L08 Lecture 8: Social Networks PDF

SKM4263: Multimedia Internet  Common types of networks  Network effects  Common social network sites  Social network and education  Educator-oriented vs. Learning-oriented  Social media  Social bookmarking  Social network impact Defining “networks”  Noun: An interconn...

SKM4263: Multimedia Internet  Common types of networks  Network effects  Common social network sites  Social network and education  Educator-oriented vs. Learning-oriented  Social media  Social bookmarking  Social network impact Defining “networks”  Noun: An interconnected group of people or things  Verb: The interaction with others to gain connections or for personal advancement You can use a network to network!  Media  Radio and television shows  Business  Professional associations and groups oriented around career/work activities  Computer  Computer labs, wireless networks, the Internet  Personal/Social  Clubs, societies formed around hobbies, special interests, etc.  What are Social Networks? → Websites that let people create online connections with others  How Social Networking Sites (SNS) work  Individuals sign on to create a personal network  Individuals invite others to become part of their own personal networks, and who then invite more people  Total number of members and links in the network grows Reuters Institute for the Study of Journalism at Oxford University  Network effects → Increased value of a network as its number of users grows  Metcalfe’s Law  The value of the network is proportional to the square of the number of users  SNS rely heavily on network effects  Attract users only if their friends are on the site  Socialnetworks within education can be thought of in several ways:  Educator-oriented use  Learning-oriented use  Can be used by educators to  Grow professionally  Exchange ideas  Examples:  Ning in Education http://edupln.ning.com/  Classroom 2.0 http://www.classroom20.com/ Benefits  Students already use social technologies outside of school  Students can discover, explore, and contribute to topics that interest them  Students can connect with peers and experts using the tools of the 21st century workplace Concerns  Students can access inappropriate content  Students can conduct inappropriate sharing  Students can post sensitive information about themselves, their family, or their friends Social media → Any media shared online (e.g. videos, music, photos, news, etc.) Social Media Usage?  Social bookmarking sites let you share your Internet bookmarks  e.g. your favourite websites, blogs, and articles  Folksonomy?  Advantages of social bookmarking:  Access bookmarks from any computer  Discover new sites by searching popular bookmarks and tags  Tags are searchable and help organize sites  Add notes and tags to describe the sites  Review other users’ comments about a site  Easier for users to find the content they want, based on other users’ recommendations  Add descriptions to tags  Help clear up what certain tags might mean to different people  Social Media Impact? https://blog.twitter.com/en_us/topics/company/2020/suspension  Network: noun and verb  SNS let people create online connections with others  Metcalfe’s Law: a network’s value is proportional to the square of the number of users  Educational SNS used by educators and learners  Social media includes any media shared online  Social bookmarking allows sharing of Internet bookmarks → folksonomy  Social media has positive and negative effects Questions ? Mentimeter  Goto current MS Teams channel → ‘Attendance’ tab  Goto current Discord channel → #attendance-forms