BCM-301 Principles of Marketing Past Paper 2021 PDF

515 Total Pages : 5 Roll No. ------------- BCM-301 Principles of Marketing/ foi.ku ds fl)kUr Bachelor of Commerce (B.COM. – 17) Third Year, Examination 2021 (Winter) Time: 2 Hours Max. Marks: 80...

515 Total Pages : 5 Roll No. ------------- BCM-301 Principles of Marketing/ foi.ku ds fl)kUr Bachelor of Commerce (B.COM. – 17) Third Year, Examination 2021 (Winter) Time: 2 Hours Max. Marks: 80 Note : This paper is of Eighty (80) marks divided into two (02) Sections A and B. Attempt the questions contained in these sections according to the detailed instructions given therein. uksV % ;g ç'ui= vLlh ¼80½ vadksa dk gS tks nks ¼02½ [k.Mksa] d rFkk [k esa foHkkftr gSA izR;sd [k.M esa fn, x, foLr`r funsZ'kksa ds vuqlkj gh iz'uksa dks gy djuk gSA Section – A /[k.M&d (Long Answer – type questions) /¼nh?kZ mRrjksa okys ç'u½ Note: Section 'A' contains Five (05) long-answer-type questions of Twenty (20) marks each. Learners are required to answer any two (02) questions only. [2 x 20 = 40] P.T.O. 515 1 uksV % [k.M ^d* esa ik¡p ¼05½ nh?kZ mRrjksa okys ç'u fn;s x;s gSa] çR;sd ç'u ds fy, chl ¼20½ vad fu/kkZfjr gSaA f'k{kkfFkZ;ksa dks buesa ls dsoy nks ¼02½ ç'uksa ds mRrj nsus gSaA Q.1. What is meant by Marketing Organization and also describe the important objectives and factors of formation of marketing organization? foi.ku laxBu ls D;k vk'k; gS\ lkFk gh foi.ku laxBu fuekZ.k ds egRoiw.kZ mn~ns';ksa rFkk dkjdksa dk o.ku Hkh dhft;sA Q.2. What is Market Segmentation? Describe the main bases of market segmentation? cktkj foHkfädj.k fdls dgrs gS \ cktkj foHkfädj.k ds izeq[k vk/kkjksa dk o.kZu dhft;sA Q.3. Explain Product Mix. Describe the factors affecting the product mix. mRikn feJ.k dh O;k[;k dhft,A mRikn feJ.k dks izHkkfor djus okys rRoksa dk o.kZu dhft,A 515 2 Q.4. What is meant by Distribution Channel ? Describe in detail the factors affecting the selection of distribution channels. forj.k okfgdk ls D;k vk'k; gS\ forj.k okfgdk ds p;u dks izHkkfor djus okys dkjdksa dk foLrkjiwoZd o.kZu dhft;s\ Q.5. Define advertising? Critically examine the statement "Expenditure on advertising is investment not wastage". foKkiu dks ifjHkkf"kr dhft,A ÞfoKkiu ij fd;k x;k O;; fofu;ksx gS cckZnh ughß bl dFku dk vkykspukRed ifj{k.k dhft;sA Section – B / [k.M& [k (Short-answer-type questions) / y?kq mRrjksa okys ç'u Note: Section 'B' contains Eight (08) short-answer-type questions of Ten (10) marks each. Learners are required to answer any Four (04) questions only. [4 x 10 = 40] uksV % [k.M ^[k* esa vkB ¼08½ y?kq mRrjksa okys ç'u fn;s x;s gSa] çR;sd ç'u ds fy, nl ¼10½ vad fu/kkZfjr gSaA f'k{kkfFkZ;ksa dks buesa ls dsoy pkj ¼04½ ç'uksa ds mRrj nsus gSaA P.T.O. 515 3 Q.1. Explain the Marketing concept and principles. foi.ku vo/kkj.kkvksa o fl)karks dh O;k[;k dhft;sA Q.2. What is meant by the Product Life Cycle? Explain the factors affecting the Product Life Cycle? mRikn thou pØ ls D;k vk'k; gS\ mRikn thou pØ dks izHkkfor djus okys ?kVdksa dks crkb,A Q.3. What are the methods used to determine the price of a product? ,d mRikn dh dher fu/kkZj.k ds fy, dkSu&dkSu lh fof/k;k¡ viukbZ tkrh gS \ Q.4. State the difference between Advertisement and Sales Promotion. foKkiu ,ao foØ; lao/kZu esa varj Li"V dhft;sA Q.5. State the difference between Consumer Product and Industrial Product. miHkksäk mRikn rFkk vkS|ksfxd mRikn esa varj Li"V dhft;sA 515 4 Q.6. Explain the meaning and objectives of Marketing Research. foi.ku vuqlU/kku dk vk'k; rFkk mn~ns';ksa dh O;k[;k dhft,A Q.7. Explain the importance of consumer's buying behaviour. miHkksäk ds Ø; O;ogkj ds egRo dh O;k[;k dhft,A Q.8. State the difference between Marketing and Sales. foi.ku rFkk foØ; esa varj Li"V dhft;sA &&&&&&&&&&&&&& 515 5