8 P's Marketing Mix Template PDF
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Summary
This document outlines the 8 P's marketing mix template. The 8 P's include product, price, place, promotion, people, process, physical evidence, and performance. These eight elements are crucial for developing and analyzing a successful marketing strategy designed to target a specific client.
Full Transcript
Okay, here is the conversion of the images into a markdown format. # 8 P's Marketing Mix Template Enter your subhead line here The image shows 8 factors connected to "Marketing Mix" and "Target Client" ## Factors * **Product**: Includes design, packaging, usability, quality, features, colors...
Okay, here is the conversion of the images into a markdown format. # 8 P's Marketing Mix Template Enter your subhead line here The image shows 8 factors connected to "Marketing Mix" and "Target Client" ## Factors * **Product**: Includes design, packaging, usability, quality, features, colors and size options. * **Price**: Depends on packing, discounts, timing, location, shipping and other offer elements. * **Place**: Includes retail, wholesale, internet, phone and other multi-channel options. * **Promotion**: Advertising, communications, messaging and content to persuade the customers to buy. * **People**: Includes employees, customer service, and everyone with customer contact. * **Process**: Activities and actions involved in delivery of the product to the customer. * **Physical Evidence**: Environment in which service occurs and customers and service personnel interact. * **Performance**: How well the service competes in the marketplace, including measuring the company's financial goals.
