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JE Ass #4 - Key Concepts

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Questions and Answers

What is the primary function of branded jewelry for retailers?

To promote unbranded products

To limit customer choices

To distinguish themselves from competitors (correct)

To increase production costs

What does custom jewelry refer to?

Only handmade pieces

Jewelry made from unspecified materials

Handmade or assembled from manufactured findings (correct)

Mass-produced items for lower prices

What is one way to create desire for a jewelry purchase?

Ignoring the customer’s emotions

Promoting only high-end collections

Focusing solely on the price

Building on the customer’s interest and enthusiasm (correct)

In the jewelry market, what is often true about estate jewelry?

<p>It is an important part of today's market</p> Signup and view all the answers

What primarily influences a jewelry purchase decision?

<p>Emotional factors</p> Signup and view all the answers

Study Notes

Branded Jewelry

Branded jewelry is a key differentiator for jewelry retailers.

Designer Jewelry

Designer jewelry collections are available across different price points.

Custom Jewelry

Custom jewelry can be handcrafted or assembled from manufactured components.

Estate Jewelry

Estate jewelry is a significant segment of the current jewelry market.
Auction catalogs offer valuable insights into estate jewelry pieces.

Customer Engagement

Building upon a customer's interest and enthusiasm is crucial for generating desire for a jewelry purchase.
Jewelry purchases are primarily driven by emotional considerations.

Jewelry Handling

Treat jewelry with respect at all times.
Connect the qualities of a specific jewelry piece to a customer's purchasing motivations.

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Description

Test your knowledge on various jewelry categories, including branded, designer, custom, and estate jewelry. Explore customer engagement strategies and best practices for handling jewelry. This quiz covers important aspects of the jewelry market and purchasing motivations.