Grade VII Civics Ch 7 PDF

# GRADE - VII ## SUB-CIVICS ## TOPIC- Understanding Advertising ### I.Fill in the blanks. 1. The activity through which product is promoted is known as advertising. 2. Brand Name helps to differentiate one product from the other of the same type. 3. A packaged product is perceived to be better than...

# GRADE - VII ## SUB-CIVICS ## TOPIC- Understanding Advertising ### I.Fill in the blanks. 1. The activity through which product is promoted is known as advertising. 2. Brand Name helps to differentiate one product from the other of the same type. 3. A packaged product is perceived to be better than an unpackaged one. 4. Advertisements by the government for the betterment of society are known as social advertisements. ### II.State weather the following sentences are true or false. 1. Advertising is known as sponsored media. *True* 2. The purpose ofadvertisements is to mislead the people. *False* 3. Advertising creates inequality in the society. *True* 4. Endorsement of a product by famous people helps in selling the products. *True* 5. Advertisements always benefit the company offering it. *True* ### C. Answer the following questions very briefly. 1. What is a brand? Ans. A brand is a name sign symbol term or design associated with the company. 2. With what objectives are advertisements created? Ans. Advertisements are created with the aim to inform people of the product and to persuade people to buy the products advertised. 3. Name any 2 popular brands of sunglasses known to you. Ans Ray-Ban and Fast track. 4. What do companies advertise? Ans. Companies advertise about the availability of certain products or services of theirs. 5. What do NGOs advertise? Ans. Advertisements by government's and NGO's issue social messages for the betterment of the larger section of the society. ### III. Answer the following questions briefly. 1. How is the brand created? Ans. a) A brand is a name sign symbol term or design associated with the company. b) Advertising helps in building brands. c) A brand is not a thing product or the company in itself the advertiser use techniques to differentiate a product from other similar products in the market. 2. Why is a branded product considered better by the consumer? Ans. a. The preference for branded goods is more due to the advertisement which target our concerns for health and safety. b. A branded product is perceived to be better than an unbranded one. 3. What is brand value? Ans. a. The consumer often gets confused about which brand to buy because of the variety offered in the market. b. To help the consumers in taking a decision about which brand to buy advertisers claim special value for their products. c. They also compare their brand with other brands and over the others. d. Advertisements try to appeal to the different concerns of the consumer and hence build their own brand values. e. Adherence to a specific value for the consumer by the brand is known as brand value. 4. What is the adverse impact of advertising? Ans. Advertisements have adversely affected the people who are involved in small businesses as we tend to believe that the products which are being advertised are superior and better than those which are not. 5. What is a social advertisement? Ans. a. Advertisements which focus on the welfare of the larger section of the society are called social advertisements. b. These advertisements are generally issued by the government or NGOs with the objective of the welfare of the targeted groups. ### IV. Answer the following questions in detail. 1. Describe the processes involved in the making of an advertisement. Ans. a. Firstly the company decides upon the product that they wish to launch and hires an advertising agency. b. Survey is conducted to know the target group of people who are likely to become the consumers of the product. c. Keeping the target group in mind, the product campaign is launched. d. It tests the product among a small section of the target group along with the visuals and the advertisement. e. Once the marketing strategy is considered successful, the advertisement campaign is finalised. It is then released in media along with the launch of the product. 2. 'Advertising targets only the well of section of the society' do you agree? Why or why not? Ans. A. Yes, the advertisement mainly target the well of section of the society. B. The things advertised mainly cater to the interest of certain sections of society only. C. Many a time, advertisers completely overlook the interests of the people belonging to the lower rungs of society. 3. Why does advertising benefit only big companies? Ans. A. Advertisements are creative expressions. The making and launching of advertisement is costly affairs. B. Then telecasting the advertisements through various media also requires money as the advertisements have to be shown repeatedly. C. This results in spending a huge amount of money, which only the big business houses who can afford. E. Small business persons, who cannot afford to advertise through media rely on personal recommendations. F. People who know more about branded and packaged products through advertisements, so these products have vast market. Q4 OMITTED 5. How do advertisements impact the local neighbourhood shops? Ans. A. Small business persons who cannot afford to advertise through media, rely on personal recommendations. B. Locally produced goods like jams, Pickles, squashes, papad are sold in weekly markets and neighbourhood shops. C. Advertisements have adversely affected the people who involved in small businesses, as we tend to believe that the products which are being advertised are superior and better than those which are not. ACTIVITY - Make a Picture Presentation on 5 companies which offer online shopping facilities.