Event Human Resource Management - Fall 2024 Lecture Notes PDF

Week 9 Event human resource management EM 3303 Event management Fall, 2024 Instructor: Liza Urazova Lecture Content: The event human resource challenge Finding the right people The challenges in practice to the events...

Week 9 Event human resource management EM 3303 Event management Fall, 2024 Instructor: Liza Urazova Lecture Content: The event human resource challenge Finding the right people The challenges in practice to the events industry Developing effective communication with event workers Event employee learning and development  HR Challenges 1. Workforce Planning and Recruitment 3. Compensation and Benefits Project-based Staffing Competitive Packages Seasonal Demands Performance-based Incentives Diverse Skillsets 2. Employee Management Performance Management Training and Development Employee Engagement and Retention  Finding the right people Where to find Talent? Specific Platforms: Sites like Facebook groups, HH.kz and even LinkedIn groups dedicated to event professionals are goldmines. Networking: Go to industry events! Not only to learn, but to connect. As Kevin Van der Straeten, founder of eventplanner.net, advises: "The best people often come from referrals. Network, build relationships, and ask for recommendations." *Eventplanner.net blog  Finding the right people Identify your unique employer value proposition Beyond Salary: It's not just about the paycheck! Candidates are seeking companies that align with their values. Showcase Your Strengths: What makes YOU unique? Highlight what sets you apart: 1. Prestige: Do you work with top-tier clients or in a respected industry? Shout it out! 2. Purpose: Are you committed to sustainability, social impact, or giving back to the community? Let candidates know! 3. Inclusion: Do you champion diversity and have an inclusive work environment? This is a major draw for today's talent.  Finding the right people Identify any learning and development experiences Formal learning: Certifications, qualifications, and further education. Expert Mentorship: Learn from the best in the business. Cutting-Edge Projects: Gain experience with innovative events and technology. Internal Mobility: Explore different roles and departments. Future Promotions: Opportunities to climb the ladder. Industry Events: Attend conferences and network with leaders. Emphasize the diverse learning and development opportunities you offer, showing potential hires how they can grow and advance their careers within your company.  Finding the right people Start building a strong employer brand Articulate your values: Showcase your dedication to sustainability, inclusivity, or community engagement. Amplify employee voices: Empower your team to become brand ambassadors. Integrate your EVP into recruitment materials: Ensure your company stands out on LinkedIn and other platforms. Disseminate employee narratives: Share their contributions and accomplishments.  The challenges in practice to the events industry Time and resource constraints: Event management is often characterized by tight deadlines and limited budgets, making it difficult to invest the time and resources required for detailed HR processes like extensive job descriptions and qualification mapping.  The challenges in practice to the events industry Transitory and temporal nature of events: Events are temporary by nature. Each event is unique, with varying requirements and objectives. This makes it challenging to establish standardized HR procedures that apply consistently across all events. Rapid changes and diverse outcomes: The events industry is dynamic, with trends and technologies evolving rapidly. Events themselves have diverse outcomes, from conferences and festivals to product launches and weddings. This variability further complicates the application of rigid HR practices.  Developing effective communication with event workers Event management is a dynamic field built on teamwork and collaboration. Effective communication is crucial for coordinating diverse teams and ensuring successful event execution (Stewart & Rogers, 2005). Key Communication Principles Use precise language, avoiding jargon (Shone & Parry, 2010). Deliver instructions clearly and directly. Utilize visual aids like diagrams or schedules (Tannenbaum & Yukl, 1992) Pay attention to verbal and non-verbal cues (Rogers & Farson, 1987). Ask clarifying questions to ensure understanding. Acknowledge concerns and suggestions. Establish multiple communication channels (e.g., meetings, emails, apps). Ensure information is accessible to all (Event Manager Blog, 2023). Encourage open dialogue and feedback..  Event employee learning and development Key Areas of L&D for Event Employees: Technical Skills: Event planning software and technology Venue management and logistics Risk assessment and safety protocols Budgeting and financial management Soft Skills: Communication and interpersonal skills Customer service and client management Teamwork and collaboration Problem-solving and decision-making Leadership and delegation Specialized Knowledge: Event design and production Marketing and promotion Sustainability and ethical practices Legal and regulatory compliance Certification Programs Certified Meeting Professional (CMP) Certified Special Events Professional (CSEP) Certified in Exhibition Management™ (CEM) Digital Event Strategist (DES) Meeting and Business Event Competency Standards (MBECS) Global Event Professional (GEP) Certified Festival and Event Executive (CFEE) Certified Event Designer (CED)  Key requirements Local companies (comparative analysis of vacancies on hh.kz): Requirements: Overall vacancies require strong communication, organizational, and interpersonal skills. Experience in event planning or a related field is essential. English proficiency is highly valued. Job Descriptions: While some vacancies focus heavily on event planning and execution, the others emphasize sales and project coordination with a sales focus. Qualifications: The positions require individuals who are highly organized, detail-oriented, and able to work independently and as part of a team. Responsibilities: The responsibilities vary depending on the specific role, but all involve client communication, vendor management, and project coordination. Compensation: Only one vacancy provides specific salary information. The others state "competitive salary" or "not specified," suggesting that compensation may be negotiable based on experience and qualifications. Developmental Opportunities: Companies offer opportunities for professional development and career growth.  Key requirements International job market (comparative analysis of vacancies on LinkedIn and Indeed.com): Educational Requirements and Academic Pathways: a bachelor's degree in hospitality management, tourism, business administration, or communications can provide a solid foundation Strong Communication & Interpersonal Skills: The role requires constant communication with exhibitors, sponsors, vendors, and internal teams. Building relationships and ensuring clear communication are crucial. Excellent Organizational & Project Management Skills: Managing timelines, budgets, logistics, and on-site operations demands strong organizational and project management skills. Adaptability & Flexibility: Managing on-site operations, troubleshooting issues, and adapting to changing circumstances are key aspects of this role.