Models of Communication Lecture PDF

MODELS OF  LEARNING  Identify the three models of OBJECTIVES communication  Differentiate the models of communication  Recreate the three models of communication  BARRIER message feedback SENDER RECEIVER COMMUNIC ATION CO...

MODELS OF  LEARNING  Identify the three models of OBJECTIVES communication  Differentiate the models of communication  Recreate the three models of communication  BARRIER message feedback SENDER RECEIVER COMMUNIC ATION COMMUNICATIO N MODELS 1.LINEAR COMMUNICATION MODEL  Lawsswell’s Model  Aristotle’s Model  Berlo’s SMRC Model  COMMUNICATIO N MODELS 2. TRANSACTIONAL MODEL  Shannon - Weaver Model 3.INTERACTIVE MODEL Schramm’s Model  I. LINEAR The message The sender is It is applied in COMMUNICATION Communicati on is signal is more mass considered as encoded and prominent in communication transmitted linear model like television, one-way MODEL process. through channel in presence of of communicati on. radio, etc. noise. SENDER MESSAGE RECEIVER  LINEAR MODEL OF COMMUNIC  A.Aristotle’s Model of Communication  Considered as the first model of communication and was propose before 300 B.C.  Most widely accepted among all communication models.  It is mainly focused on speaker and speech. It can be broadly divided into 5 primary elements: Speaker, Speech, Occasion, Audience and Effect. Speaker  The subject who design the message  Subject can be in the form of a person, organization or anything that sends the message. Speech  It is the content, information (message) that the speaker wants to deliver.  The speaker must organize the speech beforehand, according to the target audience.  Different courses of speech improvement like introduction, critical public speaking in different international universities Occasion  There are different occasions and speaker must speak according to the occasion.  B. LASSWELL’S Model of Communication Also known as “action model” COMPONENTS MEANING ANALYSIS WHO The communicator Control or sender or source SAYS WHAT Analysis of the message Control The content of the Analysis IN WHICH CHANNEL message Media The medium/media Analysis TO WHOM The receiver of the Audience message or an Analysis WITH WHAT The feedback audienceof the Effect EFFECT receiver to the sender Analysis  WHO SAYS IN WHICH WHAT CHANNEL COMMUNICATO R MEDIUM MESSAGE WITH TO WHAT WHOM EFFECT EFFECT RECEIVER  use to analyze Mass Communication example: Tv, Radio, Broadcasting  C. SMRC BERLO’S Model SMRC refers to Sender-Message-Channel- Receiver Focuses on encoding and decoding which happens before sender sends the message and before receiver receives the message Encodes Decodes respectively. source messag channe receiver e l  Encodes Decodes source messag channe receiver e l Communicati Content Hearing Communicati on Skills Elements Seeing on Skills Attitudes Treatmen Touchin Attitudes Knowledge Knowledge t g Social Smellin Social Structure System Code g System Culture Culture Tasting TRANSACTI ON MODEL OF  II. TRANSACTION COMMUNICATION Is the exchange of MODEL Both sender It is mostly message between and receiver used for sender and are known as interpersonal receiver where communication communicator each take turns to is also called s send or receive circular model message of communication  SHANNON-WEAVER’S Model “Mother of all models” (Information  Concepts Theory) of Shannon-Weaver Model: ⚬Sender- (source) the person who makes the message. ⚬Encoder-(transmitted) is the sender who uses the machine which converts message into signals. ⚬  SHANNON-WEAVER’S Model (Information Theory) o Decoder(receiver)- machine used to convert signals into message. o Receiver(destination)- the person who gets the message or the place where the message must reach. o Noise (barrier)-is the physical disturbances like environment, people, etc. which does not let the message get to the For example, imagine Thomson making a phone call to his assistant. If noise (transmission error) occurs during the call, the assistant might receive an incomplete INTERACTIV E MODEL OF COMMUNIC  III. INTERACTIVE COMMUNICATI Also Deals with exchange known ON MODEL as of ideas and “convergencmessages taking place both ways from e model” sender to receiver and vice-versa.  SCHRAMM’S Model One-way process of communication Explains how a message is transferred from the source to its destination (receiver) Can be based on beliefs, values  SCHRAMM’S Model ELEMENTS  Source – A person or an organization  Encoding– where the source makes message  Signal – The language / message  Decoding – Where the receiver analyzes the message 