Podcast
Questions and Answers
A forestry company selling logs to a paper mill is an example of which type of marketing activity?
A forestry company selling logs to a paper mill is an example of which type of marketing activity?
- Marketing of raw materials to businesses. (correct)
- Marketing of semi-finished goods to retailers.
- Marketing of finished goods to consumers.
- Marketing of processed goods to manufacturers.
Which activity exemplifies the transformation of a raw material into a processed good?
Which activity exemplifies the transformation of a raw material into a processed good?
- Selling lumber directly to a construction company for building homes.
- Refining crude oil into gasoline at a refinery. (correct)
- Harvesting wheat and selling it to a grain elevator.
- Exporting iron ore to another country for further refinement.
How do semi-finished goods primarily differ from finished goods in terms of their market destination?
How do semi-finished goods primarily differ from finished goods in terms of their market destination?
- Semi-finished goods are sold directly to consumers, while finished goods are used in manufacturing.
- Semi-finished goods are marketed to manufacturers for further processing, whereas finished goods are ready for final use. (correct)
- Semi-finished goods are raw materials, while finished goods are ready to be sold to consumers.
- Semi-finished goods require no further processing, unlike finished goods.
If a company that manufactures car tires purchases rubber from a rubber plantation, which stage of the goods' journey does this transaction represent?
If a company that manufactures car tires purchases rubber from a rubber plantation, which stage of the goods' journey does this transaction represent?
A company purchases wood pulp and transforms it into paper. What happens to the paper?
A company purchases wood pulp and transforms it into paper. What happens to the paper?
A company that sells raw materials to businesses for use in their production processes would be primarily marketing which type of goods?
A company that sells raw materials to businesses for use in their production processes would be primarily marketing which type of goods?
What is the key difference between a service marketed to consumers versus one marketed to industry?
What is the key difference between a service marketed to consumers versus one marketed to industry?
Which scenario exemplifies a company marketing finished industrial goods?
Which scenario exemplifies a company marketing finished industrial goods?
How does the Original Maple Bat Company demonstrate marketing to both consumers and industry?
How does the Original Maple Bat Company demonstrate marketing to both consumers and industry?
Which activity would be considered an industrial service?
Which activity would be considered an industrial service?
Flashcards
Goods
Goods
Physical items that can be marketed to consumers or industry.
Consumer Goods
Consumer Goods
Goods used by the general public, typically sold by retailers. Can also be sold directly to industry.
Industrial Goods
Industrial Goods
Goods used by a business to make other products; includes raw materials, processed goods, and finished goods.
Services
Services
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Consumer vs. Industrial Services
Consumer vs. Industrial Services
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Marketing
Marketing
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Raw Materials
Raw Materials
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Raw Materials Marketing
Raw Materials Marketing
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Processed Goods
Processed Goods
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Finished Goods
Finished Goods
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Study Notes
- Goods and Services are the main concepts covered
Success Criteria
- The basic activities of marketing can be redefined in simpler language
- A product can be tracked from its extraction as a raw material through to its sale as a finished good
- Companies' websites can be critiqued based on their effectiveness as marketing tools.
Raw Materials
- Raw materials come from mining companies, farms, fishing boats, oil rigs, loggers, etc.
- Farmers market tomatoes to ketchup makers
- Forestry companies market logs to paper mills.
- Canada exports a lot of raw materials
- Many raw materials are imported, for example oranges
- Raw materials are usually marketed to businesses
Processed Goods
- The nature of the product is changed when processing
- Examples of processed goods are pasteurized milk, pressing apples into juice or creating pulp from wood
- Processed goods may be sold as finished goods or as semi-finished goods
- Semi-finished goods are marketed and sold to manufacturers
Finished Goods
- Finished goods do not require any further processing.
- Finished goods can be consumer goods, like Nike shoes or industrial goods, like car seats
- Consumer goods are used by the general public, and are typically sold by retailers to consumers
- Consumer goods can also be sold to industry - Original Maple Bat Company sells to major league baseball teams as well as consumers
- Industrial goods are used by a business to make other products
- Industrial goods can be raw materials, processed goods or finished goods.
Services
- Services are activities performed for others
- Services, like goods, can be marketed to consumers or industry
- Example of a service: piano tuner
- Tuning pianos for a symphony is an industrial service
- Tuning pianos in people's homes is a consumer service
- Most businesses focus on either services or goods
Jones Soda
- Study the Canadian Marketing Profile on Page 2-3, using the article available on Google Classroom
- Answer associated questions 1-2
- Write a brief critique of the Jones Soda website, including questions 1-2 as guidelines
- Website: http://www.jonessoda.com/
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