GHO Module 11 GE5 - Purpose Communication PDF

GE5 – Purpose Communication 11 “EVALUATING MESSAGES AND/OR IMAGES”  NO. 11 Purpose Communication Evaluating Messages and/or Images Explain how cultural and global issues affect communication Appreciate the impact of communication...

GE5 – Purpose Communication 11 “EVALUATING MESSAGES AND/OR IMAGES”  NO. 11 Purpose Communication Evaluating Messages and/or Images Explain how cultural and global issues affect communication Appreciate the impact of communication on society and the world NO. 11 Purpose Communication  NO. 11 Purpose Communication “Words belong to nobody, and in themselves they evaluate nothing. But they can serve any speaker and be used for the most varied and directly contradictory evaluations on the part of the speakers.”  NO. 11 Purpose Communication The importance of evaluating the effectiveness of our messages is by developing and using strategic questions to identify strengths and weaknesses. 4 Main Qualities for an Effective Message 1. Simplicity 2. Specificity 3. Structure  NO. 11 Purpose Communication 1. Simplicity In order to ensure that our messages have simplicity, we should ask ourselves two questions: – Is my purpose evident? – Is my core message clear? 2. Specificity Refers to our choices of language and its usage; in order to ensure language is specific we may ask ourselves: – Is my language specific? – Is my language concrete, rather than abstract? – Am I using words which have additional meanings and could perhaps be misconstrued?  NO. 11 Purpose Communication 3. Structure Ideas should be organized and easy to follow. – Do my messages have a structure? – is there a more effective way to arrange my ideas? 4. Stickiness/Coherence  NO. 11 Purpose Communication It is important to critically evaluate images you use for research, study and presentation images should be evaluated like any other source, such as journal articles or books, to determine their quality, reliability and appropriateness. Visual analysis is an important step in evaluating an image and understanding its meaning and also. There are three steps of evaluating an image and these are: 1. Identifying Source 2. Interpret contextual information  NO. 11 Purpose Communication Content Analysis What do you see? What is the image all about? Are their people in the image? What are they doing? How are they presented? Can the image be looked at different ways? How effective is the image as a visual message? Visual Analysis How is the image composed? What’s in the background and what is in the foreground? NO. 11 Purpose Communication  NO. 11 Purpose Communication Image Source Where did you find the image? What information does the source provide about the origins of the image? Is the source reliable and trustworthy? Was the image found in an image database or was it being use in another context to convey meaning? Technical Quality Is the image large enough to suit your purposes? Are the color, light and balance, true? Is the image a quality digital image without  NO. 11 Purpose Communication Contextual Info What information accompanies the image? Does the text change how you see the image? How? Is the textual information intended to be factual or is intended to influence what and how you see? What kind of context does the information provide? Does it answer the questions where, how and why?  NO. 11 Purpose Communication What is a linguistic landscape? It is the "visibility and salience of languages on public and commercial signs in a given territory or region" (Landry and Bourhis 1997:23). It is a thing that one can see that do not necessarily need words to express a thought. What is Geosemiotics? Geosemiotics is the study of the social meaning of the material placement of signs in the world. By signs, we mean to include any semiotic system including language and discourse (Scollon & Scollon, 2003; in Mooney & Evans,  NO. 11 Purpose Communication 4 kinds of Signs 1. Regulatory - if it indicates authority and is official or legal prohibitions. 2. Infrastructural - if it labels things or directs for the maintenance of a building or any infrastructure. 3. Commercial - advertises or promotes a product, an event, or a service in commerce. 4. Transgressive - if it violates (intentionally or accidentally) the conventional semiotics or is in wrong place.  NO. 11 Purpose Communication What is a Graffiti? Graffiti is an unsanctioned urban text (Carrington, 2009; in Mooney & Evans, 2015). It conveys power and control to the person or group behind the production of graffiti. It is a way for disempowered people to make a visible mark, to disrupt the landscape that is increasingly occupied by the increasingly powerful.  NO. 11 Purpose Communication Online Landscapes A. YouTube - is an American video-sharing platform headquartered in San Bruno, California, USA. B. Twitter - is an American microblogging and social networking service on which users post and interact with messages known as tweets. It provides opportunities and resources for making choices in how we create a personalized linguistic and semiotic landscape (Gillen & Merchant, 2013; in Mooney & Evans, 2015). C. Memes - is a term given to any posts, language or photo that has an uptake to a social, moral, or political idea that most of the time seems funny. - are contagious patterns of cultural information that get passed from mind to mind and directly generate and shape the mindsets and significant forms of behavior and actions of a social group. Memes include such things as popular tunes, catchphrases, clothing fashions, architectural styles, ways of doing things, icons, NO. 11 Purpose Communication NO. 11 Purpose Communication NO. 11 Purpose Communication  NO. 11 Purpose Communication FN 1.1.1 I can evaluate messages effectively Why is it important to evaluate messages Microsoft Word/ Pen & Paper effectively? What is the role of none cultural sensitivity in evaluating messages and images?  NO. 11 Purpose Communication FN 1.1.1 For Flexible Distance Learning: Screenshot of hand written answer on bond paper and uploaded at Edmodo Apps For Modular Distance Learning: Handwritten bond paper and submitted at AISAT Campus Five days after the discussion. NO. 11 Purpose Communication