Media and Information Literacy (MIL) Lesson-1.2

MEDIA AND INFORMATION LITERACY (MIL) Mr. Gener M. Perez Media and Information Literacy ICT Faculty Learning Competencies The learners will be able to…  Describe how communication and information is being process and received;  Describe how communication is affected...

MEDIA AND INFORMATION LITERACY (MIL) Mr. Gener M. Perez Media and Information Literacy ICT Faculty Learning Competencies The learners will be able to…  Describe how communication and information is being process and received;  Describe how communication is affected by media;  Evaluate how highly expose the people to media. GUESS THE IMAGE CHANNELS OF COMMUNICATION  the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, Communica thoughts, feelings, etc., to someone else tion (http://www.merriam- the exchange of information and the webster.com) expression of feeling that can result in understanding (http://dictionary.cambridg e.org)  derived from the Latin word medius which means “middle”. Media It is the plural form of medium, which refers to the tool people used to mediate or facilitate the transfer of communication between a sender and receiver.  TRANSMISSION MODELS Lasswell’s Communication Model (1948) Wh Says In To With o What Which Whom what Chann effect? COMMUNICA MESSA el RECEIV EFFE TOR GE ER CT MEDIU M Identify the following: Communicator/ Sender? Message? Medium/ Channel? Receiver? Effect? Media What many people perceive as “media” (i.e television, radio, and newspaper) are actually referred to as “mass media”, a type of media used to reach a large audience. Media have become a powerful source of information, being able to present all kinds of messages on every topic. Since you can’t avoid the flood of information from mass media, processing these information then boils down to two choices: 1. Passively accept all the information or 2. Actively accept this information and filter what is useful and disregard what are not. ACTIVITY In a ½ sheet of paper, try to recall a major miscommunication or misunderstanding that you were involved in and its consequences. Describe such situation. Explain what you did about it and give suggestions on how the problems as such can be avoided Rubrics:in the future. Authenticity – 5 points Delivery – 5 points Content – 10 points Total – 20 points How is communication affected by media and information?  How do social media serve as a tool for communication?  How social media did affect the way people communicate with