Summary
This document provides a free write assignment for students to analyze social media content. It explores how identifying target audiences shapes content. The assignment asks students to examine content aimed at various audiences. It also asks how content changes across different platforms.
Full Transcript
IA L M ED IA & SOC C S P OL ITI WARNER & SPENCER MARCH 2023 FREE WRITE 11.21.24 LOOKING AT THE EXAMPLES OF THE FOLLOWING POSTS ANSWER THE FOLLOWING QUESTIONS:...
IA L M ED IA & SOC C S P OL ITI WARNER & SPENCER MARCH 2023 FREE WRITE 11.21.24 LOOKING AT THE EXAMPLES OF THE FOLLOWING POSTS ANSWER THE FOLLOWING QUESTIONS: 1. WHO DO YOU THINK THIS CONTENT IS FOR? 2. WHY DO YOU THINK IT APPEALS TO THEM? HOW DOES CONTENT CHANGE BASED ON THE INTENDED AUDIENCE SOCIAL MEDIA & POLITICS CONTENT @DEVOURDC @MRS_SAVANNAHRJ @NIANAGUERRERO USE THESE THREE INFLUENCERS TO ANSWER YOUR FREE WRITE QUESTION OBJECTIVE STUDENTS WILL LEARN HOW TO IDENTIFY THEIR TARGET AUDIENCE AND DEVELOP ENGAGING, TAILORED CONTENT. TODAY’S AGENDA TARGET TARGET AUDIENCE AUDIENCE WRAP UP ASSIGNMENT KNOWING YOUR AUDIENCE KEY QUESTION: WHO ARE YOU CREATING CONTENT FOR? (THIS IS THE MOST IMPORTANT QUESTION FOR CONTENT CREATORS) WHY SHOULD YOU CARE ABOUT YOUR AUDIENCE DRIVES ENGAGEMENT: CONTENT RESONATES MORE WHEN IT’S TAILORED SAVES TIME AND EFFORT: FOCUSED STRATEGIES TO LEAD TO BETTER RESULTS BUILDS LOYALTY: AUDIENCE FEELS UNDERSTOOD AND VALUED WHAT IS A TARGET AUDIENCE KEY ASPECTS TO CONSIDER: DEMOGRAPHICS - AGE, GENDER, LOCATION, INCOME, EDUCATION PSYCHOGRAPHICS - INTERESTS, VALUES, BEHAVIORS, CHALLENGES PREFERRED PLATFORMS - PIE CHART OR GRAPHIC SHOWING AUDIENCE BREAKDOWNS TOOLS TO UNDERSTAND YOUR AUDIENCE ANALYTICAL TOOLS (INSTAGRAM INSIGHTS, GOOGLE ANALYTICS) POLLS AND SURVEYS (ASK YOUR AUDIENCE DIRECTLY) COMPETITIOR RESEARCH (WHO’S FOLLOWING SIMILAR BRANDS TRENDING HASHTAGS AND CONTENT CONNECTING AUDIENCE TO CONTENT EXAMPLES: FITNESS INFLUENCER: WORKOUT TIPS FOR BEGINNERS VS ADVANCE ROUTINES SMALL BUSINESS OWNER: BEHIND-THE -SCENES FOR GEN Z VS. DETAILED PRODUCT INFO FOR MILLENIEALS NON PROFIT ORGANIZATIONS: STORIES OF IMPACT FOR DONORS VS. EVENT INVITES FOR VOLUNTEERS AS A CONTENT CREATOR FOR BARD HS WHAT DOES YOUR AUDIENCE WANT? CREATE YOUR AUDIENCE THI OUT NK B PERSONA SIDE IG AN BIG OF TH D TH GER E B INK THA OX.. NY. ITS OU YOU ARE THE CONTENT CREATOR FOR BARD HS DC CREATE A DETAILED AUDIENCE PERSONA: AGE RANGE GENDER LOCATION HOBBIES CHALLENGES GOALS PERFERRED PLATFORMS AND CONTENT TYYPES WRITE DOWN 3 CONTENT IDEAS FOR YOUR GROUP PERSONA CREATE ONE POST FOR YOUR BRAND UPLOAD THIS ON YOUR PAGE EXIT TICKET HOW DOES CREATING CONTENT FOR A SPECIFIC AUDIENCE SHAPE CONTENT? WHY DOES SOME CONTENT WORK BETTER FOR CERTAIN PLATFORMS, FOR EXAMPLE - WHY DO POSTS NOT WORK FOR TIKTOK?
