NABC - Pitching
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This document is a guide on pitching innovation ideas, including the NABC method (Need, Approach, Benefit, Competition). It provides steps for creating a 30-second elevator pitch.
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NABC The right way to pitch your innovation ideas NABC - How to test and present your idea https://www.youtube.com/watch?v=rgyWHBN7-Es The Secret to Successfully Pitching an Idea | The Way We Work, a TED series https://www.youtube.com/watch?v=l0hVIH3EnlQ Elevator pitch An ele...
NABC The right way to pitch your innovation ideas NABC - How to test and present your idea https://www.youtube.com/watch?v=rgyWHBN7-Es The Secret to Successfully Pitching an Idea | The Way We Work, a TED series https://www.youtube.com/watch?v=l0hVIH3EnlQ Elevator pitch An elevator pitch is a brief (think 30 seconds!) way of introducing yourself, getting across a key point or two, and making a connection with someone. It's called an elevator pitch because it takes roughly the amount of time you'd spend riding an elevator with someone. 30-second Elevator Pitch https://www.youtube.com/watch?v=pE7DRTxr7yo Elevator Pitch Example https://www.youtube.com/watch?v=2sE5UXVIkz0 Watch this video and think – how can you create your own elevator pitch with your innovation Winner of the elevator pitch https://www.youtube.com/watch?v=2sE5UXVIkz0 ACTIVITY 1 Based on the video that you have watched – devise your plan on how to do your own 30-second elevator pitch with your innovation product using the NABC. Think: Need Approach Benefit Competition ACTIVITY 2 Pitching your innovation product. 1. With the other group, take turns to pitch your product. 2. After the pitching session, the other group ask questions that are not being explained in the pitch. 3. How can you improve your elevator pitch? What’s missing? What’s irrelevant (can be discarded from the pitch)?