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Questions and Answers
What is the primary function of branded jewelry for retailers?
What is the primary function of branded jewelry for retailers?
- To promote unbranded products
- To limit customer choices
- To distinguish themselves from competitors (correct)
- To increase production costs
What does custom jewelry refer to?
What does custom jewelry refer to?
- Only handmade pieces
- Jewelry made from unspecified materials
- Handmade or assembled from manufactured findings (correct)
- Mass-produced items for lower prices
What is one way to create desire for a jewelry purchase?
What is one way to create desire for a jewelry purchase?
- Ignoring the customer’s emotions
- Promoting only high-end collections
- Focusing solely on the price
- Building on the customer’s interest and enthusiasm (correct)
In the jewelry market, what is often true about estate jewelry?
In the jewelry market, what is often true about estate jewelry?
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What primarily influences a jewelry purchase decision?
What primarily influences a jewelry purchase decision?
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Study Notes
Branded Jewelry
- Branded jewelry is a key differentiator for jewelry retailers.
Designer Jewelry
- Designer jewelry collections are available across different price points.
Custom Jewelry
- Custom jewelry can be handcrafted or assembled from manufactured components.
Estate Jewelry
- Estate jewelry is a significant segment of the current jewelry market.
- Auction catalogs offer valuable insights into estate jewelry pieces.
Customer Engagement
- Building upon a customer's interest and enthusiasm is crucial for generating desire for a jewelry purchase.
- Jewelry purchases are primarily driven by emotional considerations.
Jewelry Handling
- Treat jewelry with respect at all times.
- Connect the qualities of a specific jewelry piece to a customer's purchasing motivations.
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