Goods and Services

Goods and Services  I will be successful when I can ……….. Re-define the basic activities of marketing in simpler language. Success Track a product from its Criteria extraction as a raw material to its sale as a...

Goods and Services  I will be successful when I can ……….. Re-define the basic activities of marketing in simpler language. Success Track a product from its Criteria extraction as a raw material to its sale as a finished good. Critique a company’s website based on its effectiveness as a marketing tool.  Come from mining companies, farms, fishing boats, oil rigs, loggers, etc. For example, a farmer markets tomatoes to a ketchup maker, or a forestry company markets logs to a paper Raw Materials mill Canada exports a lot of raw materials We also import many raw materials (eg: oranges) Raw materials are usually marketed to business  The nature of the product is changed, for example pasteurizing milk, or pressing apples into juice, or creating pulp from wood Processed Processed goods may be Goods sold as finished goods, or as semi-finished goods Semi-finished goods are marketed and sold to manufacturers  Do not require any further processing May be a consumer good (i.e. Nike Shoes) or an industrial good (car seat) Consumer goods are used by the general public ○ Typically sold by retailers to consumers Finished ○ Can be sold to industry Goods Ex: Original Maple Bat Company sells to major league baseball teams as well as consumers Industrial goods are used by a business to make other products, and can be raw materials, processed goods, or finished goods  Activities performed for others Just like goods, can be marketed to consumers or industry ○ Ex: Piano tuner If they tune pianos Services for a symphony, it’s an industrial service If they tune pianos in people’s homes, it’s a consumer service Most businesses focus on one or the other  Read Page Canadian Marketing Profile on Page Jones Soda 2-3 as a class. (Article on Article – 25 Google Classroom) minutes Answers Questions 1-2 Jones Soda Website Jones Soda Website Jones Soda Website Jones Soda Website Screencast Activity Write a brief critique of the Jones Soda Website and comment on its effectiveness as a marketing too. Use questions 1-2 as guideline! http://www.jonessoda.com/