Infiniti Regions - PDF

AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT THE INFINITI EXPERIENCE ROOTS, RENEWAL, AND MODELS Date: July 2024 Moudle# 1 Version:1.0 Location: Block 3, Al-Rai Area, Farwaniya Province, Kuwait State  AL-BABTAIN GROUP...

AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT THE INFINITI EXPERIENCE ROOTS, RENEWAL, AND MODELS Date: July 2024 Moudle# 1 Version:1.0 Location: Block 3, Al-Rai Area, Farwaniya Province, Kuwait State  AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT Purpose This statement indicates that this coarse can boost your knowledge about INFINITI in clear way that covers important points, which is going to enable you in boosting the discussions as strong introductions to your audience and consumers. How experts had been succeeded to build the brand through collaboration that required a special language. Create and share stories about the product and brand through clear communication in proper disciplines and get equipped to deliver the INFINITI experience a modeled a behavior of the treating people as honored guest. The visual identity, our culture, the tagline, company reputation, functionality, and many others related to INFINIT. The Art of Building INFINITI Explore the world of INFINITI in greater details AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT TABLE OF CONTENTS Roots Renewal Models EXCEEDING CUSTOMER EXPECTATIONS  Discover INFINITI Near Roots Me AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT T H E A L L IA N C E Renault–Nissan–Mitsubishi 1. The partnership since 1999 2.Nissan was the sixth largest automaker in the world in 2013 after: Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford 1. Renault–Nissan Alliance would be the world's fourth largest automaker 2.The largest car manufacturer in North America in 2014 3.Owns a factory that does not build anything 'Global Production Engineering Center’  Discover INFINITI Near Roots Me AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT GPEC GLOBAL PRODUCTION ENGINEERING CENTUR Nissan has one factory that doesn't build anything that is located in Zama City, Japan with around 30,000m2 area. Founded in 2007 that save time from launching a new model from several years to be ready for the market Individuals from plants all over the world take the training at GPEC with the necessary knowledge to the production bases. Building Nissan vehicles to the same exacting standards all around the world.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT N I S SA N G RO U P NISSAN - DATSUN - NISMO - INFINITI NISSAN: Founded as the Kwaishinsha Motor Car Works in 1911. Create a desirable vehicle to the majority public in a combination of good design, safe easy driving, more environmental, and desirable with smarter technologies. Vehicles to be reliable, enjoyable and affordable enriching people life. DATSUN: DAT car was built by the Kaishinsha Motorcar Works in 1914. NISSAN entered North America market for passenger vehicles under DATSUN in 1958 - 1986 Relaunched it in 2013 - stopped in 2022  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT N I S SA N G RO U P NISSAN - DATSUN - NISMO - INFINITI nismo: Rooted in the aviation industry - Tachikawa Aircraft Company (WW2 Phase) shifted to automobiles and renamed multi times to the name of Prince Motor Company in 1955 Adopted in honor of the Crown Prince Akihito and its known for premium cars including the high quality and performance of Skyline and Gloria models. Merged with nissan in 1966 and its models were integrated into the Nissan lineup and the continuation and development under Nissan.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT N I S SA N G RO U P NISSAN - DATSUN - NISMO - INFINITI nismo: (NISsan MOtorsports) “ NISMO” Nissan Motorsport International Limited founded in 1984 repositioned as Nissan's performance sector Responsible for the development and production of tuning and high performance road cars acted in Nissan cars as an umbrella for Its performance divisions. Involvement racing platforms such as 24H Le Mans, IMSA WeatherTech, 24 Hours of Daytona, Formula.. etc. AUTECH: (Automobile Technology) is a performance division of NISSAN founded in 1986 and merged sister company Nismo in 2022 in a new company, Nissan Motorsports & Customizing (NMC)  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI The Meaning of Name & Iconic Emblem, The Evolution, Began with The Horizon Task The name "INFINITI" was INFINITI launched with 51 Force to build new luxury chosen to represent a sense dealers across the USA. They brand with peak of purpose and the endless introduced two models of performance possibilities ahead. Q45 and M30 with the Total Ownership Experience. Before the brand appeared completely...  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT Nissan's leaders spotted the opportunity to enlarge the business from Mass Market Vehicles to have a unique idea, activity, products, from its original size. Careful selection for design, engineering, product marketing and sales to develop a bold vision for a completely new definition of a premium Japanese driving and ownership experience. INFINITI The Horizon Task Force The Elite Team had been formed by NISSAN to be included to top secret preparation in 1985 to build a new type of performance luxury vehicle and played the leading role of the idea for promoting new technology. The small group of Nissan executives faced many challenges, such as: 1. Challenge the dominated American and European Automotive luxury brands. 2.Adding more driver centric design and better customer service. 3.Make consumers recognize INFINITI brand globally between the world's great luxury brands. 4. These brands had iconic logos and legendary products that were established long before our time (Chanel, Ferrari, Rolex, Hermes).  Discover INFINITI Near Roots Me AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT FO RM E R IN FIN IT I H E A D D E SIG N E R A N D C H IE F E N G IN E E R O F T H E P RO JE C T - IN FIN IT I’S D E SIG N VISIO N A RY Takashi Oka - designer of the INFINITI Q45 As Head Designer, Takashi Oka played a key role in shaping INFINITI's identity and design philosophy and decided that a key differentiator for its new brand would be to make it human-centric. He oversaw the aesthetic direction of INFINITI vehicles, blending luxury, innovation, and elegance. Oka’s vision helped establish INFINITI as a distinct luxury brand, setting it apart from Nissan. His approach emphasized simplicity and redefined automotive luxury, inspired by Japanese arts and crafts.  Discover INFINITI Near Roots Me AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT G E NE RA L M A N A G E R O F IN FIN IT I A T T H E T IM E O F L A U N C H Bill Bruce - member of the Horizon Team Bruce played a crucial role in shaping INFINITI's brand vision and strategy. He introduced and focused on a new concept of automotive luxury that prioritized a personal and rewarding driving experience. Under his leadership, INFINITI introduced the "Total Ownership Experience" emphasizing exceptional customer service to customer satisfaction and innovation. His approach was vital in making INFINITI a strong competitor in the luxury car market and setting a solid foundation for the brand.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI ICONINC LOGO & MEANING (EMBLEM) It features two lines pointing upwards to a horizon, creating the appearance of a mountain peak (Mount Fujiyama -the tallest and most iconic peak in Japan) or a roadway symbology heading out toward a horizon (a never ending road “infinite road”). Looking like an upside down letter V that leads into infinity centered in lemniscate (an oval brings symmetry and continuousness) of the mathematical symbol of infinity (the ancient infinity symbol meaning unending - number 8 lying on its side). The emblem is silver, which was chosen to symbolize the modern, forward looking nature of the vehicles sleeked designed by INFINITI. This emblem was to convey the brand’s spirit of pushing boundaries in auto design and production and the slogan “New Horizons”  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI THE NAME WITH THE CONCEPT OF REACHING BEYOND THE HORIZON The symbol and name express the brand ethos in a unique way to looking out to the future, forever, and toward infinity. Having symmetrical letter in the start of word and its end resulted in the brand name expressing the continuity and seamlessness in it. Accepted framework replaced the last letter “y” with “i”(INFINITY - INFINITE - FINITE) Name of the brand and it symbol aimed to hold deep meaning that reflect the principles and philosophies that the brand stands for committed to go to endless lengths to take care not just customers but Emphasis on people, which is the perfect way to represent The INFINITI Emblem.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI INFINITI Takes Flight! Commitment to creating modern Japanese luxury that was presented in the luxury segment of 1989. Infiniti vision is to create luxury experiences for customers that accept to be different in a way to leave behind all competitors. Establish a unique bond between the car and owner by designing human-centric vehicles along with offering new standards in customer service along the feeling of honored guests, despite before the '80s, quality and customer care were not big items Its the speed and performance to left a mark in the INFINITI Logo with the fact of keeping its products Economical and Lightweight.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI SUCCESSFUL MARKET ENTRY Opened at 51 dealerships across the USA and quickly earned a reputation for leading in customer satisfaction. The spacious Q45 sedan was the flagship model when the brand launched that was meant to highlight their luxury and performance. The performance based M30 coupe was a sportier and more affordable option as entry level aimed at a different group of buyers like for a younger, more budget sensitive audience interested in sporty, stylish vehicles, and fun driving experience at a more accessible price point.  ROOTS AL-BABTAIN GROUP EXPENSIVE LEARNING & DEVELOPEMENT DEPARTMENT POSITIONING MAP TESLA PORSCHE JAGUAR Where do you expect Infiniti to be MERCEDES located on this map? LEXUS BMW AUDI FORD JEEP ECO SPORTY CHEVROLET PRIUS TOYOTA HONDA NISSA N MINI MAZDA HYUNDAI KIA BRANDS POSITION AS PER USA MARKET CHEAP  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT HIGH-END COMPITITORS Old competitors occupied the market before the appearance of INFINITI “Sheer Driving “Mercedez-Benz. The “Don’t Dream It. “The Penalty of Pleasure.” future of the Drive It.” Leadership.” Automobile.” Luxurious, Premium, and of Superior Quality Brands.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT HIGH-END COMPITITORS Old competitors occupied the market before the appearance of INFINITI < Established > “The Ultimate Driving Machine.” “Engineered to Move the Human “Sheer Driving Pleasure.” < Slogans > Spirit.” “Unlike Any Other.” “Mercedez-Benz. The future of the Automobile.” Luxurious, Premium, and of Superior Quality Brands.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT HIGH-END COMPITITORS Old competitors occupied the market before the appearance of INFINITI < Established > “The Penalty of Leadership“ “Born to Perform.” “Standard of the World.” < Slogans > “Unleash a Jaguar“ “Break through.“ “The Art of Performance.“ “Life, Liberty and the Pursuit.“ “Don’t Dream It. Drive It. “Creating a higher standard.“ “Grace… Space… Pace…“ Luxurious, Premium, and of Superior Quality Brands.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT HIGH-END COMPITITORS Competitors appeared in the 1980s market, the same decade that INFINITI was introduced < Established > “The road will never be the same.” “The relentless pursuit of “True definition of Luxury. Yours.“ < Slogans > perfection.” “Acura. Precision crafted Toyota’s luxury vehicle division: performance.“ Focusing on premium features Honda’s luxury division: and high-quality craftsmanship. The first Japanese luxury brand. Luxurious, Premium, and of Superior Quality Brands.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT THE COMPITITORS < Established > The brands got their names Stands for Bayerische Motoren After Mercédés Jellinek, the daughter Werke, which translates to "Bavarian of a rich Austrian diplomat who Engine works" in German. commissioned the cars for racing. A homage to Antoine de la Mothe Cadillac, an explorer who founded Detroit. The logo is based off his coat of arms. Started as S.S. Cars Limited, but rebranded so they wouldn't be confused with Nazis. After the animal. BMW, Mercedes, Cadillac, Jaguar, Acura, Lexus  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT THE COMPITITORS < Established > The brands got their names From Latin acutus, which meant "sharpen" and is the source of the word accurate. Originally pronounced ah-koo-ra. A name modeled on the word luxury that was constructed solely to promote an elegant image. BMW, Mercedes, Cadillac, Jaguar, Acura, Lexus  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT OTHER COMPITITORS Other automotive brands that were launched in the 1980s "Everybody needs a Yugo sometime." Founded in 1980 (entered U.S. market in 1985) & Discontinued in 2008 due to poor sales and quality issues. A budget vehicle brand from Yugoslavia (Zastava Automobiles), known for its affordability and compact car, but eventually discontinued "The European Experience." Founded in 1985 & Discontinued in 1989 due to low sales. Introduced to sell European Ford models in the U.S.. The intent was to capitalize on the growing interest in European-style cars, offering American consumers vehicles that combined European performance and design with the familiarity of a Ford brand. Status, Related Info., Discontinued Year  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT OTHER COMPITITORS Other automotive brands that were launched in the 1980s "A Different Kind of Car Company." Founded in 1985 & Discontinued in 2010 due to declining sales. General Motors launched Saturn as a different kind of car company as a response to the increasing popularity of Japanese imports in the U.S. market. It was aimed to focus on building small, affordable, and fuel-efficient vehicles with a strong emphasis on customer satisfaction and a unique retail experience. "The Smart Little Car." Since 1907 and appeared globally in 1951 that entered to the U.S. market in 1987. A Japanese automaker specializing in small and kei cars to offer compact, fuel efficient that could appeal to urban drivers and those looking for economical transportation options. Shuts down US sales in 1992 and ceases production of US-spec vehicles Status, Related Info., Discontinued Year  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT OTHER COMPITITORS Other automotive brands that were launched in the 1980s Founded by Chrysler Corporation in 1987 that was a brand created after the acquisition of American Motors Corporation (AMC). The brand offered a range of performance oriented, sporty vehicles and European inspired vehicles in the U.S. market to people looking for something different from the typical American cars. It was short lived brand (discontinued in 1998) due to due to limited brand recognition. "Get to know Geo." General Motors introduced the Geo brand in 1989 as a response to the growing demand for small, fuel efficient cars, while still being sold and serviced through Chevrolet dealerships. It was sourced from international partnerships (Suzuki and Toyota). Discontinued in 1997 due to GM decision to consolidate its models under the Chevrolet brand to streamline operations and strengthen brand identity.. Status, Related Info., Discontinued Year  RENEWAL AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI Iconic Logo Evolution “The New Luxury.” “The Power of the Future.” "The Art of Performance." "Luxury, Performance, and Technology." "The Power of Luxury." "New Horizons." "Inspired Performance." 1st Evolution 1989-2004 / 2nd Evolution 2004-2023 / 3rd Evolution 2023 - Present  RENEWAL AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT  RENEWAL AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI UNIQUE START A Philosophy of Nature and Identity INFINITI's first ads focused on nature and beauty instead of cars, presenting the brand as more of a philosophy and a qualities symbol This approach changed when the cars were officially launched, which helped INFINITI stand out from the competitor (Lexus: traditional approach focused on products) on its unique identity The nature-themed ads aimed to make people feel calm and appreciate natural beauty, using the emotional power of nature to create a deeper connection with potential customers. It matches the timeless qualities of nature as the name INFINITI referred to endless and lasting Infiniti's Nature Inspired Branding Strategy  RENEWAL AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI Deep Emotional Connection Reflect the Evolving Approach AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT  AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI TOE Introducing the INFINITI Total Ownership Experience As the INFINITI logo When a customer first hears Every detail is crafted once represents the meaning about INFINITI, it's an introductionstepping into a space that behind The Total Ownership to a brand dedicated in reflects the brand's Japanese Experience between the redefining luxury driving through heritage, elegant simplicity, owners and vehicles. innovation, elegance, and a calm, and an inviting commitment to excellence. exceptional atmosphere environment. Providing Peace of Mind and Luxury Throughout Your Ownership Journey  RENEWAL AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI TOE Introducing the Total Ownership Experience INFINITI purchasing process designed to be the Driving an INFINITI is more than just beginning of a relationship built on trust and operating a car—it's a journey. Each vehicle transparency that feels valued and respected. blends performance, luxury, and advanced In helping with the knowledgeable staff that guides technology to create an endless adventure, customers through a personalized journey, ensuring reflecting the driver dreams and desires. that every aspect of the process is as smooth, timely mannered and enjoyable as possible. Providing Peace of Mind and Luxury Throughout Your Ownership Journey  RENEWAL AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI TOE Introducing the Total Ownership Experience Maintenance service centers are staffed with highly As time passes, the customer considers the trained technicians who understand the details of next vehicle from INFINITI that is ready to each vehicle that ensure every visit is smooth and continue the journey, where they the customer straightforward effectively. It confirms the vehicle is looking for: remains in peak condition, providing the driver with The latest innovative model that reflects the the confidence that their INFINITI vehicle will evolving lifestyle perform at its best for every distance traveled. INFINITI’s lineup designed to meet the needs Providing Peace of Mind and Luxury Throughout Your Ownership Journey  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI TOE Introducing the Total Ownership Experience The experience in every step from the beginning to the next vehicle creates a continuous and ever evolving like the name suggests. Each step of the customer journey is designed in a way that interactions exceed people and customer expectations enhancing a lasting customers relationship. Providing Peace of Mind and Luxury Throughout Your Ownership Journey  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT BUSINESS CURVE OF ACCEPTANCE CLIENT S How an innovation overcomes initial resistance to get acceptance? “THIS IS EXACTLY WHAT I WAS LOOKING FOR!” THRESHOLD OF ACCEPTANCE "THIS IS “THIS IS AN INTERESTING BUT COMPLETELY UNUSUAL VIEWPOINT” WORTHLESS!" "THIS IS TRUE BUT NOT VERY IMPORTANT" Customizing Sales Approaches to Different Consumers  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT STRATEGIC PYRAMID The hierarchical chart (Business Strategy Purpose Pyramid) for mapping INFINTI organization for Developing and Implementing Strategies aligned with Vision the overall goals to design a path to success Mission Values - what are our beliefs? Core Values Brand Essence The Framework in a Clear Structure  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT STRATEGIC PYRAMID 1.Purpose - (North Star): INFINITI’s core purpose is to redefine luxury by challenging conventional standards. This guiding principle drives the brand to innovate and question rule, ensuring every decision and action reflects a commitment to breaking new ground. The Framework in a Clear Structure  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT STRATEGIC PYRAMID 2.Vision - Luxury Experiences for Those Who Dare to Be Different: INFINITI aims to create unique luxury experiences through a Human Centric - Engineering vehicles. for individuals who seek distinction in their lives and vehicles. The vision focuses on connecting deeply with those who value a personal and authentic relationship with luxury, rather than conforming to mainstream expectations. The Framework in a Clear Structure  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT STRATEGIC PYRAMID 3.Mission - Delivering Automotive Luxury Beyond the Car: INFINITI’s mission is to offer more than just high quality vehicles. It emphasizes providing a complete luxury experience that prioritizes personal and rewarding interactions over the car itself. This mission highlights INFINITI’s dedication to modern Japanese luxury and a holistic customer experience. The Framework in a Clear Structure  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT STRATEGIC PYRAMID 4.Core Values - (Human, Daring, Forward): Human in Creating Meaningful Experiences: values the people behind the brand and strives to deliver thoughtful and unique luxury experiences. This value is reflected in the passion and dedication of everyone involved in designing, building, and interacting with the brand. Daring in INFINITI has been there since the beginning and born to innovate luxury in new, remarkable ways. Our first ad featured a flock of geese — not a car. We later pioneered the luxury crossover-coupe with the INFINITI FX. DARING is in our blood. Forward is in the INFINITI logo of an endless horizon. It guides our optimism and drives us forward with all eyes on the future. it can be felt in the significant advances and the little steps improved, which drive to progress toward a better The Framework in a Clear Structure tomorrow.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT STRATEGIC PYRAMID 5.Brand Essence - (Modern Japanese Luxury, Minimalism (Ma), Hospitality): Modern Japanese Luxury: Fusing Power and Serenity in the INFINITI brand essence is rooted in modern Japanese luxury, combining strength with calmness. This unique blend is inspired by INFINITI’s origins in Yokohama, Japan, - built in Japan & USA, and influences the design and service of its vehicles. Minimalism (Ma): Embracing Simplicity with Depth in INFINITI incorporates Japanese minimalism into its design philosophy, creating vehicles that are both elegantly simple and rich with intricate details. This approach fosters a deep emotional connection with the brand. Hospitality: Delivering Exceptional Service in INFINITI’s commitment to Japanese-style hospitality ensures that every customer interaction is thoughtful and personal. The brand aims to exceed expectations and provide a seamless, human-centric ownership experience. The Framework in a Clear Structure  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT STRATEGIC PYRAMID Brand Essence Brand Essence Brand Essence Modern Minimalism (Ma) Hospitality Japanese Luxury The Framework in a Clear Structure  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI SALES & SERVICE WAY - ISSW Sales Process - Philosophy of Selling The premium Guest vehicle-buying journey: Follow-Up Test Drive Booking By developing the right skills and mindset, you can better understand and meet the needs of your guests to be SALES Guest expected as a seamless and tailored experience, fostering Delivery PROCES Connecti genuine relationships that lead to loyalty and advocacy. S on The understanding of STRATEGIC PYRAMID has a great Purchase Product impact on how things can be done with focusing on Decision Experience honored guest during the experience (Online and Physical Interaction) of getting involved in the process Providing a Premium Customer Experience Beyond The Simple Act of Selling a Car.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI SALES & SERVICE WAY - ISSW The INFINITI 4-Step Process (The Journey) 1.Test Drive Booking: The first step involves securing a test drive appointment and building a connection with the customer. The presentation emphasizes the importance of Thoughtful Hospitality, active listening, and understanding customer priorities to create a positive first impression. 2.Digital Product Presentation: Once the test drive is booked, the sales executive provides a personalized product presentation, highlighting the vehicle's features and benefits that align with the customer's interests. The use of tools like the Visualizer or Sales Tablet can enhance this experience. Providing a Premium Customer Experience Beyond The Simple Act of Selling a Car.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI SALES & SERVICE WAY - ISSW The INFINITI 4-Step Process (The Journey) 3.Preparation for the Test Drive: The sales executive ensures the vehicle is impeccably prepared and selects a test drive route that showcases the car's capabilities and addresses the customer's preferences. The presentation highlights the importance of vehicle preparation and route selection to create a seamless experience. 4.Tailored Test Drive: The customer enjoys a personalized and stress-free test drive, either accompanied or solo, allowing them to experience the vehicle first -hand and make an informed decision. The presentation emphasizes the importance of creating a personalized experience and offering flexible options to cater to the customer's needs. Providing a Premium Customer Experience Beyond The Simple Act of Selling a Car.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI SALES & SERVICE WAY - ISSW Post Booking Process and Delivery (Beyond the Test Drive:) Commitment to the customer doesn't end after the test drive and it exceed expectations through: 1. Timely follow-ups, addressing questions, and providing tailored offers 2.ensure a smooth delivery process with thorough vehicle preparation and clear communication. 3.The vehicle delivery is designed to be a memorable and personalized experience, filled with branded signature moments and thoughtful touches that leave a lasting impression on the customer. Providing a Premium Customer Experience Beyond The Simple Act of Selling a Car.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI SALES & SERVICE WAY - ISSW Follow-Up and Building Lasting Relationships (Relationship Development) The relationship with the customer doesn't end at delivery: 1. Regular follow-ups to ensure customer satisfaction and address any concerns. 2.Proactive care and ongoing engagement initiatives to raising the relationship and turn customers into brand advocates. Providing a Premium Customer Experience Beyond The Simple Act of Selling a Car.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI SALES & SERVICE WAY - ISSW Signature Experiences (The INFINITI Difference) INFINITI Signatures are unique brand experiences that set the brand apart: 1. Welcoming the customers with signature drinks, creating a hospitable atmosphere. 2.Capturing shareable moments that create lasting memories for the customer. 3.Offering personalized gifts and thank-you cards to show appreciation and build a personal connection. Providing a Premium Customer Experience Beyond The Simple Act of Selling a Car.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI SALES & SERVICE WAY - ISSW SIGNATURE CONCEPTS Providing a Premium Customer Experience Beyond The Simple Act of Selling a Car.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI SALES & SERVICE WAY - ISSW Benchmarking Excellence of The INFINITI Standard Utilizing the process for comparing the performance to another's in various industries measuring against best practices achieved in elevating its customer experience and customer service in highest level: 1. High Standards: INFINITI benchmarks against leaders in customer service and timeliness, not other car brands. 2.Efficiency and Reliability: The company matches FedEx, prioritizing respect for customers' time. 3.World Class Luxury and Service: INFINITI aims to provide an unforgettable experience like the Four Seasons, focusing on personalized service. 4.Exceptional Customer Satisfaction: The brand tried to match Nordstrom's dedication to going the extra mile, ensuring every interaction is positive. Providing a Premium Customer Experience Beyond The Simple Act of Selling a Car.  ROOTS AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT CUSTOMER LADDER How people should move and regard Empowerment INFINITI? Fostering personal development, emotional encouragement, business Engagement success, social standing, Centers on building and reaching a sense of community connections, achievements. creating a strong sense of belonging and loyalty. Delight Focuses on delivering unexpected pleasures, ensuring a memorable Satisfaction customer experience, Ensures that the product or service meets and strengthening expectations, leading to a willingness to repurchase. trust.. BRANDS POSITION AS PER USA MARKET  RENEWAL AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT INFINITI BRAND REFRESH Let's Connect in The New Dawn A New Era for INFINITI The Dawn feels like a fresh start and the customer can sense that, while exploring INFINITI world from the changes in the brand and Brand Refresh for A New Era the following products. INFINITI is get on a comprehensive brand refresh to enhance customer connection and deliver "thoughtful hospitality." The refresh includes a new global retail architecture design, an evolved brand logo, and a new multi-sensory signature. The changes are inspired by the brand's Japanese heritage and reflect its focus on personal and rewarding experiences. Refresh of Retail Architecture design  RENEWAL AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT A TRANQUIL HAVEN: INFINITI'S NEW RETAIL NEW RETAIL ARCHITECTURE EMBRACING "MA" The new retail architecture blends minimalist design with an open and inviting atmosphere. Retail New Architecture Design - Day It draws inspiration from Japanese design philosophies, particularly the concept of "Ma" (Standing in a completely empty space and still feel something around it), which emphasizes the space between things and creates a sense of balance and harmony. The design aims to provide a seamless and immersive experience for customers, reflecting INFINITI's commitment to thoughtful hospitality “Omotenashi” across all touchpoints. Retail New Architecture Design - Night  RENEWAL AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT THE PRINCIPLES OF JAPANESE DESIGN AND IT INFLUNCE THE ESSENCE OF JAPANESE Summer Solstice Observation CULTURE Optical Glass Stage MA DESIGN CINCEPT - JUNYA ISHIGAMI Between Sea & Winter Solstice Sky Observation Tunnel HIROSHI SUGIMOTO - ODAWARA ART FOUNDATION MATERIAL, STRUCTURAL AND PHILOSOPHICAL TRADITIONS OF THE PAST  RENEWAL AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT THE PRINCIPLES OF JAPANESE DESIGN AND IT INFLUNCE THE ESSENCE OF JAPANESE CULTURE FEEL THESE NATURAL MATERIALS IN ARTIST MACHINE, INSTRUMENT AUTHENTICITY (HONOR SOFTWARE SOUNDS), MATERIALS, RETAIL SPACES...ETC. SUNNY HILL JAPANESE CYPRESS “HINOKI” - YUTEKI DOZONO  RENEWA L AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT THE PRINCIPLES OF JAPANESE DESIGN AND IT INFLUNCE THE ESSENCE OF JAPANESE CULTURE  RENEWAL AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT THE SOUND OF INFINITI: A NEW MULTI -SENSORY SIGNATURE THE SONIC LOGO A HARMONIOUS BLEND INFINITI introduces a new multi-sensory signature, encompassing scent and sound, to create a deeper connection with customers. The new sound logo, titled "Moment of Tranquility," combines powerful Japanese musical elements with serene sounds to deliver a harmonious balance. INFINITI Sounds Logo Elements It features a taiko drum, symbolizing human performance and power, contrasted with a soft furin (wind chime), representing new signature sound features: tranquility and refinement. Taiko Drum, The sound is anchored by a female voice humming, creating a Human Voice, sense of anticipation and signaling something exciting is about to Furin (Japanese Windchime) happen.  RENEWAL AL-BABTAIN GROUP LEARNING & DEVELOPEMENT DEPARTMENT Japanese Philosophies and Culture Involved in INFINITI Japanese Craftsmanship (職人技) Mitate (見立て) & Shitate (仕立て) A dry landscape garden (karesansui, 枯山水) - Japanese Zen Garden Tsumiage 積み上げ Fushimi Inari Taisha (伏見稲荷大社) Metal Mesh - Kanaami (金網) Wooden Bucket - Mokusei no baketsu (木製のバケツ) Washi Paper - Washi (和紙) Samurai armor - Yoroi (鎧) Ceramic artis - Tōgei-ka (陶芸家) Bamboo crafts - Chikukōgei-hin (竹工芸品) Origami, Japanese katana sword and many others because luxury in JAPAN comes from traditions.