Identities and Popular Culture: Gender and Social Rules PDF

identities and popular culture: gender and social rules Presented by Group 1  How Popular Culture influences Gender Identities and Social Expectations? Gender identities and social norms are deeply intertwined, influencing individual perceptions and societal expect...

identities and popular culture: gender and social rules Presented by Group 1  How Popular Culture influences Gender Identities and Social Expectations? Gender identities and social norms are deeply intertwined, influencing individual perceptions and societal expectations. Gender identities encompass personal experiences, cultural norms, and social interactions, shaping masculinity, femininity, and nonbinary identities. Social norms dictate gender roles, relationships, and behaviors, impacting self-perception, relationships, and societal attitudes.  Objectives: Analyze popular Examine the Evaluate the culture's role in effects of media representation of shaping gender representation diverse gender identities. on social norms. identities in media.  CONTENTS: 01 Gender Representation in Media 02 Intersection of Identities in Popular Culture 03 Social Rules and Norms in Popular Culture 04 Impact on Society and Identity Formation  Gender representation in media Traditional gender roles refer to societal expectations and norms assigned to individuals based on their gender, typically: Traditional Male Roles: Traditional Female Roles: 1. Breadwinner and 1. Caregiver and provider nurturer 2. Strong and stoic 2. Homemaker and 3. Decision-maker and domestic manager authority figure 3. Submissive and 4. Emotionally obedient restrained 4. Emotionally 5. Aggressive and expressive competitive 5. Passive and cooperative  Describe how media has historically reinforced traditional gender roles: Representation: Characterization: 1. Stereotypical 1. Gendered traits portrayals 2. Emotional expression 2. Limited roles 3. Occupational 3. Underrepresentation stereotypes  Here are some iconic movie characters and ads from past decades in the Philippines that reflect traditional gender stereotypes: Movies: Ads: 1. "Ang Tatay Kong Nanay" 1. Surf detergent's "Laban ng mga (1978) Nanay" (1980s) 2. Palmolive soap's "Beautiful Skin, 2. "Mga Bilanggong Birhen" Beautiful Life" (1980s) (1977) 3. Nescafe's "Kapeng Barako" 3. "Insiang" (1976) (1990s)  EVOLVING GENDER PORTRAYALS IN PHILIPPINE MEDIA: PROGRESS: Growing LGBTQ+ 1 Increased representation of strong, independent 3 representation women Challenging traditional 2 More nuanced portrayals of men and masculinity 4 gender roles and stereotypes 5 Greater diversity in leading roles and storylines EXAMPLE MOVIES:  Increased Modern media representation has undergone significant More leads and protagonists from shifts towards more diverse diverse racial and ethnic and complex backgrounds. representation. Greater inclusion of LGBTQ+ characters and storylines. More characters with disabilities and chronic illnesses. Increased representation of women in STEM fields and leadership roles. How media defines social norms Beauty standards: Gender roles: Media often Media portrays promotes specific traditional and body types, skin evolving gender tones, and facial expectations, features as ideals influencing how of beauty, people express influencing societal masculinity or expectations of femininity. appearance. How media defines social norms Behavioral Fashion and style: expectation: Characters and Trends promoted by influencers in media dictate what is considered stylish or media teach us acceptable, shaping how to behave in public taste in certain situations clothing, accessories, and grooming. challenging social norms Satire and parody: Subversive storytelling: Philippine media Shows and films in the often uses satire to Philippines have question and subvert increasingly pushed back social norms, against traditional gender especially around roles, family structures, politics, family and expectations of dynamics, and romance and love. authority figures.  intersection of identities in popular culture I ntersectional identities explains how various aspects of identity combine to create unique experiences. Refers to the ways in which various aspects of a person's identity-such as gender, race, sexual orientation, class, ability, age, religion, and more. Proposed by Kimberlé Crenshaw, an American legal scholar, civil rights advocate, and professor.  Examples of Intersectional Identities in Popular Culture RACe CLASS GENDER involves social relates to a person's Gender refers to the and cultural socioeconomic status, social roles, characteristics often determined by behaviors, and their income, identities associated associated with a education, occupation, with being male, person's ancestry, and access to female, non-binary, or skin color, and another gender resources. Class can ethnicity. It often create hierarchies, identity. Society influences how influencing one's often has specific individuals are opportunities and expectations and perceived and access to social norms tied to gender. treated in society. mobility.  REPRESENTATION VS. APPROPRIATION REPRESENTATION is the portrayal of people, cultures, and identities in media and popular culture. Authentic representation means that individuals and groups are depicted in ways that reflect their real-life experiences, histories, and diversity.  REPRESENTATION VS. APPROPRIATION APPROPRIATION is when elements of a culture, especially those of marginalized or oppressed groups, are taken by a more dominant group and used outside of their original context.This often happens without permission or understanding, and it may result in misrepresentation or commodification. Influence on Individual Identity  Influence on Individual Identity Media’s Impact on Identity Formation: Media affects mental health by reinforcing stereotypes or providing positive validation. Young audiences are especially influenced by portrayals of gender roles and self-expression.  Influence on Individual Identity Influence of Media on Social Norms: Media shapes perceptions of beauty, fashion, and behavior while reflecting or challenging societal hierarchies. Subversive storytelling and satire are increasingly used to question traditional values.  Influence on Individual Identity Television and Film: Advertising: Traditional Gender Roles: Historically, Reinforcing Stereotypes: Advertising media has portrayed men as tough women’s beauty often implies standards and career-driven, while women are such as ‘thin’ and ‘flawless’ while men often confined to caregiving roles. are frequently depicted as aggressive and strong. Challenging Norms: Modern films and shows like Wonder Woman and This Breaking Stereotypes: New campaigns Is Us depict women as leaders and have begun to incorporate gender men in nurturing roles, breaking fluidity within them, showing for stereotypes. example men in the role of caregivers and thus going against the norm. television and film  Influence on Individual Identity Effects on Mental Health: Negative: The social expectations to adhere to certain gender roles within society can induce stress and poor self-image. Positive: Representation that is multifaceted and welcoming encourages a sense of belonging and affirms individual’s identities.  Influence on Individual Identity Masked Identity: Society and especially media creates an idealistic view of a person so much that self- pity occurs when such standard is not met. Empowerment vs Limitation: One can be encouraged through representation in the media, or conversely, discouraging the taking part by setting standards that cannot be met by some.  Media as a Tool for Activism Social Media’s Role: Platforms like Twitter, Instagram, and TikTok have become essential for social justice, helping spread messages, mobilize supporters, and amplify marginalized voices.  Media as a Tool for Activism 1. Self-Expression and Subversion of Gender Norms: The advent of social media such as Instagram, TikTok, Twitter, allows participants to articulate their gender identity more vigorously in comparison to the usually rigid structures of the traditional media. Infuencers and even ordinary people also engage in the publication of the contents which go against the common portrayals of gender where gender fluidity and androgynous individuals and many other forms where gender does not take a traditional meaning are accepted for portrayal. 2. Influencers as Role Models: Most popular influencers are known to use their fame to commit acts that counter the established order. Therefore, male beauty bloggers, for instance, made sure it was alright for men to wear maquillage, while other non-binary people went ahead to explain existence in a continuum to gender. 3. Promoting Inclusivity and Acceptance: In this sense, social networks tend to be conducive for the establishment of certain types of communities, for example, LGBTQ+ society that thrives on encouragement of its members and resource sharing. Such exposure to various known identities raises the level of awareness and acceptance within the society. Thank You