Oral Communication Lecture PDF

ORAL COMMUNICATION -Ms. Tita P. Salamatin- Perez Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 1 COMMUNICATION animated gif Dwyer: Communication in Bus...

ORAL COMMUNICATION -Ms. Tita P. Salamatin- Perez Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 1 COMMUNICATION animated gif Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 2  Communication is the broad term for the two-way dynamic process of message transmission. It embraces both the verbal and the non- verbal aspects. Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 3 ❖ It is the stirring up of ideas in the minds of others. ❖ Described it as the sharing of experiences publicly for the common good (Monroe et.al., 1982) Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 4 ❖ Pace et. al. (1979) observed that communication has to be learned and more importantly, it has to be mastered. Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 5 ❖ Wood (2003) defined communication as a systematic process in which people interact with and through symbols to create and interpret meanings. Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 6 ❖ Communication is a message understood. ❖ It is a social interaction through messages. Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 7 The communication process model Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 8 An individual has an idea to communicate SENDER Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 9 The idea is encoded Perception SENDER l Self-concept l Family l Culture l Skills l Feelings l Attitudes l Values Individuals encode ideas according to their own unique perceptions Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 10 The encoded idea is sent in a message SENDER RECEIVER Self-concept MESSAGE Self-concept Family Family Culture Culture Skills Skills Feelings Feelings Attitudes Attitudes Values Values To a receiver who decodes it according to different individual perceptionsceptions Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 11 The receiver responds with feedback SENDER RECEIVER Self-concept MESSAGE Self-concept Family Family Culture Culture Skills Skills Feelings Feelings Attitudes Attitudes Values FEEDBACK Values Feedback helps to ensure that the message received has been decoded correctly Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 12 Channel - the means of conveying the message CHANNEL SENDER RECEIVER Self-concept MESSAGE Self-concept Family Family Culture Culture Skills Skills Feelings FEEDBACK Feelings Attitudes Attitudes Values CONTEXT Values Context - the situation, environment or circumstances of the communication Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 13 Interference CHANNEL SENDER RECEIVER Self-concept MESSAGE Self-concept Family Family Culture INTERFERENCE Culture Skills Skills Feelings FEEDBACK Feelings Attitudes Attitudes Values CONTEXT Values Interference changes or distorts the message Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 14  The communication process is continuous… CHANNEL SENDER RECEIVER Self-concept MESSAGE Self-concept Family MESSAGE MESSAGE Family Culture Culture Skills INTERFERENCE Skills Feelings Feelings Attitudes Attitudes FEEDBACK Values FEEDBACK Values FEEDBACK CONTEXT Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 15 Therefore, communication is a process that includes: Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 16 ❖ Sender and Receiver (Participant-Observer) ❖ Messages ❖ Channels ❖ Response ❖ Feedback ❖ Noise/ Interference/ Barriers ❖ Context/Communicative Situation Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 17 ❖ Approach ❖ Development ❖ Clarity ❖ Style ❖ Tone ❖ Correctness ❖ Verbal and Nonverbal Cues Effective Oral Communication, Kleist (2016) Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 18  FUNCTIONS OF COMMUNICATION Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 19 ❖ Inform ❖ Buy ❖ Accept ❖ Inspire ❖ Understand ❖ Affirm ❖ Counsel ❖ Confirm ❖ Clarify ❖ Sell ❖ Advise ❖ Motivate ❖ Clarify ❖ Teach ❖ Criticize ❖ Question ❖ Learn ❖ Deny ❖ Express ❖ Persuade ❖ Conceal ❖ Promote ❖ Reveal Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 20  MODELS OF COMMUNICATION animated gif Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 21 ARISTOTLE (5 B.C.) Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 22  LINEAR MODEL/ TRANSMISSION MODEL (SHANNON-WEAVER, 1948) Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 23 SCHRAMM (1955) Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 24 INTERACTIVE Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 25 TRANSACTIONAL MODEL Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 26  5 WAYS TO AVOID COMMUNICATION BREAKDOWN BY RONNIE PETERSON 1. Have clarity of thought before speaking. 2. Learn to listen. 3. Take care of your body language and tone. 4. Build up your confidence by asking for feedback and observing others. 5. Communicate face-to-face on the important issues. Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 27  STRATEGIES TO AVOID COMMUNICATION BREAKDOWN (QUIPPER) 1. Keep focused. 2. Speak intelligibly. 3. Listen with your eyes and ears. 4. Minimize distractions. 5. Be specific. 6. Do not jump to conclusions. Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 28 7CS OF EFFECTIVE COMMUNICATION (BROOM, CUTLIP AND CENTER, 2012) 1. Completeness 2. Conciseness 3. Consideration 4. Concreteness 5. Courtesy 6. Clearness 7. Correctness Dwyer: Communication in Business 3e © 2005 Pearson Education Australia 29