Books Lecture 3 PDF

Books Books as a media The mass media gives us information, education, and entertainment as well. all these three are found in books and therefore books are important as a medium Publishing industry Book publishing companies can be seen as business organizations in se...

Books Books as a media The mass media gives us information, education, and entertainment as well. all these three are found in books and therefore books are important as a medium Publishing industry Book publishing companies can be seen as business organizations in search of profit like all other media organizations. These organizations increases the intellectual ideas that promote knowledge.  The industry sells The book industry is products like other decentralized among a industries in a market that number of sectors that is unpredictable. are unrelated. Operations in the book industry includes some Industry is centered general media production between its obligation as features like editing, proof guardian of culture and its industry like book desire to make profit. blinding. Four characteristics of book publishing Factors that contributed to the growth of the American Book Publishing industry. Early publisher expanded their audiences by publishing political stories, novels, poetry and humor. The international copyright law of 1891expanded royalty to foreign writers. Royalty is the payment given to the holder or author of copy right for the right to use their book. The creatin of publishing houses in 19th and 20th century centralized the process of producing books.  By 1900 the books belonged to schools and the producing of the textbooks started to be on. In 1920s publishers dropped prices and introduced books clubs and paper back editions. Paperbacks sold for 25 cents and encourage more people to buy books.  https://www.youtube.com/watch?v=FKr 0HOwxo5E Book in the digital era  The technology such as internet and computers have changed the way we receive media content. Readers can receive books in new formats such as E-book or download the book or part of it on computer, kindle, or I-Pad. Such modern books are also able to talk to the reader, ask you questions and even test you to see the level of your understanding of the content or subject. The modern books are interactive. The technology has made it Technology has also made it possible for the modern book to possible for modern book reader connect you as a reader with other to be in touch with authors. readers far from you.  1- Adult and juvenile trade books: It is found in bookshops and libraries and are in both hard and paperback. It could be The book fiction and nonfiction, literature, cookery, art, industry has 5 travel, sport, poetry, dram and music. major markets It is a picture books for children who cannot read as well as novels for young readers.  2- text books: These are the books used in schools and colleges just like textbooks you are using in MSC 200. Textbooks are different because it have chapters, assignments, questions, and summaries. 3- book clubs and university press books: A university press book is one published by the university press. Most of the university presses are non-profit and publish academic books sold mostly in university bookshops. This is disappearing because the target audience are not huge.  4- mass market paperbacks: These books are defined as places they are sold. Usually in supermarkets, petrol stations, pharmacist stores.  E-readers like It produced for E-books is one kindle as well people who of the latest as I-pads make prefer to attempts by 5- audio books book reading listening to publishers to and e-books very mobile. It reading. It expand market is seen as the could be on for book future of the CDs or MP3. publishers. industry. Ways of making profits Two ways are especially important as profit channel for book publishers. Subsidiary: the right to have more outcomes and possibilities out of a book like video games version, drama, and movie, or even cloths. Blockbusters: book sell very well in large numbers. Subsidiary Example: Blockbuster example Book chains and internet outlets There is a rise in the bookstore chains like The bookstore are more In 2010, over 200 borders, Barnes, and than half of trade bookstores were closed Nobles and internet books. because of fall in sales. booksellers such as amazon. This fall in sales is due to the rise of the internet markets like amazon.com who offers competitive prices.  How does technology affect book publishing Submissions of projects and researches became faster and easier and books can be produced overseas. We have electronic graphics that enhances marketing. Increasing in the websites that offers books. Large publishers became stronger and small one disappeared. Better delivery methods Changes in books consumption Google is planning to digitize all books so that we can search for any book by just type one sentence of it. There is a huge controversy as to what will happen to copyright when this plan goes a head. (How?)  https://www.youtube.com/watch?v=J_RvU96J8rY