Market Share and Sales Data
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Questions and Answers

An online advertisement for a local bookstore was displayed 500,000 times, leading to 120,000 clicks, but 80,000 of those resulted in immediate bounces from the website. What was the Click-Through Rate (CTR)?

  • 16.0%
  • 8.0%
  • 24.0% (correct)
  • 4.0%

A SaaS company offers a free trial to users who submit their email on the landing page. Out of 500,000 website visits, 150,000 users completed the form. What is the Visitor-to-Lead conversion rate?

  • 60.0%
  • 15.0%
  • 3.0%
  • 30.0% (correct)

A sports team offers discounted tickets online. Of 10,000 leads, 3,000 completed a ticket purchase. What is the Lead-to-Sale conversion rate?

  • 15.0%
  • 3.0%
  • 30.0% (correct)
  • 60.0%

An e-commerce business runs an ad campaign viewed 15,000 times with a Visitor-to-Sale conversion rate of 5,000. What was the Visitor-to-Sales conversion rate?

<p>33.3% (A)</p> Signup and view all the answers

A company spends $20,000 on an online ad campaign, resulting in 50,000 clicks. What is the Cost Per Click (CPC)?

<p>$0.40 (B)</p> Signup and view all the answers

A non-profit organization launches a campaign that generates 3,000 impressions, leading to 400 website visits from individuals interested in volunteering. What is the Cost Per Lead (CPL) if the campaign cost $500?

<p>$1.25 (D)</p> Signup and view all the answers

A marketing firm spends $120,000 on a campaign for a client, resulting in 8,000 new customers. What is the Cost Per Acquisition (CPA)?

<p>$15.00 (B)</p> Signup and view all the answers

A social media campaign reaches 2,500,000 impressions, leading to 300,000 website visits. What is the Click-Through Rate (CTR)?

<p>12.0% (C)</p> Signup and view all the answers

The London Knights provided early access to season ticket pre-purchases for last year's holders. If 1700 individuals participated, spending an average of $700 each, what was the total revenue generated from this early access offer?

<p>$1,190,000 (D)</p> Signup and view all the answers

Pedro has been a Patty Stacks customer for 3.26 years, representing 35% of the average customer lifespan. What is the average customer lifespan at Patty Stacks?

<p>9.31 years (A)</p> Signup and view all the answers

An investor purchases an asset for $42,000, which then depreciates to $16,000. Calculate this depreciation as a decimal (rounded to the nearest hundredth).

<p>0.38 (B)</p> Signup and view all the answers

If 2644 people out of a total population of 8429 responded to a survey, what percentage of the population participated in the survey?

<p>31.37% (D)</p> Signup and view all the answers

A product is typically sold for $12.00. A store decides to offer a discount by selling six of these products for $24000. What is the discount percentage?

<p>16.67% (C)</p> Signup and view all the answers

A company projects its expenses to be $28,450, while its revenue is $26,000. Determine the percentage representing the shortfall.

<p>9.42% (D)</p> Signup and view all the answers

A bookstore's sales in the first quarter of the year were $85,000. If the industry average growth for bookstores is 3.5%, what are the expected sales for the same quarter next year, assuming the bookstore performs at the industry average?

<p>$88,475 (B)</p> Signup and view all the answers

A local bakery has 3,500 customers in its database, representing an estimated 12.5% of the total potential customer base in the city. What is the estimated total potential customer base in the city?

<p>28,000 (D)</p> Signup and view all the answers

A clothing store's sales decreased by 4.2% in April, compared to March. If March sales were $45,000, what were the sales in April?

<p>$43,110 (C)</p> Signup and view all the answers

If a car dealership sold 5,200 cars in 2023 and aims to increase sales by 6.5% in 2024, how many additional cars does the dealership need to sell in 2024 to meet its goal?

<p>338 (D)</p> Signup and view all the answers

A coffee shop had sales of $62,500 in 2022. Sales increased by 5.1% in 2023 and 3.8% in 2024. What were the sales in 2024?

<p>$66,993 (C)</p> Signup and view all the answers

A tech company had $250 million in revenue last quarter, which was a 3.2% increase over the previous quarter. What was the revenue in the previous quarter?

<p>$243.12 million (D)</p> Signup and view all the answers

In a city with a population of 500,000, a furniture store is targeting residents aged 25-45 (28% of the population) and married couples with above-average income (15% of the population). Assuming no overlap between these demographics, what is the size of the store's total target population?

<p>215,000 (C)</p> Signup and view all the answers

Flashcards

Market Share

The percentage of total sales in a market captured by a specific company or product.

Sales Forecasting

Estimating future sales based on past performance and market trends.

Market Growth

The proportional expansion or contraction of a market's total revenue over a period.

Target Market

A specific group of consumers a company aims to reach.

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Market Size

The total number of potential customers or entities within a specific market.

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Sales Growth Percentage

The percentage change in sales between two periods.

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Percent of Total?

To find percent of total divide the part by the whole and convert to precentage.

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Increase a Value

Increase a value with percentage multipliy original value by (1 + percenage).

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Click-Through Rate (CTR)

Percentage of ad impressions that result in a click.

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Visitors to Leads Conversion Rate

Percentage of website visitors who complete a desired action (e.g., form submission).

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Leads to Sales Conversion Rate

Percentage of leads who ultimately make a purchase.

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Cost Per Click (CPC)

The cost of each click in a pay-per-click advertising campaign.

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Cost Per Lead (CPL)

The cost of acquiring one lead.

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Cost Per Acquisition (CPA)

The cost of acquiring a customer.

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Bounce Rate

Percentage of visitors who leave a website after viewing only one page.

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Return On Ad Spend (ROAS)

Advertising revenue earned for every dollar spent.

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Sales Volume

The total income generated from sales within a specific period.

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Pre-Purchase

To buy something before it is available to the general public.

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Loyal Customer

A customer who consistently buys goods or services from a particular business.

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Customer Lifespan

The length of time a typical customer remains a patron of a business.

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Percentage (%)

A way to express a number as a fraction of 100; 'out of 100'.

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Decimal

A ratio that compares a part to a whole, often expressed as a decimal.

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Percentage to Decimal

Moving a decimal two places to the left transforms a percentage into its decimal form.

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Starting Amount

The initial amount or quantity before any increase or decrease.

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Study Notes

L Practice Questions

  • A distillery in Ontario had $328,640 in sales in June 2021.
  • The dollar store industry had $7.98B in sales in 2021 and $8.40B in 2022.
  • Taco Bell's sales decreased by 3.18% in March 2022; Total sales were $800M for the year.
  • It is expected that a new product will gain a 7.80% market share in the city of Kitchener.
  • A customer database contains 12,400 names, representing a 7.37% share of the local market.
  • CoffeeTime's 2021 sales of $78,914 increased by 4.22% in 2022.
  • Tito's Pizza had Q3 sales of $56,423; total market sales were $692,679
  • Out of 340,000 people, 22% are middle-aged married couples with above-average income.
  • Reebok had $64.28B in clothing sales in 2023, while the total athletic clothing market was $394.21B.
  • Last December, 328,483 electric vehicles were purchased, with Hyundai accounting for 72,115.
  • 2018 store sales were $72,500, representing a 16.25% market share.
  • An electronics store had a 14.60% market share in July.
  • Shawarma Quen's monthly sales in Q1 2023 were $26,000 (Jan), $27,300 (Feb), and $28,450 (Mar).
  • A Mazda dealership sold 21,190 SUVs in 2023.
  • Tim Hortons' revenue this quarter was $52.70B, a 2.31% increase over the last quarter.

Practice Questions

  • An online ad for Oh Henry was shown 462,250 times, got 105,210 clicks, and had 73,091 conversions
  • Netflix is offering free trial memberships to those who submit their email addresses.
  • An ad campaign promoting some Spring savings deals on Amazon exclusively achieved a 34.68% Visitor to Sales conversion rate
  • An ad costing $16,000 resulted in 42,000 clicks, or $0.38/click (CPC).
  • The London Knights offered early access to last year's season ticket holders, to pre-purchase season tickets averaging $700 in value each
  • Pedro has been a loyal customer of Patty Stacks for 3.26 years, which is 35% of the average customer length of stay, calculating to 9.31 years or $28,691.33 in Customer Lifetime Value
  • A Facebook campaign reached 2.16M impressions, resulting in 275,500 website visits or $12.75% CVR.
  • Wayfair ad campaign viewed 241,900 times, CTR of 5.10%, and 42.04% Visitors to Sales conversion rate.

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Description

Analyze sales data and market share across various industries and companies. Examples include distillery sales, dollar store industry growth, Taco Bell's sales decrease, and electric vehicle purchases. Understand market penetration and sales performance.

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