Media Effects PDF

MEDIA AND INFORMATION LITERACY (MIL) Types of Media (Part 2) Media Effects  VIRAL: “THE UPUAN GIRL” (Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html)  What is mass media? (Source: https://planosophy.wordpress.com/2014/09/25/part-i-debord-social...

MEDIA AND INFORMATION LITERACY (MIL) Types of Media (Part 2) Media Effects  VIRAL: “THE UPUAN GIRL” (Source: http://www.wattafox.com/2016/08/viral-upuan-girl-in-mrt-feels-sorry-for.html)  What is mass media? (Source: https://planosophy.wordpress.com/2014/09/25/part-i-debord-social-media/) MASS MEDIA AND MEDIA EFFECTS refer to channels of communication that involve Mass Media transmitting information in some way, shape or form to large numbers of people are the intended or unintended consequences of Media Effects what the mass media does (Denis McQuail, 2010)  MEDIA EFFECTS Third – party Theory People think they are more immune to media influence than others. Source: https://w ww.linkedi n.com/pul se/death- human- conversati on-awad- abdelgayo um  MEDIA EFFECTS Reciprocal Effect When a person or event gets media attention, it influences the way the person acts or the way the event functions. Media coverage often increases self- consciousness, which Source: affects our actions. http://www.flickriver.com/photos/billyjo29/tags/kapamil ya/  MEDIA EFFECTS Boomerang Effect refers to media-induced change that is counter to the desired change (Source: http://uppiddee.com/blog/smiley-faces- and-the-boomerang-effect/)  MEDIA EFFECT Cultivation Theory (George Gerbner) states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world (Source: http://mass.pakgalaxy.com/cultivation- theory.html) MTRCB (Movie and Television Review and Classification Board) is the government agency responsible for rating television programs and films in the Philippines.  MOVIE CLASSIFICATION RATINGS (Source: http://pelikulangayon.blogspot.com/2016/01/what-is-mtrcb-what-mtrcb-does.html)  MEDIA EFFECTS Propaganda Model of Media Control (Herman & Chomsky ) The model tries to understand how the population is manipulated, and how the social, economic, political attitudes are fashioned in the minds of people through propaganda. Source: https://www.amazon.com/Age- Propaganda-Everyday-Abuse- Persuasion/dp/0805074031  WHAT IS PROPAGANDA? ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc. (http://www.merriamwebster.com/dictionary/propaganda) Source: https://www.amazon.com/War- Politics-Superheroes-Ethics- Propaganda/dp/0786447184  WHY BE AWARE OF PROPAGANDA? Propaganda manipulates and diverts you from logical analysis of issues. Propaganda hides the truth. By understanding propaganda, you will be able to protect yourself Photo Credit https://mamimomikuto.wordpre ss.com/page/16/ from deceitful tactics.  HOW TO SPOT PROPAGANDA? Propaganda… attacks a person instead of a principle or issue suppresses evidence that does Photo Credit https://mamimomikuto.wordpre not support its cause ss.com/page/16/  HOW TO SPOT PROPAGANDA? Propaganda… relies on emotion instead of logical evidence introduces irrelevant or Photo Credit https://mamimomikuto.wordpre unproved evidence ss.com/page/16/  HOW TO SPOT PROPAGANDA? Propaganda… distorts and oversimplify evidence shows internal inconsistency Photo Credit https://mamimomikuto.wordpre after examining facts ss.com/page/16/ What is Critical thinking? What is Critical thinking? Critical thinking is the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action ( Scriven and Paul, 1987) What is Critical thinking? Critical thinking is thinking about your thinking while you're thinking in order to make your thinking better (Paul, 1992) Why is critical thinking very important? Critical thinking requires you to use your ability to reason. It is about being an active learner rather than a passive recipient of information. Critical thinkers rigorously question ideas and assumptions rather than accepting them at face value.