FINALS REVIEWER (POM) PDF

TRUE OR FALSE ENUMERATION PHYSICAL DISTRIBUTION- is a marketing PRODUCT LIFE CYCLE function which facilitates the movement of goods introduction from the manufacturer to the l...

TRUE OR FALSE ENUMERATION PHYSICAL DISTRIBUTION- is a marketing PRODUCT LIFE CYCLE function which facilitates the movement of goods introduction from the manufacturer to the location of the growth stage ultimate users. maturity stage decline stage ORDER PLACEMENT- refers to the time that elapses from the time the customer develops the FUNCTIONS OF MARKETING CHANNELS order until the order is received by the seller. Routinization of decisions Financing INTERNAL ORDER PROCESSING- refers to Pricing the time required to process the customers order Channel of Communication until it is ready for shipment. Assistance in Promotional Activities Minimization of number of transactions ORDER PREPARATION- refers to all activities relating to the picking and packaging of FUNCTIONS OF DISTRIBUTION individual customer orders. CHANNELS Information provider ORDER SHIPMENT- refers to the time the Price stability order is placed upon a transport facility until the Promotion goods ordered are unloaded and received by the Financing customer Title Help in production function DURABLE GOODS- are tangible products Matching demand and supply which normally survive many uses. Pricing Standardizing transactions CONVENIENCE GOODS- are those which are Matching buyers and sellers purchased with a minimum of effort. FORMS OF TRANSPORTATION SHOPPING GOODS- are those that are bought Railroads only after an effort to compare Trucks with other goods is made. Water vessels Pipelines SPECIALTY GOODS- are those that the Airplanes consumers seek to buy and they are not willing or they are not able to accept substitute. ELEMENTS OF AN EFFICIENT PHYSICAL DISTRIBUTION UNSOUGHT GOODS- are those that are not yet Inventory planning and control wanted by or are still unknown to Transportation the consumer. IDENTIFICATION LOGISTICS- is the strategic managing of the PERSONAL SELLING- is a promotional efficient flow and storage of raw materials, in- method in which the salesperson uses skills and process inventory and finished goods from the techniques for building personal relationships point of origin to point of consumption. with another party (those involved in a purchased decision) that result in both parties obtaining DISTRIBUTION CHANNEL- in marketing value. refers to the path or route through which goods and services travel to get from the place of SALES PROMOTION- is the process of production or manufacture to the final users. It persuading a possible customer to purchase the has at its center transportation and logistical product. Sales promotion is designed to be used consideration. as short-term tactic to boost sales. It is appropriate as a technique of building long-term DISCRIMINATORY PRICING- refers to customer loyalty. modifications of the basic price to accommodate differences in customer, product, and locations. PRODUCT- is anything offered for sale by the The company sells its products or service at two firm to buyers to satisfy their wants and needs. or more prices. SERVICES- are intangible goods like activities, CASH REBATES- these are offered to benefits or satisfaction which are offered for sale. customers to encourage them to make purchases within a specified time period. PRICING- may be defined as those activities involved in the determination of the price at ALLOWANCE- these are reductions from list which products that will be offered for sale prices to buyers for performing some activity. considering the various objectives of the firm. CASH DISCOUNT- these are reduction in price SKIMMING PRICE- strategy a company to encourage buyers to pay their bills quickly. An initially sets a high price for the product and at example is the one-hundred-peso discount the same time promotes it heavily via advertising offered to monthly instalment dues of a customer and sales promotion. Eventually the firm lowers if he pays on or before due dates. the price to capture a larger share of market. MARKETING CHANNELS- may be defined as a set of interdependent organizations and individuals that facilitate the movement and transfer of ownership of commodities from the producers to the ultimate users. PENETRATION PRICING- company prices its products low in order to penetrate its target as quickly as possible and thereby gain market control. WHOLESALING- refers to all activities LOSS-LEADER PRICING- this refers to the involved in selling goods and services to those practice of setting low prices on selected who intend to resell or use the same for products which will result in the generation of producing goods or services. less profits, but with the objective of increasing the sales volume of other products sold the RETAILING- refers to the business activity of company selling goods or services to the final consumer. INTENSIVE DISTRIBUTION- is a strategy that requires the firm to sell its products through every available outlet in a market where a consumer might reasonably try to find them. PRICE LINING PRICING- this method refers to the practice of selling merchandise at a limited number of predetermined price levels. The different price levels are intended to represent various levels of quality. GEOGRAPHICAL PRICING- refers to pricing decisions related to product intended for customer in different locations