Modules 7-9: Social Media, Information Literacy, and AI

Module 7 -- Social media **Social Media Fundamentals:** - Digital platforms enabling content creation, sharing, and interaction - Connects people globally across geographical boundaries - Impacts marketing, branding, communication, and culture **Professional Development Strategies:**...

Module 7 -- Social media **Social Media Fundamentals:** - Digital platforms enabling content creation, sharing, and interaction - Connects people globally across geographical boundaries - Impacts marketing, branding, communication, and culture **Professional Development Strategies:** - Use LinkedIn for networking and professional profile - Personal branding through strategic content sharing - Showcase professional work and achievements - Follow industry experts and learning opportunities - Manage online reputation consistently **Online Presence Best Practices:** - Maintain consistent branding across platforms - Create professional profiles - Develop a content strategy - Engage authentically with audience - Consider personal website/blog - Optimize for search engines - Manage privacy settings **Communication Guidelines:** - Be clear and concise - Maintain professional tone - Post consistently - Use visual content - Utilize relevant hashtags - Handle criticism professionally **Social Media Security:** - Regularly review privacy settings - Use strong, unique passwords - Enable two-factor authentication - Limit personal information sharing - Be cautious with links and third-party apps - Monitor account activity **Current Social Media Trends:** - Short-form video content - Influencer marketing - Social commerce - Emphasis on authenticity - Niche community platforms - Social activism **Popular Platforms Overview:** - Facebook: Social connections - Twitter: Microblogging - Instagram: Visual content - LinkedIn: Professional networking - YouTube: Video sharing **Ethical Considerations:** - Respect privacy - Be authentic - Practice cultural sensitivity - Be aware of digital footprint - Respect intellectual property - Prevent cyberbullying - Maintain professional boundaries Module 8 -- Information Literacy Information Literacy Fundamentals: - **Definition:** Ability to locate, evaluate, and effectively use needed information - Core skills: Critical thinking, research skills, ethical information use - **Importance:** - Crucial in digital age - Supports academic and professional success - Enables lifelong learning - Empowers critical information consumption **Credibility Evaluation Criteria:** 1. Authority: Check author\'s credentials and expertise 2. Accuracy: Cross-reference with other credible sources 3. Currency: Verify publication dates and updates 4. Objectivity: Identify potential biases 5. Publisher reputation: Check institutional affiliations 6. Citations and references: Verify source documentation 7. Design and presentation: Assess professionalism 8. Audience and purpose: Understand context **Identifying Bias:** - Types of bias: - Confirmation bias - Selection bias - Implicit bias - **Evaluation methods:** - Analyze language and tone - Examine source origins - Check evidence representation - Assess fairness of perspectives **Misinformation Detection:** - Verification strategies: - Check source credibility - Cross-reference information - Use fact-checking websites - Assess evidence quality - Examine visual content - Watch for sensationalism - Analyse writing quality - Verify publication dates **Online Research Strategies:** - Keyword selection - Advanced search techniques - Subject-specific databases - URL evaluation - Metadata utilization - Checking cited references **Responsible Information Use:** - Respect intellectual property - Ensure accurate representation - Maintain transparency - Protect individual privacy - Ethical sourcing - Proper acknowledgment - Responsible sharing - Cultural sensitivity **Plagiarism Prevention:** - Understanding plagiarism types - Proper citation methods - Using citation management tools - Self-checking with plagiarism detection tools - Adhering to academic honesty policies **Current Trends in Information Literacy:** - Expanding digital literacy - Combating fake news - Media literacy integration - Data literacy development - AI and algorithmic bias awareness - Open access resources - Interdisciplinary approaches - Global collaboration Module 9 -- Artificial Intelligence (AI) **Definition of Intelligence:** - Ability to learn, understand, and adapt to new situations - Involves communication, problem-solving, and learning - ***LLM:*** AI system trained on massive amounts of text data to understand and generate human-like language. **AI Fundamentals:** - Computer science field designing software/hardware to imitate human cognitive abilities - Aims to replicate human-like problem solving, communication, and learning **Historical Milestones:** - Early conceptualizations: Leonardo\'s Robot Knight (15th century) - Turing Test (1950): Proposed method to determine machine intelligence - CAPTCHA: Modern application of Turing test principles **Key AI Applications:** 1. ***[Autonomous Vehicles]*** - Computer vision - Waymo self-driving taxis - Intelligent highway systems 2. ***[Image Recognition]*** - Facial recognition - Handwriting interpretation - Deep learning image classification 3. ***[Natural Language Processing]*** - Personal assistants (Siri, Alexa) - Large Language Models (ChatGPT) - Watson (IBM\'s question-answering system) 4. ***[Generative AI]*** - Text generation - Image creation (DALL-E, Stable Diffusion) - Music and video generation 5. ***[Industry-Specific Applications:]*** - Healthcare: Disease diagnosis - Finance: Fraud detection - Security: Biometric authentication - Education: Intelligent tutoring systems - Agriculture: Crop monitoring **Machine Learning Types:** 1. Supervised Learning: Uses labelled data 2. Unsupervised Learning: Identifies patterns in unlabelled data 3. Reinforcement Learning: Learning through rewards/penalties **Ethical Considerations:** - Bias and fairness - Transparency of algorithms - Privacy concerns - Job displacement - Need for human oversight **Emerging Trends:** - Autonomous robotic workers - More sophisticated generative AI - Continued development of **Large Language Models** Recommended Next Steps: - Explore AI learning resources - Test digital skills - Reflect on digital literacy journey