IHTI Chapter 8 Recreation, Attraction, & Gaming Entertainment PDF

Chapter 8 Recreation, Attraction, & Gaming Entertainment After today’s class, you should be able to:  Discuss the relationship of recreation and leisure  Distinguish between commercial and noncommercial recreation  Name & describe various types of recreational activities and choices.  Unde...

Chapter 8 Recreation, Attraction, & Gaming Entertainment After today’s class, you should be able to:  Discuss the relationship of recreation and leisure  Distinguish between commercial and noncommercial recreation  Name & describe various types of recreational activities and choices.  Understand Integrated Resorts in gaming industry Recreation vs Leisure  The word recreation is defined as the use of time for refreshment of one’s body or mind  Recreation allows people to have fun together and form lasting relationships built on the experiences they have enjoyed together  Leisure is best described as time free from work Benefits of recreation 1. Recreation activities can be therapeutic in nature, for example: healing someone’s mind and body 2. It also allows people to have fun together with friends and family to form bonding/relationships 3. A place for people who have common interest to socialize and interact Leisure & Recreational Demand  Leisure & recreational demand is generally equated with participation or a desire to engage in leisure, recreational and tourism activities.  It is also affected by the supply of resources, facilities and opportunities which enable such demand to be fulfilled.  Leisure is the time which an individual has free from work or other duties and which may be utilised for the purposes of relaxation, diversion, social achievement, or personal development  The factors motivating both tourist and leisure activities and many of the needs, such as relaxation, being with friends and others. Leisure & Recreational Demand a) rising incomes allowing people to spend more money on leisure pursuits b) greater amounts of free time at weekends c) longer annual holidays for most workers d) the rise of self-employment and flexi-time working e) the rise of "short-break" tourist industries that promote all-year-round such as family package at resort Influences on Leisure Participation – Torkidsen ( 1992) Personal  Age  Gender  Marital status  Leisure perception  Attitudes and motivation  Skill and ability  Personality and confidence  Upbringing and background  Influences on Leisure Participation – Torkidsen ( 1992) Social and circumstantial  Occupation  Disposable income  Time available/holiday entitlement  Friends and peer group  Car ownership and mobility  Home and social environment  Influences on Leisure Participation – Torkidsen ( 1992) Opportunity factors  Resources available  Awareness  Access and location  Choice of Activities  Transportation  Cost / time consideration  Availabilities of facilities and services  Type of Recreational Activities Government-sponsored Commercial recreation Recreation Theme Park, Club, Sporting facilities, Shopping Mall, National Park, State Park Public Recreational Park Wellness & Wellness & Fitness Center. Recreation Tourist Destination Casino Museums, Zoo, Historical Monuments Government-sponsored recreation The government raises revenues from income taxes, sales taxes, property tax and special revenue from recreation related activities such as vehicles, boats, motor fuels and etc-use taxes to support the operation of the parks:  National parks – Taman Negara, Malaysia  State parks – Grand Canyon, Arizona, USA  Public recreation parks – Bukit Jalil Recreational Park, Kuala Lumpur Some national parks are free for visitors but some are collecting National Parks Conservation Fee in order to manage the parks  National Taman Negara, Malaysia Rockies Mountain National Park, Canada Parks Serengeti National Park, Tanzania Jiu Zhai Gou National Park, China Public Recreation Parks Titiwangsa Lake Recreational Park, KL Ueno Park, Tokyo New York Central Park Commercial recreation Is a medium for the provision of recreation products and services. Since commercial recreation is based primarily on the customer paying a fee, commercial enterprises are able to focus on specific target markets that will allow for long-term profitability. Eg : Theme park  Some parks and attractions focus on a single theme; others focus on multiple themes  There are an abundance of theme parks located throughout the world eg : Disneyland, Universal Studio, Warners Bros  Regional theme park – Serving a smaller geographic area than parks such as Disney, often target particular groups. For example, Sunway Lagoon , Lost World of Tambun  I. Theme Park  Offers a wide range of recreational, fun & exciting activities, games, shows and events  Cater to all: children, adults, families  Most parks carry a strong central theme  Mainly located at outskirts of urban areas  Is sometimes a destination itself – hotels, restaurants & other tourism facilities are built around the theme park  Disney Sea , Tokyo Universal Studio, Orlando Movie World, Gold Coast Ferrari World Abu Dhabi, United Arab Emirates II. Club  Private clubs are places where members only gather for social, recreational, professional, or fraternal reasons.  Like second home, but with diverse facilities and staff to accommodate the occasion.  Clubs are designed around a housing development where the neighbourhood utilize the services of the club (golf, tennis, pool)  Members pay an initiation fee and annual dues  Club management is similar to hotel management: managers, forecasting, budgeting, planning, food and beverage facility management and maintenance. 17 Type of Clubs  Business oriented  Sport clubs  Dining clubs  Yachting clubs  Residential clubs House  Community club  III. Retail Definition: Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. Retail industry: a sector of the economy that is comprised of individuals and companies engaged in the selling of finished products to end user consumers. Retailers: Businessmen who sell goods or commodities in small quantities directly to consumers. 19  Two Types of Retailers  Store Retailers – Those engaged in the sale of products from physical locations with the intent of attracting customers to make purchases on site.  Non-Store Retailers – Those engaged in the sale of products using marketing methods which do not include a physical location. Eg : Shopee, Lazada, Amazon, Taobao 20  Types of Retail Shops  Mini market  Supermarket / Hypermarket  Departmental – Mark & Spenser, Parkson  Specialty shops – Ikea for Furniture, Body Shop  Independent / Sole Traders  Chain stores – 7-11, Watson  Service shops – Travel agencies, Repairing Services 21 Retails as tourism products  Mega Malls – a place where a collection of shops all adjoin a pedestrian area, cater for luxury , fashion & lifestyle shopping experience  Night Markets - street markets which operate at night and are generally dedicated to more leisurely strolling, shopping, and food and beverage than more business like day markets. They are typically open-air markets.  Bazaars- A type of market found especially in Middle Eastern countries that has rows of small shops which sell many different products such as souvenirs, art & craft, foods, spices & herbs for local or tourists  Retails as tourism products  Farmer Market - retail market featuring foods sold directly by farmers to consumers. Farmers' markets typically consist of booths, tables or stands, outdoors or indoors, where farmers sell fruits, vegetables, meats, and sometimes prepared foods and beverages  Flea Market - is a type of market that rents space to people who want to sell used goods, such as antiques, vintage cloths, books are commonly sold  Art & Craft Market – local artists’ selling their art and craft products, a creative platform to showcase their talent and creations Floating Market, Bangkok Grand Bazaar, Istanbul Night Market , Taipei Christmas Market, Brussel Iv. Wellness & Fitness center Spa Beauty Salon Fitness Center Massage therapy center Tourist Destination  Destinations are places where tourism has developed spontaneously or has been actively encouraged.  Destinations are places of interests to tourists  The target of a holiday, where tourists stay and engage in different activities, it is also core component of a holiday  2024 According to the Schengen Visa Information website, Malaysians will need to apply for the ETIAS or European Travel Information and Authorisation System. “ETIAS for : Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland. “Malaysians will also need an ETIAS to visit the following European microstates with open borders: Monaco (via France), San Marino (via Italy) and Vatican City (via Italy),” according to the website. The application, which must be done online, will cost €7 (RM36) for all applicants between the ages of 18 and 70, while minors and applicants over 70 years old will receive an ETIAS free of charge. https://www.thestar.com.my/news/nation/2023/06/29/get-the-etias-when-travelling-to-eu-countries-next-year https://www.dailymail.co.uk/news/article-11963621/Italian-village-brings-anti-tourist-measures-275-fines-loitering-selfie-hotspots.html Components of Tourist Destination Facilities & Attractions Amenities Ancillary Services Access  The 4 A’s - Attractions A physical or cultural feature of a place that individual travelers or tourists perceive as capable of meeting one or more of their specific leisure related needs (Harris & Howard, 1996) Attractions are the places we visit and the things we do while we are traveling for leisure  Types of Attractions Natural Man made Natural attractions are those that occur in Man made attractions owe their very nature without human intervention existence to the intervention of human Eg : beaches, islands, volcano, mountain, lakes, Eg : Zoo, Aquarium , Art Gallery , Museum forest, desert Types of Attractions Historical, Cultural & Heritage The preservation of culture and heritage for future generations, artifacts and sites, in particular those associated with peoples’ origin, religion, war and art as well as science and myth Eg : Historical Monument, Ancient Temples, Cultural Village  Types of Attractions Festival & Events Festival and events are temporary attractions. A festival is an ordinarily celebrated by a community and centring on some characteristic aspect of that community and its religion or traditions, often marked as a local or national holiday. Eg : Thaipusam, Mardi Gras Event is for short duration held annually or at regular intervals act as attractions during that period. Events can be classified on the basis of their size, type and context. Eg : Sport event - Olympic , Wimbledon ; Entertainment event – Concert, musical festival  The 4 A’s - Facilities and Amenities Facilities and amenities cater visitors throughout their visit and stay in a destination, including - accommodation, restaurants, travel agencies services, public toilets, shopping and entertainment.  The 4 A’s - Access Enables movement from one place to another. Includes transport networks (buses and trains) and infrastructure (roads and airports)  The 4 A’s4 - Ancillary Services Other Tourists Facilities available to support tourists visitation such as information centers often provided by public sector tourism organization, Tourist Information Centre, Tourist Police, Money Changer  Casinos  A significant part of entertainment business  Offers gaming opportunities, shows & entertainment and dining experiences  Either free standing or part of a large hotel/ entertainment complex  Biggest concentration of casinos: ◦ Las Vegas (Nevada) ◦ Atlantic City (New Jersey) ◦ Macau Land-based casino 41  Integrated Resorts ( Irs)  Integrated Resorts (IRs) are resorts with mixed development like hotels, restaurants, convention centre, theme park, entertainments, shopping centre, tourist attractions and casino  IRs offers games of risk as part of a total package of entertainment and leisure time activities Components of Integrated Resorts  Lodging  Entertainment venue/theatres  Retails shopping  Table games  Convention facilities  Slot Machines  Food & Beverage outlets, ranging  Nights clubs from fast food to gourmet eateries  Pools, bars, Spa facilities Resort World Sentosa, Singapore Casino : 24 hrs gaming room, slot Meetings & Events : Business Meeting & machines, VIP rooms, Private Rooms Conference Rooms, ballrooms, Weddings Solemnizations Hotels & Resorts : Hard Rock Hotel, Festive Resort, Michael Hotel, Equarius Hotel, Villa Entertainments & Shows: Cinderella, A Fairly True Story, Halloween Nights Attractions : Universal Studio, SEA Aquarium, Adventure Cove Waterpark, Shopping : Boutiques, Souvenir shops, Dolphin Island, Trick Eyes Museum Convenient Store Restaurants : Celebrity Chef Restaurant, Other Recreational Activities : Man made Western & Asian Cuisine, Bars & Lounge, beach, Garden, Spa Food Court RECAP After today’s class, you should be able to:  Discuss the relationship of recreation and leisure  Distinguish between commercial and noncommercial recreation  Name & describe various types of recreational activities and choices.  Understand Integrated Resorts in gaming industry Thank you!!!