JE ASS #4 - Key Concepts PDF
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Uploaded by ComplementaryLutetium
Gemological Institute of America
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Summary
This document discusses key concepts related to jewelry retail, including branding, designer collections, custom jewelry, estate jewelry, and customer motivations.
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JE ASS #4 : Key Concepts Branded jewelry helps jewelry retailers set themselves apart from their competitors. Designer jewelry collections exist for almost any budget. Custom jewelry can be handmade or assembled from manufactured findings. Estate jewelry is an important part of...
JE ASS #4 : Key Concepts Branded jewelry helps jewelry retailers set themselves apart from their competitors. Designer jewelry collections exist for almost any budget. Custom jewelry can be handmade or assembled from manufactured findings. Estate jewelry is an important part of today's market. Auction catalogs are great resources for information on estate jewelry. You create desire for a jewelry purchase by building on your customer’s interest and enthusiasm. A jewelry purchase is mainly an emotional decision. Always handle jewelry with respect. Try to relate a jewelry piece’s qualities to your customer’s motivation to buy.
