Facebook Ads Assessment PDF

# Facebook Ads Assessment – 100 Questions ## Part 1: Multiple Choice Questions (50) ### Basic Concepts and Setup 1. What is the primary purpose of Facebook Ads Manager? a) To manage Facebook pages b) To create and manage advertisements c) To schedule posts d) To monitor Facebook groups *...

# Facebook Ads Assessment – 100 Questions ## Part 1: Multiple Choice Questions (50) ### Basic Concepts and Setup 1. What is the primary purpose of Facebook Ads Manager? a) To manage Facebook pages b) To create and manage advertisements c) To schedule posts d) To monitor Facebook groups **Answer:** b) To create and manage advertisements 2. Which of the following is NOT a Facebook campaign objective? a) Traffic b) Conversions c) Engagement d) Content Writing **Answer:** d) Content Writing 3. What is a pixel in Facebook advertising? a) A unit of measurement for ads b) A code that tracks website visitors c) A graphic in the ad d) A type of ad format **Answer:** b) A code that tracks website visitors 4. Which campaign objective should you choose to increase app installs? a) Traffic b) Engagement c) App Installs d) Conversions **Answer:** c) App Installs 5. What does CTR stand for in Facebook Ads? a) Cost to Revenue b) Click Through Rate c) Campaign Targeting Range d) Cost Tracking Report **Answer:** b) Click Through Rate 6. What is the maximum character count for a Facebook ad headline? a) 100 characters b) 40 characters c) 25 characters d) 80 characters **Answer:** c) 25 characters 7. Which targeting option allows you to reach users based on their recent purchase behavior? a) Interest-based targeting b) Lookalike audience c) Custom audience d) Behavioral targeting **Answer:** d) Behavioral targeting 8. What type of audience allows you to target users similar to your existing customers? a) Custom Audience b) Lookalike Audience c) Saved Audience d) Core Audience **Answer:** b) Lookalike Audience 9. Which metric indicates how often your ad is shown to the same user? a) Reach b) Impressions c) Frequency d) CTR **Answer:** c) Frequency 10. What is the primary goal of a lead generation campaign? a) Increase website traffic b) Collect user information c) Improve engagement d) Drive conversions **Answer:** b) Collect user information --- ### Ad Formats and Creative Best Practices 11. Which ad format is best for showcasing multiple products? a) Single Image b) Video Ad c) Carousel Ad d) Slideshow Ad **Answer:** c) Carousel Ad 12. What is the recommended aspect ratio for Facebook feed videos? a) 16:9 b) 9:16 c) 1:1 d) 4:3 **Answer:** c) 1:1 13. Which type of ad is designed to drive immediate action such as visiting a website or purchasing a product? a) Reach Ad b) Conversion Ad c) Engagement Ad d) Brand Awareness Ad **Answer:** b) Conversion Ad 14. What is a key component of a high-performing Facebook ad? a) Long text description b) Clear call-to-action (CTA) c) Generic visuals d) Minimal targeting **Answer:** b) Clear call-to-action (CTA) 15. Which tool helps you create custom visuals for Facebook ads? a) Ads Manager b) Facebook Creator Studio c) Canva d) Pixel Helper **Answer:** c) Canva 11. What is the primary benefit of using video ads? a) Easier to create than image ads b) Higher engagement and storytelling potential c) Lower cost per click d) Simplifies targeting Answer: b) Higher engagement and storytelling potential 12. What does the term "reach" mean in Facebook advertising? a) Number of times an ad is shown b) Number of unique users who see the ad c) Total clicks on the ad d) Number of conversions Answer: b) Number of unique users who see the ad 13. Which bidding strategy focuses on maximizing conversions within a set budget? a) Cost Cap b) Bid Cap c) Lowest Cost d) Target Return on Ad Spend (ROAS) Answer: c) Lowest Cost 14. What does CPM stand for in Facebook advertising? a) Cost Per Member b) Cost Per Thousand Impressions c) Campaign Performance Metric d) Clicks Per Minute Answer: b) Cost Per Thousand Impressions 15. What is the advantage of using a lifetime budget for your campaign? a) Easier to manage spending over time b) Allows daily adjustments c) Higher engagement rates  d) Better audience insights Answer: a) Easier to manage spending over time 16. What is the main purpose of A/B testing in Facebook Ads? a) To reduce ad costs b) To compare different campaign strategies c) To ensure ad compliance d) To increase the number of ads shown Answer: b) To compare different campaign strategies 17. Which metric measures the cost of each desired action (e.g., purchase, lead) in Facebook Ads? a) CPM b) CPC c) CTR d) CPA Answer: d) CPA 18. What does ROAS stand for in Facebook Ads? a) Return on Ad Spend b) Rate of Ad Success c) Reach and Optimization Analysis System d) Revenue on Advertisement Strategy Answer: a) Return on Ad Spend 19. Which type of bidding strategy should you use for maximum control over individual bid amounts? a) Lowest Cost b) Cost Cap c) Bid Cap d) Target ROAS Answer: c) Bid Cap 20. What is a custom conversion in Facebook Ads? a) A custom-designed ad creative b) A personalized targeting option c) A user-defined conversion event d) A specific ad placement Answer: c) A user-defined conversion event 21. Which audience type helps you target users who visited specific pages on your website? a) Lookalike Audience b) Custom Audience c) Saved Audience d) Interest-Based Audience Answer: b) Custom Audience 22. What is the purpose of using Dynamic Ads? a) To create static visuals for branding b) To retarget users with personalized products c) To promote events d) To drive page likes Answer: b) To retarget users with personalized products 23. What does the term “ad fatigue” refer to? a) A decline in audience interest due to repetitive ads b) Increased ad frequency c) Poor ad performance d) High CPM rates Answer: a) A decline in audience interest due to repetitive ads 24. Which placement option offers the most control over where your ads appear? a) Automatic Placements b) Manual Placements c) Suggested Placements d) Optimized Placements Answer: b) Manual Placements 25. Which tool allows you to track and analyze the performance of your Facebook ads? a) Ads Manager b) Audience Insights c) Business Suite d) Facebook Pixel Helper Answer: a) Ads Manager 26. What is the benefit of using Campaign Budget Optimization (CBO)? a) Greater control over ad placements b) Automated budget distribution across ad sets c) Increased ad frequency d) Reduced ad creative requirements Answer: b) Automated budget distribution across ad sets 27. What does the relevance score indicate? a) How well your ad matches the targeted audience b) The total reach of your ad c) The cost efficiency of your campaign d) The number of conversions Answer: a) How well your ad matches the targeted audience 28. What is the advantage of using lookalike audiences? a) Reduced CPM rates b) Access to a highly relevant audience c) Increased ad creative options d) Easier compliance with policies Answer: b) Access to a highly relevant audience 29. Which of the following is a key performance indicator (KPI) for lead generation campaigns? a) CTR b) Cost per Lead c) Reach d) Frequency Answer: b) Cost per Lead 30. What does the term “retargeting” mean? a) Targeting a new audience b) Showing ads to people who previously interacted with your brand c) Testing new ad creatives d) Optimizing ad placement Answer: b) Showing ads to people who previously interacted with your brand 31. Which ad format is most suitable for promoting a product catalog? a) Carousel Ad b) Single Image Ad c) Video Ad d) Collection Ad Answer: d) Collection Ad 32. What is the ideal frequency range to avoid ad fatigue? a) 1-2 b) 3-4 c) 5-7 d) 8-10 Answer: b) 3-4  33. Which metric helps measure the percentage of users who clicked on the ad after seeing it? a) CTR b) CPM c) ROAS d) CPA Answer: a) CTR 34. What is a common strategy for improving ad performance? a) Increasing ad frequency b) A/B testing different creatives c) Using the same audience for every campaign d) Reducing the budget Answer: b) A/B testing different creatives 35. Which policy violation can lead to ad disapproval? a) Using emojis in the headline b) Targeting multiple countries c) Misleading content or claims d) Optimizing for conversions Answer: c) Misleading content or claims --- ## Part 2: Descriptive Questions (50) ### Campaign Objectives and Strategy 51. Explain the difference between Reach and Engagement campaign objectives. 52. Describe the steps involved in creating a conversion-based campaign on Facebook. 53. What factors should you consider when defining your target audience for a Facebook ad campaign? 54. How does the Facebook Pixel help in tracking and optimizing campaigns? 55. Explain the concept of A/B testing in Facebook ads and how to implement it. --- ### Optimization and Performance Analysis 56. What are the key metrics to monitor for evaluating the performance of a Facebook ad campaign? 57. Describe how you would optimize a campaign with a high CPC (Cost Per Click) and low CTR (Click Through Rate). 58. Explain the importance of frequency in Facebook ads. What happens if the frequency is too high? 59. How would you identify and fix an underperforming ad set? 60. What strategies can you use to lower the cost per lead in a lead generation campaign? --- ### Advanced Targeting and Retargeting 61. Explain how to create a Custom Audience and how it can benefit your campaign. 62. What is a Lookalike Audience, and when should you use it? 63. Describe a scenario where retargeting would be an effective strategy. 64. How do you set up a dynamic ad for retargeting e-commerce visitors? 65. What are the benefits of using detailed targeting options in Facebook ads? --- ### Budgeting and Bidding Strategies 66. Differentiate between daily budget and lifetime budget in Facebook ads. 67. Explain how bidding strategies affect ad delivery and performance. 68. How would you allocate a budget for a campaign targeting different regions with varying costs? 69. Describe the process of scaling a successful Facebook ad campaign. 70. What is the role of campaign budget optimization (CBO) in Facebook ads? --- ### Policy and Compliance 71. List three common reasons why Facebook ads might be disapproved. 72. What are Facebook’s policies on advertising restricted content? 73. Explain how you would appeal a disapproved ad. 74. How can you ensure your ads comply with Facebook’s advertising policies? 75. Describe the importance of transparency and authenticity in Facebook advertising. --- ## Practical Scenarios (Descriptive Questions Continued) 76. You are running a lead generation campaign, but the cost per lead is too high. How would you optimize it? 77. A client wants to promote their e-commerce website. What campaign strategy would you recommend and why? 78. Explain how you would use video ads to improve engagement and conversions. 79. Your campaign has a good CTR but isn’t converting into sales. What could be the reasons? 80. How do you use Audience Insights to refine your targeting strategy? --- **End of Document**