LEM312 Introduction to PR & Marketing Lectures 1 & 2 PDF

 At the end of the lesson, you should be able to: Explain the Create Define Public functions of marketing plans Relations (PR) (PR) and based on the and Marketing Marketing 7Ps of...

 At the end of the lesson, you should be able to: Explain the Create Define Public functions of marketing plans Relations (PR) (PR) and based on the and Marketing Marketing 7Ps of marketing.  P U B L I C R E L AT I O N S The professional management and maintenance of a favourable public image and reputation. It refers to the process of building mutual understanding and trust between a customer and a brand.  MARKETING The action or business of promoting and selling products or services, including market research (to identify customer needs) and advertising. The aim is to generate profits and revenue.  ADVERTISING The activity or profession of producing advertisements for commercial products or services. It is a direct promotion of a product or a service.  MARKETING PUBLIC RELATIONS MARKETING PUBLIC RELATIONS To generate revenue. To maintain the reputation of an organisation. Involves market research. Involve maintaining positive Include product development, relationships for all pricing strategies, and stakeholders. distribution channels. Community relations, media 4Ps/7Ps marketing mix. relations, CSR, crisis management, and everything Advertising is part of good for a company. marketing.  MARKETING The process of promoting and selling products or services to potential customers. It involves understanding customer needs, creating products, setting prices, and finding the best ways to reach and persuade customers to buy. PUBLIC RELATIONS The practice of managing a company's reputation and building positive relationships with the public, including customers, the media, employees, and the community. It focuses on maintaining a positive image and addressing any issues or crises that may arise. ADVERTISING Advertising is a specific component of marketing that involves creating and delivering messages about a product or service to a target audience through paid channels, such as TV, radio, online ads, billboards, and social media.  Aspects of Marketing Aspects of Public Relations Advertising Media Relations Publicity Product Development Internal Relations Pricing Strategies Event Management Market Development Financial Relations Consumer Relations Competitive Analysis Public Affairs Issues Management Crisis Communication  The action or business of promoting and selling products or services, including market research and advertising. The process at the management level what is through which goods and services move MARKETING? from concept to the customers. The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society.  Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” what is Marketing identifies unfulfilled needs and MARKETING? desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best; and it designs and promotes the appropriate products and services.  TYPES OF MARKETING Content Inbound Marketing marketing marketing communication Traditional Digital Social media marketing marketing marketing Email Visual SMS marketing marketing marketing