MIL Reviewer 3rd Quarter PDF
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Summary
This document discusses the impact of media and information on communication, focusing on the progression from pre-industrial to the information age. It explores the various types of media (print, digital, audio-visual), and also highlights responsible use of media and information.
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MIL Reviewer 3rd Quarter Communication is affected by media and information because of the advancement of technology and the availability of different communication services. B. Media Literacy, Information Literacy, and Technology Literacy Media literacy highlights the capacity of an individual...
MIL Reviewer 3rd Quarter Communication is affected by media and information because of the advancement of technology and the availability of different communication services. B. Media Literacy, Information Literacy, and Technology Literacy Media literacy highlights the capacity of an individual to understand the functions of media and determine the relevant use and worth of media platforms. Information literacy is the communication or acquiring of data or facts that relate to the use of media information. Technology literacy, on the other hand, is the skill of an individual to manipulate technology independently in an efficient and suitable way. C. Responsible Use of Media and Information Responsible use of media and information is encouraged especially in education. 1. Ensure personal information safety – Do not display or give away your personal information on your social media account. 2. Get permission – When posting videos or pictures of other people on your social media account, do not forget to ask for the owner's approval and of the people who appeared in the video or picture. 3. Think before you click – When posting or sharing on social media, think first if the information you are going to post, or share is accurate, helpful, informative, nice, and kind to others. C. Responsible Use of Media and Information 13 Tips for the responsible use of media and information. 4. Keep your password safe – Keep an eye on your account; do not let others know your password. Update your password often to avoid your account from being hacked or used by a poser. 5. Spread positivity – Share positive and uplifting posts to your friends. TOPIC #3 INFORMATION AND INTERNET Trade PublicationInformation can be the answer to a question, a news, or a data. It is what enables us to know and communicate. The internet arose in 1968, but it was in 1989 when a fully developed World Wide Web (WWW) arose. The Internet is a global network of billions of computers and other electronic devices. *Source of Information* 1. Popular Publications: Most of what rules in the print and non-print media are popular publications with the general public as its target audience. 2. Scholarly Publications: These are well researched articles found mostly in academic journals and published for the specialists of a specific field. 3. Trade Publication: These are also highly specialized materials meant for the players and specialists of a specific industry. *Format of Information* Print - Materials produced and collected from print resources. Digital Formats - Digital materials are information materials that are stored in an electronic format on a hard drive, CDROM, remote server, or even the Cloud. Audio and Video Format - Materials collected using analog technology in video (television, video, recordings) tools presented in recorded tapes, CDs, audio-cassettes, reel to reel tapes, record albums, etc. Microform - This includes materials that have been photographed and their images developed in reduced-size film strips. *Ethical Use of Information* Plagiarism: Using other people’s words and ideas without clearly acknowledging the source of the information. Common Knowledge: Facts that can be found in numerous places and are likely to be widely known. Interpretation: You must document facts that are not generally known, or ideas that interpret facts. Quotation: Using someone’s words directly. When you use a direct quote, place the passage between quotation marks, and document the source according to a standard documenting style. Paraphrase: Using someone’s ideas, but rephrasing them in your own words. Although you will use your own words to paraphrase, you must still acknowledge and cite the source of the information. TOPIC #?? THE EVOLUTION OFTRADITIONAL TO NEW MEDIA (GPT na to hirap i copy paste e) 1. Pre-Industrial Age (Before 1700s) People communicated through oral tradition and basic writing. Examples of media during this time: ○ Cave paintings (e.g., Lascaux Cave in France) ○ Clay tablets (e.g., Sumerian cuneiform) ○ Papyrus (used in ancient Egypt) ○ Smoke signals, town criers, and petroglyphs (rock carvings) 2. Industrial Age (1700s – 1900s) The invention of printing technology revolutionized mass communication. Examples of media innovations: ○ Printing press (Johannes Gutenberg, 1440s) – Allowed the mass production of books and newspapers. ○ Telegraph (Samuel Morse, 1837) – Allowed long-distance communication using Morse code. ○ Telephone (Alexander Graham Bell, 1876) – Allowed real-time voice communication. ○ Typewriter – Improved written communication efficiency. ○ Early motion pictures – Silent films and early cinema started. 3. Electronic Age (1900s – 1980s) The rise of electronic devices made communication faster and more widespread. Examples of media in this age: ○ Radio (Guglielmo Marconi, 1895) – Enabled audio broadcasting. ○ Television (1920s) – Combined audio and visual communication. ○ Film industry growth – Movies with sound ("talkies") emerged. ○ Computers (1940s) – The beginning of digital technology. 4. Information Age (1990s – Present) Marked by the digital revolution and widespread use of the internet. Characteristics: ○ Faster and interactive communication ○ User-generated content (social media, blogs, vlogs) ○ On-demand information access (search engines, websites, streaming) Examples of New Media: ○ Internet – The backbone of modern communication. ○ Social media – Facebook, Twitter, Instagram, TikTok, etc. ○ Streaming services – YouTube, Netflix, Spotify. ○ E-books and online newspapers – Digital alternatives to print media. ○ Artificial Intelligence (AI) & Virtual Reality (VR) – Used in entertainment, education, and business. Traditional Media New Media One-way communication (limited feedback) Two-way or interactive communication Information is controlled by few (publishers, TV Anyone can create and share content networks) Slower information spread Instant access and real-time updates Examples: Newspapers, radio, TV Examples: Websites, social media, blogs, apps TOPIC #?? TYPES OF MEDIA Print Media - Also known as ‘Press” In this type of media, paper and ink is reproduced in a printing process that is traditionally mechanical such as books, newspapers, magazines, journals, newsletters, and brochures. *Text media Typography is the art and technique of arranging the visual component of the written word. *Visual Media A type of print media that refers to pictures, photos, images, and graphics used to channel communication using the sense of sight. Informational Graphics (Infographic) – is a visual representation of information to understand the high-volume and complex data easily. Cartoons – a sketch or drawing intended as satire, caricature, or humor, e.g., comic strip, editorial cartoons in newspapers and magazines. Photography – A photograph is an image created by light captured on a light-sensitive surface, which is usually photographic film. LAST TOPIC #?? CODES, CONVENTIONS, AND LANGUAGE OF MEDIA Language may be a source of misunderstanding Language A system of arbitrary, vocal symbols that permits all people in the given culture, or other people who have learned the system of that culture to communicate or interact. LANGUAGE (definition): Symbols, Communication, Interact MEDIA LANGUAGE: Codes, Conventions, Formats, Symbols, Narrative, Meaning Media producers make meaning, Allows the audience to convey DENOTATIVE: Literal Meaning CONNOTATIVE: Interpretations, Culture, Values, Beliefs MEDIA CODES - construct meaning in media (to audience) CAMERA WORK: Shot type, angle, movement, purpose (create feeling of power in photograph) HIGH ANGLE VIEW: Subject looks smaller, weaker LOW ANGLE VIEW: Subject looks powerful, dominant LONG SHOT(WIDE SHOT)-persons entire body with background MEDIUM SHOT: holding an object, talking to another person (waist to top) CLOSE UP - face occupies the space(for emotion) EXTREME CLOSE UP - only eyes or mouth shot, not the overall face POINT OF VIEW SHOT (POV): See through character's eyes (for dramatic effect) PAN - Camera horizontally scans scene TILT SHOT: Camera vertically scans scene Aerial shot: high angle, for location, to make them feel small LIGHTING: Manipulation: Natural/artificial light Selective Highlight: Emphasize elements Purpose: Mood, focus, information AUDIO: Expressive/Naturalistic: Sound use Elements: Dialogue, effects, music Music's Role: Scene definition, mood EDITING: Process: Choosing, manipulating, arranging Components: Images and sound Purpose: Storytelling, pacing, meaning ##SYMBOLIC CODES:## Meaning: Interpretation, not inherent Context: Cultural, social understanding Examples: Colors, objects, gestures ##SETTING:## Time & Place: Narrative location Scope: Whole story or specific scene Impact: Atmosphere, mindset ##COLOR:## Use: Connect connotation Application: Scenes, characters, objects ##Iconic Symbols:## Frequency: Recurring elements Representation: Something else entirely Function: Describe idea/concept ##Mise-en-scene:## Definition: Everything within frame Components: Costume, props, analysis ##ACTING:## Portrayal: Character depiction Elements: Facial expression, body language, vocal qualities Impact: Character development, tension TYPOGRAPHY: arranging letters and text 1. type faces- design style comprises myriad of characters (helvetica) 1.1. FONTS - graphical representation of a text (helvetica regular, helvetica oblique etc) Elements of Typography Serif: (Typface) extra marks at the end of the letters Sans-serif: (Typeface category) much modern and bolder, dont jave extra marks Display/ Decorative- aesthetic more than readable 2. HIERARCHY: (Arrangement of elements, what to notice first) Guide in readers eye what is more important 3. LEADING: Space between lines 4. TRACKING: overall space between characters 5. KERNING: Space between specific Characters)