Introduction To Media And Information Literacy PDF

INTRODUCTION TO MEDIA AND INFORMATION LITERACY  OBJECTIVES: At the end of the lesson, the students should be able to: Describe how media and information affects communication; Differentiate Media Literacy, Information Literacy and Technology...

INTRODUCTION TO MEDIA AND INFORMATION LITERACY  OBJECTIVES: At the end of the lesson, the students should be able to: Describe how media and information affects communication; Differentiate Media Literacy, Information Literacy and Technology Literacy; Media - Refers to any information and communication tool - Affect the way we get information Media Literacy - Ability to read, analyze, evaluate and produce communication in a variety of media forms Media and Information Literacy - Essential competencies and skill that allow citizens to engage with media and other information providers - Develop critical thinking and life-long learning skills “Media are a source of credible information provided through an editorial process determined by journalistic values and attributable to an organization or a legal person.” (Wilson, Grizzle, Tuazon, Akpyempong & Cheung 2011) Media and its Sources: 1. Primary Sources – original materials – these sources are unfiltered and unevaluated 2. Secondary Sources – interpretations and evaluations of the primary source – usually contain the “benefit of hindsight” 3. Tertiary Sources – information that are already a collection of primary and secondary sources – can already be filtered and/or evaluated Multiple Roles of Media 1. Informative Role – media is the source of information – enables everyone to be an “informed citizen” 2. Educative Role – media assists in the understanding and comprehension of information 3. Platform Role – media is used by different groups, organizations or institutions as a kind of voice – media is used as a “platform” where their side of the story is heard Multiple Roles of Media 4. Entertainment Role – media is used to entertain people 5. Other Roles: The Adversarial Role – media is used as a “watch dog” for an institution – media became a place where ideas are heard, broadcast or promoted  Information Literacy - A set of abilities requiring individuals to “recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information.” (American Library Association) - More fundamental - The fourth “r” that completes reading, writing and arithmetic (Eisenberg and Berkowitz, 2011)  The Association of College and Research Libraries, a division of the American Library Association, described an information literate individual as a person who is able to: 1.Determine the extent of information needed; 2.Access the needed information effectively and efficiently; 3.Evaluate information and its sources critically; 4.Incorporate selected information into one’s knowledge base;  The Association of College and Research Libraries, a division of the American Library Association, described an information literate individual as a person who is able to: 5. Use information effectively to accomplish a specific purpose; and, 6. Understand the economic, legal, and social issues surrounding the use of information, and access and use information ethically and legally.  Technology Literacy Technology has “everything to do with literacy. And, being able to use the latest electronic technologies has everything to do with being literate.” (Jeff Wilhelm, 2000) Technology - Hardware used to create and communicate with media - A tool or instrument that is used to perform a particular task Technology - Innovative and inventions that are intended to provide convenience, improvement and productivity  Technology Literacy - Essential 21st century skill - ability to responsibly use appropriate technology to communicate, solve problems and access, manage, integrate, evaluate, and create information to improve learning in all subject areas and to acquire lifelong knowledge and skills - Maybe known as tool literacy Technology or Digital Literacy - ability to use digital technology, communication tools or networks to locate, evaluate, use and create information - ability to understand and use information in multiple formats from a wide range of sources when it is presented via computers and to a person’s ability to perform tasks effectively in a digital environment Technology-Literate - ability to engage in online communities and social networks while adhering to behavioral standards and protocols, able to search, locate and evaluate information, with understanding of the societal issues raised by digital technologies, and has critical thinking skills Mark Prensky - an American writer and speaker on education who coined and popularize the terms “digital native” and “digital immigrant Digital Native - one who is born into the digital age arbitrarily, applied to children after 1980 Digital Immigrant - one who adopts technology later in life Simply being a digital native does not make one digitally or technology literate.  Information and Communication Technology - a group of technologies that use electronics to store, process and communicate information - consists of all technical means used to handle information and facilitate communication, including computer and network hardware, as necessary software  Information and Communication Technology - these technologies include: Computer Telephone radio and television Video digital camera internet Computer - an electronic device that accept data as input, stores and processes the data and generate information as output Telephone/Phone - a telecommunications device that allows two or more people to conduct a conversation when they are physically apart Video - an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media Digital Camera - a device that records and stores images and videos in digital form Internet - an electronic communication network that allows people to access public information from many users around the world Application of Technology to Media and Information - referred to as new media technologies New Media - transmit content through connection and conversation - some common examples of new media technology include: 1. Web 2.0 2. Electronic Mail 3. Online Advertising or Internet Advertising 4. Streaming Media 5. Virtual Reality 6. Emphatic media 7. Visual Network 8. Dronevertising 9. Cloud Computing 10. Mobile Computing Web 2.0 - Allow people to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community Electronic Mail - Commonly called email since around 1993 - A method of exchanging digital messages from an author to one or more recipients that operates across the Internet or other computer networks Online Advertising or Internet Advertising - A form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers Streaming Media - Video or audio content transmitted in compressed form over the Internet and played immediately, rather than being saved to the hard drive Virtual Reality - An immersive multimedia or computer- simulated reality, replicates an environment that simulates q physical presence in places in the real world or an imagined world, allowing user to interact in that world Emphatic media - A smart technology that anticipates one’s needs and delivers customized experience Visual Network - Allows connecting and photographing life experiences while instantly sharing them with their connected network Dronevertising - The use of robotic technology in a variety of industrial application Cloud Computing - Internet-based computing where shared resources, data and information are provided to computers and other devices on-demand Mobile Computing - Allows transmission of data, voice and video via a computer or any other wireless enabled device without having to be connected to a fixed physical link