Practice Test - Digital Marketing Associate - D PDF

11/25/24, 7:34 PM Practice Test - Digital Marketing Associate - D Question 1 of 30 +0 / 1 Which Instagram feature allows a business...

11/25/24, 7:34 PM Practice Test - Digital Marketing Associate - D Question 1 of 30 +0 / 1 Which Instagram feature allows a business to connect with individuals or groups of people? 13903697 Direct Reels Feed Stories The correct answer was "Direct". Direct allows businesses to connect with individuals or groups of people. Question 2 of 30 +0 / 1 In which two ways can a business engage at scale with its audience through a Facebook Page? (Choose 2) 13903697 By creating an event By creating a group By using direct messaging By posting a job The correct answer was "By creating an event, By creating a group". Question 3 of 30 +0 / 1 Where can an advertiser create an Instagram business account? 13903697 Ads Manager Instagram settings Instagram Insights Facebook profile The correct answer was "Instagram settings". Question 4 of 30 +0 / 1 A business posts and runs ad campaigns frequently and gets inquiries from people. The business wants to be able to follow up with each person individually and track communications with them. https://www.facebookblueprint.com/assessment_responses/report/2698373#assessment-response-details 4/14 11/25/24, 7:34 PM Practice Test - Digital Marketing Associate - D What is the best tool to use to respond to potential customers? 13903697 Page Insights to learn more about how the Page is performing Inbox to read and respond to messages and posts Offers to give potential customers a discount to an initial consultation call Stories to engage with the audience and talk more about the services offered The correct answer was "Inbox to read and respond to messages and posts". Question 5 of 30 +0 / 1 What are two main benefits of a Facebook Page for a business? (Choose 2) 13903697 Ability to advertise Set up a shop on Instagram Event creation Interact with friends and family The correct answer was "Ability to advertise, Event creation". How to represent your business across Meta technologies with Pages, profiles and Groups Can I use this platform to advertise? Pages - Yes / Profiles - No / Groups - No Question 6 of 30 +0 / 1 An advertiser is launching a new brand and wants to increase brand recognition. How should the advertiser design their ads? 13903697 Introduce brand in the last 3 seconds Introduce brand in the first 3 seconds Use ads that require sound on Use only static images for easier recall The correct answer was "Introduce brand in the first 3 seconds". Adopt a mobile-first creative approach for your brand’s video ads Question 7 of 30 +1 https://www.facebookblueprint.com/assessment_responses/report/2698373#assessment-response-details 5/14 11/25/24, 7:34 PM Practice Test - Digital Marketing Associate - D How would a business create an ad specifically to generate conversions? 13903697 Boost a post from Ads Manager Boost a post from a Facebook Page Post your ad to Instagram Create an ad in Ads Manager Question 8 of 30 +0 / 1 What is the main difference between the Awareness and Engagement objectives? 13903697 The Awareness objective optimizes for unique impressions, while the Engagement objective optimizes for likes The Awareness objective optimizes for likes, while the Engagement objective optimizes for unique impressions The Awareness objective optimizes for conversions, while the Engagement objective optimizes for views The Awareness objective optimizes for views, while the Engagement objective optimizes for conversions The correct answer was "The Awareness objective optimizes for unique impressions, while the Engagement objective optimizes for likes". Question 9 of 30 +0 / 1 A business selects Engagement as its campaign objective. Which action would the business want its customers to take? 13903697 Like a post Make a purchase Remember an ad Generate leads The correct answer was "Like a post". Question 10 of 30 +1 What are two benefits of Conversions API? (Choose two.) 13903697 https://www.facebookblueprint.com/assessment_responses/report/2698373#assessment-response-details 6/14 11/25/24, 7:34 PM Practice Test - Digital Marketing Associate - D Optimize ads for actions that happen later in the purchaser's journey Unlock features to help advertisers with market research Bypass data sharing policies to power ad personalization Less susceptible to browser loading errors and ad blockers Question 11 of 30 +1 Which three placement options are available within Audience Network? (Choose 3) 13903697 Native Banner Stories Rewarded videos Instant Articles Question 12 of 30 +1 Which action is compliant with Meta's Advertising Policies? 13903697 Adding a “play” button that does not play actual content Referencing or implying a user’s personal characteristics Promoting the sale or use of health and beauty products Directing people to a non-functional landing page Question 13 of 30 +0 / 1 Which two ad options are available when boosting a Page post? (Choose two.) 13903697 Optimize for Engagement Choose placements in Audience Network Optimize for Sales Define an audience by location, age and gender The correct answer was "Optimize for Engagement, Define an audience by location, age and gender". As the simplest way to advertise on Facebook, boosted posts generally optimize for Page engagements and they don't possess advanced options with ad objectives, audiences and placements. https://www.facebookblueprint.com/assessment_responses/report/2698373#assessment-response-details 7/14 11/25/24, 7:34 PM Practice Test - Digital Marketing Associate - D The difference between boosted posts and Meta ads Question 14 of 30 +0 / 1 Which setting can be controlled at the ad set level? 13903697 Placements Creative Ad type Objective The correct answer was "Placements". Question 15 of 30 +0 / 1 Which three options are customizable at the ad-level of the campaign-creation process? (Choose 3) 13903697 Headline Ad format Destination URL Placement Budget The correct answer was "Headline, Ad format, Destination URL". Question 16 of 30 +0 / 1 What are two available placements for ad campaigns? (Choose 2) 13903697 Audience Network Instagram Stories Business Manager Page Insights The correct answer was "Audience Network, Instagram Stories". Question 17 of 30 +0 / 1 https://www.facebookblueprint.com/assessment_responses/report/2698373#assessment-response-details 8/14 11/25/24, 7:34 PM Practice Test - Digital Marketing Associate - D At which two levels of the ad campaign creation process can an advertiser set up the budget? (Choose 2) 13903697 Campaign Ad set Ad Placement The correct answer was "Campaign, Ad set". Question 18 of 30 +0 / 1 An airline is promoting new routes. The airline uploads its flight catalog into Ads Manager to create dynamic advertisements that change according to the routes a potential customer has viewed. Which campaign objective should be used to meet this business goal? 13903697 Traffic Sales Awareness Engagement The correct answer was "Sales". Question 19 of 30 +1 The chief marketing officer of a major retailer wants to introduce a new product. The main goal is to show the ads to people who are more likely to remember the product. Which campaign objective should be used to meet the requirements? 13903697 Sales Awareness Leads Traffic https://www.facebookblueprint.com/assessment_responses/report/2698373#assessment-response-details 9/14 11/25/24, 7:34 PM Practice Test - Digital Marketing Associate - D Question 20 of 30 +0 / 1 A brand recently launched a new product line and needs to acquire new sales on their website. Which campaign objective should the brand use? 13903697 Traffic Engagement Sales Awareness The correct answer was "Sales". Before you create an ad, first consider what your business goals are. Conversions: Encourage people to take a specific action on your business's site, such as make a purchase. Choose the Right Objective Question 21 of 30 +1 A movie production company releases trailers for its new film and hires a marketing agency to deliver the trailers on Facebook and Instagram. Which campaign objective should the agency choose to get the most views for its trailers? 13903697 Awareness Leads Sales Traffic Question 22 of 30 +0 / 1 What is a Lookalike Audience? 13903697 An audience that shares similar characteristics to the advertiser's existing customers An audience that is made up of viewers who have engaged with the advertiser's posts and previous ads An audience that expands the location of the advertiser's core audience to create a larger audience An audience that is made up of people from the advertiser's Custom Audience https://www.facebookblueprint.com/assessment_responses/report/2698373#assessment-response-details 10/14 11/25/24, 7:34 PM Practice Test - Digital Marketing Associate - D The correct answer was "An audience that shares similar characteristics to the advertiser's existing customers". Audience ad targeting Question 23 of 30 +1 A business has a young audience. It wants to show them ads exclusively on mobile across Instagram and Facebook. The creative team wants these ads to be vertical, engaging and customizable with stickers and text. Which type of ad should the business use? 13903697 Stories Carousel Video Slideshow Question 24 of 30 +1 An advertiser wants to show their products using a format that works in low connectivity areas to make sure everyone can see it. Which format should the advertiser use? 13903697 Slideshow Collection Carousel Video Question 25 of 30 +0 / 1 A brand wants to run ads to encourage people to buy their products. Which Call To Action button should the brand use? 13903697 Shop Now See Offers https://www.facebookblueprint.com/assessment_responses/report/2698373#assessment-response-details 11/14 11/25/24, 7:34 PM Practice Test - Digital Marketing Associate - D Learn More Start Order The correct answer was "Shop Now". "Shop Now" is the call to action button that gets more people to see and buy products on a website or Facebook business Page. Question 26 of 30 +0 / 1 What are the main benefits of Advantage campaign budget? 13903697 Flexibility across ad sets and simplified setup Flexibility of daily spend and stability in results Control of total spend and stability in delivery Control across ad sets and simplified reporting The correct answer was "Flexibility across ad sets and simplified setup". Set a campaign budget with flexibility in how that budget is spent across ad sets. Simplify campaign setup and reduce the number of budgets you have to manage manually. About Campaign Budget Optimization Question 27 of 30 +0 / 1 A business creates a campaign but is unable to see the ad set's daily impression potential in the estimated daily results tool. What is the reason? 13903697 The results don't display at the ad-level The results don't display at the ad set level The results don't display with the default conversion window The results don't display impressions The correct answer was "The results don't display impressions". Question 28 of 30 +0 / 1 Which metric reports the average number of times that the audience has seen an ad? 13903697 https://www.facebookblueprint.com/assessment_responses/report/2698373#assessment-response-details 12/14 11/25/24, 7:34 PM Practice Test - Digital Marketing Associate - D Reach Impressions Frequency Post engagement The correct answer was "Frequency". Question 29 of 30 +1 Which reporting metric should be used to find the number of times an ad was displayed on a screen? 13903697 Reach Impressions Link click Post engagement Question 30 of 30 +1 Refer to the exhibit. COST CAMPAIGN REACH IMPRESSIONS FREQUENCY COST PER CONVERSIONS NAME REACH Campaign 1 10,075 11,386 1.12 $29.02 $9.63 3 Campaign 2 32,982 33,399 1.01 $17.43 $4.36 4 Campaign 3 21,529 22,393 1.44 $58.04 $11.61 5 Campaign 4 27,255 27,896 1.32 $34.86 $5.81 6 An advertiser needs to show their campaign to as many people as possible. Which campaign should the advertiser use? 13903697 Campaign 2 Campaign 3 Campaign 4 Campaign 1 https://www.facebookblueprint.com/assessment_responses/report/2698373#assessment-response-details 13/14 11/25/24, 7:31 PM Practice Test - Digital Marketing Associate - C Question 1 of 30 +0 / 1 Which two Meta solutions can help a business communicate privately and instantly with its customers? (Choose two.) 13903697 Audience Network WhatsApp Oculus Facebook App Messenger The correct answer was "WhatsApp, Messenger". Question 2 of 30 +0 / 1 What are two benefits of the interconnectivity of the Meta products? (Choose two.) 13903697 Apply Reservation across Messenger Optimize ad campaigns by placement type Manage ad campaigns across platforms from one interface Divide budget by platform The correct answer was "Optimize ad campaigns by placement type, Manage ad campaigns across platforms from one interface". You cannot run reach and frequency in Messenger. You can have placement optimization between different apps, such as Facebook and Instagram, within a given campaign. Facebook knows who users are cross- apps. Question 3 of 30 +0 / 1 Which two actions should a Page owner take to grow a Page audience and engagement? (Choose two.) 13903697 Access Page reporting from Audience Network and optimize contents most likely to engage them Boost best performing posts to reach a wider audience and connect with potential customers Create a Group to build an engaged community of current and potential customers Post every hour to grab the audience’s attention when they are online The correct answer was "Boost best performing posts to reach a wider audience and connect with potential customers, Create a Group to build an engaged community of current and potential customers". https://www.facebookblueprint.com/assessment_responses/report/2698370#assessment-response-details 4/13 11/25/24, 7:31 PM Practice Test - Digital Marketing Associate - C Boosting posts and creating Groups are good practices to grow a Page audience and engagement. Grow your Page audience and engagement Question 4 of 30 +1 Which two types of Messenger replies does Meta recommend when a business is unavailable? (Choose two.) 13903697 Instant replies Away messages Greetings Saved replies Question 5 of 30 +1 An advertiser has five images they want to use together for their target audience to engage with. The advertiser does not want to create new content. Which ad format should the advertiser choose? 13903697 Single image Video Reels Carousel Question 6 of 30 +0 / 1 How will an ad be labeled in Feed? 13903697 Live Post An icon Sponsored The correct answer was "Sponsored". Question 7 of 30 +0 / 1 https://www.facebookblueprint.com/assessment_responses/report/2698370#assessment-response-details 5/13 11/25/24, 7:31 PM Practice Test - Digital Marketing Associate - C You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create? 13903697 Promoted post Boosted Page post Meta ad Advertising budget The correct answer was "Meta ad". Create a Facebook ad if you want to set a maximum bid amount for individual actions like link clicks and landing page views. Question 8 of 30 +0 / 1 A new restaurant wants to increase recognition by showcasing what makes the restaurant unique. Which objective should the restaurant use to reach its business goal? 13903697 Awareness Sales Engagement Leads The correct answer was "Awareness". Question 9 of 30 +1 What action would a business want its customers to take if it selects Awareness as its campaign objective? 13903697 Recall seeing an ad Make a purchase Fill out a lead form Visit its website Question 10 of 30 +0 / 1 Which tools should be used to improve the performance and measurement of a website's ad campaigns? 13903697 https://www.facebookblueprint.com/assessment_responses/report/2698370#assessment-response-details 6/13 11/25/24, 7:31 PM Practice Test - Digital Marketing Associate - C Conversions API and Meta Pixel Meta Pixel and Custom conversions Conversions API and Meta SDK Meta SDK and Custom conversions The correct answer was "Conversions API and Meta Pixel". Best practice is to use Conversions API in addition to the Meta pixel. About Conversions API Question 11 of 30 +0 / 1 An advertiser wants to maximize the reach of its ads in the most cost efficient manner. Which placement options should the advertiser enable? 13903697 Advantage+ placements Instagram and Facebook Audience Network, Instagram and Facebook Facebook and Messenger The correct answer was "Advantage+ placements". Question 12 of 30 +0 / 1 What is the purpose of Meta's process of hashing user data? 13903697 Anonymizes and protects user information Allows automatic opt-in for personal information share Blocks third-party cookies Defaults to turn on location settings The correct answer was "Anonymizes and protects user information". About Hashing Customer Information Question 13 of 30 +1 Where can an advertiser create a campaign? 13903697 Ads Manager https://www.facebookblueprint.com/assessment_responses/report/2698370#assessment-response-details 7/13 11/25/24, 7:31 PM Practice Test - Digital Marketing Associate - C Facebook profile Meta Business Suite Messenger Question 14 of 30 +1 At which levels can an advertiser make changes to ad budgets? 13903697 Campaign or ad set level Campaign or ad level Ad set or ad level Account overview or campaign level Question 15 of 30 +0 / 1 At what level in Ads Manager would a business choose their ad placements? 13903697 Campaign Ad set Ad Account The correct answer was "Ad set". Question 16 of 30 +0 / 1 In Ads Manager, where is ad scheduling enabled? 13903697 Account Overview Campaign Level Ad Set Level Ad Level The correct answer was "Ad Set Level". Schedule an Ad Set Question 17 of 30 +0 / 1 https://www.facebookblueprint.com/assessment_responses/report/2698370#assessment-response-details 8/13 11/25/24, 7:31 PM Practice Test - Digital Marketing Associate - C A retailer plans to host an in-person launch event where attendees receive 30% off orders. In order to determine who may be interested in this offer, the retailer seeks to create a campaign that receives contact information on the Facebook App. Which advertising objective should the retailer select? 13903697 Conversions Traffic Leads Awareness The correct answer was "Leads". Question 18 of 30 +0 / 1 An advertiser wants to maximize the number of people who see an ad. Which optimization should this advertiser use? 13903697 Landing page views App promotion Reach ThruPlay The correct answer was "Reach". Question 19 of 30 +1 A business wants to offer a 20% discount product promotion and its primary goal is to show its ads to the maximum number of people. Which campaign objective should the business choose? 13903697 Sales Engagement Traffic Awareness https://www.facebookblueprint.com/assessment_responses/report/2698370#assessment-response-details 9/13 11/25/24, 7:31 PM Practice Test - Digital Marketing Associate - C Question 20 of 30 +1 A car manufacturer is releasing a new model. The manufacturer wants to create as many test drives as possible by reaching potential buyers on Facebook and Instagram. The marketing team decides to create a campaign to receive email addresses of potential buyers. Which campaign objective should the manufacturer use? 13903697 Sales Leads Awareness App promotion Question 21 of 30 +0 / 1 A brand needs to create an ad to reach people similar to their website visitors. Which type of audience should this brand use to accomplish their goal? 13903697 New Audience Custom Audience Lookalike Audience Excluded Audience The correct answer was "Lookalike Audience". Question 22 of 30 +0 / 1 An advertiser who is a wedding photographer wants new leads to fill its calendar over the next year. The goal is to use a single ad to show examples of its work from its past clients, including many pictures and headlines. Which ad format can the advertiser use to meet these requirements? 13903697 Video Slideshow Carousel https://www.facebookblueprint.com/assessment_responses/report/2698370#assessment-response-details 10/13 11/25/24, 7:31 PM Practice Test - Digital Marketing Associate - C Single image The correct answer was "Carousel". Question 23 of 30 +0 / 1 A business wants to use a video on Facebook to promote its new product. What should the business do when creating its video? 13903697 Use sound to exclusively tell its story Use captions, text, and images so that the video is understood without the use of sound Use the 16:9 wide-screen format for the video Use branding only at the end of the video The correct answer was "Use captions, text, and images so that the video is understood without the use of sound". Question 24 of 30 +0 / 1 A small art shop wants to sell its holiday cards online by generating visits to each product page on its website. Which ad format should the business use to showcase and sell its cards in one ad? 13903697 Collection Video Stories Single image The correct answer was "Collection". Question 25 of 30 +1 What will the daily budget spend be when running ads? 13903697 The average amount that an advertiser is willing to spend per day over the duration of the campaign The exact amount that an advertiser is willing to spend over the duration of the campaign https://www.facebookblueprint.com/assessment_responses/report/2698370#assessment-response-details 11/13 11/25/24, 7:31 PM Practice Test - Digital Marketing Associate - C The total amount that an advertiser is willing to spend over the duration of the campaign The maximum amount that an advertiser is willing to spend over the duration of the campaign Question 26 of 30 +0 / 1 In which scenario should an advertiser use a lifetime budget? 13903697 To control daily spend To control overall spend To spend their budget quickly To spend their budget on certain days The correct answer was "To control overall spend". About lifetime budgets Question 27 of 30 +0 / 1 An advertiser wants to forecast results for its traffic campaign using the estimated daily results tool. Which two predictions can the advertiser make using this tool? (Choose 2) 13903697 Impressions Link clicks Reach Conversions The correct answer was "Link clicks, Reach". Question 28 of 30 +0 / 1 A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad. Where can this be found? 13903697 The Campaigns tab within Ads Manager in the Amount spent column The Campaigns tab within Ads Manager in the Budget column The Ads tab within Ads Manager in the Budget column https://www.facebookblueprint.com/assessment_responses/report/2698370#assessment-response-details 12/13 11/25/24, 7:31 PM Practice Test - Digital Marketing Associate - C The Ads tab within Ads Manager in the Amount spent column The correct answer was "The Ads tab within Ads Manager in the Amount spent column". Question 29 of 30 +0 / 1 Which metric measures the number of times an advertiser's ads were on screen for a target audience? 13903697 Impressions Clicks Reach Spend The correct answer was "Impressions". Paid Impressions Question 30 of 30 +0 / 1 A business published a campaign with a 20 second video using the Awareness objective and the ThruPlay optimization. What will ThruPlay optimize for? 13903697 Increased number of people watching at least 15 seconds of the video Increased number of engagements Increased number of likes Increased number of full video completions The correct answer was "Increased number of people watching at least 15 seconds of the video". https://www.facebookblueprint.com/assessment_responses/report/2698370#assessment-response-details 13/13 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B DS5.01 - Identify campaign results through ads reporting Points: 1/2 Your Responses Question 1 of 30 +0 / 1 What are two benefits of the interconnectivity of the Meta products? (Choose two.) 13903697 Apply Reservation across Messenger Optimize ad campaigns by placement type Manage ad campaigns across platforms from one interface Divide budget by platform The correct answer was "Optimize ad campaigns by placement type, Manage ad campaigns across platforms from one interface". Question 2 of 30 +1 Which two types of Messenger replies does Meta recommend when a business is unavailable? (Choose two.) 13903697 Instant replies Away messages Greetings https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 4/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B Saved replies Question 3 of 30 +0 / 1 What is the function of the Account Limit setting on Ads Manager? 13903697 Limit of pages created on an account Limit of people allowed on an account Limit of spend allowed on an account Limit of campaigns created on an account The correct answer was "Limit of spend allowed on an account". On Ads Manager, there is only one possible setting for limit control, which is spend. All other options are not controlled by any setting on Ads Manager. For this setting, you must go to Ads Manager Settings > Payment> Spend Account Limit. Change the currency you use for Meta ads Question 4 of 30 +1 Which role can edit payment methods within an ad account? 13903697 Admin Analyst Advertiser https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 5/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B Editor Question 5 of 30 +0 / 1 An advertiser has five images they want to use together for their target audience to engage with. The advertiser does not want to create new content. Which ad format should the advertiser choose? 13903697 Single image Video Reels Carousel The correct answer was "Carousel". Question 6 of 30 +0 / 1 An advertiser is launching a new brand and wants to increase brand recognition. How should the advertiser design their ads? 13903697 Introduce brand in the last 3 seconds Introduce brand in the first 3 seconds Use ads that require sound on Use only static images for easier recall https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 6/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B The correct answer was "Introduce brand in the first 3 seconds". Adopt a mobile-first creative approach for your brand’s video ads Question 7 of 30 +1 Which tools should be used to improve the performance and measurement of a website's ad campaigns? 13903697 Conversions API and Meta Pixel Meta Pixel and Custom conversions Conversions API and Meta SDK Meta SDK and Custom conversions Question 8 of 30 +0 / 1 What are two benefits of Conversions API? (Choose two.) 13903697 Optimize ads for actions that happen later in the purchaser's journey Unlock features to help advertisers with market research Bypass data sharing policies to power ad personalization Less susceptible to browser loading errors and ad blockers The correct answer was "Optimize ads for actions that happen later in the purchaser's journey, Less susceptible to browser loading errors and ad blockers". The Conversions API is designed to help preserve data quality and support advertisers’ efforts to respect people’s privacy. It provides better data control, strengthened data sharing and a wider range of data to guide your https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 7/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B advertising. About Conversions API Question 9 of 30 +1 An advertiser wants to maximize the reach of its ads in the most cost efficient manner. Which placement options should the advertiser enable? 13903697 Advantage+ placements Instagram and Facebook Audience Network, Instagram and Facebook Facebook and Messenger Question 10 of 30 +0 / 1 Which action is compliant with Meta's Advertising Policies? 13903697 Adding a “play” button that does not play actual content Referencing or implying a user’s personal characteristics Promoting the sale or use of health and beauty products Directing people to a non-functional landing page The correct answer was "Promoting the sale or use of health and beauty products". https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 8/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B Health and beauty products are not prohibited from being advertised on Meta platforms. Question 11 of 30 +1 What is the purpose of Meta's process of hashing user data? 13903697 Anonymizes and protects user information Allows automatic opt-in for personal information share Blocks third-party cookies Defaults to turn on location settings Question 12 of 30 +1 Where can an advertiser create a campaign? 13903697 Ads Manager Facebook profile Meta Business Suite Messenger Question 13 of 30 +1 What is a feature available in Ads Manager that is not available when boosting a post directly from a Page? 13903697 https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 9/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B A/B testing option Edit campaign objective Insights directly from Facebook Page One-click ad creation Question 14 of 30 +1 At which levels can an advertiser make changes to ad budgets? 13903697 Campaign or ad set level Campaign or ad level Ad set or ad level Account overview or campaign level Question 15 of 30 +0 / 1 At what level in Ads Manager would a business choose their ad placements? 13903697 Campaign Ad set Ad Account The correct answer was "Ad set". https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 10/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B Question 16 of 30 +0 / 1 In Ads Manager, where is ad scheduling enabled? 13903697 Account Overview Campaign Level Ad Set Level Ad Level The correct answer was "Ad Set Level". Schedule an Ad Set Question 17 of 30 +0 / 1 A brand recently launched a new product line and needs to acquire new sales on their website. Which campaign objective should the brand use? 13903697 Traffic Engagement Sales Awareness The correct answer was "Sales". Before you create an ad, first consider what your business goals are. Conversions: Encourage people to take a specific action on your business's site, such as make a purchase. https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 11/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B Choose the Right Objective Question 18 of 30 +0 / 1 A brand needs to create an ad to reach people similar to their website visitors. Which type of audience should this brand use to accomplish their goal? 13903697 New Audience Custom Audience Lookalike Audience Excluded Audience The correct answer was "Lookalike Audience". Question 19 of 30 +1 What is a Lookalike Audience? 13903697 An audience that shares similar characteristics to the advertiser's existing customers An audience that is made up of viewers who have engaged with the advertiser's posts and previous ads An audience that expands the location of the advertiser's core audience to create a larger audience https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 12/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B An audience that is made up of people from the advertiser's Custom Audience Question 20 of 30 +1 A business has a young audience. It wants to show them ads exclusively on mobile across Instagram and Facebook. The creative team wants these ads to be vertical, engaging and customizable with stickers and text. Which type of ad should the business use? 13903697 Stories Carousel Video Slideshow Question 21 of 30 +1 A brand wants to run ads to encourage people to buy their products. Which Call To Action button should the brand use? 13903697 Shop Now See Offers Learn More https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 13/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B Start Order Question 22 of 30 +0 / 1 An advertiser who is a wedding photographer wants new leads to fill its calendar over the next year. The goal is to use a single ad to show examples of its work from its past clients, including many pictures and headlines. Which ad format can the advertiser use to meet these requirements? 13903697 Video Slideshow Carousel Single image The correct answer was "Carousel". Question 23 of 30 +0 / 1 A beverage company wants to use their brand video and product imagery to drive awareness of their new products in one ad. Which ad format should the advertiser use? 13903697 Slideshow Video https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 14/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B Collection Single image The correct answer was "Collection". Ads Manager - Audiences Question 24 of 30 +0 / 1 A business wants to use a video on Facebook to promote its new product. What should the business do when creating its video? 13903697 Use sound to exclusively tell its story Use captions, text, and images so that the video is understood without the use of sound Use the 16:9 wide-screen format for the video Use branding only at the end of the video The correct answer was "Use captions, text, and images so that the video is understood without the use of sound". Question 25 of 30 +1 A small art shop wants to sell its holiday cards online by generating visits to each product page on its website. https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 15/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B Which ad format should the business use to showcase and sell its cards in one ad? 13903697 Collection Video Stories Single image Question 26 of 30 +1 What will the daily budget spend be when running ads? 13903697 The average amount that an advertiser is willing to spend per day over the duration of the campaign The exact amount that an advertiser is willing to spend over the duration of the campaign The total amount that an advertiser is willing to spend over the duration of the campaign The maximum amount that an advertiser is willing to spend over the duration of the campaign Question 27 of 30 +0 / 1 In which scenario should an advertiser use a lifetime budget? 13903697 To control daily spend To control overall spend https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 16/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B To spend their budget quickly To spend their budget on certain days The correct answer was "To control overall spend". About lifetime budgets Question 28 of 30 +0 / 1 A business selects the lifetime budget. What should this business expect to spend? 13903697 Same amount every day No more than the set budget At least the set budget Exactly the amount of the set budget The correct answer was "No more than the set budget". Question 29 of 30 +0 / 1 A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad. Where can this be found? 13903697 The Campaigns tab within Ads Manager in the Amount spent column The Campaigns tab within Ads Manager in the Budget column https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 17/18 11/25/24, 7:28 PM Practice Test - Digital Marketing Associate - B The Ads tab within Ads Manager in the Budget column The Ads tab within Ads Manager in the Amount spent column The correct answer was "The Ads tab within Ads Manager in the Amount spent column". Question 30 of 30 +1 Which metric measures the number of times an advertiser's ads were on screen for a target audience? 13903697 Impressions Clicks Reach Spend https://www.facebookblueprint.com/assessment_responses/report/2691127#assessment-response-details 18/18 11/25/24, 7:23 PM Practice Test - Digital Marketing Associate - A Question 1 of 30 +0 / 1 Which type of short-form experience is made by creators on Facebook and Instagram? 13903697 Images Carousels Reels Catalogs The correct answer was "Reels". Question 2 of 30 +1 How does Facebook help businesses increase sales? 13903697 Reach new customers Get video views Get more likes Share 20 posts a day Question 3 of 30 +1 What are two ways that a social media manager can engage existing Page followers? (Choose 2) 13903697 Run contests and giveaways Share more than 20 posts each day Send private messages to people who follow competitors Go live more often Question 4 of 30 +0 / 1 A business wants to reply privately to a customer's message. Which two solutions can the business use? (Choose 2) 13903697 Facebook Page Inbox Business Suite Ads Manager Audience Network https://www.facebookblueprint.com/assessment_responses/report/2686896#assessment-response-details 4/13 11/25/24, 7:23 PM Practice Test - Digital Marketing Associate - A The correct answer was "Facebook Page Inbox, Business Suite". Question 5 of 30 +0 / 1 What is an account spending limit? 13903697 The overall limit on the amount of money an ad account can spend The overall limit on the amount of money an ad set can spend over its lifetime A billing threshold that determines when an advertiser is charged for an ad The maximum amount an advertiser is willing to spend on an advertising campaign The correct answer was "The overall limit on the amount of money an ad account can spend". Question 6 of 30 +0 / 1 After years of advertising on TV, a branding advertiser wants to start running ads on Facebook. The advertiser has a TV ad with an emotional message to connect the brand with customers. The TV ad lasts 30 seconds. What is the best creative approach to run this campaign? 13903697 Create a 15-second video ad that is vertical with the content used on TV Create a 20-second video ad with a shorter version of the content used on TV Create a 15-second video ad with the content used on TV Create a video ad with the content used on TV The correct answer was "Create a 15-second video ad that is vertical with the content used on TV". Question 7 of 30 +0 / 1 A brand wants to enhance their company's Instagram profile to help potential customers remember their products or services. Which two best practices should the social media manager use to create engaging brand content for Instagram? (Choose 2) 13903697 Use at least 50 hashtags https://www.facebookblueprint.com/assessment_responses/report/2686896#assessment-response-details 5/13 11/25/24, 7:23 PM Practice Test - Digital Marketing Associate - A Keep videos short and attract attention early Use a horizontal aspect ratio Use consistent visuals The correct answer was "Keep videos short and attract attention early, Use consistent visuals". Question 8 of 30 +0 / 1 A brand wants to use a video to reach a wider audience and generate website visits. Which of the following options would provide the best results? 13903697 Page post on Facebook Ad on Facebook A post on Instagram Right column ad The correct answer was "Ad on Facebook". Question 9 of 30 +0 / 1 What are two benefits of implementing the Conversions API in addition to the Meta Pixel? (Choose two.) 13903697 Reduce cost per action due to increased event matching Bypass data sharing policies Improve measurement of ad performance Unlock reach to additional placements The correct answer was "Reduce cost per action due to increased event matching, Improve measurement of ad performance". Using the conversions API alone can give you more control over what you share. Systems are not designed to bypass privacy controls, however using both shares data with meta that can increase ad performance. Question 10 of 30 +0 / 1 After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta Pixel? 13903697 https://www.facebookblueprint.com/assessment_responses/report/2686896#assessment-response-details 6/13 11/25/24, 7:23 PM Practice Test - Digital Marketing Associate - A Website Phone number Instagram business account Facebook Shops The correct answer was "Website". Question 11 of 30 +0 / 1 What can an ad account be charged for on Facebook? 13903697 Impressions Likes Comments Shares The correct answer was "Impressions". Question 12 of 30 +0 / 1 Which data protection law was specifically designed to protect children? 13903697 Privacy Shield GDPR CCPA COPPA The correct answer was "COPPA". COPPA was specifically designed to protect children. It requires that notice be given and parental consent is obtained before any personal information is collected from children. Question 13 of 30 +0 / 1 What is a benefit of using Ads Manager to create ads, rather than boosting a post directly from a business Page? 13903697 Create campaigns with multiple ads Create an ad from an existing post Preview the ad during ad creation https://www.facebookblueprint.com/assessment_responses/report/2686896#assessment-response-details 7/13 11/25/24, 7:23 PM Practice Test - Digital Marketing Associate - A Set a specific time for an ad to run The correct answer was "Create campaigns with multiple ads". About Meta Ads Manager Question 14 of 30 +1 Where in Ads Manager can a business select different creative assets for specific placements? 13903697 Campaign Ad Set Ad Account Question 15 of 30 +0 / 1 What is recommended when using multiple creative formats such as image and video assets in one campaign? 13903697 Create all ads within the same ad set, use Advantage+ placements Create different ad sets for placements on Instagram and Facebook Create all ads within the same ad set, but split placements between Instagram and Facebook Create all ads within the same ad set, but only use placements on Facebook The correct answer was "Create all ads within the same ad set, use Advantage+ placements". Question 16 of 30 +1 What is the only level within a campaign where a budget cannot be specified? 13903697 Campaign Ad Set Ad Ad Account Question 17 of 30 +0 / 1 https://www.facebookblueprint.com/assessment_responses/report/2686896#assessment-response-details 8/13 11/25/24, 7:23 PM Practice Test - Digital Marketing Associate - A A business wants to generate purchase actions on its website. Which campaign objective should the business select? 13903697 Traffic Sales Awareness Engagement The correct answer was "Sales". Question 18 of 30 +0 / 1 A fashion ecommerce brand is launching an online personal shopping experience. The retailer wants to share the experience with as many people as possible and encourage them to take advantage of this new offer. Which two ad objectives are appropriate for this brand? (Choose 2) 13903697 Awareness Engagement App promotion Sales The correct answer was "Awareness, Sales". Question 19 of 30 +0 / 1 An e-commerce company launches a new website. The company wants to build a campaign that generates eCommerce purchases on the site. Which campaign objective should the company use to accomplish this goal? 13903697 Engagement Traffic Awareness Sales https://www.facebookblueprint.com/assessment_responses/report/2686896#assessment-response-details 9/13 11/25/24, 7:23 PM Practice Test - Digital Marketing Associate - A The correct answer was "Sales". Question 20 of 30 +0 / 1 What are the three types of audiences that can be created in Ads Manager? 13903697 New audience, Custom Audience, Lookalike audience Saved audience, location-based audience, demographic audience Custom audience, location-based audience, demographic audience Lookalike audience, Custom Audience, Saved audience The correct answer was "New audience, Custom Audience, Lookalike audience". Question 21 of 30 +0 / 1 Which option is best to reach existing customers? 13903697 Interest-based audience Conversion audience Lookalike Audience Custom Audience The correct answer was "Custom Audience". Question 22 of 30 +0 / 1 Which scenario would further expand an audience's size? 13903697 Adjusting the lookalike percent from 10% to 1% Adding "and" statements to detailed targeting Adding "or" statements to detailed targeting Adjusting the retargeting lookback window from 180 days to 90 days The correct answer was "Adding "or" statements to detailed targeting". Question 23 of 30 +0 / 1 A body care brand is launching a new skincare line. In the upcoming campaign, the brand wants to showcase https://www.facebookblueprint.com/assessment_responses/report/2686896#assessment-response-details 10/13 11/25/24, 7:23 PM Practice Test - Digital Marketing Associate - A multiple products in one ad, with the ability to lead users to their respective product pages. Which ad format should the brand use? 13903697 Image Slideshow Video Carousel The correct answer was "Carousel". Question 24 of 30 +1 A shoe company has a collection of pictures from their recent posts and wants to automatically stitch them together to make a video ad. Which ad format should they use? 13903697 Slideshow Carousel Collection Instant Experience Question 25 of 30 +0 / 1 Which type of budget should an advertiser select if they know the average amount they are willing to spend on a specific ad set per day? 13903697 Lifetime budget Daily budget Campaign budget Ad set budget The correct answer was "Daily budget". Schedule an Ad Set If you have a lifetime budget, you can schedule your ad set to run on a specific day and time. Schedule an Ad Set https://www.facebookblueprint.com/assessment_responses/report/2686896#assessment-response-details 11/13 11/25/24, 7:23 PM Practice Test - Digital Marketing Associate - A Question 26 of 30 +1 Which advanced scheduling option is available when a lifetime budget is selected? 13903697 Ad set schedule Promotion schedule Ad placement schedule Individual ad's schedule Question 27 of 30 +1 A business recently started delivering a new campaign that contains multiple ad sets. The total budget is split equally between all the ad sets. The business notices that only one ad set is able to achieve sufficient reach while the others are neither consuming its entire budget nor achieving sufficient reach. What should the business do to improve delivery? 13903697 Turn on Advantage campaign budget Advantage+ placements Large budget Low overlap in audiences Question 28 of 30 +0 / 1 An advertiser is using the Awareness objective. They want to maximize the total number of people who will remember seeing their ads. Which optimization for ad delivery should they choose? 13903697 Ad Recall Lift Reach Impressions ThruPlay https://www.facebookblueprint.com/assessment_responses/report/2686896#assessment-response-details 12/13 11/25/24, 7:23 PM Practice Test - Digital Marketing Associate - A The correct answer was "Ad Recall Lift". Question 29 of 30 +0 / 1 An e-commerce business retargets the people who have seen products on its website using the Sales objective and their Catalog on Facebook. Which KPI should the company use to evaluate campaign success? 13903697 Reach Impressions Estimated Ad Recall Lift Rate Conversions The correct answer was "Conversions". Question 30 of 30 +0 / 1 A window washing company delivers a campaign to generate sign-ups for its email marketing. Which metric should the company use to evaluate the success of the campaign? 13903697 Leads Clicks Traffic Engagement The correct answer was "Leads". https://www.facebookblueprint.com/assessment_responses/report/2686896#assessment-response-details 13/13