Lecture 6 & Article 6 Quiz Questions PDF
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Rijksuniversiteit Groningen
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This document contains multiple-choice questions (MCQs) related to platform markets, IoT implementation, and related topics. It covers questions on aggregator platforms, barriers to IoT implementation, characteristics of natural monopolies, and regulatory approaches. The quiz also highlights the concept of network effects and the strategies that platforms use for multi-sided markets.
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\#\#\# Multiple-Choice Questions (MCQs) \#\#\#\# \*\*1. What is the primary function of an aggregator platform?\*\* A. Efficient matching between suppliers and consumers B. Providing valuable services while facilitating external interactions C. Creating network effects to increase user engagemen...
\#\#\# Multiple-Choice Questions (MCQs) \#\#\#\# \*\*1. What is the primary function of an aggregator platform?\*\* A. Efficient matching between suppliers and consumers B. Providing valuable services while facilitating external interactions C. Creating network effects to increase user engagement D. Bundling and unbundling digital services \*\*Answer\*\*: B \-\-- \#\#\#\# \*\*2. Which of the following is NOT a barrier to IoT implementation?\*\* A. Device standardization B. Risk aversion C. Lack of connectivity D. High user engagement \*\*Answer\*\*: D \-\-- \#\#\#\# \*\*3. What is the main characteristic of a natural monopoly in digital markets?\*\* A. High fixed costs and negligible marginal costs B. Low fixed costs but high marginal costs C. Strong consumer engagement across all platforms D. Inability to leverage economies of scale \*\*Answer\*\*: A \#\#\#\# \*\*4. Why do platforms benefit from data-driven economies of scope?\*\* A. They enable platforms to leverage data for improved user matching B. They reduce the need for multihoming C. They decrease operational costs by automating decision-making D. They allow platforms to expand into new domains and improve product quality \*\*Answer\*\*: D \#\#\#\# \*\*5. Which regulatory approach aims to facilitate multihoming in platform markets?\*\* A. Horizontal breakup B. Ex-post competition policy C. Ex-ante regulatory framework D. Vertical integration \*\*Answer\*\*: C \#\#\#\# \*\*6. What is the \"penguin effect\" in platform strategy?\*\* A. Platforms tend to mimic successful competitors\' strategies B. Users hesitate to join platforms until they are established C. A platform's value increases exponentially with each additional user D. Platforms compete directly in highly niche markets \*\*Answer\*\*: B \#\#\#\# \*\*7. What is a key enabler for successful IoT implementation?\*\* A. Standardization of device interfaces B. Risk aversion among stakeholders C. Siloed organizational structures D. Minimal investment in data analytics \*\*Answer\*\*: A \#\#\#\# \*\*8. Which of the following best describes a marketplace platform?\*\* A. Focused on building trust between users B. Designed for efficient matching of suppliers and consumers C. Monetizes user data for external advertisers D. Creates natural monopolies through proprietary data analytics \*\*Answer\*\*: B \#\#\#\# \*\*9. Which is an example of a cultural barrier to digitalization?\*\* A. Organizational inertia B. Lack of risk-taking C. Limited financial capability D. Security and privacy issues \*\*Answer\*\*: B \#\#\#\# \*\*10. In what way does \"horizontal breakup\" address platform monopolies?\*\* A. Divides platform services into competing entities B. Limits market share by enforcing lower fees C. Encourages partnerships with smaller platforms D. Reduces consumer dependence on data-driven platforms \*\*Answer\*\*: A \#\#\#\# \*\*11. What is the primary organizational enabler for digital transformation?\*\* A. Siloed operational structures B. Talent and digital skills within the workforce C. Centralized governance of resources D. Strict top-down management protocols \*\*Answer\*\*: B \#\#\#\# \*\*12. How does GE's Predix platform illustrate a barrier to digital transformation?\*\* A. Lack of a centralized IT strategy B. Failure to engage legacy systems effectively C. Over-reliance on external market standards D. Limited investment in global business expansion \*\*Answer\*\*: B \#\#\#\# \*\*13. Which of the following is a primary cause of network effects in platform markets?\*\* A. High fixed costs and low marginal costs B. Increasing user value with each additional user C. Low barriers to entry for competitors D. Dependence on external producers \*\*Answer\*\*: B \#\#\#\# \*\*14. What is the main challenge with ex-post competition policy?\*\* A. Detecting anti-competitive behavior in real time B. Establishing a specialized regulatory agency C. Designing fair mechanisms for data-sharing D. Encouraging multihoming across platforms \*\*Answer\*\*: A \#\#\#\# \*\*15. Which regulatory remedy involves splitting a platform's vertical operations?\*\* A. Ex-post policy B. Horizontal breakup C. Vertical breakup D. Data-driven scope expansion \*\*Answer\*\*: C \#\#\#\# \*\*16. What is a critical enabler of organizational agility in digital transformation?\*\* A. Limited financial capacity B. Adoption of siloed work practices C. Dynamic alignment of people, culture, and tasks D. Resistance to structural reorganization \*\*Answer\*\*: C \#\#\#\# \*\*17. What describes the primary goal of digital regulatory frameworks?\*\* A. Break up natural monopolies into smaller competitors B. Eliminate network effects through data-sharing mandates C. Ensure fair access to market opportunities while preserving value creation D. Replace platform governance with government oversight \*\*Answer\*\*: C \#\#\#\# \*\*18. How do platforms use multi-sidedness to their advantage?\*\* A. By lowering costs across all user groups B. By creating dependencies between user groups C. By eliminating all competition in adjacent markets D. By standardizing products for all consumers \*\*Answer\*\*: B \#\#\#\# \*\*19. Which organizational barrier was most evident in GE's digital transformation efforts?\*\* A. Excessive financial investment in infrastructure B. Resistance to adopting centralized systems like Predix C. Over-reliance on legacy product lines for revenue D. Failure to develop external partnerships \*\*Answer\*\*: B \#\#\#\# \*\*20. Why might horizontal breakup be less effective in data-driven industries?\*\* A. It disrupts economies of scale B. It prevents platforms from leveraging user data effectively C. It increases operational costs for smaller competitors D. It fragments data, reducing overall value creation \*\*Answer\*\*: D