EVT61704 Sustainable Events Management Chp 4 PDF

EVT61704 Sustainable Events Management Chapter 4 Delivery of Sustainable Events Learning Outcomes 1. Holistic Components 2. Systems & Key Attributes 2 1. Holistic Components Delivering a holistically sustainable event Applying holistic thinking to planned events means understanding:  the connection...

EVT61704 Sustainable Events Management Chapter 4 Delivery of Sustainable Events Learning Outcomes 1. Holistic Components 2. Systems & Key Attributes 2 1. Holistic Components Delivering a holistically sustainable event Applying holistic thinking to planned events means understanding:  the connection between the elements to produce an event  how it relates to the broader content in which the event is taking place  The inter-dependencies, interactions and feedback loops between the various aspects of the event and a recognition that these may change over time Holistic = combination of every aspect, the whole of something, and not just the part Source: Events And Sustainability - Holmes, Hughes, Mair & Carlsen (2015) 3 1. Holistic Components Delivering a holistically sustainable event To deliver environmentally sustainable events, organisers should:  Bring together economic, social and environmental aspects in a systematic way  Mitigate or minimise negative impacts  Actively create positive outcomes for all stakeholders (i.e. attendees, residents, local businesses) Source: Events And Sustainability - Holmes, Hughes, Mair & Carlsen (2015) 4 1. Holistic Components Delivering a holistically sustainable event 3 2 1 Planet Manage Impact Objectives  Location  Type of event  Scale of event Profit Marketing F&B Sustainable Event Management System Procurement People Logistics       Noise Air Quality Water Quality Waste Mgt Nature preservation Heritage conservation HR Waste Design, Plan, Execute, Control, Monitor, Evaluate, Record Source: https://sustainable-event-alliance.org/what-is-a-sustainable-event-management-system/ 5 1. Holistic Components Delivering a holistically sustainable event https://www.melbourne.vic.gov.au/business/sustainable-business/sustainable-event-guide/Pages/sustainable-eventguide.aspx 6 Learning Outcomes 1. Holistic Components 2. Systems & Key Attributes 7 2. Systems & Key Attributes – Management System A management system (defined by ISO):  Is a set of interrelated or interacting elements of an organization to establish policies and objectives, and processes to achieve those objectives.  can address a single discipline or several disciplines. The system elements include the organization’s structure, roles and responsibilities, planning, operation, etc. The scope of a management system may include:  the whole of the organization,  specific and identified functions of the organization,  specific and identified sections of the organization,  or one or more functions across a group of organizations. Source: https://sustainable-event-alliance.org/what-is-a-sustainable-event-management-system/ 8 2. Systems & Key Attributes EXAMPLE: – Systems Thinking Systems Thinking - originated in the area of ecological science based on the observation that natural ecological processes consisted of interactions between various elements (biological and physical) that were inter-dependent. This also means that different elements have different relationships with each other that influence the function of each elements and the function of the whole system Systems are dynamic and does not remain the same over time – where the status and relationship of various elements in a system can change either within a short term or long term Staging a sustainably planned event Systems Thinking is a prerequisite in the process of transformation towards Various elements and functions in organizing an event, where the overall success and sustainability is a function of these elements The degree to which they integrate and interact before, during and after the event Source: Events And Sustainability - Holmes, Hughes, Mair & Carlsen (2015) 9 2. Systems & Key Attributes – Attributes of Systems Thinking Attributes Its meaning (qualities or characteristics) 1. Big Picture Thinking Ability to see the dynamics of a whole system and the relationships between its parts 2. Recognising things change over time Recognising that systems are dynamic and the components and relationships can/will change over time 3. Understanding interdependencies Understanding that cause and effect are circular, rather than linear in nature, and can include positive and negative feedback loops in the system 4. Leverage points Understanding the key points and its relationships in the system, where management action can generate changes and desired results Source: Events And Sustainability - Holmes, Hughes, Mair & Carlsen (2015) 10 2. Systems & Key Attributes – Attributes of Systems Thinking (cont’d) Attributes Its meaning (qualities or characteristics) 5. Considering short and long term consequences Weighing up the consequences of a decision or action in terms of short term effects and possible long term consequences 6. Adaptive Management Managing a dynamic system often needs “best guess” action that requires monitoring and adjustment to eventually obtain the desired result 7. Delayed effects Management actions in a complex system may take time to manifest as outcomes. Delayed effects need to be factored into systems management Source: Events And Sustainability - Holmes, Hughes, Mair & Carlsen (2015) 11 2. Systems & Key Attributes - Example of Systems a) Sustainable Event Management System (SEMS) Sustainably managed events bring positive results for local and global society. A Sustainable Event Management System (SEMS) is the process of managing sustainable development issues by an event organiser in the designing and organising their events. It follows sustainable development principles in order to achieve strategic goals to serve the economic, environmental and social interests of organisers, and interested parties such as participants and host communities. Source: https://sustainable-event-alliance.org/what-is-a-sustainable-event-management-system/ 12 2. Systems & Key Attributes - Example of Systems b) Environmental Management Systems (EMS) Environmental Management Systems (EMS):  Are voluntary,  Are for internal use,  Are formalised procedures  help ensure compliance with legal requirements, to minimize or negate environmental impacts (Thomas & Murfitt, 2011) The design of effective EMS requires expertise (hire of consultants or EMS teams) in:  Identifying environmental risks  Implementation of best practices  Preparation of mitigation measures if impacts occurs (Ponsford, 2011) Source: Events And Sustainability - Holmes, Hughes, Mair & Carlsen (2015) 13 2. Systems & Key Attributes - Key Attributes of EMS Economic Sustainability Characteristics     Kept to budget Profitable or break-even Contribute to local economy Improved the livelihood of residents  Create meaningful monetary benefits to local communities Direct Beneficiaries are those functionally connected to the event, such as F&B caterers, eateries, lodging providers, AV suppliers, waste management, transportation, advertising agencies, printers Indirect Beneficiaries are those connected to direct beneficiaries including employees and vendors of those functionally connected to the event Source: Events And Sustainability - Holmes, Hughes, Mair & Carlsen (2015) 14 2. Systems & Key Attributes - Key Attributes of EMS Socio-Cultural Sustainability Characteristics  Social inclusion  Encourage tolerance of diversity  Community participation in shared experience  Building skills can capacity for local community  Revitalise traditions to build community pride  Improving destination image of host location Benefits Consumption – access to events Production – collaboration, partnerships or use of local suppliers and talents Engagement – Active participation, advocacy Interaction – gathering, networking Education – workshops, volunteers training Source: Events And Sustainability - Holmes, Hughes, Mair & Carlsen (2015) 15 2. Systems & Key Attributes - Key Attributes of EMS Environmental Sustainability Characteristics  Conservation of natural resources and biodiversity  Adoption of renewable energy and technologies  Waste management  Prohibition of toxic pollutants and reduced GHGs emissions  Improved quality of life for residents  Stable relationship between human and nature Voluntary adoption of EMS (ISO or BSI) and green practices Reduce energy consumption, waste creation, GHG emissions, impact on environment Promote and educate – various stakeholders Offset negative impacts (carbon offsetting) Source: Events And Sustainability - Holmes, Hughes, Mair & Carlsen (2015) 16 Discussion #1 Discuss how the concepts of economic and socio-cultural sustainability are connected 17 Discussion #2 Taking a sustainability approach, critique the following events and suggest ways to improve the overall level of sustainability a) Borneo Jazz Festival b) Boston Marathon c) Copenhagen fashion Summit d) Singapore Sustainable Food Summit 18 Discussion #3 Discuss the “hurdles or difficulties” in the article ENVIRONMENTALLY SUSTAINABLE EVENT MANAGEMENT IN AUSTRALIAN PUBLIC EVENTS (Harris & Schlenker, 2018) READING: Chp 11 ENV SUSTAINABLE EVENT MANAGEMENT IN AUSTRALIAN PUBLIC EVENTS 19 Discussion #4 Discuss the feasibility of developing an EMS for all events (what are the challenges?) 20