Know Your Brand - Week 2 PDF

Know your brand Get your ducks in a row before you start.  Know Your Brand Logo files. Domain - web and email. Social media - handles & hashtags. Style sheet - colours & fonts. Vision - Tone, target audience, objectives. Mission statement - What are you trying to be?...

Know your brand Get your ducks in a row before you start.  Know Your Brand Logo files. Domain - web and email. Social media - handles & hashtags. Style sheet - colours & fonts. Vision - Tone, target audience, objectives. Mission statement - What are you trying to be? Price points. € €€ €€€ €€€€ €€€€€ Audience - ideal client, Personas).  Know Your Brand Why is knowing your brand essential for digital marketing? The impact of a strong brand on customer perception. How can a clear brand identity guide your marketing efforts? Logo Files What formats do you need for your logo?.svg?.png?.eps?.pdf? colour/transparent? No background? How does your logo reflect your brand's personality? Traditional? Modern? Nuance? Consider the importance of identity, usage and recognition. Where to go for one. Graphic Designer? Looka? Canva? App?  Domain - Web and Email Why is a professional domain name crucial for your brand? The role of branded email addresses in building trust. How can you choose a domain that aligns with your brand identity?.fr.com.eu? Hosting and security.  Social Media - Handles & Hashtags What are they using? Where? The best practices for selecting social media handles. How do hashtags enhance your brand visibility? The importance of consistency across platforms. Style Sheet - Colours & Fonts Know them and use them consistently to build brand recognition. The importance of a cohesive style across all platforms. How do colours influence brand perception? What role do fonts play in conveying your brand's message?  Vision - Tone, Target Audience, Objectives How can you define your brand's vision and tone? Why is understanding your target audience vital for your marketing strategy? The importance of setting clear objectives for your brand. If you don’t know what you want to achieve, how can you tell the story and convince others to buy-in?  Mission Statement & Catchphrase What makes a compelling mission statement? How does your mission statement guide your marketing efforts? The importance of aligning your mission with customer values. Even if you don’t have one, your audience may give you insight! Price Points How do price points affect your brand positioning? The relationship between pricing and perceived value. What strategies can you use to communicate your pricing effectively? Be honest. Be smart. Delight!  Audience - Ideal Client, Personas How can you create detailed customer personas? Why is it important to understand your ideal client? How audience insights can shape your marketing strategy.  This week’s tasks for your Focused business Find/Create your logo List your domain name Which social platforms will you use? Give your social media handles (@) What hashtags are you using? Create a style sheet Paragraph on your vision, catchphrase, goals Ideal audience: age, location, spending power (personas) Price point: low, medium or high? What is the value of your key sale?  This week’s tasks for your Focused business Remember: keep your Focus in mind as you complete these tasks. bit.ly/Task2KnowYourBrand