Gabay sa Epektibong Marketing at Promosyon PDF
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Uploaded by FlawlessCitrine3844
University of the Philippines
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Summary
This document outlines the key elements of effective marketing and promotion, covering topics relevant to small businesses. It addresses crafting engaging social media content, creating a brand identity, and developing a robust customer base. The document also explores marketing strategy and provides a case study of a successful marketing campaign.
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MARKETING? Ito ay ang proseso ng pagbibigay halaga at pag-promote ng iyong produkto o serbisyo sa iyong target market. Ang MARKETING ay ang kabuuang konsepto ng pagpapalaganap at pagpapakilala ng iyong negosyo sa mga tao. MARKETING IS A PROCESS, NOT AN EVENT MARKETING IS A...
MARKETING? Ito ay ang proseso ng pagbibigay halaga at pag-promote ng iyong produkto o serbisyo sa iyong target market. Ang MARKETING ay ang kabuuang konsepto ng pagpapalaganap at pagpapakilala ng iyong negosyo sa mga tao. MARKETING IS A PROCESS, NOT AN EVENT MARKETING IS ABOUT BUILDING A RELATIONSHIP CRAFTING ENGAGING SOCIAL MEDIA CONTENT Ito ay isang bahagi ng Marketing na nakatuon sa pagpapalawak at pagpapalaganap ng iyong produkto o serbisyo sa pamamagitan ng iba't ibang paraan tulad ng advertising, sales promotions, public relations, at iba pa. An Entrepreneur’s efforts to inform and persuade a target audience about their products, services, or brand BIRTH OF COUPONS WORD-OF-MOUTH BUNDLES Kahalagahan ng Marketing sa Maliit na Negosyo PANGANGAILANGAN NG MARKETING SA MALIIT NA NEGOSYO Ang MARKETING ay nagbibigay-daan sa pagpapakilala at pagtataguyod ng iyong produkto o serbisyo sa iyong target market. PAGLIKHA NG BRAND IDENTITY Ang MARKETING ay nagbibigay-daan daan din sa paglikha ng brand identity para sa iyong negosyo. Sa pamamagitan ng pagpapakita ng iyong kakaibang halaga at angking katangian, makikilala at maalala ka ng iyong mga mamimili. PAGPAPALAWAK NG CUSTOMER BASE Ang MARKETING ay nagbibigay-daan din sa pagpapalawak ng customer base. Sa pamamagitan ng paggamit ng mga estratehiya tulad ng pagpapalaganap sa social media at iba pang platform, mas marami kang makukuhang potensyal na customer. BATAYAN NG Marketing Strategy PRODUCT - refers to the goods and services that we offer to customers - products must have a "value" and possesses uniqueness Who needs it and why? What does it do that no competitor's product can do? PRICE a cost the consumers must pay for a product Formula: (raw materials/products yield)*(1 break even + 20% mark up) NOTE: Labor costs Overhead costs INGREDIENTS ▢ Glutinous Rice PHP 80.00 ▢ Cooking oil PHP 35.00 ▢ Ginger PHP 15.00 ▢ Garlic PHP 15.00 ▢ Onion PHP 15.00 ▢ Salt PHP 15.00 ▢ Ground black pepper PHP 10.00 ▢ Egg PHP 30.00 ▢ Chicken broth cube PHP 14.00 ▢ Onion chives PHP 30.00 ▢ Garlic (for toppings) PHP 25.00 COMPUTATION (raw materials/products yield)*(1 break even + 20% mark up) (284/30) * (1 + 20%) PLACE a location where to sell your products and how to deliver the product to the market / where the product/s should be available PROMOTION The goal of promotion is to communicate to consumers that they need this product and that it is priced appropriately. Promotion encompasses advertising, public relations, and the overall media strategy for introducing a product. HALIMBAWA NG MATAGUMPAY NA KAMPANYA SA MARKETING JOLLIBEE 1 2 3 4 PRODUCT PRICE PROMOTION PLACE STRATEGY STRATEGY STRATEGY STRATEGY
