Midterm #1 Review Questions PDF

Here is the converted structured markdown from the given docuemnt: ### Unit 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 ### Unit 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 ## L Practice Questions * You own a distillery, and in June of 2021 the entire industry in Ontario had sales of $328,640. If the most,...

Here is the converted structured markdown from the given docuemnt: ### Unit 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 ### Unit 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 ## L Practice Questions * You own a distillery, and in June of 2021 the entire industry in Ontario had sales of $328,640. If the most, what are your expected sales for June of 2022? * The dollar store industry had sales of $7.98B in 2021 and $8.40B 2022. The Dollar Tree had market share in 2021 and 2022? * Taco Bell is trying to analyze their declining sales, and in March of 2022 their sales decreased by 3.18%. If Taco Bell had $180M in sales in March and $800M for the year, what were Taco Bell's sales in March of 2022? * You have invented a new product, which you expect will gain a 7.80% market share in your city of Kitchener. * In your customer database you have 12,400 names, which is a 7.37% share of the market in your hometown. What is the size of your hometown's market? * In 2021 CoffeeTime had sales of $78,914, and then saw sales boosted by 4.22% in 2022, followed by 2.98% in 2023. What were their sales in 2023? * In Q3 Tito's Pizza had sales of $56,423 while the market as a whole had sales of $692,679. If the market growth is expected to be 1.60% next year, what are the expected market sales? * You want to open a furniture store in your city, and out of a total population of 340,000 people, 22% are between 22-35 years of age, 33% are middle-aged married couples with above average income, what is the size of your target population? * Reebok had $64.28B in clothing sales in 2023, while the total athletic clothing market had $394.21B in sales. What was Reebok's market share? * In December last year 328,483 electric vehicles were purchased, and 72,115 were purchased from Hyundai. What percentage of the total was Hyundai? * In 2018, your store had sales of $72,500 and your market share was 16.25%. What was the total market size? * In July, your electronics store had a market share of 14.60% and the total sales for electronics stores were $180.18. What was the dollar value of your store that month? * Shawarma Quen had monthly sales of $26,000, $27,300, and $28,450 in Q1 of 2023 (Jan, Feb, and Mar). What was the growth percentage between Jan-March? * Your Mazda dealership sold a total of 21,190 SUV's in 2023. If you can increase SUV sales by 4.00% in 2024, how many more SUV's would you sell? * Tim Hortons had revenue this quarter of $52.70B, which was a 2.31% increase over last quarter. What were last quarter's revenues? ## 2 Practice Questions * An online ad for Oh Henry was shown 462,250 times, which resulted in 105,210 clicks, however 73,091 led to a bounce to the website. What was the click through rate? * Netflix is offering free trial memberships to anyone who submits their email address through a form on their landing page. Of the 389,277 website to check it out, only 116,309 people filled out the form. What was the Visitors to Leads conversion rate? * The Toronto Raptors are offering discounted tickets to games on Monday nights, that is only available on their website. Out of 8,429 leads, 2644 completed ticket purchases, what was the Leads to Sales conversion rate? * Some spring savings deals on Amazon are available exclusively through their website. An ad campaign for the sale was viewed 12.34k times and had 4.28k Visitors to Sales conversion rate for Amazon? * If a business runs an ad that cost $16,000, and it resulted in 42,000 clicks, what was their CPC? * Grand River Disc Golf Association is trying to promote the sport to new members. They ran a campaign which resulted in 2,700 impressions and 328 visited their website to indicate they were interested in learning more about memberships. What was the CPL for the campaign? * You work for a hair stylist, and as part a recent promotion you spent $119,000 on a campaign which resulted in 7,800 new customers interested in receiving information about future promotions. What was your CPA? * A Facebook campaign reached 2.16M impressions on people's devices, which resulted in 275,500 website views. What was the click through rate CTR? * Your conversion rate is typically that 1 in 6 clicks ends up in a sale. If you spent $24,000 on a campaign that led to 12,000 clicks, what was your Cost Per Aquisition CPA? * A hot dog cart is offering a summer deal on kids hot dogs, and they are running an online promo to generate hype. If they have spent $18000 on their advertising, and have made $17950 in their ROAS so far? * You opened a new bakery, and promoted the grand opening with an ad that was viewed 87,618 times. Of those views, 17973 clicked on the link to the website to view your menu and 11880 bounces. What was your bounce rate? * Subway has a goal of reaching $900.0M in revenue for their new Subway Series Subs. If they have a target CPA of $4.5, what can they spend on advertising campaigns? * Wayfair ran an ad campaign that was viewed 241,900 times, and had a CTR of 5.10%. Out of all the views, 7150 people clicked on the website, but 12336.9% had a bounce. What was Wayfair's Visitors to Sales conversion rate? * The London Knights offered early access to last year's season ticket holders, to pre-purchase season tickets. If 1700 people took advantage of the offer, with an average of $700 on tickets. What was the volume of sales for the Knights? * Pedro has been a loyal customer of Patty Stacks for 3.26 years, which is 35% of the average customer lifespan as a customer at Patty Stacks? ## Solutions | Input Area | | | Answer | | :---------- | :-------------------- | :--- | :---------- | | 328,640 | 3.20% | 2.96%| \$ 10,039.03 | | 7.98 | 8.4 | 21.45% 22.32% | 9.53% | | 180 | 3.18% | | \$ 174.28 | | 242,368 | 7.80% | | 18,905 | | 12,400 | 7.37% | | 168,250 | | 78,914 | 4.22% | 2.98%| \$ 79,793.29 | | 692,679 | 1.60% | | \$ 681,596.14 | | 340,000 | 22% | 33% | 44% | 10,861 | | 64.28 | 394.21 | | 16.31% | | 328,483 | 72,115 | | 21.95% | | 72,500 | 16.25% | | \$ 446,153.85 | | 180.18 | 14.60% | | \$ 26.31 | | 26,000 | 28,450 | | 9.42% | | 21,190 | 4% | | 22,038 | | 52.7 | 2.31% | \$ |51.51 | | 105,210 | 73,091 | | 69.47% | |389,277 |116,309 | | 29.88% | | 8,429 | 2644 | | 31.37% | |12.34 |4.28 | | 34.68% | |16,000 |42,000 | \$ | 0.38 | | 2,700 | 328 | \$ | 8.23 | |119000 |7800 | \$ | 15.26 | |2.16 | 275500 | | 12.75% | | 24000 | 12000|0.166667 | \$ 12.00 | |18000 | 31%|17950 | \$ | 3.22 | |17973 | 11880 | | 33.90% | |900 | 4.5 | \$ | 200.00 | |241900 | 5.10% | 7150 |12336.9 | 42.04% | |1700 | 11.77 %| 700| \$|140,063.00 | |3.26 | 35% | 3450 | 12% | 9.31 \$$28,691.33 | Let me know if you need anything else!