Advertising Final Quiz 1 Reviewer PDF

ADVERTISING // FINALQUIZ1 // REVIEWER 1. This is the advertising medium that demands attention from the travelling public ANS: Outdoor Advertising 2. This provides the largest and most colorful display for an advertiser’s trademark ANS: Outdoor Advertising 3. Considers fewer words, larger illustr...

ADVERTISING // FINALQUIZ1 // REVIEWER 1. This is the advertising medium that demands attention from the travelling public ANS: Outdoor Advertising 2. This provides the largest and most colorful display for an advertiser’s trademark ANS: Outdoor Advertising 3. Considers fewer words, larger illustrations, bolder colors, simple background ANS: Creative Outdoor Advertisement FORMS OF OUTDOOR ADVERTISING 4. These are standardized outdoor signs which measures 12 by 25 feet either illuminated or un illuminated ANS: Poster Panels 5. Are outdoor signs that are painted rather than papered ANS: Painted Bulletins 6. Make use of lights, motion or action ANS: Spectaculars SPACE POSITION IN CHOOSING A LOCATION FOR OUTDOOR - Length of unobstructed approach - The traffic - The placement - Size and type of outdoor advertisement - Immediate surroundings 7. Distance from which the outdoor advertisement is visible for the commuters or pedestrians ANS: Length of unobstructed approach 8. Wherein the heavier the traffic, the better ANS: The Traffic 9. What other outdoor advertisement are available in the same location ANS: Immediate Surroundings OTHER FORMS OF OUTDOOR ADVERTISING 1. Potential customers are always exposed to wide array of message on buses, trains, taxis, commuter stations, airports. ANS: Transit Advertising 2. Are found inside the public utility vehicles. ANS: Interior Transit Advertisement 3. Are obviously outside the public utility vehicles. ANS: Exterior Transit Advertisement 4. These are found in bus fleet station or public commuters waiting sheds in national roads, which are negotiated with the engineering office of the locality ANS: Shelter Advertising-Transit Ads 5. Advertisers desiring to buy both the interior and exterior space of the public utility vehicle enters an agreement. ANS: Total Unit Contract 6. This tool uses a two-way communication and an immediate reply device, making it different from other types of advertising. ANS: Direct Response Advertising 7. Is the common medium used in direct response advertising. ANS: Direct Mail 8. Demonstrates how the product is used, the features and advantages. ANS: Home TV Shopping advertisement 9. Is the used of landlines as a massive network linking almost every home and business in the country. ANS: Telemarketing 10. Is used to send messages using the internet, in the Layman’s term- it is sending letters through internet linkages. ANS: Electronic Mail 11. Makes it possible for parties to talk electronically despite of the distance. ANS: Internet Relay Chat 12. It is a group forum wherein members and interested parties share their knowledge. ANS: Usenet 13. It is the collection of data, making it accessible to search for information of interest. ANS: World Wide Web 14. Identify the company and the brand supporting the site. ANS: Corporate Home Pages 15. Is another way to post advertisement in the internet. ANS: Virtual Mall 16. The number of times a specific component of a site is requested. ANS: Hits 17. The number of viewers to a site. ANS: Viewers 18. The number of different visitors to a site within a specified period of time. ANS: Unique Visitors 19. The number of visitors to a site that click onto a banner and to retrieve more information. ANS: Clicks or Clicks thru 20. The number of time viewers view a page. ANS: Impression or page views 21. This gives information regarding demographics, psychographics, location of web access and buying habits. ANS: Online measuring 22. This determines whether viewers remember the ads they see, and recall them using interviews. ANS: Recall and retention 23. Determines where consumers go once and they have exposed to and advertisement but decide not click on it. ANS: Nonresponse 24. Research online and using traditional methods determine everything from site usage to attitudes towards a site. ANS: Surveys 25. The prime indicator of effectiveness is the number of sales generated. ANS: Sales 26. This gives information regarding site performance, including downtime and speed. ANS: Tracking 27. This refers to the objective of the client for the product or service to advertise. ANS: Identify the marketing goal 28. The copy consists of the text of the advertisement, stated in series of sentences, paragraphs, or belief phrases. ANS: Identify the marketing goal 29. The smaller the budget of the advertiser, the greater is the need for resourcefulness. ANS: Identify the money available 30. Main characteristics of the people to reach, will identify the best media to use. ANS: Identify the major characteristics of the target market 31. Knowing the channels of distribution for the product or service, identifying where it is available, will be guide for local media to advertise. ANS: Identify where the products is distributed 32. Reach refers to the total number of people whom the advertiser wants to deliver the advertising message; ANS: Identify the reach, frequency or continuity 33. Some advertisements are under ‘steady program’ category, whereas others are under ‘seasonal program’. ANS: Identify the best timing for the advertisement 34. This may include sales promotional plans for the product. ANS: Identify special merchandising plan 35. The effective way to determine the best media combination for basic media strategy can be achieved after compliance with the eight preceding items. ANS: Identify the best media combination ELEMENTS OF PROMOTIONAL MIX 1. It can contribute to the long-term development and reinforcement of brand identity and image ANS: Sales Promotion 2. Can be designed to accelerate or promote purchases and generate immediate sales and income for the firm. ANS: Sales Promotion 3. Those that are directed to ultimate consumers to increase product use and sales ANS: Sales Promotion Devices 4. Those that are used during introductory stage of the product ANS: Consumer Sales Promotion 5. Actual offering of a free product trial to a consumer ANS: Sampling 6. A certificate that, when presented for redemption of a retail store, entitles the bearer to a stated saving on the purchase of a specific product. ANS: Coupons 7. Are devices which offer consumers a certain amount of money off the regular price of a product and identify the amount of the reduction on the label or the package. ANS: Price off promotions 8. An item or merchandise that is offered at a cost at relatively low cost as a bonus to purchases of a particular product. ANS: Premium 9. A sales promotion device in which participants compete for a prize or prizes on the basis of the skill in fulfilling a certain requirement, usually analytical or creative. ANS: Contest 10. These are given for purchases in particular retail outlet. The value and number of stamps that the buyer will receive depends on the value or amount of goods purchased. ANS: Trading Stamps 11. These are distributed for products which the retailer carries and not only the manufacturers brand. ANS: Retailer coupons 12. These are also known as point of purchase (pop) or point of sale (pos) kinds are outside sign, window display, counter pieces and display racks. ANS: Retail Display 13. Aims at convincing retailer and obtaining retail distribution of a product, for the retailers to carry merchandise of manufacturers ANS: Deals devices 14. These are the deals introducing wholesalers and retailers to promote a product through advertising display ANS: Advertising display 15. Is intended to push a manufacturer’s product. This includes push money, sales contests and dealer loaders. ANS: Direct stimulants 16. The marketing organizations lacks control over the information the public will receive ANS: In publicity 17. The organizations remain the source and retain much of control. ANS: In public relations and cooperate advertising 18. It is an activity which evaluates public attitudes, identifies the policies and procedures of an organization with the public interest ANS: Public Relations 19. This is the announcement of a new product to dramatize its introduction, to supplement introductory advertisement. ANS: Building marketplace excitement before media advertising 20. Advertisement itself can be short, that public relations can explore on product features, benefits and advantages ANS: Creating advertising news where there is no product news 21. Public relations can establish a hotline to accommodate calls for various concerns. ANS: Providing a value-added customer service 22. Providing constructive suggestions to promote or defend a comp ANS: Defending products at risk and giving consumers reason to purchase 23. It is the generation of information about person, products or services using the mass media of communication ANS: Publicity 24. Using the mass media to reach the intended audience ANS: Communication message 25. Done through press conferences, where people attending are given publicity handouts. ANS: Group communications 26. Using celebrity entertainer endorsing the company’s product in line with a new song or movie. ANS: One-on-one personal communications 27. Involves face to face communication between the buyer and the seller or the customer and the marketing organization’s representative. ANS: Personal Selling 28. Involves selling activities that are limited to accepting orders for suppliers available offering and delivering it to the buyer. ANS: Provider stage 29. Attempts to encourage target market to buy the supplier’s offering. ANS: Persuader stage 30. Includes seeking out selected prospects who are qualified to become buyers with the presence of their needs, authority to decide and capacity to buy. ANS: Prospector stage 31. Obtains the participation of buyers in identifying their problems, translating these into needs, and presenting a solution from the supplier’s offerings. ANS: Problem solver stage 32. Will identify that advertising is significant in the early stage of the response hierarchy. ANS: Communications objectives and market situations 33. Is much more than just acting as selling products, but more often serving as the firm’s best agent of public relations. ANS: Personal selling agent or sales representative 34. Used to screen leads, and after qualifying potential prospect on the basis of need, is a higher percentage of sales closed. ANS: Telemarketing department 35. Used to assist the sales promotion staff in setting up, removing, replacing, presenting, delivering sales promotion stuff. ANS: Sales force 36. It is an activity where a firm or brand is linked to an event or where a themed activity is developed for the purpose of creating experiences for consumers at the same time promoting a product or service. ANS: Event Marketing 37. Is an integrated marketing communications activity where a firm develops actual support of an event with financial support in return for the right to display a brand name, logo or advertising message and be identified as a sponsor ANS: Event sponsorship 38. Which induces dealers to display or carry a certain line or promote a new product ANS: Push technique 39. Intended to build traffic, advertise the product and promote impulse buying among customers. ANS: Pull Technique 40. Are published each year not only by the telephone companies but also by trade associations, industrial groups and others. ANS: Directories 41. Do not create awareness or demand for products or services, it points them in the direction where their purchases can be made. ANS: Yellow pages ads