KRLS 105 Lecture 3 Managing Sport PDF

Summary

This document is a lecture on sport management. It discusses various topics within the sport management field, such as education trends, defining sport and leisure, industry scope, critical thinking processes, and future challenges. The document is part of a course at the University of Alberta.

Full Transcript

Managing Sport Chapter 1 KRLS 105 Education Trends Defining Sport and Sport Management Sport defined Sport management defined Sport vs. sports Management vs. administration Defining Sport and Leisure Management Sport: “All forms of physical activity which, through casual or organi...

Managing Sport Chapter 1 KRLS 105 Education Trends Defining Sport and Sport Management Sport defined Sport management defined Sport vs. sports Management vs. administration Defining Sport and Leisure Management Sport: “All forms of physical activity which, through casual or organized participation, aim at expressing or improving physical fitness and mental well-being, forming social relationships or obtaining results in competition at all levels” (Council of Europe, 2001). Sport and Leisure Management: “Any activity, experience, or business enterprise for which the primary focus is fitness, recreation, athletics, and leisure related” (Pitts et al., 1994) Defining Sport and Leisure Management Industry estimated at $620 billion worldwide What are you buying and/or selling? – Personal training? – Edmonton Oil Kings? – Summer sports camp? – Recreation Centre? Core: A spectator or participant experience with an uncertain outcome Nature and Scope of Sport Industry 1. Types of sports: – Diverse sporting opportunities are available to consumers. – Must have a good understanding of both traditional and new sports (continued) Nature and Scope of Sport Industry (continued) 2. Settings for sporting activities – Single, multi-, and college sports – Media – Sports sponsors – Professional services – Facilities – Manufacturers and retailers – Events, meetings, and trade shows (continued) Nature and Scope of Sport Industry (continued) 3. Sport industry segments Public - Federal -Provincial -Regional -Local Nature and Scope of Sport Industry (continued) 3. Sport industry segments Nonprofit - NSOs - PSOs - Local School and University Sports Nature and Scope of Sport Industry (continued) 3. Sport industry segments Commercial - Pro sports -Commercial sports -Sporting goods -Media -Corporations Unique Aspects of Sport Management Sport marketing Sport enterprise financial structures Sport industry career paths Sport as a social institution Sport Management Task Clusters Sport Management Competencies: Critical Thinking Skills Examples of issues that sport management needs to address Becoming a critical thinker Dispositions of critical thinkers Critical thinking is not simply thinking, negative thinking, or creative thinking Critical Thinking Skills The awareness of a set of interrelated critical questions The ability to ask and answer critical questions at appropriate times The desire to use those questions and accept their results as a guide to behavior Critical Thinking Questions What are the issues and the conclusion? What are the reasons? What words or phrases are ambiguous? What are the value conflicts and assumptions? (continued) Critical Thinking Questions (continued) What are the descriptive assumptions? Does the reasoning contain fallacies? How good is the evidence? What significant information is omitted? Future Challenges and Opportunities COVID Technology Ethics and social responsibility

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