Tour 109: Tourism Policy Planning And Development PDF

TOUR 109: TOURISM POLICY PLANNING AND DEVELOPMENT  MODULE OUTLINE Tourism Goals of Tourism 01 Planning 04 Development Legal 02 02 Tourism Policy 05 Considerations in Tourism P...

TOUR 109: TOURISM POLICY PLANNING AND DEVELOPMENT  MODULE OUTLINE Tourism Goals of Tourism 01 Planning 04 Development Legal 02 02 Tourism Policy 05 Considerations in Tourism Planning The Role of Local Tourism 03 Government in 06 Development Tourism Planning Policymaking and Planning Tourism Planning Lesson One  Definition of Tourism Planning  TOURISM is now the WORLD’S LARGEST INDUSTRY ▪ Travel and tourism provides employment for more than 1087 million people world wide (that's one in sixteen workers)  “deliberate process of identifying the activities that enable a tourism enterprise or destination to realize its goals.” Cruz (2022) “the process of setting goals and objectives, formulating policies, identifying resources, and developing action plans to guide the sustainable development of tourism.” Dwyer et. Al (2018)  National WELL Government INFORMED Local Government DECISIONS Units Tourism Private Tourism Development Stakeholders Plan  Nature of Tourism Planning  Three (3) Categories of Tourism Planning Tourism plans may vary in terms of scope and time Tourism plans must be hierarchical Tourism planning is consultative 1. TOURISM PLANS MAY VARY IN TERMS OF SCOPE AND TIME Plan can be as specific as tourist destination branding or as comprehensive as a master plan A tourism plan can be made for a definite attraction, a tourist site, a tourism circuit, a tourism cluster, or a tourism development area. 1. TOURISM PLANS MAY VARY IN TERMS OF SCOPE AND TIME Plans may also vary in terms of time horizon. Plans can be short-term (one to two years), medium- term (up to five years), or long-term (10 years or more). The more comprehensive the plan is, the longer the time horizon as well.  2. TOURISM PLANS MUST BE HEIRARCHICAL Plan must be consistent with larger plans. The Tourism Development Plan (TDP) should also complement the Comprehensive Development Plan (CDP), Provincial Development and Physical Framework Plan (PDPFP), Comprehensive Land-Use Plan (CLUP), and the like. Regional Tourism National Tourism Municipal Provincial Development Development Tourism Plan Tourism Plan Plan Plan Figure 1 Hierarchy of Tourism Plans 3. TOURISM PLANNING IS CONSULTATIVE Thus, it is important to have collaborative decision-making to achieve good and sustainable outcomes. A consultative approach involves engaging all relevant parties, including government agencies, local communities, tourism operators, environmental organizations, and other stakeholders, in the planning process.  Promoting collaborative, inclusive, and transparent consultative tourism planning, maximizes the benefits of tourism while minimizing its negative impacts, ensuring the long-term prosperity of destinations and the well-being of their communities.  Importance of Tourism Planning Planning is essential for a successful tourism development program.  Planning helps in making decisions based on available resources and opportunities. A plan is needed for the approval or requests for infrastructure projects, technical and financial assistance.  A good plan helps identify measures to prevent and mitigate such effects even before they happen.  Mandatory for Local Government Units that aims to earn the Seal of Good Housekeeping. Basis for appointing or designating a full-time tourism officer to oversee the LGU’s tourism programs. Planning VS. Development TOURISM A’s of Accommod ation TOURISM Accessibilit y Activities Attitudes TOURISM Amenities Awarenes s Ability Administra tion Tourism Policy Lesson Two  Definition of Tourism Policy  Tourism Policy is defined as a set of “regulation”, “rules”, “guidelines”, “directives” and “development/promotion objectives and strategies” that provides a framework within which the collective and individual decisions directly affect long-term tourism development.  Tourism Policy needs a high level of strategic planning involving a clear definition of major policies reflecting an ongoing agreement among all the stakeholders within a tourism destination  Policy plays several important roles in enhancing the understanding of tourism in the future. It also discusses two global forces that all tourism destination face: (1) growing competition from both established and emerging destinations, and (2) pressure to maintain the ecological integrity of regions affected by tourism.  Purpose of Tourism Policy Purpose of Tourism Policy: ❑ STAKEHOLDERS  Local Chief Executives Academe Tourism Councils (multi-sectoral DOT Regional Office representatives) DILG Local Government Tourism Officers Operations Officer Local Planning and Development DENR Local Officer Coordinators Philippine National Police Sangguniang Bayan Chairperson for Disaster Risk Reduction Tourism Development Management (DRRM) Council Local Agriculturist (for farm tourism) Transportation Sector People’s Organization Protected Area Management Women’s Organization in Tourism Board (for Protected Areas) Non-Government Organizations in National Commission for Tourism Culture and the Arts Barangay Captains of barangays with National Commission for tourist attractions Indigenous People Importance of Tourism Policy  One of the important roles of Tourism Policy is to ensure that a given destination has a clear idea as to where it is going or what it is seeking to become in the long term. In more specific terms, tourism policy fulfills six functions: ❑ It lays out the rules of the game, or the rules that tour operators must follow. In more specific terms, tourism policy fulfills six functions: ❑ It says what visitors are allowed to do and how they should act. In more specific terms, tourism policy fulfills six functions: ❑ It gives everyone involved in tourism in a destination the same guidance and direction. In more specific terms, tourism policy fulfills six functions: ❑ It helps people agree on specific objectives and strategies for a particular destination. In more specific terms, tourism policy fulfills six functions: ❑ It gives the public and private sectors a way to talk about the role and contributions of the tourism sector to the economy and to society as a whole. In more specific terms, tourism policy fulfills six functions: ❑ It makes it easier for tourism to connect with other parts of the economy. Areas Addressed by Tourism Policy Tourism policy addresses the following area: The roles of tourism within the overall socio- economic development of the destination region The type of destination that will most effectively fulfill the desired roles Taxation—types, and levels Tourism policy addresses the following area: Financing for the tourism sector—sources and terms The nature and direction of product development and maintenance Transportation access and infrastructure Tourism policy addresses the following area: Regulatory practices (e.g., airlines, travel agencies) Environmental practices and restrictions Industry image, credibility Community relationships Tourism policy addresses the following area: Human resources and labor supply Union and labor legislation Technology Marketing practices Foreign travel rules Tourism Policy Structure  Developing a Tourism Policy Developing an effective tourism policy requires a well-structured approach, involving various stakeholders and considering diverse aspects of the tourism sector. Role of Government in Tourism Policy Lesson Three  Government helps shape the economic framework for the tourism industry, helps provide the infrastructure and educational requirements for tourism, establishes the regulatory environment in which business operates, and takes an active role in promotion and marketing.  COORDINATION PUBLIC INTEREST PLANNING PROTECTION GOVERNMENT LEGISLATION SOCIAL AND TOURISM REGULATION ENTREPRENEUR AND STILUMATION  COORDINATION Coordination is an extremely significant concept in tourism planning and policy. Coordination is necessary both within and between the different levels of government in order to avoid duplication of resources between the various government tourism bodies and the private sector, and to develop effective tourism strategies.  PLANNING Public planning for tourism occurs in a number of forms (e.g. development, infrastructure, land and resource use, promotion, and marketing); institutions (e.g. different government organizations), and scales (e.g. national, regional, local, and sectoral).  LEGISLATION AND REGULATION Government simultaneously calls for increased regulation of tourism, especially with respect to the desire for protecting the environment and, increasingly, human rights and social justice, especially with respect to the rights of indigenous peoples.  GOVERNMENT AND ENTREPRENEUR Governments at all levels have had a long a history of involvement in promoting tourism through bureaus, marketing ventures, development of transport networks through national airline and rail systems, and the provision of loans to private industry for specific tourism-related developments.  STIMULATION Like the entrepreneurial role is the action that government can take to stimulate tourism development. Such as: Financial incentives such as low-interest loans or a depreciation allowance on tourist accommodation Sponsoring research for the general benefit of the tourism industry rather than for specific individual organizations and associations marketing and promotion (generating market demand)  TOURISM PROMOTION One of the main activities of the government is the promotion of tourism through tourism marketing campaigns that will encourage more tourists, foreign or domestic to visit a certain destination. Encourage visits by foreign travelers and ensure the minimum of "leakage" from domestic travelers.  SOCIAL TOURISM Social tourism can be defined as tourism relationships and phenomena resulting from participation in travel by economically weak or otherwise disadvantaged elements of society. Social tourism helps economically marginalized groups like the unemployed, single-parent households, retirees, and the disabled. GOVERNMENT AS A PUBLIC INTEREST PROTECTOR The role of the government is to find a balance between different interests and values to serve the broader public interest of the nation or region. This means making decisions that benefit the entire population rather than favoring specific industries or private groups, like the tourism industry.