Module 4-5: Foreign Influences on Filipino Culture PDF

QUIRINO STATE UNIVERSITY MADDELA CAMPUS Maddela, 3404 Quirino COLLEGE OF HOSPITALITY MANAGEMENT COLLEGEINFLUENCES IV. FOREIGN...

QUIRINO STATE UNIVERSITY MADDELA CAMPUS Maddela, 3404 Quirino COLLEGE OF HOSPITALITY MANAGEMENT COLLEGEINFLUENCES IV. FOREIGN OF TEACHERON EDUCATION FILIPINO CULTURE: The Philippines has a rich and diverse history marked by periods of colonization by foreign powers, including Spain, the United States, and Japan. Each of these colonizers left lasting legacies on Filipino culture, shaping the nation's identity and influencing the characteristics of the modern Filipino employee. This article delves into the Spanish, American, and Japanese influences on Filipino culture and examines their impact on the Filipino workforce today, particularly in global industries such as business process outsourcing (BPO). Foreign influences have played a significant role in shaping Filipino culture. Here's how various countries have impacted the Philippines: 1. Spain Religion: The most lasting legacy of Spain is Catholicism. About 80% of Filipinos are Roman Catholics, and religious festivals such as Fiestas and Simbang Gabi trace back to Spanish influence. Language: Many Filipino words, especially in food, household items, and numbers, have Spanish roots (e.g., mesa, banyo, zapatos). Surnames of Filipinos were also heavily influenced by the Spanish naming system. Cuisine: Dishes such as lechon, adobo, and paella show Spanish culinary influence, which became integral to Filipino cuisine. Architecture: Colonial structures such as churches, fortresses (like Intramuros), and bahay na bato houses reflect Spanish architectural style. Government and Education: The Spanish established centralized governance and introduced formal education, laying the foundation for modern institutions in the Philippines. 2. America Education: Americans introduced the public school system, with English as the primary language of instruction. This has contributed to widespread English proficiency in the country. Language: English became a co-official language, influencing Filipino media, business, and law. Filipinos use many English terms daily and have developed a blend known as Taglish. Politics: The Philippines adopted democratic and republican ideals, heavily inspired by the American system of government. Pop Culture: American influence is evident in music, television, and cinema. Hollywood movies and Western music genres like pop, rock, and hip-hop are popular. Fast Food: American fast-food chains such as McDonald’s and KFC are widespread, with Filipino adaptations like Jollibee blending American and local tastes. 3. Japan Historical Impact: The Japanese occupation during World War II left painful memories, but it also spurred nationalist movements and influenced Filipino guerrilla tactics during the war. Trade and Economy: After the war, Japan became one of the Philippines' major trading partners, contributing to the country's economic development. Cultural Exchange: In modern times, Japanese anime, technology, fashion, and food (like sushi and ramen) have gained popularity in the Philippines. The love for Japanese pop culture is evident, especially among younger Filipinos. VISION MISSION The leading center for academic and technological excellence Develop competent and morally upright professionals and generate and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino Province and Southern Cagayan Valley. Province and Southern Cagayan Valley. “Molding Minds, SHAping Future”  QUIRINO STATE UNIVERSITY MADDELA CAMPUS Maddela, 3404 Quirino COLLEGE OF HOSPITALITY MANAGEMENT 4. South Korea COLLEGE OF TEACHER EDUCATION K-pop and K-drama: Korean pop music (K-pop) and television dramas (K-dramas) have taken the Philippines by storm, influencing local fashion, beauty standards, and music tastes. Food: Korean cuisine, especially samgyeopsal (Korean BBQ) and kimchi, is popular in the Philippines, with many Korean restaurants opening nationwide. Language and Education: There is growing interest in learning the Korean language (Hangul) due to the influence of Korean culture, with many universities offering Korean language courses. Tourism and Migration: South Korea is one of the top tourist destinations for Filipinos, and a large Korean expat community has settled in the Philippines, contributing to cultural exchange. 5. China Trade and Early Settlement: Chinese traders were some of the earliest foreigners to interact with Filipinos, and their influence is deeply rooted in commerce, cuisine, and language. Many Filipino-Chinese families (Tsinoys) have contributed to the country's economy. Cuisine: Dishes like lumpia, pancit, and siopao have Chinese origins, which have been indigenized to suit local tastes. Religion and Beliefs: Chinese folk beliefs, such as feng shui and ancestor worship, have been integrated into Filipino superstitions and cultural practices. Business: Many Filipino-Chinese businesses dominate industries such as retail, banking, and manufacturing, making them a key influence in the economic landscape of the country. Each of these foreign influences has left a lasting legacy on Filipino culture, blending with local customs to create a unique cultural identity. Spain's Influence on Filipino Culture Religion: The most lasting legacy of Spain in the Philippines is Catholicism. Approximately 80% of Filipinos are Roman Catholics. Major religious festivals such as Fiestas, which celebrate patron saints in various towns and regions, and Simbang Gabi, a nine-day pre-Christmas novena, are deeply rooted in Spanish Catholic traditions. Language: Spanish significantly influenced the Filipino language, particularly in food, household items, and numbers. Words like mesa (table), banyo (bathroom), and zapatos (shoes) have Spanish origins. Additionally, many Filipino surnames were standardized under the Spanish naming system, as dictated by the Clavería Decree of 1849, which sought to regularize the naming practices among Filipinos. Cuisine: Spanish colonization introduced various dishes that have become staples in Filipino cuisine. Lechon (roasted pig), adobo (marinated meat dish), and paella (a rice dish) all showcase Spanish culinary influence, blended with local ingredients and flavors to create distinct Filipino versions. Architecture: Spanish colonial architecture is evident in many historical structures across the Philippines. Churches, such as the San Agustin Church in Intramuros, Manila, and fortresses like Intramuros itself, reflect Spanish design. The bahay na bato houses, VISION MISSION The leading center for academic and technological excellence Develop competent and morally upright professionals and generate and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino Province and Southern Cagayan Valley. Province and Southern Cagayan Valley. “Molding Minds, SHAping Future”  QUIRINO STATE UNIVERSITY MADDELA CAMPUS Maddela, 3404 Quirino COLLEGE OF HOSPITALITY MANAGEMENT characterized by stone foundations and wooden upper floors, were inspired by Spanish COLLEGE colonial architecture, adapted to OF theTEACHER EDUCATION tropical climate of the Philippines. Government and Education: The Spaniards introduced centralized governance and a formal system of education. The establishment of encomiendas (land grants) and gobernadorcillos (local leaders) laid the groundwork for the country's administrative structure. Spain also founded the first formal schools and universities, such as the University of Santo Tomas (founded in 1611), which contributed to the rise of an educated Filipino elite, setting the stage for the country’s intellectual and nationalist movements. These aspects of Spanish influence continue to shape modern Filipino society, creating a rich blend of Spanish and indigenous traditions. America’s Influence on Filipino Culture Education: One of America's most significant contributions to the Philippines was the introduction of a public school system, which was designed to be free and accessible to all. English was established as the primary language of instruction, leading to the Philippines becoming one of the largest English-speaking nations in the world. This emphasis on education has contributed to high literacy rates and the widespread use of English across various sectors of society, including government, business, and education. Language: The American colonial period made English a co-official language alongside Filipino, and it remains widely used in media, business, and law. The combination of English with Filipino languages has given rise to Taglish, a popular linguistic blend in daily conversations. Many Filipinos comfortably switch between languages, reflecting the deep integration of English into the fabric of Filipino culture. Politics: The Philippines adopted democratic and republican ideals heavily influenced by the American political system. The concept of a government with three branches— executive, legislative, and judicial—mirrors that of the United States. The election of public officials, the existence of a constitution, and the protection of civil liberties are part of the enduring legacy of American political thought in the Philippines. Pop Culture: American influence permeates Filipino pop culture, especially in music, television, and cinema. Hollywood movies are a staple in Filipino cinemas, and genres such as pop, rock, and hip-hop dominate the local music scene. American television shows, along with local adaptations of American reality TV and game shows, are also immensely popular. This influence helped shape the entertainment industry in the Philippines. Fast Food: American fast-food culture has become deeply ingrained in Filipino society. Chains like McDonald’s, KFC, and Burger King are widespread, offering familiar Western-style meals. Filipino fast-food chain Jollibee, while influenced by American fast-food concepts, has blended local flavors, making it a unique culinary experience. Jollibee’s menu items, such as sweet-style spaghetti and Chickenjoy, reflect the fusion of VISION MISSION The leading center for academic and technological excellence Develop competent and morally upright professionals and generate and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino Province and Southern Cagayan Valley. Province and Southern Cagayan Valley. “Molding Minds, SHAping Future”  QUIRINO STATE UNIVERSITY MADDELA CAMPUS Maddela, 3404 Quirino COLLEGE OF HOSPITALITY MANAGEMENT American and Filipino tastes, showing the adaptability of foreign influences to local preferences. COLLEGE OF TEACHER EDUCATION America's influence on Filipino culture remains visible today, particularly in education, language, politics, and modern consumerism, resulting in a blend of Western and local traditions that shape the everyday life of Filipinos. Japan’s Influence on Filipino Culture Historical Impact: Japan's occupation of the Philippines during World War II (1942–1945) was a dark period in Filipino history, marked by atrocities such as the Bataan Death March. Despite the suffering, this period also galvanized the Filipino resistance movement, with guerrilla warfare tactics playing a crucial role in liberating the country. The Japanese occupation spurred nationalist movements and strengthened the desire for independence, which was eventually achieved in 1946, soon after the war ended. Trade and Economy: Post-war relations between Japan and the Philippines improved significantly, with Japan emerging as one of the country's most important trading partners. Japan’s investments have been key to the Philippines' economic growth, particularly in infrastructure, automotive manufacturing, and technology sectors. Many Japanese companies, such as Toyota and Mitsubishi, have established strong presences in the country, contributing to job creation and technology transfer. Cultural Exchange: In modern times, Japanese pop culture has made a strong impact on Filipinos, especially among the youth. Anime (Japanese animation) and manga (comics) are extremely popular, with dedicated fan communities and conventions regularly held in the Philippines. Japanese fashion trends, video games, and technological innovations also influence Filipino lifestyles. Cuisine: Japanese food, such as sushi, ramen, tempura, and takoyaki, has become mainstream in the Philippines, with numerous Japanese restaurants opening across the country. Filipinos have embraced these dishes, and Japanese cuisine is often considered a symbol of sophistication and authenticity in dining. The strong cultural exchange between Japan and the Philippines reflects a positive relationship, with modern-day influences ranging from popular media to trade and lifestyle, enriching Filipino culture while maintaining historical awareness. South Korea’s Influence on Filipino Culture K-pop and K-drama: Korean pop music (K-pop) and television dramas (K-dramas) have captured the hearts of Filipinos, becoming a cultural phenomenon across the country. Groups like BTS, BLACKPINK, and EXO enjoy immense popularity, influencing not only music tastes but also fashion and beauty standards. The sleek, polished look of K-pop idols has inspired Filipino trends in makeup and clothing. Similarly, K-dramas such as Crash Landing on You and Goblin have deeply resonated with Filipino audiences, often shaping storytelling elements in local television shows and movies. VISION MISSION The leading center for academic and technological excellence Develop competent and morally upright professionals and generate and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino Province and Southern Cagayan Valley. Province and Southern Cagayan Valley. “Molding Minds, SHAping Future”  QUIRINO STATE UNIVERSITY MADDELA CAMPUS Maddela, 3404 Quirino COLLEGE OF HOSPITALITY MANAGEMENT Food: COLLEGE OF TEACHER EDUCATION Korean cuisine has gained a strong foothold in the Philippines, with dishes like samgyeopsal (grilled pork belly), kimchi, and bibimbap becoming staples in Korean restaurants across the country. Samgyeopsal in particular is extremely popular, often enjoyed in a communal setting that aligns with Filipino dining customs. The increasing number of Korean restaurants has made authentic Korean flavors widely accessible to Filipinos, blending with local palates. Language and Education: As Korean culture continues to influence Filipino society, there is a growing interest in learning the Korean language, Hangul. Many universities and language centers in the Philippines now offer Korean language courses, while some high schools and colleges integrate basic Korean lessons into their curricula. This interest is fueled by the desire to understand K-pop lyrics, K-dramas, and Korean social media, as well as to interact more closely with Korean culture. Tourism and Migration: South Korea has become one of the top travel destinations for Filipinos, especially for fans of Korean pop culture. Popular spots like Seoul, Busan, and Jeju Island attract Filipino tourists who want to experience Korean food, fashion, and entertainment firsthand. At the same time, a significant Korean expatriate community has settled in the Philippines, contributing to cultural exchange. Many Koreans come to the Philippines for education, business, or leisure, fostering stronger ties between the two nations. South Korea’s influence on Filipino culture is dynamic and multifaceted, spanning music, food, fashion, and education, with mutual cultural exchange strengthening ties between the two countries. China’s Influence on Filipino Culture Trade and Early Settlement: Chinese traders were among the earliest foreigners to establish contact with Filipinos, with their presence in the Philippines dating back to pre-colonial times. Over the centuries, this interaction grew into a strong economic and cultural bond. Many Filipino-Chinese (Tsinoy) families have played key roles in shaping commerce and industry in the Philippines, contributing to the development of businesses and establishing trade networks that continue to thrive today. Chinese settlements became centers for trade, and Chinese merchants helped introduce a variety of products and practices to the archipelago. Cuisine: Chinese cuisine has had a significant influence on Filipino food, with many beloved dishes having Chinese roots. Lumpia (spring rolls), pancit (stir-fried noodles), and siopao (steamed buns) are popular Filipino dishes that were originally brought to the Philippines by Chinese settlers and traders. Over time, these dishes have been adapted to suit local tastes, becoming staples of Filipino cuisine. Chinese food traditions such as dim sum and tikoy (glutinous rice cake) are also commonly enjoyed, especially during the Lunar New Year. VISION MISSION The leading center for academic and technological excellence Develop competent and morally upright professionals and generate and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino Province and Southern Cagayan Valley. Province and Southern Cagayan Valley. “Molding Minds, SHAping Future”  QUIRINO STATE UNIVERSITY MADDELA CAMPUS Maddela, 3404 Quirino COLLEGE OF HOSPITALITY MANAGEMENT Religion and Beliefs: COLLEGE OF TEACHER EDUCATION Chinese folk beliefs have integrated into Filipino culture, particularly in superstitions and practices surrounding luck, fortune, and health. Feng shui, the Chinese practice of arranging spaces to achieve harmony and balance, is widely followed in Filipino homes and businesses. Ancestor worship, a significant part of Chinese culture, has also influenced Filipino customs, especially among Tsinoy communities, where family altars and offerings to ancestors are still practiced. Business: Filipino-Chinese entrepreneurs have a major influence on the country’s economy. Many well-established Filipino-Chinese families have built large businesses in sectors such as retail, banking, real estate, and manufacturing. Companies like SM, Robinsons, and Metrobank, founded by Filipino-Chinese entrepreneurs, have become economic powerhouses in the Philippines. These businesses not only contribute to the nation’s economic growth but also provide employment to millions of Filipinos. China’s long-standing relationship with the Philippines is reflected in its influence on various aspects of Filipino life, from food and business to beliefs and customs, highlighting the depth of cultural and economic exchange between the two nations. V. FORMS OF POPULAR CULTURES, MUSIC, ARTS AND LITERATURE FORMS OF POPULAR CULTURES, MUSIC, ARTS AND LITERATURE Filipino cultural values encompass a diverse set of beliefs, traditions, and practices that shape the social fabric of Filipino society. These values are deeply rooted in history, religion, and cultural heritage, and they play a significant role in influencing individual behavior, interpersonal relationships, and societal norms. Here are some key Filipino cultural values: 1. Family-Centeredness: Family is the cornerstone of Filipino society, and filial piety is highly valued. Filipinos prioritize the needs and well-being of their immediate and extended families above their own, often making significant sacrifices to support and care for their relatives. 2. Respect for Elders: Respect for elders, or "paggalang sa nakakatanda," is a fundamental Filipino value. Elders are revered for their wisdom, experience, and contributions to the family and community, and younger generations are expected to show deference and obedience to their elders. 3. Hospitality (Utang na Loob): Filipinos are known for their warm hospitality and generosity towards guests and visitors. The concept of "utang na loob," or debt of gratitude, emphasizes the importance of reciprocity and the obligation to repay kindnesses received. 4. Bayanihan Spirit: The "bayanihan" spirit refers to the Filipino tradition of communal unity and cooperation. In times of need or crisis, Filipinos come together to help one another, pooling resources and working collectively towards a common goal. 5. Strong Sense of Community: Filipinos have a strong sense of community and belonging, often forming close-knit networks within their neighborhoods, workplaces, and social circles. Community events, gatherings, and celebrations are common, fostering bonds of camaraderie and solidarity. 6. Faith and Spirituality: Religion plays a central role in Filipino culture, with the majority of Filipinos identifying as Roman Catholic. Religious beliefs and practices VISION MISSION The leading center for academic and technological excellence Develop competent and morally upright professionals and generate and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino Province and Southern Cagayan Valley. Province and Southern Cagayan Valley. “Molding Minds, SHAping Future”  QUIRINO STATE UNIVERSITY MADDELA CAMPUS Maddela, 3404 Quirino COLLEGE OF HOSPITALITY MANAGEMENT permeate all aspects of life, providing moral guidance, comfort, and a sense of purpose to individuals andCOLLEGE communities.OF TEACHER EDUCATION 7. Resilience and Optimism: Despite facing numerous challenges and adversities, Filipinos are known for their resilience and optimism. The ability to adapt to change, overcome obstacles, and maintain a positive outlook in the face of hardship is a hallmark of Filipino resilience. 8. Pakikisama (Harmony and Conformity): "Pakikisama" emphasizes the importance of harmony, cooperation, and conformity within social groups. Filipinos strive to maintain smooth interpersonal relationships and avoid conflict or confrontation whenever possible. 9. Sense of Humor: Filipinos have a vibrant sense of humor and a penchant for laughter, even in the face of difficulties. Humor serves as a coping mechanism, a form of social lubricant, and a means of building rapport and camaraderie with others. 10. Filipino Identity and Nationalism: Filipinos take pride in their cultural heritage and national identity, celebrating their rich history, traditions, and achievements. Nationalism and patriotism are strong values, fostering a sense of unity and solidarity among Filipinos, both at home and abroad. Superstitious beliefs are deeply ingrained in Filipino culture, often blending indigenous animistic traditions with influences from various religions, including Catholicism. These beliefs shape everyday life and influence decisions, rituals, and practices. Here are some common superstitious beliefs held by Filipinos: 1. Saying "Tabi-tabi po" (Excuse me, spirits): Before entering or passing through areas believed to be inhabited by spirits, such as forests or old trees, Filipinos often say "tabi- tabi po" as a sign of respect and to avoid disturbing the spirits. 2. "Pagmumulto" (Hauntings): Filipinos believe in the existence of supernatural beings like ghosts, witches, and engkantos (nature spirits). Hauntings are commonly attributed to unsettled spirits or "multo" of the deceased, and rituals are performed to appease them. 3. "Usog" (Evil eye): The belief in "usog" holds that envy or admiration from others, particularly strangers, can cause harm or illness to a person, especially children. To counteract the effects of the evil eye, rituals such as "pagpag" (shaking off) or "pagtatawas" (ritualistic diagnosis) may be performed. 4. "Pamahiin" (Superstitions): Filipinos observe various superstitions related to everyday activities, such as avoiding sweeping at night to prevent sweeping away good luck, or refraining from singing or making loud noises during meal times to avoid inviting misfortune. 5. "Sukob" (Bad luck): Filipinos believe in the concept of "sukob," where certain events or situations are considered unlucky, such as getting married or moving into a new home during the same year as a close relative's death. Breaking sukiob is thought to bring bad luck or misfortune. 6. "Agimat" and "Anting-anting" (Amulets): Filipinos often wear or carry "agimat" or "anting-anting," believed to possess protective powers against harm, illness, or evil spirits. These objects are usually blessed by a spiritual healer or "albularyo." 7. "Pamahiin sa Paghahanapbuhay" (Superstitions in Livelihood): In livelihood activities such as farming and fishing, superstitions abound. Fishermen may observe rituals like offering coins to the sea or saying prayers before setting sail to ensure a bountiful catch and safe voyage. 8. "Paglalagay ng paminta" (Putting pepper): To ward off evil spirits or negative energy, some Filipinos believe in placing black pepper or "paminta" by the doorstep or in strategic areas of the house. 9. "Omen" Interpretation: Filipinos interpret certain omens as signs of luck or impending events. For example, seeing a black cat crossing one's path is considered unlucky, while hearing a rooster crow at night is believed to foretell the arrival of visitors. 10. "Kulam" (Hexes or Curses): The belief in witchcraft or "kulam" persists in Filipino culture. Individuals may seek the help of a "mangkukulam" (witch) to cast spells or curses on enemies or rivals, causing them harm or misfortune. VISION MISSION The leading center for academic and technological excellence Develop competent and morally upright professionals and generate and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino Province and Southern Cagayan Valley. Province and Southern Cagayan Valley. “Molding Minds, SHAping Future”  QUIRINO STATE UNIVERSITY MADDELA CAMPUS Maddela, 3404 Quirino COLLEGE OF HOSPITALITY MANAGEMENT Filipino mythology is rich with a diverse array of mythical creatures and legends, many of which are deeply rooted inCOLLEGE OFanimistic indigenous TEACHER EDUCATION beliefs and traditions. These mythical beings often embody various aspects of nature, human behavior, and societal values. Here are some of the most notable mythical creatures and legends in Filipino culture: 1. Aswang: Perhaps one of the most infamous creatures in Filipino folklore, the aswang is a shape-shifting monster that preys on humans, particularly pregnant women and children. It is said to have the ability to transform into various forms, such as a bat, dog, or cat, and can suck the blood of its victims or consume their flesh. 2. Manananggal: Similar to the aswang, the manananggal is a mythical creature that appears as a beautiful woman during the day but detaches its upper torso at night to hunt for prey, usually pregnant women. It is often depicted with bat-like wings and a long, proboscis-like tongue. 3. Tikbalang: The tikbalang is a humanoid creature with the head and hooves of a horse. It is believed to dwell in forests and mountains, where it plays mischievous tricks on travelers and leads them astray. Appeasing the tikbalang with offerings or prayers is thought to ward off its mischief. 4. Kapre: The kapre is a giant, cigar-smoking creature that resides in trees, particularly old, gnarled ones. It is said to be fond of playing pranks on humans, such as causing travelers to lose their way or sitting on their chests while they sleep. Despite its mischievous nature, the kapre is generally considered a benign being. 5. Diwata: Diwatas are benevolent spirits or deities associated with nature, often residing in trees, rivers, or mountains. They are revered as guardians of the environment and are believed to possess magical powers that can bring blessings or curses to humans who interact with them. 6. Bakunawa: The bakunawa is a serpent-like creature in Philippine mythology, often depicted as a giant sea serpent or dragon. It is believed to be the cause of lunar eclipses, as it is said to devour the moon. Rituals and offerings are performed during eclipses to appease the bakunawa and ensure the return of the moon. 7. Sirena: Sirenas are mermaid-like creatures that inhabit the waters of the Philippines. They are often depicted as beautiful women with fish tails and are said to possess enchanting voices that lure sailors to their doom. Despite their allure, sirenas are believed to be benevolent beings that offer protection to those who show them respect. 8. Siyokoy: Siyokoys are sea-dwelling creatures that resemble mermen or mermaids. They are believed to be malevolent beings that drag unsuspecting swimmers or fishermen underwater to their watery graves. Legends caution against swimming in certain areas inhabited by siyokoys. Filipino pop culture is filled with iconic personalities from various fields, including television, movies, music, theater, and more. Here are some notable pop culture icons from the Philippines: 1. Nora Aunor: Widely regarded as one of the greatest Filipino actresses of all time, Nora Aunor has starred in numerous critically acclaimed films and television shows. She is known for her versatility and emotional depth in portraying a wide range of characters. 2. Vilma Santos: Dubbed the "Star for All Seasons," Vilma Santos is another legendary actress in Philippine cinema. She has won numerous awards for her performances and has also ventured into politics, serving as a prominent figure in Philippine politics. 3. Dolphy: Rodolfo Vera Quizon Sr., popularly known as Dolphy, was a beloved comedian and actor who became an icon in Philippine entertainment. His comedic talent and charm endeared him to generations of Filipinos, earning him the title "King of Philippine Comedy." 4. Sharon Cuneta: Sharon Cuneta is a multi-talented actress, singer, and television host known for her contributions to Filipino entertainment. She has released numerous hit songs and starred in blockbuster movies, earning her the title "Megastar" of Philippine showbiz. 5. Regine Velasquez: Regine Velasquez is one of the most successful singers in Philippine music history. Known as the "Asia's Songbird," she has achieved international acclaim for her powerful voice and versatile singing style. VISION MISSION The leading center for academic and technological excellence Develop competent and morally upright professionals and generate and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino Province and Southern Cagayan Valley. Province and Southern Cagayan Valley. “Molding Minds, SHAping Future”  QUIRINO STATE UNIVERSITY MADDELA CAMPUS Maddela, 3404 Quirino COLLEGE OF HOSPITALITY MANAGEMENT 6. Lea Salonga: Lea Salonga is a world-renowned Filipina singer and actress known for COLLEGE her exceptional talent OF TEACHER and versatility. EDUCATION She gained fame for her role as Kim in the musical "Miss Saigon" and has since become a global icon in the world of theater and music. 7. Sarah Geronimo: Sarah Geronimo, also known as "Popstar Royalty," is a highly successful singer, actress, and television personality in the Philippines. She has released numerous hit songs, starred in blockbuster films, and is a judge on the popular singing competition show "The Voice of the Philippines." 8. Vice Ganda: Vice Ganda is a comedian, actor, and television host known for his flamboyant personality and quick wit. He has become one of the most recognizable figures in Philippine entertainment, with a massive following on social media and numerous box office hits. 9. Liza Soberano and Enrique Gil (LizQuen): Liza Soberano and Enrique Gil are a popular on-screen tandem known as "LizQuen." They have starred in several hit television series and movies, capturing the hearts of Filipino audiences with their chemistry and charm. 10. Alden Richards and Maine Mendoza (AlDub): Alden Richards and Maine Mendoza gained fame as the love team "AlDub" in the noontime variety show "Eat Bulaga!" Their on-screen romance captured the nation's attention and became a cultural phenomenon in the Philippines. Beauty pageants hold a special place in Philippine culture, with Filipinos being avid supporters and enthusiasts of pageantry. Here's an overview of beauty pageants in the Philippines: 1. Miss Universe Philippines: The Miss Universe Philippines pageant is one of the most prestigious beauty pageants in the country. Winners represent the Philippines in the international Miss Universe competition. The pageant showcases Filipino beauty, talent, and advocacy. 2. Binibining Pilipinas: Binibining Pilipinas is another major beauty pageant in the Philippines. It crowns representatives for various international pageants such as Miss International, Miss Supranational, and Miss Globe. Contestants undergo rigorous training and preparation to compete on the international stage. 3. Miss Earth Philippines: Miss Earth Philippines focuses on environmental advocacy and sustainability. Contestants promote environmental causes and participate in tree planting, coastal clean-up, and other eco-friendly activities. The winner represents the Philippines in the global Miss Earth pageant. 4. Miss World Philippines: The Miss World Philippines pageant crowns representatives for the Miss World competition. Contestants showcase not only their beauty but also their talent, intelligence, and commitment to charitable causes. 5. Mutya ng Pilipinas: Mutya ng Pilipinas is a beauty pageant that celebrates Filipino culture and heritage. Contestants represent different regions of the Philippines and compete in various categories such as swimwear, evening gown, and talent. 6. Miss Intercontinental Philippines: Miss Intercontinental Philippines selects representatives for the Miss Intercontinental pageant. Contestants compete in different rounds, including swimwear, evening gown, and question and answer, to showcase their beauty and grace. 7. Miss Asia Pacific International: Formerly known as Miss Asia Pacific Quest, Miss Asia Pacific International is a beauty pageant that promotes cultural exchange and tourism in the Asia-Pacific region. Contestants from different countries compete for the title. 8. Miss Tourism Philippines: Miss Tourism Philippines focuses on promoting tourism and cultural awareness. Contestants participate in activities that showcase the beauty and attractions of different tourist destinations in the Philippines. Popular Culture: Film and Television: The Philippines has a vibrant film and television industry, producing a wide range of movies and TV shows that reflect Filipino culture and society. VISION MISSION The leading center for academic and technological excellence Develop competent and morally upright professionals and generate and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino Province and Southern Cagayan Valley. Province and Southern Cagayan Valley. “Molding Minds, SHAping Future”  QUIRINO STATE UNIVERSITY MADDELA CAMPUS Maddela, 3404 Quirino COLLEGE OF HOSPITALITY MANAGEMENT Social Media: With the rise of digital technology, social media platforms like Facebook, COLLEGE Twitter, and Instagram have becomeOF TEACHER integral parts EDUCATION of Filipino popular culture, shaping trends, opinions, and interactions among the youth. Fashion: Filipino fashion blends traditional elements with modern trends, influenced by both local and international styles. Music: OPM (Original Pilipino Music): OPM encompasses a diverse range of musical genres, including pop, rock, ballads, and traditional Filipino folk music. It often reflects themes of love, nationalism, and social issues. Kundiman: A traditional Filipino genre of music characterized by its melancholic melodies and poetic lyrics, often expressing themes of love and longing. Hip-hop: Hip-hop music has gained popularity in the Philippines, with Filipino artists incorporating local languages and cultural references into their music. Arts: Visual Arts: Filipino visual arts encompass a wide range of styles and mediums, including painting, sculpture, and mixed media. Contemporary Filipino artists often explore themes related to identity, history, and social issues. Performing Arts: Traditional Filipino performing arts include dance forms like tinikling, pandanggo, and singkil, as well as theatrical performances like zarzuelas and komedya. Literature: Philippine Literature: Filipino literature encompasses a rich tradition of oral and written works, including epic poems, folk tales, novels, short stories, and poetry. Key literary figures include Jose Rizal, Nick Joaquin, and F. Sionil Jose. Philippine Mythology and Folklore: Filipino mythology is filled with colorful characters and legends, such as the tikbalang, aswang, and manananggal, which continue to inspire literature and popular culture today. EVOLUTION OF FASHION, TRENDS, AND MUSIC IN THE PHILIPPINES, 50’s to present) 1950s: Fashion: The 1950s in the Philippines saw the influence of Western fashion trends, particularly from the United States. Women's fashion was characterized by full skirts, fitted blouses, and dresses with cinched waists, inspired by the iconic styles of Hollywood actresses like Audrey Hepburn and Marilyn Monroe. Trends: The 1950s also marked the emergence of youth culture, with the rise of rock and roll music and the adoption of American-inspired leisure activities like dancing and going to the movies. Music: Rock and roll music gained popularity in the Philippines during the 1950s, with local artists and bands incorporating elements of this genre into their music. One notable example is the emergence of Filipino rock and roll pioneer Eddie Mesa. 1960s: Fashion: The 1960s brought about a shift towards more mod and psychedelic styles influenced by the global counterculture movement. Mini skirts, bold prints, and vibrant colors became popular among young Filipinos, reflecting the spirit of rebellion and experimentation. Trends: The 1960s saw the rise of surf culture and the popularity of beach parties and outdoor activities among Filipino youth. The influence of American television shows and movies continued to shape cultural tastes and preferences. Music: The 1960s witnessed the golden age of Filipino rock music, with bands like Juan de la Cruz Band and The Beatles-inspired groups dominating the music scene. This era also saw the emergence of folk rock and protest music, reflecting the sociopolitical issues of the time. 1970s: Fashion: The 1970s in the Philippines saw the influence of disco fashion, with platform shoes, bell-bottom pants, and flashy accessories becoming popular among young Filipinos. Ethnic- inspired clothing and bohemian styles also gained traction during this period. Trends: Disco music and dance clubs became a prominent part of Filipino nightlife in the 1970s, with venues like Manila's famous Coconut Palace hosting extravagant parties and events. VISION MISSION The leading center for academic and technological excellence Develop competent and morally upright professionals and generate and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino Province and Southern Cagayan Valley. Province and Southern Cagayan Valley. “Molding Minds, SHAping Future”  QUIRINO STATE UNIVERSITY MADDELA CAMPUS Maddela, 3404 Quirino COLLEGE OF HOSPITALITY MANAGEMENT Music: Disco music dominated the airwaves in the 1970s, with Filipino artists and bands producing their own discoCOLLEGE hits. ThisOF eraTEACHER EDUCATION also saw the emergence of OPM (Original Pilipino Music) as a distinct genre, with artists like Freddie Aguilar and Asin gaining popularity. 1980s: Fashion: The 1980s brought about a mix of eclectic styles, from punk and new wave to preppy and power dressing. Shoulder pads, neon colors, and oversized accessories were characteristic of 1980s fashion in the Philippines. Trends: The 1980s saw the proliferation of shopping malls and commercial centers in the Philippines, leading to a consumerist culture and a growing fascination with branded goods and designer labels. Music: The 1980s marked the heyday of OPM, with bands like Eraserheads, Rivermaya, and The Dawn dominating the local music scene. This era also saw the rise of Pinoy rock and alternative music, with artists experimenting with new sounds and genres. 1990s to Present: Fashion: The 1990s and beyond saw the Philippines embracing global fashion trends with the advent of the internet and social media. Western streetwear, K-pop fashion, and Japanese- inspired styles have all influenced Filipino fashion in recent years. Trends: The rise of digital technology and social media platforms has transformed how Filipinos consume and interact with fashion, music, and culture. Online shopping, influencer marketing, and viral trends have become integral parts of Filipino youth culture. Music: The Philippines continues to be a vibrant hub for music, with OPM artists and bands continuing to produce hits across various genres. K-pop and J-pop music have also gained a dedicated following among Filipino fans, influencing both music and fashion trends in the country. VISION MISSION The leading center for academic and technological excellence Develop competent and morally upright professionals and generate and prime catalyst for a progressive and sustainable Quirino appropriate knowledge and technologies to meet the needs of Quirino Province and Southern Cagayan Valley. Province and Southern Cagayan Valley. “Molding Minds, SHAping Future”