JE  Ass #4 - Key Concepts
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JE Ass #4 - Key Concepts

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Questions and Answers

What is the primary function of branded jewelry for retailers?

  • To promote unbranded products
  • To limit customer choices
  • To distinguish themselves from competitors (correct)
  • To increase production costs
  • What does custom jewelry refer to?

  • Only handmade pieces
  • Jewelry made from unspecified materials
  • Handmade or assembled from manufactured findings (correct)
  • Mass-produced items for lower prices
  • What is one way to create desire for a jewelry purchase?

  • Ignoring the customer’s emotions
  • Promoting only high-end collections
  • Focusing solely on the price
  • Building on the customer’s interest and enthusiasm (correct)
  • In the jewelry market, what is often true about estate jewelry?

    <p>It is an important part of today's market</p> Signup and view all the answers

    What primarily influences a jewelry purchase decision?

    <p>Emotional factors</p> Signup and view all the answers

    Study Notes

    Branded Jewelry

    • Branded jewelry is a key differentiator for jewelry retailers.

    Designer Jewelry

    • Designer jewelry collections are available across different price points.

    Custom Jewelry

    • Custom jewelry can be handcrafted or assembled from manufactured components.

    Estate Jewelry

    • Estate jewelry is a significant segment of the current jewelry market.
    • Auction catalogs offer valuable insights into estate jewelry pieces.

    Customer Engagement

    • Building upon a customer's interest and enthusiasm is crucial for generating desire for a jewelry purchase.
    • Jewelry purchases are primarily driven by emotional considerations.

    Jewelry Handling

    • Treat jewelry with respect at all times.
    • Connect the qualities of a specific jewelry piece to a customer's purchasing motivations.

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    JE ASS #4 - Key Concepts PDF

    Description

    Test your knowledge on various jewelry categories, including branded, designer, custom, and estate jewelry. Explore customer engagement strategies and best practices for handling jewelry. This quiz covers important aspects of the jewelry market and purchasing motivations.

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