MPTH2 Reviewer PDF

MPTH2 REVIEWER MODULE 1 MEANING OF MPTH Macro - being large, thick, or exceptionally prominent Perspective – a position or point of view from which something is considered or evaluated. Hospitality - is the relationship between a guest and a host, wherein the host receives the guest with goodwill To...

MPTH2 REVIEWER MODULE 1 MEANING OF MPTH Macro - being large, thick, or exceptionally prominent Perspective – a position or point of view from which something is considered or evaluated. Hospitality - is the relationship between a guest and a host, wherein the host receives the guest with goodwill Tourism - traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours Tourism means “TORAH” in latin word studying and learning and searching Macro perspective in the hospitality and tourism - Is a form of analysis which focuses on the structure HOSPITALITY AND TOURISM and provides a way of seeing these TWO INDUSTRIES as a unified whole. The components of Tourism and Hospitality Industry The Food and Beverage Component- The public looks for food and beverage services everywhere – in hotels, motels, airlines, airports, cruise ships, trains shopping malls. The Lodging Component- Lodging involves providing overnight or even long-term services to guests. Recreation and Entertainment Component- Entertainment originated from the traditional duties of a host to entertain his or her guests, whether they are neighbors or travelers from other places. Travel and Tourism Component- Travel and tourism are used together as an umbrella term to refer to those businesses that provide primary services to travelers. Transportation- The main purpose of transportation is to make it possible for people to go from on place to another. TRAVEL AGENCY AND TOUR OPERATOR A travel agent- is one who sells travel services in a travel agency. -that are assembled by others into “packages” TRAVEL AGENCY (retailer) TOUR OPERATOR( wholesaler) -Tour operators are wholesalers who make necessary contacts with hotels, airlines, and other providers of travel services HOSPITALITY The word “hospitality” is derived from the Latin word hospitare, which means “to receive as a guest.” MODULE 2 ELEMENTS OF TRAVEL DISTANCE- the difference between local travel or traveling within a person ’ s home community and nonlocal travel or traveling away from home. LENGTH OF STAY AT THE DESTINATION- The definition of tourists and excursionists as proposed by the WTO is largely based on length of stay.  RESIDENCE OF THE TRAVELER- third basic element of travel. For business and research purposes, it is important to know where people live. PURPOSE OF TRAVEL-The fourth basic element is the purpose of travel. It can be divided into seven; 1. Visiting friends and relatives. 2. Conventions, seminars and meetings 3. Business 4. Outdoor recreation- hunting, fishing, boating and camping. 5. Entertainment- sightseeing, theater, sports 6. Personal, family-medical, funeral, wedding 7. Others Attractions Site Attractions- One in which the destination itself has appeal. Event Attractions- One in which tourist are drawn to the destination solely because of what is taking place there. Amenities or Facilities- it includes accommodation, food, local transport, communications, and entertainment at the site. Accessibility- Having regular and convenience of transport in terms of time/distance to the destination THE NATURE OF A TOUR Domestic Tourism- travel taken exclusively within the national boundaries of the traveler ’ s country International Tourism- the movement of people across international boundaries. A package tour, sometimes called inclusive tour- is an arrangement in which transport and accommodation is bought by the tourist at an all-inclusive price The tour operator- who organizes the package tour purchases transport and hotel accommodation in advance, Independent tour- is one in which the tourist buys these facilities separately, either making reservations in advance through a travel agent An independent inclusive tour (IIT)- is one in which the tourist travels to his or her destination individually, Group Inclusive tour (GIT)- he/she travels in the company of other tourist. TOURIST PRODUCT- This consist of what the tourist buy. Service- Intangible item Psychological in its attraction- Strange environment, culture, heritage, intangible benefits Tends to vary in standard and quality - Unequal standard and equal standard MODULE 3 HISTORY OF THE TOURISM INDUSTRY EARLY TOURISM- Travel and exploration are basic to human nature. Man has traveled since the earliest times although the term tourism was used only in the 19th century. TWO FORMS OF EARLY TOURISM 1. Travel for business- Throughout history, merchants have traveled extensively in order to trade with other nations and tribes. 2. Travel for religious reasons- Took the form of pilgrimages to places of worship such as Chaucer’s tale of pilgrimage to Canterbury Beginning in 1388, English pilgrims were required to obtain and carry permits During the medieval period, travel declined. Travel, derived from the word travail, became burdensome, dangerous, and demanding during this time. TOURISM DURING THE RENAISSANCE AND ELIZABETH ERAS- With the Renaissance, a few renowned universities developed so that the travel for education was introduced largely by the British. The industrial revolution- brought about major changes in the scale and type of tourism development. It brought about not only technological changes, THOMAS COOK The first and most famous travel organizer was Thomas Cook. Thomas Cook first excursion train trip was between Leicester and Loughborough in 1841 with 570 passengers at a round-trip fare of one shilling. 1866, Thomas Cook organized his first American tour. 1874, he introduced “circular notes” MODULE 4 ANCIENT PERIOD The Sumerians- hospitality industry began with Sumerians Early Traders- In 2000 BC, a considerable amount of trade had developed among people of the Middle East. EGYPTIAN EMPIRE- The Egyptian Empire developed slowly over several thousand years GREEK EMPIRE- ancient Greek civilization began to develop about 1100 BC. Roman Empire- In 146 BC, after many years of conflict, Greece became a Roman protectorate. MEDIEVAL PERIOD DARK AGES- After the fall of Roman Empire in 476 AD, innkeeping almost disappeared, RENAISSANCE: 1350 AD TO 1600 AD- There were no restaurants or dining establishments. EARLY MODERN PERIOD: 1600 AD TO 1800 AD- In the 16th century, a type of eating place for commoners called an “ordinary” THE INDUSTRIAL ERA: FROM 1800- Development of railroad networks, MODERN PERIOD NINETEENTH CENTURY- Public dining restaurant was not popular in the last quarter of the 19th century. PIONEERS IN THE TOURISM AND HOSPITALITY INDUSTRY Cesar Ritz- He became the general manager of the Savoy Hotel in London. Ellsworth Milton Statler- He is considered to be the premier hotel-man of all time. Conrad Hilton- He recognized as “the biggest hotel man in the world.” Thomas Cook- Recognized as the first professional travel agent. Howard Dearing Johnson- He was the pioneer of brand leveraging. Willard Marriott- He founded the Marriott Corporation Ray Kroc- He has been the most financially successful of all hospitality entrepreneurs. Isadore Sharp- Was the founder of Four Season Regent Hotels. Ruth Fertel- Was the founder of Chris Steak House, MODULE 5 The top ten countries generating international travel 1. United States 2. Germany 3. United Kingdom 4. Canada 5. Japan 6. France 7. Netherlands 8. Mexico 9. Switzerland 10. Australia